Pelco's Sarix Competitive Price/Positioning Examined

By: Ethan Ace, Published on Sep 07, 2011

Pelco entered the megapixel market moderately late and with a relatively limited lineup. Now, with the release of their WDR / low light optimized SureVision series, Pelco has filled an important hole at the high end of their product portfolio. Additionally, this Spring, Pelco reduced its prices on a number of existing Sarix cameras.

Given this progress, in this note, we compare the price and feature sets of Pelco's IP cameras, including the new SureVision line, to Axis and Sony's offerings for box, interior and outdoor dome cameras.

Box Camera Comparison

Comparing Pelco's standard, mid-level box camera (1.3 megapixel, H.264, day/night) to other vendors, we find the following approximate online pricing:

  • Pelco IXE10DN: $618 (does not include lens)
  • Sony SNCCH120: $550 (includes 2.8-8mm lens)
  • Axis color only M1114: $530 (includes a 2.8-8mm lens) or Axis D/N P1344: $720 (includes 3-8mm lens)

Pelco is at somewhat of a disadvantage in this case, since they do not include a lens, and are priced higher than Sony. Comparison to Axis depends on the Axis model selected. The M1114 is a color-only camera, whereas the rest are true day/night. The P1344, on the other hand, also reports more advanced features such as higher sensitivity, WDR, remote back focus, etc. The Axis M1114 will be approximately $200 less expensive than Pelco's IXE10DN after purchasing a lens. The IXE10DN and the P1344 price out approximately the same.

At the higher end, pricing breaks down as follows:

  • Pelco IXE10LW (SureVision): Estimated $750 online (no lens included)
  • Sony SNCCH140: $800 (includes 2.8-8mm lens)
  • Axis P1344: $720 (includes 3-8mm lens)  

Again, Pelco comes up at a modest disadvantage, though not too far outside the price range of their competitors.

Interior Dome Comparison

Interior domes are probably the most-used camera form factor, making this an important comparison. Again, the following are 1.3MP/720p day/night cameras with varifocal lenses.

This puts Pelco at an advantage for similar cameras. Axis does not have a true comparison to these two cameras. The M3204 is Axis' low-end 720p dome, but is color-only, a major feature difference. The P3344 (below) is day/night, but features remote zoom capability and other features which price it outside of this range.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Higher end domes price out as follows; again, keep in mind that this Pelco model's pricing is only an estimate on our part.

  • Pelco IM10LW10: $665
  • Sony SNCDH140: $950
  • Axis P3344: $830

If this pricing stands upon release, Pelco will be at a $200-300 advantage versus two major competitors, making the IM10LW10 very attractive for scenes requiring wide dynamic range and low-light performance.

Outdoor Dome Comparison

Making a comparison of outdoor domes among these three companies is difficult. Sony's outdoor-rated domes are equipped with IR illuminators, which neither Axis nor Pelco have done. No exterior domes are available from Sony without IR, which results in higher costs for their outdoor cameras. Axis' P3344-VE is a more capable camera, as noted above, than the Pelco at this level. Having said that, this is how these cameras compare on price:

  • Pelco IM10DN10-1E: $574
  • Sony SNCDH160: $800

This is an obvious advantage for Pelco. Some users may prefer the Sony model's built-in IR, but we believe most don't require it for their applications.

On the higher end, pricing shakes out like this:

  • Pelco IM10LW10-1E: $765
  • Sony SNCDH180: $1,200
  • Axis P3344-VE: $1,050

This is a clear price advantage for Pelco. For users needing outdoor surveillance without the IR illumination or remote zoom features of competitive cameras, Pelco would be a very reasonable choice.

Conclusions

Overall pricing for Pelco is close with modest disadvantages on the box side and modest to significant price advantages on the dome side.

We plan to test SureVision this fall to better understand relative performance with Axis and Sony. Our earlier tests of the IXE line (including the camera solo test and later incorporation in shootouts) were dissappointing.

While Pelco clearly has a powerful channel structure and we have seen Sarix regularly specified in large projects, we infrequently hear Pelco as the choice of knowledgeable independent integrators we speak with regularly. It will be interesting to see if SureVision will change our perception of Sarix's competitiveness or the preference of the broader integration community.

1 report cite this report:

Pelco Sarix SureVision Examined on Sep 19, 2011
In this note, we examine Pelco's announcement of SureVision [link no longer available] - examining how the feature set compares to existing Pelco...
Comments : PRO Members only. Login. or Join.

Related Reports

Sony Favorability Results 2019 on Feb 06, 2019
Sony Favorability amongst integrators improved moderately compared to their 2017 favorability results, with a modest net positive...
Mobotix Move OEM Camera Line Tested on Feb 25, 2019
Mobotix has long been criticized for not offering integrated IR, mechanical cut filters, varifocal lenses, optical zoom and other features that...
Spring 2019 50+ New Products Directory on Apr 08, 2019
We are compiling a list of new products for Spring 2019 and have over 50 already. Contrast to Fall 2018 New Products Directory and Spring 2018...
Axis Supports HD Analog on Apr 15, 2019
In 2017, Axis declared 'Everything is IP': Now, in 2019, Axis has released support for HD analog, with their new encoders.  Why the change?...
Lens Iris Tutorial on Aug 08, 2019
Cameras, like humans, have irises, controlling the light which hits the imager and impacting image details. However, cameras have multiple types of...
Bosch Integrating Sony Video Security Sales And Marketing Team on Jul 03, 2019
What is the future of Sony in video surveillance? In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they...
Vivotek Revenue Soars on Aug 05, 2019
Vivotek's revenue has soared so far in 2019, growing 45%. Inside this note, we examine import records and see who is driving Vivotek's growth...
Mobotix First CNPP CCTV Cybersecurity Certification Examined on Sep 05, 2019
Mobotix recently became the first video surveillance manufacturer to receive the CNPP cybsersecurity certification for its cameras, in which they...
Hanwha Announces 32MP Camera + AI Line on Sep 10, 2019
In the first rise in maximum megapixel resolution in 5 years, Hanwha has announced a 32MP / 8K camera directly competing with Avigilon's H4 30MP /...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...

Most Recent Industry Reports

Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...
"Severely Impacted" Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...
Apple Acquires XNOR.ai, Loss For The Industry on Jan 16, 2020
Apple has acquired XNOR.ai for $200 million, reports GeekWire. This is a loss for the video surveillance industry. XNOR.ai stunned the industry...
Installation Course January 2020 - Last Chance on Jan 16, 2020
Thursday, January 16th is your last chance to register for the Winter 2020 Video Surveillance Installation Course. This is a unique installation...
Halo Smart Vape Detector Tested on Jan 16, 2020
The Halo Smart Sensor claims to detect vaping, including popular brand Juul and even THC vapes. But how well does it work in real world...