Pelco Releases "Free" Video Analytics

Author: John Honovich, Published on Jan 04, 2011

Starting with Sarix Release 1.6, Pelco is providing 'free' video analytics for its Extended Platform (EP) models. This is a very interesting move as Pelco has a much publicized relationship / resale of Object Video's analytics. In this note, we examine the features, competitive pricing and positioning of this move.

As a starting point, it is important to recognize that Pelco offers both 'regular' and Extended Platform cameras. Relative to the regular or base offerings, the 'EP' models provide additional processing power for edge-based video analytics and increased frame-rates. As of firmware 1.6 Pelco's full suite of analytics have been consolidated into one suite and is offered 'free' in the price of base 'EP' models. (Object Video analytics will still maintain its multi-suite pricing structure).

While Pelco analytics are free with purchase of the Extended Platform models, those models are only, on average $100 more in online price than the non-'EP' versions. Note that this applies only to the 1.3MP (e.g., IX10DN vs. IXE10DN) models. The 2.1MP models are 'EP' only.

EP vs. non-EP online pricing (1.3MP models only):

  • IX10DN/IXE10DN - $725/$950
  • ID10DN/IDE10DN - $700/$750
  • IE10DN/IEE10DN - $825/$900

Pelco includes eight (8) different behaviors, such as loitering, abandoned object, adaptive motion etc. However integrations are restricted to Pelco's own Endura VMS and a limited number of 3rd party systems that support Pelco's Analytics API. (Pelco did not disclose any 3rd party VMS systems supporting their analytics). The benefit of the Pelco analytics is its inclusion in the cost of all base 'EP' models.

The OV analytics include a total of 11 different behaviors, that have been divided up into 3 separate suites or bundles. The basic OV Security Suite offers 3 behaviors: camera tamper, tripwire, and area intrusion. The OV Security Suite Plus adds multi-line tripwire, object left-behind, and loitering. The OV Event Counting Suite includes behaviors more appropriate for retail/marketing applications. The OV analytics will interoperate with OV Ready systems, such as Genetec.

EP base models with Pelco Video Analytics:

  • IXE Box - 1.3MP (online $950) or 2.1MP (online $1250)
  • IEE Outdoor Dome - 1.3MP (online $900) or 2.1MP (online $1400)
  • IDE Indoor Dome- 1.3MP (online $750) or 2.1MP (online $1300)

Each base dome model is available in 4 different SKUs (excludes SKUs for lens/bubble options):

  • 3 OV SKUs - OV Security (OS), OV Security+ (OSP), and OV Event Counting (OCP)
  • 1 Base Model SKU (Pelco Analytics)

Each base box model is available in 8 different SKUs (excludes SKUs for lens/bubble options):

  • 3 OV SKUs - OV Security (OS), OV Security+ (OSP), and OV Event Counting (OCP)
  • 1 Base Model SKU (Pelco Analytics)
  • Each in either D/N or Color

For example the IXE20DN-OS (online $1300) is a 2.1 MP D/N box with OV Security Suite. OV and Pelco models do not provide for simple licensing/firmware to migrate from one analytics package to another. An OV Security model, for example, can not be changed to an OSP, OCP or Pelco analytics suite.

Pelco's base EP models include all eight analytic behaviors and is roughly $200 less online than the basic OV suite and $400 less online than the advanced OV analytics. Note that Pelco does not offer analytics for retail/marketing applications. On the other hand the OV Event Counting Suite provides behaviors such as Occupancy Sensing and Dwell-Time Monitoring for non-security or marketing/retail.

For 'greenfield' deployments Pelco's analytics may be considered the more cost-effective solution provided a supported VMS is specified. The cost difference between the Pelco and OV analytics can become significant over a large number of cameras. For existing systems looking to add Pelco's EP analytics, the OV suites are more widely supported by 3rd party (OV Ready) VMSes.

Here is an online pricing comparison with the Pelco analytic version first, followed by the OV analytic options:

  • IXE20DN (online $900), IXE20DN-OS (online $1300), IXE20DN-OSP/OCP (online $1500)
  • IEE20DN (online $1400), IEE20DN-OS ($1600), IEE20DN-OSP/OCP ($1800)
  • IDE20DN (online $1300), IDE20DN-OS (online $1500), IDE20DN-OSP/OCP (online $1700)
  • IEE10DN (online $900), IEE10DN-OS (online $1000), IEE10DN-OCP/OSP (online $1200)
  • IDE10DN (online $750), IDE10DN-OS (online $900), IDE10DN-OCP/OSP (online $1000)

Pelco expects their analytics to perform comparably with leading analytic providers. However, we have tested neither Pelco nor Object Video analytics and can provide no feedback as to their quality of performance. Obviously, any use case highly reliant on analytics should consider testing the candidate offerings (e.g. a pilot, proof-of-concept etc.).

2 reports cite this report:

Pelco Sarix SureVision Examined on Sep 19, 2011
In this note, we examine Pelco's announcement of SureVision - examining how the feature set compares to existing Pelco Sarix cameras and how it...
New Surveillance Products Spring 2011 Final on Apr 06, 2011
In this report, we provide a single source listing new video surveillance products announced in Spring 2011 and in conjunction with ISC West.For...
Comments : PRO Members only. Login. or Join.

Related Reports

IBM / Genetec Surveillance System Investigated Over Philippines Human Rights Abuses on Mar 22, 2019
A lengthy investigation into an IBM video surveillance project in the Philippines, raising concerns IBM helped local police conduct a bloody...
Eagle Eye Favorability Results 2019 on Mar 21, 2019
Eagle Eye has been the biggest spender in the cloud VMS market including (via their owner) acquiring Brivo for $50 million and CameraManager from...
Large Hospital Security End User Interview on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Covert IP Camera Shootout - Axis, Hanwha, Hikvision, March, Vivotek on Mar 20, 2019
Covert cameras were one of the last holdout areas for analog cameras. However, in the past few years, IP / HD covert cameras have become...
Genetec Security Center 5.8 Tested on Mar 19, 2019
Genetec has released Version 5.8. This comes after a wait of more than a year that caused frustrations for many Genetec partners. Our previous...
Large US University End-User Video Surveillance Interview on Mar 18, 2019
Schools have become targets in modern days of active shooters and terrorist fears. The need for video and access security is high. Universities...
Hikvision Favorability Results 2019 on Mar 18, 2019
Hikvision favorability results declined significantly in IPVM's 2019 study of 200+ integrators. While in 2017 Hikvision's favorability was...
ONVIF Favorability Results 2019 on Mar 15, 2019
In the past decade, ONVIF has grown from a reaction to the outside Cisco-lead PSIA challenge, to being the de facto video surveillance standard...
City Physical Security Manager Interview on Mar 14, 2019
This physical security pro is the Physical Security Manager for the City of Calgary. He is a criminologist by training with an ASIS CPP credential....
Pelco GFC 4K Dome Camera Tested (IMP831-1ERS) on Mar 12, 2019
Pelco has finally released their first 4K IP camera, after years of competitors' releases. Is this move too late? Or is their new GFC Professional...

Most Recent Industry Reports

UTC Interlogix Series 6 Tested on Mar 25, 2019
UTC Interlogix has long been deceptively OEMing Hikvision as our 2017 results show. Now, Interlogix is back with their newest IP camera series,...
Outdoor Camera Installation Guide on Mar 25, 2019
Outdoor camera installation can be fraught with problems. Creating a sturdy and weather tight mount is key for camera performance and longevity,...
Favorite Video Storage / Server Manufacturers 2019 on Mar 25, 2019
189 integrators answered this question: "What is your favorite storage device / server manufacturer for recording video? Why?" In general...
IBM / Genetec Surveillance System Investigated Over Philippines Human Rights Abuses on Mar 22, 2019
A lengthy investigation into an IBM video surveillance project in the Philippines, raising concerns IBM helped local police conduct a bloody...
Eagle Eye Favorability Results 2019 on Mar 21, 2019
Eagle Eye has been the biggest spender in the cloud VMS market including (via their owner) acquiring Brivo for $50 million and CameraManager from...
Large Hospital Security End User Interview on Mar 21, 2019
This large single-state healthcare system consists of many hospitals, and hundreds of health parks, private practices, urgent care facilities, and...
Silicon Valley Cybersecurity Insurance Startup Coalition Profile on Mar 20, 2019
Many industry people believe cybersecurity insurance is not worth it, as the voting and debate in our Cybersecurity Insurance For Security...
Covert IP Camera Shootout - Axis, Hanwha, Hikvision, March, Vivotek on Mar 20, 2019
Covert cameras were one of the last holdout areas for analog cameras. However, in the past few years, IP / HD covert cameras have become...
Top Metrics For Ensuring Integrator Profitability - Statistics on Mar 20, 2019
How do integrators ensure the profitability of their projects? As part of our profitability study, 100+ integrators answered the following...
Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact