Milestone Launches Marketplace Where Nothing Is For Sale
The central announcement at Milestone's annual conference MIPS is Marketplace, which Milestone compared to Uber and Match.com for its ability to bring buyers and sellers together.
The major distinction from other 'marketplaces' like Uber or Match.com is that nothing is for sale in the Milestone Marketplace, nor is there any indication when Milestone will enable such sales. However, there was a physical marketplace booth at the show:
In this note, we examine the Milestone Marketplace, what strengths it has in building one and challenges it faces in accomplishing this.
Marketplace ********
***+ ********* *** ******** *** ********** *********/********. ********* **** that ******* ******* *********** ** *** the **** ********* ** **** **** important *****. **** **** **** ** not **** *** ***** ** ******** the *********** ********.
*** ********* **-****** ***** **** **** pitches *** ***********:
****** * *********** **** *** ****** app *****, ********* ****** * ******* of ******** *** ******** ** *** marketplace, **** ** *** ******* ***** highlights:
**** *** ****** ** '***** ****', it ******* * ******* **** *** the ******* **** **** ******* ******* and * '*** ** *****' ****** to ****** ***'* ***********:
** '*** ***', '******** ***', '******* now', ***. ******* *****. *** **** wait *** * ******* ************** ** respond.
MIPS ************
********* **** **** *** ******** ** "removing ********" ******* ********* *** ******** finding *** ***** ********* ** *** with *********. *********** ** ******* ** a *** ******** ***** ** *********, with ~** ********* ********* ** *** development, ******, *** *******.
Contacts **** ***********
***** ********* **** *** ** ******* directly ** ******** *** ********* ******** or ******* (**** ** ****** *** store), **** ********** **** ******* / partners **** ** **** ** ******* contacts / ******** **** ********* ** the ******** ** **** ******* ************:
********* ********** **** ***** ******* **** ~400,000 ******** *** ***** *** **** partners ***** *** **** **** *******. One *** ******** ** *** **** traffic **** ** **** *** *********** vs *********** ********, ******** ********** ** more ************ **** ** * ************ website. ** ****, **** * ******** of *********'* ******* ******* **** ** to *** *********** *** ******* **** is *,*** ****** *** ***** ** 40,000 **** ****** ** *** **** market ** *** *** ****** ******** integrators *** ***** **** **.
Review / ******** ****** ********
* ******* ******* ** *********** **** be ******* *** ******** *** **** application ******. ********* **** ******** *** responsible *** ********** *** ********** ******* as **** ** *** *********** ***** of ***. ********* ********* ** ** us ** ******* ** ******** ************, which *** *********.
**** ******** ***** ******* ** ****** negative *******, *** ***** ** ***** reviews, **** ** **** **** ****, will ** *******.
Certified **. ********
*********'* ******* ******* ***** *** *********** compared ** ***** ****** ******* ********* is **** **** ******** *** ********* solutions **** ** ****** ** ***********:
****** *verified ***********, ******** ** ******* means that your content page is endorsed by Milestone. It ensures that your application, hardware or service is interoperable and optimized for XProtect® video management software (VMS), and involves a rigorous testing and verification process by both yourself and Milestone.
****** *certified ***********, ******** ** ******* means that it has been tested and evaluated for Milestone XProtect® video management software (VMS) integration in two areas: functionality and performance. The Milestone Solution Certification team leads and manages the Certification process for Milestone.
* ******* ** *** **** '********' partners ** **** ************ *** ** done ** * '****** ******* *******', as **** ******* ***** *****:
** *** ****** ********* **** '************' can ** ********* ** ******* ** a *** *****'* ****** ******* *** contrary ** *********'* *****, **** ** hardly '******** *******'.
Solution ****** ***********
*******, *********** ** ******* * **** up **** ** ************* ******, **** ****** ** ************. *** example, ***** ** * ******* ***** in *** ******** ****** **** *** blocks ** **** *** **** ************:
Positives *** ********* ***********
******* *** **********, ********* **** **** good ************ *** *********** ******** * marketplace:
- ********* *** * ***** ******** **** of ***** (***,***+ ******* *************) *** pay * ******* *** ***** ************. They **** ***** *** *********** ** buy ** ***** *****. **** ***** be **** ****** **** * ******* VMS ** *** **** ******* ** being * ***-**** ******.
- ********* *** *** ******* ******* *******, bar ****. ********* *** * ******** mass ** ******** *** *** ***** that **** ******* ***** ******** *** bring ******** ** ****. **** **** provide **** *** ‘****’ ** ‘******** to *********** **** ** ***** ***********.
- **** ***** ******* ****, **** **** time, ******** *** ***** ** ********** make **** **** ***** ** ********** important ***** *** *********** *** ******** but ** ** ** ***********. ** could **** ***** *** *** *********** to ** ********** *** ********* ***, with *****, **** ***** **** * chance ** ******* ****.
*******
** **, ** ***** **** *** Milestone '***********' **** **** **** ** an ******. ** *** ***** ****, Milestone's **-********* *** **-******* **** ******** is * ******** ****** ************ ** they **** *** *********** ** ** more. *** **** ** ** ******* over ********* ******, **** ** *******, though *** ** ************** ** ***** nearly * ***** ** ************* ** 'platforms' ***** *****.
Vote / ****
**, **'* **** ** **** *** worst ******** ** ****, ** *** store, *** **** ******** ****** **** one? (**********, *'* *** **** **** part ** **** ******* ** **** in *** ******** ***, *** * threw **** ** ***** **** ******* Uber).
**** ******* ***** **** **** ***** by * ******. **** *** *** other ** *****?
**** ******* ***** **** **** ***** by * ******. **** *** *** other ** *****?
******* *** ****.
***** ******,*********'* ***** ********** * ****** / **** ******** description ** **** **** **:
********* *********** ** * *********** ********* hub *** *** ********, ********* ************ guides, *****, *** ***** ******** *************
** ** * '********* ***'. ** is *** * '***********'.
*********'* ** ** *** ******** ***** an *********** ***** ***** *********, **** Marketplace, *** **** ***** **** **********:
* ***** **** *** ********** ** frictionless ***** ******* ** *********.
*******, **** *********** *** ******* **** Marketplace, *** ******** ** **** ****.
** * **** ** **** (*** of ***** ***********), * ***** *** destination, ***** * ****** *** *** Uber *****.
** * **** ** *** ** the ****** *** *****, * **** the ***, *** ******** / ***, wait ** ******* *** * ** using *** ***.
** * **** * ********* *********** solution, * **** ** ******* * partner ***** ****** ******* **, **** until **** *** **** ** **, then *** * ***** *****, * demo, * *****, ***** * **, etc. ****'* *********** ********.
******. ...** ****** **** *** * bit ***** ** ***** ******* ** their *** **** ****** ** * more ************ “*****”, *** ***** **+ people **** ******* * **** ********** site ***** **** **** (****...**** ***** with **** **** ******), ** ***** marketing ********** ** *** *********** ****.
** ** ********** **** ********* **** be **** ** **** ********* *** customers ****** **** *** ** **** them ***. ****** ****, * *****’* actually **** ** ***, *** ******* say *** ***** ********** *** * chore ** ****** ***** ****. * agree **’* *** * ****** ***** but ***** ** *** ****** ***** has ** ** ***** *** *** a *******.
**'* ********* ******** ****** **** * new ****.
**** ***** ** ** ** ********* that ******** ********* ********** ******** *** any ************ *** ***** *******.
**** **** ****** *** ****** *** can **** *** ** ****** ***** on **** *****. *** *** *** but *** ***’* *** ******** ** on * *****. *** ** ** a ****** ** **.
**** *** ***, ** ********* *** the **** ******* (** *** **** you *** **** ** *** ** another ****) *** **** **** ** what ** ***** **** **** ***** true *** **.
* ***'* ***** *** *** ******** Milestone's *********** **** *** ** * product. **'* ** ********** **** **** strong ********** ** *********. ***** *** we *** *** ********* ***** *********. It's * ********* *** ***********, *** it's *** ** ***** *** *********** is **** ********.
******** *** ********** ******* ** ***** Market.info **** ** ***** ********, *** what *** **** ********** ** ***. IPVM ******** ******** ***** *******, *** as * **** **** **** *** one, **** **** ** (*** *** is) ** ********** ********* ******** **** it's **** ** ******* ***** *******. Most ** *** ******* ********** ** the ******* **** **** **** ****** false ***** *** ***** ** **** IPVM *** ******* ****. *** **'* still *******.
** ***** ** **** ********* ********* IPVM ** *** ******, ***'* **** to **** ****** ** **** ***** the **** ****** *** *** **** its ***** ***** ** ***** *** - *** **** *** ***** ** video ***** ** ** *** ****** that ** *** *** ******. **** of *** **** ****** *** * knowing ****** **** ***** ***** ****** a ********** ********* ********** **** ****** what ** *** ** ****'* *****.
* ********* *********'* ********** ** ************ engagement ** ** * ******** ** intent ***** **** **** **** ********* in *** ******** ********** ** ******** into ********.
**** **** **** **** **** **** would ** * ***** ** *** pan *** ** **, ****** **** a **** ******** ******* **** ****'* think **. (****** ***** ***** * pat ****** ** *** ****.) * took ***** ********* **** **** ******** folks *** ***** ***-**** ** **** time. *** *** ****.
********* ** **** ************ ******* (****'* the ******** ** ****** *******) ***** Marketplace **** * *** ******** *** company ***** ***** * ********** ** things ** ******* ***** **** **** global **********. **'* *** ***** ******* - **'* ***** *** ** ******* business **** ******* ****** ** ********* of * **********'* ********* - *** the *** ** ********** **** *** people **** *** **** ** ****** as ******** **********.
******** *** ******* *********, ******* *** data ******** *************** **** *** ******** in **** ********** ** ****** ********. Legacy ******** ** * ****** ********** with ************ *** *******, ** */* and * *** ******** ********. ********'* deployments (**** *** ******* ********* ***) are *********** ******* **** ********* ** mobile *****, **** ****** ** ******* interacting, ******** ** ******** ********** ******* on *********** ******* ********* - **** parts ** ******** *** **** ***** in *** ***** - **** *** be ******* *** ******** ** ********** advances.
** ******* **** **** ** ************** requires * ********* ******** ** "***** to ******" **** ***** ** **** in *** ****. ** **** **** work ******* (*) **'* ****** *** (b) **'* *** **** *** ** do ******** ***** *** *********** ******* of ********** *** *** ********* ** the ****** ** ********. ***** ****** the ****** *** *****-******** - ******** and *********** ******** ********* **** *** subscribe *** ****** ***************.
** * *** *** *********** ****** as *** **** ** ******** ** evolve ** *** ****** ** ******** evolves *** ** *** ************* ******* service ********* *** ******* ********* ****** more ******** *** **** *********.
********** ******** *** ********** ********** *** the *********** ********** ** ******* ************ that ****** ** *****. ** *** that ** *** ****** *** ***** IT *** ******* **. ** *** think **** *** ******** ********'* ******** to ***** ** ****** ** * fit *** ****? *** ********* ******* is ******* **** ** **** *********** transition **** * ***** ** ***** subscription-based ******** *** *** *** ************ elements. **'* **** ** ****** ******* so *** - ******* ** *** mismatch ******* **** ******* ******** ********* and ***** ** **** ***.
**** **** **** ******* **** *********** has ********* ******** *****, **** *********, tend ** **** ** * **** of ***** *** *** **** ******* and ********.
* ***** **** *** ** *** most ********* ********** ********* ****, ***** I ****'* *** ** **** ******, is **** *********** ******** **** *** members ******* - *** ***** ******* is *** ******* ** ***********'* *******. That's **** **'* ******** *** *** I ***** ** * ****** ***** in **** *******. *** **** "*******" in ***** ** ******* *****, *** success **** ***** *** ******** ******* providers **** ** ** *** ******* of ********** ** ******* ***** ********* make ******* *** ** **.
** **** *** ****** **** *** want, ** ** *** **** *** security ******** ** **** *** *** it *** **** *** *** **** 50 *****? **** *** ******* ****** many ****** ***** *** *** *** industry ****** **** ********* ******. *** there ** ** *********** **** **** has *** ********** ******* ** *** industry *** *** **** **** ****** for **** *********** *** ******* ********* and ***** *********.
* ***** **'** ** ****** ******* things ***** *********** **** * *** years **** *** - *** ** will **** **** ***** ** ******* started.
******: **** ******* *** **** ***** to *** *** **********:** ******* ** *** ********* ***********
* ******** **** **** **** *******. Milestone ***** ****** *************** ******* * ***** ***. ***** **** **** ***** *** really *** **** **** ********. * am ********* **** ******* * ***** will ** ****** ** ** **** loose ******* ** * ***** ********** platform ** **** ** ***** **** for ********* ***** *** ********* ** really ******** *** ********.
** **** ****** **** *** **** the ***** ******* ** **** ****, I ***** ** ******** ** ******* that ** *** ***** ** ****** into ********* ****. *******, ****'** ******* shown ** ** *** * ********.
*** *** ******* **** **** ****** it * ***** *** *** ***** has **** ** *********** **** ** make * *********** ***********. *******, * believe ** **** ** **** *** marketplace **** **** ** *** ***** as ** ******** **** (*.*. ***** and *******) *** ********* *** **** integrators, ********, *** ********* ** ******* ** huge ** ********* ** ******* ** take ***** **% *** **** *****. ** would **** ** ** ****** *** policed *** ******* ********* *** *************. I **** ***'* ***** *** ****** desktop ******* **** ******* *** ** the ****** ***.
***, ************** ******* *********'* **** *************** *** ********* ***********:
***, ***, **'* **** **** ******, except *** *** ******** ************** ** Amazon - **** **** ****** ******.
**** **** **** ** ******* ********* MIPS?