Milestone Community Hype vs Substance

Author: Brian Karas, Published on Mar 03, 2016

Milestone is no longer the Open Platform Company.

The Canon subsidiary is now the Open Platform Community. Indeed, Milestone's CEO is promising "non-linear disruption", and that they must 'change the rules'.

But what does this really mean and how will this change the industry?

We spoke with Milestone, asking them these questions and examine their responses and our analysis inside.

********* ** ** ****** *** **** ******** *******.

*** ***** ********** ** *** *** **** *****************. ******, *********'* *** ** ********* "***-****** **********", *** **** **** **** '****** *** *****'.

*** **** **** **** ****** **** *** *** **** **** change *** ********?

** ***** **** *********, ****** **** ***** ********* *** ******* their ********* *** *** ******** ******.

[***************]

Reaffirms ************ **** *****

** ***** *** **** *********** ********* ****** ** '*********' ** Milestone's ********* ************ ** ************ **** *****.  ***** ** ** way *** ********* ** **** **** *** ************ **** **** set **** ********* ******* ****** ****.

**** **** ****é* ******* *** ***** ** ******, ********* ** ****** * bold ***** ****, ** ***** ** * ********* ****'* ************.

Many ********** *******

* ***** **** *********'* ************ ** ********* ***** **** ** is, ** **** ** **, **** ******.

*** **** ** ***** ******* ********* *****:

Most *** ****** ********** ******** *****

**** **** ********* *** ********* ** **, ********* ** ****** the **** ********** ** ********* **** ******** *** ******* ******** with. **** ** ***** *** ** ******* ***** ************ (*.*., forums ** *-******** ** ********** ****) *** ******* ** ****** 'non-linear **********'.

Most ********* ********* ***** ***** *********

** ******* *** ********* ** ***** ***** ********* *** ************ (**** they **** '********** **********') ** ** *** **** ********* ****** of *** ********* **********. ************:

  • ********* ***********: ********* ******* ** ****** *********** ****** *** ******* **** **** ** ***** ** ************** ** **** ** easy *** ******** / ********* ** ****** ** *** ***-** apps ** *********. ********* ****** *** *** ******* ***** ***** ************ in *** ******** *** **** ***** ********* ** **** ****** making ** ****** ** **** *** *** *****. ********* *** not ********** ******* ** **** **** * *** ** ***-*** sold.
  • ******** ************* / *******:  **** **** ** ****** *** ********* by *********, ****** ********* ****** ********* **** ******* ********* **** will *** ****** *** *********** ** ***** ********* ** ***** them ** ******* * ******-******** *** ** ** *** *** an ******* ******.  ********** **** ** ***** * **** ***** rundown ** *********** ******** ** ****** ***** *********** **** ******.  If *** *********** ****** ***** ***, *** **** *** **** net-new ***** ** *********'* *** **** *** ****** ********** ***** become * ****** ********.
  • ********* ***********: ********** ** **** **** ** ******** ** ******** MIPS ******, **** ************ ***** **** ** ****** *** *****.  No **** *** ** *** ******** ********* ** ****** ********, but ** ******* *** ******* **** ** ********** ***** ******** to *** **** ** ********** * ******** ***.

**** ***** **** ******* ***-*** *** ********** ******* *** **** can ** ****** ********** ** ******* **********.  *********'* ***'* ****** all *** *** ** *** *** ******, * ******* *** found ** **** ******.  ********** ** ********** ** **** ************* ** a **** ****. 

'Killer ***' *******

*** **** ******** *****, ***** ***** ** ** '****** ****' that ******** ***** ** ****** * ******** **** *********. ******** abound *** *** *** ******* **** ********** *********** ********* **** that ********** ******** ******** ** ***** ******* ** ****** *****.

*******, ***** ********* **** **** * *** ** ******** ***** party ********* / ****, ** ** *** ***** **** ***** drive *** *********** **********.

** ****** *********, **** ***** *** ******* ******* ** ** which **** ***** **** **** ******* ** **** **** ** ******* of ** *** **** ***** ** ******* **** ***** ** a ********** ***.

** *** ***** ****, ****** ****** *** *********** *** ************ easier ***** **** ***** ******* ** ****** *** ****** ***-***. **** Apple ***** ********* *** *** ***** *** ****** ******** ***** would ** ******** **** ******* ** ****$**** *** ***, ****** *** ******* **** **** ** ** **** ****** than ************ ********.

Solution ********* *** *** ** ***** ***

** ********* *** ************ ****** ***** ***** ***** ******** ********** and *********, **** ***** **** *** ** ***** *** ***** that *** **** ****** ** ***** ******** *************.

******* ************* *** ******** ** *** **** ***** ** *** Marketplace, ****** **** ***** ****** **** ****** *** ******* ************* that ***'* ** ********** ** ***** ***'*.

New ******** *****

* ****** ***** ** *********'* ******* ******** *** ***** ****** to ****** ** ******** *****.  **** ***** **** **** ********* a *** ** ****** ******** **** ***** ******* ** ** organized *******. ** ** ******* ** ** *** **** **** of ** ****** **** **** **** ****** *********'* ********** ******* interaction **** ***** ******* *******. ********, ******* ******** ****** *** partner ********* *** ****** ***** ****** ********** *********.

Mostly ****, **** ********* ******

********* ** ********* * *** *** ** ** *** ********** Community ****** * ***** ******. *** *** **** **** ***** is *** **** ** ******* ***** ***** ********* *** ***** remains **** ********* **** ***** ** ** **** ** ******* this.

** *** ***** ****, ***** ** **** ***** ** ****** getting ******** *******, **** ** **** ** *** ********** ** minor ********** ** ******** *****.

 

Comments (16)

I hope Milestone executee on the app / marketplace approach, though I am skeptical about execution.

Making video surveillance more 'software centric' is a great way to fight off commoditization. If Milestone could really make VMS 'apps' easy and powerful, it could make things better for end users and systems more powerful.

But Milestone's execution is suspect. A lot of this seems to be because they are so wrapped up into talking about 'thinking bigger' and 'non linear disruption' that execution is secondary. This is a company whose main focus for the past few years has been Husky - NVR boxes 10 years too late...

The low end of the market is probably lost, but Milestone needs to find the right engineering execution to stop the real challenges of high-end rivals like Avigilon's tight end-to-end solution and Genetec's increasingly powerful hybrid enterprise cloud.

I think the low end of the community quite likes the Milestone GO... I talk and help low end people with it regularly... about the only thing that I'm concerned about making it easy to integrate is that it might make it easier for people to hack... my take on milestone being Open is that you are not forced into their cam's or their hardware etc... I'm not seeing that change so...

What is non-linear disruption supposed to mean anyway? As opposed to what?

btw, Cortez didn't burn his ships, he sunk them, though the point remains. :)

"What is non-linear disruption supposed to mean anyway? As opposed to what?"

I google'd and Milestone'd it:

so wrapped up into talking about 'thinking bigger' and 'non linear disruption' that execution is secondary. This is a company whose main focus for the past few years has been Husky - NVR boxes 10 years too late...

Speaking of getting bigger, is Milestone big enough that Canon reports them as a business unit? I think that as long as they are growing and profitable there is no pressing need to yank the leash.

btw, Cortez didn't burn his ships, he sunk them

LOL, I actually knew that and originally had that worded as something like "burning and scuttling", but didn't want to get too waded down in a minor point :)

I think you confused Cortes with Hannibal Barca, who burned his bridges behind him.

Blame it on my Dad, he's a history nut. Anyway, keep up the references, I'd hate to stifle the Great Conversation.

IPVM's quite the 'community'.... :)

So Milestone's gonna have an app store and the CEO is laying down a modern buzzword trail before they try to buy a booth at SXSW. And you seasoned Milestone veterans don't actually see anything different other than the glow around the marketing blurbs. (And I assume Milestone has not as of my post woken up and offered IPVM any feedback...)

"I assume Milestone has not as of my post woken up and offered IPVM any feedback..."

We talked to them before publishing, explaining our concerns and them sharing their perspective to us. Suffice to say, we have diverging opinions on the substance of the community offering.

"don't actually see anything different other than the glow around the marketing blurbs."

I will say that was some terrific marketing glow, they do know how to put on a show.

they do know how to put on a show.

they have to do something with the bucket loads of money they are making, can't give it ALL to the CEO :)

I must say I was wrong about Milestone's direction since Canon purchased both them and Axis. I assumed that Canon would want to go after the Avigilon strategy and be able to offer an end to end solution in an IP CCTV project. Being at the MIPS conference and seeing the non stop selling of the open platform community and how much money they are investing in this marketing I would say that this is not hype but real substance.

"Being at the MIPS conference and seeing the non stop selling of the open platform community and how much money they are investing in this marketing I would say that this is not hype but real substance."

So I agree that they are showing that the open platform is not hype. The question is whether 'community' is more than hype. In other words, is Milestone really becoming any different than it was a few years ago or is this just a reaffirmation of the same basic approach pre-acquisition?

...seeing...how much money they are investing in this marketing I would say that this is not hype but real substance.

Money + Marketing = Hype

How can the largest VMS provider waste their precious influence on something so passé. Open is the new normal, welcome to 2016 Milestone...

Nest... https://developer.nest.com/

Zwave... http://openzwave.com/dev/

Chrome... https://developer.chrome.com/devtools

There are a million other opportunities to be innovative in the Video Surveillance industry! Where is a scream pillow when you need one?

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports on VMS

VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
Dahua Low-Cost 4MP Camera Tested (N44CL52) on Sep 10, 2018
4MP use continues to increase, especially in low-cost models, according to integrators in our 2018 Resolution Usage Statistics. We bought Dahua's...
Directory Of 110+ Video Management Software (VMS) Suppliers on Aug 30, 2018
This directory provides a list of Video Management Software providers to help you see and research what options are available. Listing...
Inputs/Outputs For Video Surveillance Guide on Aug 24, 2018
While many cameras have Input/Output (I/O) ports, few are actually used and most designers do not even consider them. However, a good understanding...
Luxriot VMS Profile on Aug 23, 2018
Luxriot is more popular than Hikvision and Milestone products according to ASMAG which was probably even surprising to Luxriot. The company has...
Synology Surveillance Station VMS Tested on Aug 22, 2018
With so many low-cost NVRs and enterprise VMSes, is there any place in the market for NAS-based VMSes? Recently, IPVM bought a Synology NAS for...
SNMP / Network Monitoring For Surveillance 2018 on Aug 21, 2018
Surveillance systems typically rely on the the VMS to report issues, but this most often just means knowing a camera is "down" with no warning or...
Video Analytics Integration Guide on Aug 16, 2018
Video analytics is hot again (at least conceptually) but integrating video analytics with VMSes can be challenging. This is especially significant...
ISS VMS / Video Analytics Company Profile on Aug 16, 2018
Who is ISS? In the past few months, they had one of the craziest ISC West promo items in years. Then, they hired industry veteran and ex-Dahua...
Cut Milestone Licensing Costs 80% By Using Hikvision and Dahua NVRs (Tested) on Aug 13, 2018
Enterprise VMS licensing can be quite expensive, with $200 or more per channel common, meaning a 100 camera system can cost $20,000 in VMS...

Most Recent Industry Reports

BluePoint Aims To Bring Life-Safety Mind-Set To Police Pull Stations on Sep 20, 2018
Fire alarm pull stations are commonplace but police ones are not. A self-funded startup, BluePoint Alert Solutions is aiming to make police pull...
SIA Plays Dumb On OEMs And Hikua Ban on Sep 20, 2018
OEMs widely pretend to be 'manufacturers', deceiving their customers and putting them at risk for cybersecurity attacks and, soon, violation of US...
Axis Vs. Hikvision IR PTZ Shootout on Sep 20, 2018
Hikvision has their high-end dual-sensor DarkfighterX. Axis has their high-end concealed IR Q6125-LE. Which is better? We bought both and tested...
Avigilon Announces AI-Powered H5 Camera Development on Sep 19, 2018
Avigilon will be showcasing "next-generation AI" at next week's ASIS GSX. In an atypical move, the company is not actually releasing these...
Favorite Request-to-Exit (RTE) Manufacturers 2018 on Sep 19, 2018
Request To Exit devices like motion sensors and lock releasing push-buttons are a part of almost every access install, but who makes the equipment...
25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Chinese Government Praises Hikvision For Following Xi Jinping on Sep 17, 2018
The Chinese government council responsible for managing China's state-owned companies praised Hikvision’s obedience to China’s authoritarian leader...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact