Longse USA Profile

By IPVM, Published on Nov 30, 2018

In September 2017, Longse bought and opened their USA office.

As one of the largest South China surveillance manufacturers, they have previously been covered for spam email marketing, cloning Hikvision's embedded user interface and login screens, and copying Video Insight and Milestone for their own free VMS.

Now, led by US CEO Horae Choi and US Sales Manager Daniel Mik [update: Mik left Longse in August 2019], Longse USA has been operating for about a year out of California. We spoke with Daniel Mik to see what Longse has been doing, whether they had made any changes to their strategy, and to address their previous issues.

Limited ** ***** ********

****** *** **** **** have * **** **** staff ******* *** ** actively ****** *** ***** sales *****. ** ******** to ******* ***** *****, they **** **** **** additional *********** ** ******* English-fluent ********* ******* *** create ******* ******** ********* material ** ******* *** US ******. *** ***, this ******** ** ****** a ********* ***** ****** for ****** *** ** not * **** ******* HQ *** ** **********. Based ** ****** *******, no ********** ** ******** have **** ******* ***** by ***. ****** **** that ****'* ***-**-**** ****** will ********* **** ********* will ** ***** *** expanded *** **** ****** based ** *** ********* for ******.

Growth ***** ************ ** **********

****** *** **** **** only ******* ******* ** July ** ****. ***** to ****, **** **** they ******* ** ****** research *** ******** ***** sales ********. **** *** previous * ******, ****** says **** *** ********* 30% ****** ***** **** month, ****** ***** *** negligible **** **** *** starting ****, ** ** too **** ** **** anything *********** **** ***** overall ********. ****** ***** shipped **,***** **** *** US ***** **** ****, based ** ********** ***** of ******. ** * point ** **********, ***** and ********* ********* **** 100,000+ ** ** *** US *** *****.

No *********, ******** ** ***** *** ***** *******

****** ***** ***********, ****** has *** *********** ********** analytics, ******* **** **** are ******** ** ********** build *** ***** *******. This ********* **** ***** Chinese *********** **** *****, Hikvision, *** ******* *** have **** ******* ***** analytics **** *** **** few ***** (*** ***** ****** ********* *********** *********). ***, ********** unknown ** *** **, has **** ************* **** versions *****-**** ****** ******************* *** **** **** Invid **** ***** ** sell ****.

Ceasing **** ********

********* **** ************** *-**** ********, ****** *** ****** that ****** ********* **** more ******** *** ******** with ********** ************ ******* growth. ** ******** ** the ******** ******** ** IPVM, *** ******* **** this ********** ********* **** led ****** ** ********** their ******* *********** ****** the ******** *** ***** perception ****** *** ******. Internal **** ******** **** before *** ** ****** was *********** ****** **** spam *** **** **** damage ** *** *******'* image **** ** *** gained ********. *** **** pointed *** **** *** unsolicited ***** ******** *** "not **** ********* ****** the ****** **** [****] were ****** ** *****."

R&D ******* ****** ************** ***

********** ******** ********* ** brazenly******* **** **** ***********, ****** **** ***** R&D ********** ** ******* to ******** **** *** its ******** ****** *** board. ****** ********* **** even ** ******* *********'* GUI, ********* **** *** convinced *** ***** *** product ****** ** *** than *** **********'* ******** despite *** ******* *******. This ******** *** ** indicator **** ***** ******** of ******* ******* *** not ****** ** *********** stealing *********. *** ** these ****-******* *******, ****** says ** ******* *** of ***** ******** ****** *&* ********** (that ******** *% ** their *******)**** **** ******** ************ to *** ***********.

Notable ******* *********

*********, ******'* ******** *** generic *** ** *** stand *** ** ********** nor ***********. ***** *************** ** ***** ******* from * ***** ****** ********, ****** **** that **** **** **** noteworthy ************ ** ***** and ***** ******* ***** then. ****** *** **** that ******** **** ****** ******** **** ********* ******** feedback. **** **** ******* confidence ********* ** ******* ******** **** ** ******** *** *********. ***** *** ** any ******* **** ** their *******, *** ******** that **** **** * series ** *-**-* ******* cameras ** ***** **** are ******** ** ** compatible **** **-***, **-***, CVBS/SD/Analog, **-***, **-***, & AHD. ********* ** **** series ***** ** *-**-*, adding ** ********** ** well.

*** ******* ********** ***** products **** **** ******:

Inaccurate **** ****** *** ************* ********* *********

****** *** ************ **** the ******** ** ********* specifications (**** ******* ** FoV) ** ***** **** sheets *** ****** **** it **** ** ********* in *********** ********* ************. This ** ** ******** to *** ***** ***** product *********** ** ******** unavailable *** ******** ******* being ****.

Other *************** *******

************, ****** *** ******** Hikvision *** ***** ************. Breaking **** **** ****, Longse *** ******* *** to ****** ***** *** access ******* ** ***** intercom ******* ***********. ****, historically, ***** ******* ***** have *** **** ******* beyond ***** ******* *** recorders. *******, **** *** investigating *** ************* ** a ***** ******** *** weighing ** ******* ******* market **********.

Impact ** *******

** ****** ***, *** tariffs *** ** *********** reality *** ** ******* negative *** ***** ****** line. *******, ****** ********* that **** **** ****** focused ** *********** ******* overall. ** **** ***, they *** ***** ******* the ****** ** ***** customer **** *** **** percentage ** *** ******* they *** **** **** on ******* *********** ******** loss. **** **** ******* begun ********* ***** ******** base *** ******** *** been *****. ************, **** express ******* **** *********'* state ******* **** ***** them ** *********** ****** the ***** ** *** tariffs ** ******** *** market.

Impact ** ****

********** **** *** *******, Longse ****** **** *** US **********'* *** ** the *** ** ********* and ***** ******** *** generally **** ******** *** their ******. ****** **** that *** *** ** not *** **** ************ factor *** ******* ******* improved ******** *** ****** communication. *** **** **** recent ***** **** **** from * ***** ** market **********, *** ******** from *** *** ****** since *** ************* **** have *** ****** ** are *** ****** *** scope ** *** ***.

Competitive ********

*******, ****** **** *** see ****** ** ****** to ***** ** ** the ****** ***** ** their ********* ***********, ********* and *****. ***** *** opportunity ** *****, **** have, ** *** ****, ran **** ******* **** prospects ***** "******* ** their *********."

**********, ** **** ****** of *** ************ ******, Hivision *** ***** *** still *** *** ******** forces ** ******* ****. Uniview, ******* ****** ******* product, ** ******* ******* without *** ************ ** the ***. ***, ******* almost ******** ******* *** channels, ** **** ******* some ****** ******** ** well, ******* ** **** of *** **** *********. Longse *** **** **** to ** ** ***** out *** *** ***** in **** ***** **** highly *********** ******, **** if **** **** ********* course **** **** ***** past ********.

Focus ** *** **** ****

****** ****** **** **** are ******* ** ****-**** sustainable ****** *** *** unstable, ********* ******. **** seem ****-*****, ********* **** their ************* ** ****, of *** ******** **** they ***** **** ** make ********** ****** ********** to ****** *** ************** giants. **** **** **** operating ** *** *** has **** * *********** learning ********** *** **** and **** **** **** the ****** ** ***** inward ** ********* ****-*********** rather **** **** ********** moves.

Comments (15)

Undisclosed Integrator #1

11/30/18 06:34pm

**** ** ********** *** Longse ** ******** ******... They **** ***** ****** market *** *** ******** away ** *********/***** **** steam.    

John Honovich

IPVM | In reply to Undisclosed Integrator #1 | 11/30/18 06:36pm

*******, * **** **** credit *** *** ******** an "**" ** ****** recognition *******. **** *** well **** ********** **** pain.

Undisclosed #2

IPVMU Certified | In reply to John Honovich | 11/30/18 08:23pm

*******, * **** **** credit *** *** ******** an "**" ** ****** recognition *******.

****** **** *** ********** flirting **** *** ****:

****** *** ******** ********* of “****”, *** ** mention “****** ****”.  

*******, ******** ******** ** *********** ** *******, you *** ** ****** off ******* *** *********.  Even ** *** ***’* know ******* ;)

Avatar

Abaas Mahroos

Al Aswar Trading Group
IPVMU Certified | In reply to John Honovich | 12/01/18 09:56am

*******: *** *** ******* time ****** **** *** "Longse, ** *** *******" in *** ** ***** marketing ********. *** *** of ***** ***** **** IOT ***** *** **** were ********.

Undisclosed #2

IPVMU Certified | In reply to Undisclosed Integrator #1 | 11/30/18 06:41pm

...*** ******** **** ** HikVision/Dahua **** *****.

** *** *** ** the *** ****** ****’* they *** ** *** same ****, ********* *** figuratively?

******’* **** *** ** the *****, ***.

Avatar

Sean Nelson

Nelly's Security
11/30/18 06:47pm

***** *******.

**** *** ******* ** their ***, ***** ****. If **** *** **** a ******** ******* *** simple ***, **** **** substantially **** *** ** a **** ****** ****.

Undisclosed #4

In reply to Sean Nelson | 11/30/18 09:38pm

**-**, *** ******** **** inbound.

Undisclosed Manufacturer #5

In reply to Sean Nelson | 12/02/18 09:54am

*'* ********* **** **** would *** ** ********* to **** * ***. I ****** **** ** understand *** **** ** possible **** **'* **** of * *** *** one ** *** ********* **********.

* ***** * **** answered ** ******.

Avatar

Sean Nelson

Nelly's Security
In reply to Undisclosed Manufacturer #5 | 12/02/18 04:30pm

********, *** ******* ******** web ***** ***** **** a ****** *** **** most ******* ************ *************.

******* ******* *** **** engineerw ** *** **** is ******* **********.

Undisclosed #2

IPVMU Certified | In reply to Sean Nelson | 12/02/18 05:22pm

******* ******* *** **** engineerw ** *** **** is ******* **********.

Daniel Mik

11/30/18 07:51pm

***** *** *** *** report *** ***** ********. As ** *** ****** to ** **** ** basics ** * **** manufacture *** ******** **** our **** ********, ******** well **** *** ******* and ********* ** ***** concerns-- ******* **** **** AI ***** ** **** and ******* ** ***** on *** ******* ******* and ***.

Undisclosed #3

11/30/18 08:37pm

**** ** ***** ***** address?

* **** ** **** them ***** **** ********.

Avatar

Abaas Mahroos

Al Aswar Trading Group
IPVMU Certified | 12/01/18 10:03am

* ***** ** *** in ****, ** ********* about *** ** ***** cameras *** * *********** hotel.  ******* **** ******** restarting ** ***** *** and ****** ***** ********, including ** *********.  ** was * *********.

*** **** ********** ******* they ******** ******** ** was ***** ******* *** gave ** *** ***** new ******* **** ** charge!

***** ****, * ***** they **** ******** ** terms ** ** ****** quality.

***** *** **** *** cameras *** ***** ******. Practically *% ******* ****.

Undisclosed Manufacturer #6

12/03/18 05:11pm

** *** ********** **** Longse *** **** *****, they *** **** ********, although *** ****** ******* sometimes, *** **** *** solve ** *** *******.

John Honovich

IPVM | 10/21/19 11:48am

****** *** *******:

****** ***, *** ******** Sales ******* *** ****.

****** ******* *** *** past ** ******, **** *** *********:

*******, **** *** ******* wants ** ** *** a **** ** *** page *** ***** ****:

*** ** *** *** least **** **** **** to ** ********** **** the ***** **** ** Longse. ** ***'* ** such **** ******** / offers, ***.

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