Longse USA Profile

By: IPVM, Published on Nov 30, 2018

In September 2017, Longse bought and opened their USA office.

As one of the largest South China surveillance manufacturers, they have previously been covered for spam email marketing, cloning Hikvision's embedded user interface and login screens, and copying Video Insight and Milestone for their own free VMS.

Now, led by US CEO Horae Choi and US Sales Manager Daniel Mik [update: Mik left Longse in August 2019], Longse USA has been operating for about a year out of California. We spoke with Daniel Mik to see what Longse has been doing, whether they had made any changes to their strategy, and to address their previous issues.

** ********* ****, ****** bought *** ****** ******** ******.

** *** ** *** largest ***** ***** ************ manufacturers, **** **** ********** been ******* ******* ***** *********,******* *********'* ******** **** interface *** ***** *******, ********** ***** ******* *** Milestone *** ***** *** free ***.

***, *** **** *** ***** ********* ***** ******* ****** Mik[******: *** **** ****** in ****** ****], ****** USA *** **** ********* for ***** * **** out ** **********. ** spoke **** ****** *** to *** **** ****** has **** *****, ******* they *** **** *** changes ** ***** ********, and ** ******* ***** previous ******.

[***************]

Limited ** ***** ********

****** *** **** **** have * **** **** staff ******* *** ** actively ****** *** ***** sales *****. ** ******** to ******* ***** *****, they **** **** **** additional *********** ** ******* English-fluent ********* ******* *** create ******* ******** ********* material ** ******* *** US ******. *** ***, this ******** ** ****** a ********* ***** ****** for ****** *** ** not * **** ******* HQ *** ** **********. Based ** ****** *******, no ********** ** ******** have **** ******* ***** by ***. ****** **** that ****'* ***-**-**** ****** will ********* **** ********* will ** ***** *** expanded *** **** ****** based ** *** ********* for ******.

Growth ***** ************ ** **********

****** *** **** **** only ******* ******* ** July ** ****. ***** to ****, **** **** they ******* ** ****** research *** ******** ***** sales ********. **** *** previous * ******, ****** says **** *** ********* 30% ****** ***** **** month, ****** ***** *** negligible **** **** *** starting ****, ** ** too **** ** **** anything *********** **** ***** overall ********. ****** ***** shipped **,***** **** *** US ***** **** ****, based ** ********** ***** of ******. ** * point ** **********, ***** and ********* ********* **** 100,000+ ** ** *** US *** *****.

No *********, ******** ** ***** *** ***** *******

****** ***** ***********, ****** has *** *********** ********** analytics, ******* **** **** are ******** ** ********** build *** ***** *******. This ********* **** ***** Chinese *********** **** *****, Hikvision, *** ******* *** have **** ******* ***** analytics **** *** **** few ***** (*** ***** ****** ********* *********** *********). ***, ********** unknown ** *** **, has **** ************* **** versions *****-**** ****** ******************* *** **** **** Invid **** ***** ** sell ****.

Ceasing **** ********

********* **** ************** *-**** ********, ****** *** ****** that ****** ********* **** more ******** *** ******** with ********** ************ ******* growth. ** ******** ** the ******** ******** ** IPVM, *** ******* **** this ********** ********* **** led ****** ** ********** their ******* *********** ****** the ******** *** ***** perception ****** *** ******. Internal **** ******** **** before *** ** ****** was *********** ****** **** spam *** **** **** damage ** *** *******'* image **** ** *** gained ********. *** **** pointed *** **** *** unsolicited ***** ******** *** "not **** ********* ****** the ****** **** [****] were ****** ** *****."

R&D ******* ****** ************** ***

********** ******** ********* ** brazenly******* **** **** ***********, ****** **** ***** R&D ********** ** ******* to ******** **** *** its ******** ****** *** board. ****** ********* **** even ** ******* *********'* GUI, ********* **** *** convinced *** ***** *** product ****** ** *** than *** **********'* ******** despite *** ******* *******. This ******** *** ** indicator **** ***** ******** of ******* ******* *** not ****** ** *********** stealing *********. *** ** these ****-******* *******, ****** says ** ******* *** of ***** ******** ****** *&* ********** (that ******** *% ** their *******)**** **** ******** ************ to *** ***********.

Notable ******* *********

*********, ******'* ******** *** generic *** ** *** stand *** ** ********** nor ***********. ***** *************** ** ***** ******* from * ***** ****** ********, ****** **** that **** **** **** noteworthy ************ ** ***** and ***** ******* ***** then. ****** *** **** that ******** **** ****** ******** **** ********* ******** feedback. **** **** ******* confidence ********* ** ******* ******** **** ** ******** *** *********. ***** *** ** any ******* **** ** their *******, *** ******** that **** **** * series ** *-**-* ******* cameras ** ***** **** are ******** ** ** compatible **** **-***, **-***, CVBS/SD/Analog, **-***, **-***, & AHD. ********* ** **** series ***** ** *-**-*, adding ** ********** ** well.

*** ******* ********** ***** products **** **** ******:

Inaccurate **** ****** *** ************* ********* *********

****** *** ************ **** the ******** ** ********* specifications (**** ******* ** FoV) ** ***** **** sheets *** ****** **** it **** ** ********* in *********** ********* ************. This ** ** ******** to *** ***** ***** product *********** ** ******** unavailable *** ******** ******* being ****.

Other *************** *******

************, ****** *** ******** Hikvision *** ***** ************. Breaking **** **** ****, Longse *** ******* *** to ****** ***** *** access ******* ** ***** intercom ******* ***********. ****, historically, ***** ******* ***** have *** **** ******* beyond ***** ******* *** recorders. *******, **** *** investigating *** ************* ** a ***** ******** *** weighing ** ******* ******* market **********.

Impact ** *******

** ****** ***, *** tariffs *** ** *********** reality *** ** ******* negative *** ***** ****** line. *******, ****** ********* that **** **** ****** focused ** *********** ******* overall. ** **** ***, they *** ***** ******* the ****** ** ***** customer **** *** **** percentage ** *** ******* they *** **** **** on ******* *********** ******** loss. **** **** ******* begun ********* ***** ******** base *** ******** *** been *****. ************, **** express ******* **** *********'* state ******* **** ***** them ** *********** ****** the ***** ** *** tariffs ** ******** *** market.

Impact ** ****

********** **** *** *******, Longse ****** **** *** US **********'* *** ** the *** ** ********* and ***** ******** *** generally **** ******** *** their ******. ****** **** that *** *** ** not *** **** ************ factor *** ******* ******* improved ******** *** ****** communication. *** **** **** recent ***** **** **** from * ***** ** market **********, *** ******** from *** *** ****** since *** ************* **** have *** ****** ** are *** ****** *** scope ** *** ***.

Competitive ********

*******, ****** **** *** see ****** ** ****** to ***** ** ** the ****** ***** ** their ********* ***********, ********* and *****. ***** *** opportunity ** *****, **** have, ** *** ****, ran **** ******* **** prospects ***** "******* ** their *********."

**********, ** **** ****** of *** ************ ******, Hivision *** ***** *** still *** *** ******** forces ** ******* ****. Uniview, ******* ****** ******* product, ** ******* ******* without *** ************ ** the ***. ***, ******* almost ******** ******* *** channels, ** **** ******* some ****** ******** ** well, ******* ** **** of *** **** *********. Longse *** **** **** to ** ** ***** out *** *** ***** in **** ***** **** highly *********** ******, **** if **** **** ********* course **** **** ***** past ********.

Focus ** *** **** ****

****** ****** **** **** are ******* ** ****-**** sustainable ****** *** *** unstable, ********* ******. **** seem ****-*****, ********* **** their ************* ** ****, of *** ******** **** they ***** **** ** make ********** ****** ********** to ****** *** ************** giants. **** **** **** operating ** *** *** has **** * *********** learning ********** *** **** and **** **** **** the ****** ** ***** inward ** ********* ****-*********** rather **** **** ********** moves.

Comments (15)

Undisclosed Integrator #1

11/30/18 06:34pm

**** ** ********** *** Longse ** ******** ******... They **** ***** ****** market *** *** ******** away ** *********/***** **** steam.    

John Honovich

IPVM | In reply to Undisclosed Integrator #1 | 11/30/18 06:36pm

*******, * **** **** credit *** *** ******** an "**" ** ****** recognition *******. **** *** well **** ********** **** pain.

Undisclosed #2

In reply to John Honovich | 11/30/18 08:23pm

*******, * **** **** credit *** *** ******** an "**" ** ****** recognition *******.

****** **** *** ********** flirting **** *** ****:

****** *** ******** ********* of “****”, *** ** mention “****** ****”.  

*******, ******** ******** ** *********** ** *******, you *** ** ****** off ******* *** *********.  Even ** *** ***’* know ******* ;)

Avatar

Abaas Mahroos

Al Aswar Trading Group | IPVMU Certified | In reply to John Honovich | 12/01/18 09:56am

*******: *** *** ******* time ****** **** *** "Longse, ** *** *******" in *** ** ***** marketing ********. *** *** of ***** ***** **** IOT ***** *** **** were ********.

Undisclosed #2

In reply to Undisclosed Integrator #1 | 11/30/18 06:41pm

...*** ******** **** ** HikVision/Dahua **** *****.

** *** *** ** the *** ****** ****’* they *** ** *** same ****, ********* *** figuratively?

******’* **** *** ** the *****, ***.

Avatar

Sean Nelson

Nelly's Security | 11/30/18 06:47pm

***** *******.

**** *** ******* ** their ***, ***** ****. If **** *** **** a ******** ******* *** simple ***, **** **** substantially **** *** ** a **** ****** ****.

Undisclosed Integrator #4

In reply to Sean Nelson | 11/30/18 09:38pm

**-**, *** ******** **** inbound.

Undisclosed Manufacturer #5

In reply to Sean Nelson | 12/02/18 09:54am

*'* ********* **** **** would *** ** ********* to **** * ***. I ****** **** ** understand *** **** ** possible **** **'* **** of * *** *** one ** *** ********* **********.

* ***** * **** answered ** ******.

Avatar

Sean Nelson

Nelly's Security | In reply to Undisclosed Manufacturer #5 | 12/02/18 04:30pm

********, *** ******* ******** web ***** ***** **** a ****** *** **** most ******* ************ *************.

******* ******* *** **** engineerw ** *** **** is ******* **********.

Undisclosed #2

In reply to Sean Nelson | 12/02/18 05:22pm

******* ******* *** **** engineerw ** *** **** is ******* **********.

Daniel Mik

11/30/18 07:51pm

***** *** *** *** report *** ***** ********. As ** *** ****** to ** **** ** basics ** * **** manufacture *** ******** **** our **** ********, ******** well **** *** ******* and ********* ** ***** concerns-- ******* **** **** AI ***** ** **** and ******* ** ***** on *** ******* ******* and ***.

Undisclosed #3

11/30/18 08:37pm

**** ** ***** ***** address?

* **** ** **** them ***** **** ********.

Avatar

Abaas Mahroos

Al Aswar Trading Group | IPVMU Certified | 12/01/18 10:03am

* ***** ** *** in ****, ** ********* about *** ** ***** cameras *** * *********** hotel.  ******* **** ******** restarting ** ***** *** and ****** ***** ********, including ** *********.  ** was * *********.

*** **** ********** ******* they ******** ******** ** was ***** ******* *** gave ** *** ***** new ******* **** ** charge!

***** ****, * ***** they **** ******** ** terms ** ** ****** quality.

***** *** **** *** cameras *** ***** ******. Practically *% ******* ****.

Undisclosed Manufacturer #6

12/03/18 05:11pm

** *** ********** **** Longse *** **** *****, they *** **** ********, although *** ****** ******* sometimes, *** **** *** solve ** *** *******.

John Honovich

IPVM | 10/21/19 11:48am

****** *** *******:

****** ***, *** ******** Sales ******* *** ****.

****** ******* *** *** past ** ******, **** *** *********:

*******, **** *** ******* wants ** ** *** a **** ** *** page *** ***** ****:

*** ** *** *** least **** **** **** to ** ********** **** the ***** **** ** Longse. ** ***'* ** such **** ******** / offers, ***.

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