Longse USA Profile

By: IPVM, Published on Nov 30, 2018

In September 2017, Longse bought and opened their USA office.

As one of the largest South China surveillance manufacturers, they have previously been covered for spam email marketing, cloning Hikvision's embedded user interface and login screens, and copying Video Insight and Milestone for their own free VMS.

Now, led by US CEO Horae Choi and US Sales Manager Daniel Mik [update: Mik left Longse in August 2019], Longse USA has been operating for about a year out of California. We spoke with Daniel Mik to see what Longse has been doing, whether they had made any changes to their strategy, and to address their previous issues.

** ********* ****, ****** bought *** ****** ******** ******.

** *** ** *** largest ***** ***** ************ manufacturers, **** **** ********** been ******* ******* ***** *********,******* *********'* ******** **** interface *** ***** *******, ********** ***** ******* *** Milestone *** ***** *** free ***.

***, *** **** *** ***** ********* ***** ******* ****** Mik[******: *** **** ****** in ****** ****], ****** USA *** **** ********* for ***** * **** out ** **********. ** spoke **** ****** *** to *** **** ****** has **** *****, ******* they *** **** *** changes ** ***** ********, and ** ******* ***** previous ******.

[***************]

Limited ** ***** ********

****** *** **** **** have * **** **** staff ******* *** ** actively ****** *** ***** sales *****. ** ******** to ******* ***** *****, they **** **** **** additional *********** ** ******* English-fluent ********* ******* *** create ******* ******** ********* material ** ******* *** US ******. *** ***, this ******** ** ****** a ********* ***** ****** for ****** *** ** not * **** ******* HQ *** ** **********. Based ** ****** *******, no ********** ** ******** have **** ******* ***** by ***. ****** **** that ****'* ***-**-**** ****** will ********* **** ********* will ** ***** *** expanded *** **** ****** based ** *** ********* for ******.

Growth ***** ************ ** **********

****** *** **** **** only ******* ******* ** July ** ****. ***** to ****, **** **** they ******* ** ****** research *** ******** ***** sales ********. **** *** previous * ******, ****** says **** *** ********* 30% ****** ***** **** month, ****** ***** *** negligible **** **** *** starting ****, ** ** too **** ** **** anything *********** **** ***** overall ********. ****** ***** shipped **,***** **** *** US ***** **** ****, based ** ********** ***** of ******. ** * point ** **********, ***** and ********* ********* **** 100,000+ ** ** *** US *** *****.

No *********, ******** ** ***** *** ***** *******

****** ***** ***********, ****** has *** *********** ********** analytics, ******* **** **** are ******** ** ********** build *** ***** *******. This ********* **** ***** Chinese *********** **** *****, Hikvision, *** ******* *** have **** ******* ***** analytics **** *** **** few ***** (*** ***** ****** ********* *********** *********). ***, ********** unknown ** *** **, has **** ************* **** versions *****-**** ****** ******************* *** **** **** Invid **** ***** ** sell ****.

Ceasing **** ********

********* **** ************** *-**** ********, ****** *** ****** that ****** ********* **** more ******** *** ******** with ********** ************ ******* growth. ** ******** ** the ******** ******** ** IPVM, *** ******* **** this ********** ********* **** led ****** ** ********** their ******* *********** ****** the ******** *** ***** perception ****** *** ******. Internal **** ******** **** before *** ** ****** was *********** ****** **** spam *** **** **** damage ** *** *******'* image **** ** *** gained ********. *** **** pointed *** **** *** unsolicited ***** ******** *** "not **** ********* ****** the ****** **** [****] were ****** ** *****."

R&D ******* ****** ************** ***

********** ******** ********* ** brazenly******* **** **** ***********, ****** **** ***** R&D ********** ** ******* to ******** **** *** its ******** ****** *** board. ****** ********* **** even ** ******* *********'* GUI, ********* **** *** convinced *** ***** *** product ****** ** *** than *** **********'* ******** despite *** ******* *******. This ******** *** ** indicator **** ***** ******** of ******* ******* *** not ****** ** *********** stealing *********. *** ** these ****-******* *******, ****** says ** ******* *** of ***** ******** ****** *&* ********** (that ******** *% ** their *******)**** **** ******** ************ to *** ***********.

Notable ******* *********

*********, ******'* ******** *** generic *** ** *** stand *** ** ********** nor ***********. ***** *************** ** ***** ******* from * ***** ****** ********, ****** **** that **** **** **** noteworthy ************ ** ***** and ***** ******* ***** then. ****** *** **** that ******** **** ****** ******** **** ********* ******** feedback. **** **** ******* confidence ********* ** ******* ******** **** ** ******** *** *********. ***** *** ** any ******* **** ** their *******, *** ******** that **** **** * series ** *-**-* ******* cameras ** ***** **** are ******** ** ** compatible **** **-***, **-***, CVBS/SD/Analog, **-***, **-***, & AHD. ********* ** **** series ***** ** *-**-*, adding ** ********** ** well.

*** ******* ********** ***** products **** **** ******:

Inaccurate **** ****** *** ************* ********* *********

****** *** ************ **** the ******** ** ********* specifications (**** ******* ** FoV) ** ***** **** sheets *** ****** **** it **** ** ********* in *********** ********* ************. This ** ** ******** to *** ***** ***** product *********** ** ******** unavailable *** ******** ******* being ****.

Other *************** *******

************, ****** *** ******** Hikvision *** ***** ************. Breaking **** **** ****, Longse *** ******* *** to ****** ***** *** access ******* ** ***** intercom ******* ***********. ****, historically, ***** ******* ***** have *** **** ******* beyond ***** ******* *** recorders. *******, **** *** investigating *** ************* ** a ***** ******** *** weighing ** ******* ******* market **********.

Impact ** *******

** ****** ***, *** tariffs *** ** *********** reality *** ** ******* negative *** ***** ****** line. *******, ****** ********* that **** **** ****** focused ** *********** ******* overall. ** **** ***, they *** ***** ******* the ****** ** ***** customer **** *** **** percentage ** *** ******* they *** **** **** on ******* *********** ******** loss. **** **** ******* begun ********* ***** ******** base *** ******** *** been *****. ************, **** express ******* **** *********'* state ******* **** ***** them ** *********** ****** the ***** ** *** tariffs ** ******** *** market.

Impact ** ****

********** **** *** *******, Longse ****** **** *** US **********'* *** ** the *** ** ********* and ***** ******** *** generally **** ******** *** their ******. ****** **** that *** *** ** not *** **** ************ factor *** ******* ******* improved ******** *** ****** communication. *** **** **** recent ***** **** **** from * ***** ** market **********, *** ******** from *** *** ****** since *** ************* **** have *** ****** ** are *** ****** *** scope ** *** ***.

Competitive ********

*******, ****** **** *** see ****** ** ****** to ***** ** ** the ****** ***** ** their ********* ***********, ********* and *****. ***** *** opportunity ** *****, **** have, ** *** ****, ran **** ******* **** prospects ***** "******* ** their *********."

**********, ** **** ****** of *** ************ ******, Hivision *** ***** *** still *** *** ******** forces ** ******* ****. Uniview, ******* ****** ******* product, ** ******* ******* without *** ************ ** the ***. ***, ******* almost ******** ******* *** channels, ** **** ******* some ****** ******** ** well, ******* ** **** of *** **** *********. Longse *** **** **** to ** ** ***** out *** *** ***** in **** ***** **** highly *********** ******, **** if **** **** ********* course **** **** ***** past ********.

Focus ** *** **** ****

****** ****** **** **** are ******* ** ****-**** sustainable ****** *** *** unstable, ********* ******. **** seem ****-*****, ********* **** their ************* ** ****, of *** ******** **** they ***** **** ** make ********** ****** ********** to ****** *** ************** giants. **** **** **** operating ** *** *** has **** * *********** learning ********** *** **** and **** **** **** the ****** ** ***** inward ** ********* ****-*********** rather **** **** ********** moves.

Comments (15)

Undisclosed Integrator #1

11/30/18 06:34pm

**** ** ********** *** Longse ** ******** ******... They **** ***** ****** market *** *** ******** away ** *********/***** **** steam.    

John Honovich

IPVM | In reply to Undisclosed Integrator #1 | 11/30/18 06:36pm

*******, * **** **** credit *** *** ******** an "**" ** ****** recognition *******. **** *** well **** ********** **** pain.

Undisclosed #2

IPVMU Certified | In reply to John Honovich | 11/30/18 08:23pm

*******, * **** **** credit *** *** ******** an "**" ** ****** recognition *******.

****** **** *** ********** flirting **** *** ****:

****** *** ******** ********* of “****”, *** ** mention “****** ****”.  

*******, ******** ******** ** *********** ** *******, you *** ** ****** off ******* *** *********.  Even ** *** ***’* know ******* ;)

Avatar

Abaas Mahroos

Al Aswar Trading Group
IPVMU Certified | In reply to John Honovich | 12/01/18 09:56am

*******: *** *** ******* time ****** **** *** "Longse, ** *** *******" in *** ** ***** marketing ********. *** *** of ***** ***** **** IOT ***** *** **** were ********.

Undisclosed #2

IPVMU Certified | In reply to Undisclosed Integrator #1 | 11/30/18 06:41pm

...*** ******** **** ** HikVision/Dahua **** *****.

** *** *** ** the *** ****** ****’* they *** ** *** same ****, ********* *** figuratively?

******’* **** *** ** the *****, ***.

Avatar

Sean Nelson

Nelly's Security
11/30/18 06:47pm

***** *******.

**** *** ******* ** their ***, ***** ****. If **** *** **** a ******** ******* *** simple ***, **** **** substantially **** *** ** a **** ****** ****.

Undisclosed #4

In reply to Sean Nelson | 11/30/18 09:38pm

**-**, *** ******** **** inbound.

Undisclosed Manufacturer #5

In reply to Sean Nelson | 12/02/18 09:54am

*'* ********* **** **** would *** ** ********* to **** * ***. I ****** **** ** understand *** **** ** possible **** **'* **** of * *** *** one ** *** ********* **********.

* ***** * **** answered ** ******.

Avatar

Sean Nelson

Nelly's Security
In reply to Undisclosed Manufacturer #5 | 12/02/18 04:30pm

********, *** ******* ******** web ***** ***** **** a ****** *** **** most ******* ************ *************.

******* ******* *** **** engineerw ** *** **** is ******* **********.

Undisclosed #2

IPVMU Certified | In reply to Sean Nelson | 12/02/18 05:22pm

******* ******* *** **** engineerw ** *** **** is ******* **********.

Daniel Mik

11/30/18 07:51pm

***** *** *** *** report *** ***** ********. As ** *** ****** to ** **** ** basics ** * **** manufacture *** ******** **** our **** ********, ******** well **** *** ******* and ********* ** ***** concerns-- ******* **** **** AI ***** ** **** and ******* ** ***** on *** ******* ******* and ***.

Undisclosed #3

11/30/18 08:37pm

**** ** ***** ***** address?

* **** ** **** them ***** **** ********.

Avatar

Abaas Mahroos

Al Aswar Trading Group
IPVMU Certified | 12/01/18 10:03am

* ***** ** *** in ****, ** ********* about *** ** ***** cameras *** * *********** hotel.  ******* **** ******** restarting ** ***** *** and ****** ***** ********, including ** *********.  ** was * *********.

*** **** ********** ******* they ******** ******** ** was ***** ******* *** gave ** *** ***** new ******* **** ** charge!

***** ****, * ***** they **** ******** ** terms ** ** ****** quality.

***** *** **** *** cameras *** ***** ******. Practically *% ******* ****.

Undisclosed Manufacturer #6

12/03/18 05:11pm

** *** ********** **** Longse *** **** *****, they *** **** ********, although *** ****** ******* sometimes, *** **** *** solve ** *** *******.

John Honovich

IPVM | 10/21/19 11:48am

****** *** *******:

****** ***, *** ******** Sales ******* *** ****.

****** ******* *** *** past ** ******, **** *** *********:

*******, **** *** ******* wants ** ** *** a **** ** *** page *** ***** ****:

*** ** *** *** least **** **** **** to ** ********** **** the ***** **** ** Longse. ** ***'* ** such **** ******** / offers, ***.

Read this IPVM report for free.

This article is part of IPVM's 6,438 reports, 865 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

These Florida Real Estate Agents Are Now Selling "SafeCheck USA" Temperature Detectors on Jul 09, 2020
The "Kakon Brothers", William and Nathan, are self-described "south Florida...
USA's Seek Scan Thermal Temperature System Examined on Apr 01, 2020
This US company, Seek, located down the road from FLIR and founded by former...
OnSSI Founders Return, Start Corsight on May 25, 2020
The OnSSI founders are back, less than 2 years after selling OnSSI to...
Motorola Solutions Speaks on Avigilon / Video Strategy on Feb 04, 2020
2 years ago Motorola Solutions acquired Avigilon for a billion dollars but...
ZeroEyes Presents Firearm Detection Video Analytics on Jul 09, 2020
ZeroEyes presented its Firearm detection Video Analytics system at the May...
Openpath Presents Two Door PoE Controller on May 21, 2020
Openpath presented its new PoE controller at the May 2020 IPVM Startups...
LSP Presents 2nd Generation FP Power Supplies on Apr 29, 2020
Life Safety Power (LSP) presented its FP2 power supply in the April 2020 IPVM...
Startup Videoloft Presents Cloud Storage on May 27, 2020
Videoloft presented offsite cloud storage at the May 2020 IPVM Startups...
Cisco Acquiring Fluidmesh on Apr 09, 2020
Cisco announced it is acquiring niche wireless manufacturer...
US Jail Uses China State Owned Fever Camera on Apr 30, 2020
Police in Ohio are boasting about their jail's new fever camera system, which...
Dormakaba Presents Switch Tech Smartlocks on May 01, 2020
Dormakaba presented its Switch Tech smartlock at the April 2020 IPVM New...
Milestone Launches Multiple Cloud Solutions on Feb 18, 2020
Milestone is going to the cloud, becoming one of the last prominent VMSes to...
PDQ Presents Cloud Mobile Access Smart Locks on May 04, 2020
PDQ presented its mobile, wireless access system 'pdqSmart' at the April 2020...
Proxy Acquires Ring Maker Motiv on Apr 29, 2020
Fresh off of raising $42 million, access startup Proxy has acquired...
PSIM CNL Acquired By Everbridge on Mar 09, 2020
The end has finally come for CNL. Despite for years saying they would...

Recent Reports

VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
Dogs For Coronavirus Screening Examined on Aug 06, 2020
While thermal temperature screening is the surveillance industry's most...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
AHJ / Authority Having Jurisdiction Tutorial on Aug 06, 2020
One of the most powerful yet often underappreciated characters in all of the...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...
ADI Returns To Growth, Back To 'Pre-COVID Levels' on Aug 05, 2020
While ADI was hit hard in April, with revenue declining 21%, the company's...
Exposing Fever Tablet Suppliers and 40+ Relabelers on Aug 05, 2020
IPVM has found 40+ USA and EU companies relabeling fever tablets designed,...
Indian Government Restricts PRC Manufacturers From Public Projects on Aug 04, 2020
In a move that mirrors the U.S. government’s ban on Dahua and Hikvision...
Directory of 201 "Fever" Camera Suppliers on Aug 04, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Face Masks Increase Face Recognition Errors Says NIST on Aug 04, 2020
COVID-19 has led to widespread facemask use, which as IPVM testing has shown...
Dahua Loses Australian Medical Device Approval on Aug 04, 2020
Dahua has cancelled its medical device registration after "discussions" with...
Google Invests in ADT, ADT Stock Soars on Aug 03, 2020
Google has announced a $450 million investment in the Florida-based security...
US Startup Fever Inspect Examined on Aug 03, 2020
Undoubtedly late to fever cameras, this US company, Fever Inspect, led by a...
Motorola Solutions Acquires Pelco on Aug 03, 2020
Motorola Solutions has acquired Pelco, pledging to bring blue back and make...
False: Verkada: "If You Want To Remote View Your Cameras You Need To Punch Holes In Your Firewall" on Jul 31, 2020
Verkada falsely declared to “3,000+ customers”, “300 school districts”, and...