Longse Spam

By: John Honovich, Published on Apr 15, 2016

Longse is truly one of the most amazing video surveillance manufacturers in the world. 

Disruptive in both senses of the term.

We met with Longse at ISC West, learning more about their practices. In this note, we examine the innovation and the spam.

Overview

Longse sells direct to anyone primarily via email; mass, global, non-stop emails. They specialize in $9 cameras, $19 NVRs, etc. Here is a recent price list, notice that almost all cameras are under $50.

The emails generally look like so:

You reply, pay them and they send direct to you.

Longse also sells under a number of different names, like ACESEE and Cantonk.

There are other Chinese companies trying this, but Longse is the 'Hikvision' of this approach.

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News

Innovation

Selling direct to end users using websites (whether the company's own or Amazon, etc.) is still controversial in the video surveillance industry.

But Longse has taken it to its ultimate conclusion. They email you, whether you want it or not, with a comparably shocking offering (IP camera $19) and they conduct the entire transaction by email. That's cutting out the middleman.

Results for Longse

Longse told us that they have 100 sales people (all in china), including 33 dedicated just for the US. And, considering they are exhibiting all over the world, including a fairly sizeable 20 x 30 booth at ISC West, it is pretty clear that this is working.

Longse is selling millions of cameras and, sure at $2.50 $25 a piece, that is not huge for the industry in terms of revenue, but that is still a lot of cameras (Mobotix sells ~100,000 a year, by comparison).

Spam

The obvious problem is that Longse' business is built on spam. And spam is illegal both in China and in the US.

Longse explained to us that they get their emails from 'Google', emphasizing that they only pick email addresses of people from within the security industry. Factoring in the language barrier, it appears they mean that they get emails off the Internet. For example, they have our refund email address which is never used and only shown on two pages on our site.

Longse Sales Director said she did not know what the US CAN SPAM ACT was, which is ironic considering they have 33 employees targeting the US. The CAN SPAM act bars what Longse is doing.

Longse does have not permission from most of the people they email and they generally do not include any way to unsubscribe (another violation).

Congrats and Reform

There is certainly value in a super low cost, direct to consumer option (though we think most professionals would be crazy to give up real local support, higher quality, validated integrations, etc.) but Longse needs to stop the mass spam. While surely they have some happy customers, the overwhelmingly rest of us who are bombarded with their unsolicited, unsubscribable emails are caught in the crossfire.

If you want to give feedback, here is Longse's President:

You can email Jim at: qsj@qq.com

9 reports cite this report:

Longse USA Profile on Nov 30, 2018
In September 2017, Longse bought and opened their USA office. As one of...
Law Breaking Longse Enters USA on Nov 22, 2017
Longse has established itself as world class, at least in spamming the...
Longse Wants To Be Your OEM on Apr 18, 2017
Hikvision, Dahua, another China rival is out for you.  The...
Dahua USA To Triple To 200 Employees on Feb 08, 2017
Months ago, Dahua USA reported 65 employees. Now, by the end of 2017, the...
Longse Rips Off Hikvision on Oct 19, 2016
Longse is on the attack, and now they are targeting Hikvision. Evidently not...
Chinese Spam Access Control Is Here on Aug 04, 2016
Notorious spammers like Longse, Cantonk, and Wodsee have flooded the video...
Hikvision's Most Innovative Competitor - LTS on Aug 01, 2016
It should sound surprising. After all, as our recent LTS test shows, LTS...
Free Longse 'ONVIF' VMS Released, Partially Stolen From Milestone, Video Insight on Jul 06, 2016
A new VMS is being offered free, no time limit and up to 64 cameras. This...
ISC West 2016 Best and Worst on Apr 07, 2016
ISC West 2016 had very strong attendance and moderately strong new products,...
Comments (15) : Members only. Login. or Join.

Related Reports

HID Presents Signo on Apr 23, 2020
HID Global presented their new Signo readers they claim read farther and...
USA's Feevr Thermal Temperature System Examined on Mar 31, 2020
This US company has burst on to the scene, brashly naming itself 'feevr' and...
Cisco Acquiring Fluidmesh on Apr 09, 2020
Cisco announced it is acquiring niche wireless manufacturer...
Startup Solink $17 Million USD Fund Raise Expands To Mass Market on Jun 24, 2020
Solink has raised ~$17 million USD, a sizeable round for the company that...
US Startup Fever Inspect Examined on Aug 03, 2020
Undoubtedly late to fever cameras, this US company, Fever Inspect, led by a...
Camio Presents Coronavirus Social Distancing Analytics on Apr 20, 2020
Camio presented its social distancing analytics for responding to coronavirus...
Deep Sentinel Presents Crime Response For Business on Jun 11, 2020
Deep Sentinel presented its anti-intrusion and live response for home and...
Sunell Panda Cam Body Temperature Measurement Camera Tested on May 14, 2020
Sunell is far less well known than its gargantuan domestic competitors Dahua...
JCI "Fever Camera" Partners With China TVT on May 19, 2020
Johnson Controls (JCI) is the next big player to get into the 'fever camera'...
Verkada Speaks On Disrupting Security Sales Channel on Aug 28, 2020
Verkada's fast growth has taken the industry by storm and their enterprise...
Favorite VSaaS Providers 2020 on Apr 17, 2020
VSaaS is starting to become mainstream but who are integrator's...
LSP Presents 2nd Generation FP Power Supplies on Apr 29, 2020
Life Safety Power (LSP) presented its FP2 power supply in the April 2020 IPVM...
Directory of 96 Video Surveillance Startups on May 20, 2020
This directory provides a list of video surveillance startups to help you see...
IPVM Editorial Staff on Aug 01, 2020
IPVM has the largest and most experienced editorial team covering video...
Opgal ThermApp MD Thermal Screening System on Apr 21, 2020
Israeli thermal provider Opgal claims they were first on the market detecting...

Recent Reports

Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
IPVM Camera Calculator User Manual / Guide on Sep 23, 2020
Learn how to use the IPVM Camera Calculator (updated for Version 3.1). The...
Installation Course Fall 2020 - Save $50 - Last Chance on Sep 22, 2020
Today is your last chance to save $50 on registration for the Fall 2020 Video...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...
FLIR CEO: Many New Fever Entrants "Making Claims That The Science Just Won't Support" on Sep 22, 2020
FLIR's CEO joins a growing number calling out risks with fever / screening...
China Bems Temperature Measurement Terminal Tested on Sep 22, 2020
Guangzhou Bems (brand Benshi) is the manufacturer behind temperature...
Axis Exports To China Police Criticized By Amnesty International on Sep 21, 2020
Axis Communications and other EU surveillance providers are under fire from...
Milestone XProtect on AWS Tested on Sep 21, 2020
Milestone finally launched multiple cloud solutions in 2020, taking a...
Mobile Access Control Usage Statistics 2020 on Sep 21, 2020
Most smartphones can be used as access control credentials, but how...
Axis Compares Fever Camera Sellers to 9/11 on Sep 18, 2020
Axis Communications, the West's largest surveillance camera manufacturer, has...