ISC West Projects 2021 Visitors To Fall 40 - 50%
ISC West is now projecting that visitors to the July 2021 show will be down by 40 - 50% of the previous pre-pandemic 2019 show.
This comes amidst numerous large exhibitors dropping the show (including Hanwha, Motorola/Avigilon, Bosch, LenelS2, and Milestone) and Reed requiring a 20% penalty for exhibitors
How low will attendance actually be? Inside this note, we analyze the show organizer Reed's statement here, and the challenges for exhibitors and visitors to the show.
Reed *********
**** ******** **** ************ * *** ***** *********** ****** **** **:
***** ** ******* ******** *** *****, ISC **** *********** * ****** **** forward ** ********* ** *** ***** in *** ***** **50-60% ** **** ******* ******. Not ******** ******* ***** and speakers, this would estimate to around 10,000 **** ******** & ****** ****** ************* [emphasis added]
**** ** (*********) * ***** **** full / **** ***** *****. ** they ******** **-**% ** **** ******* levels, **** ** * **** ** 40-50% ***** *** **** ****.
**** ** ****, *** **** ********* 'over **,*** ********* ******** & ****** safety *************, ** * ***-******* ************ ** *******.***:
**** ***** ***** ***** ******** ** 15,000 ** **,*** (*.*., ** ** 60% ** **,***).
Fall ** - **% ****-**********
*******, *** **** **** ***** * lower "**,*** **** ******** & ****** safety *************". **** *** *** ******* this ****** *** ************ ** *** 30,000 ***** *********, */*** *** ********** (i.e., ** ***** *** *,*** ******, those ****** *** ******* ** * total ** ~**,*** ********* **** ***** booths **** ****** * *** ********* but **** *** ****** ****** ** to ~*** *********).
** ******** **** *** **** ** exhibitor (******) ********** ***** ** **** than **% ** ****** *** ******** by ~**% *** **** **** *** booths *********, **** *** ******* ***** booth *****.
Greater **** **** **********
**** ********* *** **** ** ********** will ** ******* **** **% *** be ** **** ** **%. *** example, **** ******** **** **** * weeks ***:
*** ****** ** '***' ** '** though * ******* ** **' ***** a **** ** **** **** **%. Likewise, *** **% **** ** ********** implies **** ** ****.
***** *** ********* ** ******* ********* is * ******** ****** ** *** last ***** (******* ****** ********** ******** *** **** ** **** ***** indoors), ***** ********** ******** ** **** out. *** **** *** ******* *** following ********** **** ********* *********:
*** ******** ** ********** ********* *** this ****’* ***** *******: *******, *** Commercial, *****.***, ********, *****, ******** (* dormakaba ***** *******), **** **************, ****, Alcatraz **, ****.**, ******* ********** ********, Genetec, ***** ******** ************, ****** ******, Skydio, *** ******* **********.
Monday / ******* / ********* **********
****** ****** ***** ***** *** **** starts ***-****, *** **** **** ****** on * ******. ** ****, ** would ****** ******* ** **** **** attendance *** ****** ** ** **** (as **** ****** ** ** * Monday ****** **** ****** ** * summer ******) *** ********* ** ** the ******. ***** *** **** *** always *** *** ****** *******, ** suspect **** **** ** ******** ** the *** ***** ********** ** *** show.
Drop, ******** ** **** ** ** - *********'* ******
***, **** *** ********* *** ***** projected ********** *** *** **** **** 2 ****** ****, ****** ** ********** still ********* **** ** **** * final ******** - **** *** **% penalty *** ** *** *******, **** the **** **** *** **** **-**% lower ********** ** (** **** **** a *** ****** *****), ******** ** a ******* ***** **** ** ****** costs.
Vote / ****
**** **** *** ****?********* ** - **, **** ** Orlando. * ** ******* *** **** impacts ** ****** ********** ** *** GSX ****.
***, *** ***** ***** ** **** in **** ** **** ******* *** US, *** *********** *** ****** ********* is ***** **** **** ***** / open ** ** ******* ** ****.
***** **** ** *** **** *** still **** **** *******, *** ** I **** ******* *** * ***** be ******* **** ** *** ** promote **** **** ** *** **** of *** ****. **** ** *** the **** ****** ****'** **** ***.
*** * ******* *** ************* ****** component ** ****** ***** ******* ********, but * *** ******** ***** **** the ** ***** *********.
**** ** *** **** *** ***.
********* ** ****, ** ****** ** their *********, *** ****** ** ******** the ************* *** *** ******. **** of **** *** ********* ******** ************* sitting ** *** ***** **** *** rest ** *** **** ********** *****. A ***** **** ** * ******? Attending ** ********* *** ***** ********* if ****'** **** ******* ****** **** is ******** ********, *** ******** ******.
*** *** * ****** **** ** drum ** ********** *** *** ***** attention.
**** ** **** *** ********* ******** professionals ******* ** *** ***** **** the **** ** *** **** ********** teams
*** ***** ** *********** ***** - how **** *** ***** **** ** / ****** ** *** **** ** integrators?
***********, *******, **** ** ** **** risk ******, ** **, **** *** users.
*'** ****** **** ****** ** *** over *** **** *****, *** **% have **** **** **** ** ******, if **** *** *** ** (*** can *******)
*** **** *'** *** **** ** person **** ********* ** *** ********, although *** ******** **** ****** ** SI ******* ** ** ***********. *** demand ** *** *** *** ** "something" ** *******.
*** *** ******** **** ** **** these *** ******* **** **** ** and ******** ********. **** **** *******, IMO, ****'** ** ** ******** ** grant *** ****** ******** ** ********* wanting (*******?) ** ****** ****** **** ISC
** *** ****** **** **** ** representative ** ***-*****, **** **** *** bode ****** *** ***? **'* * months *****, *** **** *** *** users *** *** ****'* **** ********* (every *** ************ ** **** *** 2021).
** *** ****** **** **** ** representative ** ***-*****, **** **** *** bode ****** *** ***?
****** - *** ** **** ** be *****, ** *******, ** ****.
* **** ** **** ** ****** logistically ** ****, *** ***** ****** greater ********** **** *** ******* **** of *** ******* ** ***, **** a ****** % ** *** **** going ** ***** *** ***
** *** ********** **** * ******** smaller *****. ** **** **** * 20X30 ** * *****. * ******* that *** **** ** *** ***** to ** *** ********. *******, *'* optimistic **** ** **** ** ******** attended. ** **** *** ** ******** near *** **** ****, *** * don't ***** ** **** ** * ghost **** ******.
**'* ***** ** **** **** *** things ** *** **** ** *** way **** **** ***-***** (** **** ever *** **** ** ****.) ********* has ** ** *** ***** ****, and *** *** ****?
** **** ***** *** ***** *** only ** * ***** *****/*** ***** (like ** ************ **)?
**** ** * ***** *** & Brivo ***** - ** **** * think ** ***** ** ** *** map ** **** *****.
** ****, * *** **:
**** ****** ** *** ***** ***. I ****** **** ***** **** **. It's * ****** ******* **** * booth * ***** *** **** ** yours *** *****'*.
**** ** *** **** *** **** or *** *** **** *** **** attendee *********?
* ***'* **** ** ** *** website.
* ****** **** ***** **** **.
*’* **** ***** ** ******* ** finally **** **** *********, ******* **** ******* ****** ** *** ** :)
* ***** ***** ***** ****-**** ********...
*** ****'* **** **** **** ** update ** *** **** ****** ** LinkedIn *****:
**** ** (*********) * ***** **** full / **** ***** *****. ** they ******** **-**% ** **** ******* levels, **** ** * **** ** 40-50%...
******** ****** ** ***** *** ** damage ******* **** ** **** ****** be *****.
*** ******* **** ** *** ********** was, ** ******:
***** ** ******* ******** *** *****, ISC **** *********** ********* ****** *** the **** *** ***** ****,of ** ***** **% over our rolling 2-year average.
******,
*** ****** ********* ********** ** *******
***** * **** *** **** ******, I ** ***** *** *** **** framed ** *** ***********. ******* ** admitting * ******* **** ******* ** as * ****** **** ******* ***** is *** ********** **** *********** *** last ****. * ***** ***** **’* weird **** ** ********** *********** ******* the ********** **** **** ** **,*** attendees *** *** **** *** ***** to *** ********* **** **** ****.
***- ** ** **** ****'* ******* hard ******.
* ***** ***** **’* ***** **** an ********** *********** ******* *** ********** were **** ** **,*** ********* *** now **** *** ***** ** *** something **** **** ****.
********- **** ** **** *** ****** dropping ***, ******* *** ********* ***** attendance- ***** **** *********** ****** * better *********** *** ***** ********** *** remain? ******* **** *** *** **** received * *** ** *********, ** default *** ******* ****?
***** *** ************* ********* ** ******* X ******. *** **** **** % attendance ** ********* *************? ** ********* where '** ******' ******** *** ***** not *******, *** *** ******* ** travel ****** **; * ****** ** that ***** ****** ******** *** *** international ***** ** ********** ************? (********** = * ******* % *******.. *** YoY ******).
***, *** ***** ***** ** **** in **** ** **** ******* *** US, *** *********** *** ****** ********* is ***** **** **** ***** / open ** ** ******* ** ****.
**** ** **** ***** **** / fake ******* ****:
****** * **** *** **** **** ISC **** ** *** ********* ******** close ** **** **** *********** **** year?
** ******** ** ** ***** *** dropped *** ** *** ****, ** Reed ******** *** ** *** **** balance ** ** ** ****, ** are *** ****** ***%?
***** ********** ** ****, ** **** told **** **** (**** *** **** was ***** ** ****) **** ** would **** *** ****** ** *** a **% ******* *** **** *** 80% **** ** ****. *** **** is ********* ** ******* ** */* the **** ** ********* ** ** lose ***% ** *** **** ****
*'* **** ** **** ** *** exhibitors *** ***** ******* *** ****.
**** ******* ** *****: ******** *** get *********** ******** ** ******* ** 2022.
**** ** **** ** ****, **** it ***.
* ***** ***** *** ********** **** in * ***** ** *******?
* **** ***** *** **** ***** booths *** ******* **** **% ** the ***** ** **** **** **** 2 ***** *************.
2022 *** **** ***** ****
**** ***-***** ****** ******* ******* **** though ********* ****** **** ****
* ***** **** *** *** *** pandemic *** ****, ** *** *** past **** ** * ******* ****** of **********. ****, ***** *** ****** issues **** ************ *** ****** ***** ready **** *** ******** *** ** that, *** ***** *** ******* ****, there ****** ** **** ****** **** of ***** ** *** **** *** fully ********** ******.
* ***** *** ******* ** *** lack ** **** ** *** *** names *********, *** ******** ****** (**** in ***** *** **** ** *** week) *** *** **** **** ****** are **** ***** ** *** *** and ***** **** ****** *** ******** time *** *** ******* **** *** desire ** ******. * **** *** myself ** *** *** ********** **** going ** ** *****, * ***** be **** ********* ** ******, **** in *** ****** ** ****, *** as ** ** *** *** ******* are ********* ** **** **** **** an *********** **** ** ** **.