Fujifilm Expanding Into Video Surveillance

By John Honovich, Published Jul 26, 2019, 08:45am EDT

While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance companies, yet another mega-Japanese manufacturer is making a move in the market.

fujifilm expanding video surveillance_2

Fujifilm has not only released a surveillance camera but has declared:

The release of this product marks Fujifilm's entry into the surveillance camera market in its drive to expand the business further. [emphasis added]

We spoke with Fujifilm about the product and their move into the market, examining their outlook.

Market ********

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Availability *** *****

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Comments (8)

Extra competition is never a bad thing, happy to see another big name on the scene.

Best of luck to them!

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Be aware folks that Fujifilm is a quick moving company. They capitalized on the need for film before digital was a thing and built themselves into a giant and major competitor of Kodak to the point that they stole massive market share from Kodak. They then rolled those profits into digital before Kodak stealing the market that had transitioned and continued to transition to Digital. Kodak moved to slow and is a shadow of its former self today. in 1982 Kodak employed 60,400 people at its home location of Rochester NY  with a top out of 145,300globaly in 1988. The company reported 1640 employees in Rochester NY as of year end 2016. and in 2012 Kodak went through a Bankruptcy. The moral of the story is FUJIFilm is not a company that you want to underestimate. 

Kodak Rivalry with Fujifilm

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Could be but that's 20 years ago, hard to judge most companies by what they did 20 years ago.

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We still hate Microsoft, don't we?

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Microsoft was incredibly feared in 1999, went to general laughingstock for a while and has rebounded somewhat but no longer the force it once was.

Related: Paul Graham 2007 - Microsoft is Dead:

Microsoft cast a shadow over the software world for almost 20 years starting in the late 80s.

But it's gone now. I can sense that. No one is even afraid of Microsoft anymore. They still make a lot of money—so does IBM, for that matter. But they're not dangerous.

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I would propose that microsoft is more of a force than it ever was.

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Here is a video demo of the camera from Australia's MySecurityMedia:

They mention it is a ~14 pound camera. Some of the demoed images do not look too great abstractly but it's hard to tell, it might be dramatically better than PTZs, e.g., but there is no comparison shown so cannot really guess.

The most notable zoom example they give is from wide:

To zoomed in:

How good that is, relative to PTZs, is hard for me to tell just based on a demo of a single camera without any known comparable.

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compare with CohuHD?

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