Bosch Integrating Sony Video Security Sales And Marketing Team

By: John Honovich, Published on Jul 03, 2019

What is the future of Sony in video surveillance?

osch sony integrate sales marketing team~1

In 2016, Bosch and Sony announced an atypical 'partnership'. Now, Bosch tells IPVM that they are integrating Sony's sales and marketing teams.

Inside this note, we examine Bosch's statement, Sony's challenges and our skepticism about the future of Sony in video surveillance.

**** ** *** ****** of **** ** ***** surveillance?

osch sony integrate sales marketing team~1

** ****,***** *** **** ********* an ******** '***********'. ***, ***** ***** IPVM **** **** *** integrating ****'* ***** *** marketing *****.

****** **** ****, ** examine *****'* *********, ****'* challenges *** *** ********** about *** ****** ** Sony ** ***** ************.

[***************]

***********

** ******** ** ***** reports ** ***** ******* with ****, ***** **** IPVM ****:

“*** **** ***** ******** sales *** ********* **** is ***** ********** **** the ****** ***** ***** organization. **** **** ***********, we’re **** ********* *** full ***** ******* ******** and ****** ********* ** our **** *********. ***** forward, ***** *** **** customers **** **** *** joint ***** *** ********* team **** ** **** to ***** *** ***** spectrum ** *** ******* portfolio ** ******** *** beyond.”

****** ****, ***** *** Sony ***** *** ********* separately - ** ***** were ******** **** **** sales ********* (*** ***** working *** ***** ***** not **** ***** ********) plus **** ************ *** firms. ***** **** ***** / **** ********* *** Sony ************ *** ***** will ******.

***** **** ********** ** IPVM **** **** **** not ******* **** *** ending **** ***** ******** sales, ***** ** ********* a ***** ******* ** such * **********.

Upside - ****** **** *********

*** ***** ****** ** that **** *** ******** from * **** ** sales *** ********* ********* relative ** ***** *** many ***** ******** ***** players. ****** **** **** going ** ************* ****** Sony '****' *********, *** organization ** ** *** too ***** ** *********** compete **** **** ****** field *************.

***** **** ** ***** directly ******** ** *********** for **** *********.

Downside - ******* **** ********

*** ******* ******** *** been *** **** *** years - *** '***********' and **** - ***** are *** *** **** cameras? **** ***** ***** new ******** **** **** Axis *** ********. ***** continue ** ** **** few *** **** ******* and ******* ** *** level ** ***** *** names ****** *** ********.

*** **** *** **** that **** *** ********** period ** ******* ******** the *********** *** ********, Sony ***** ****** *** product ******* ******* ******* in *** ******.

***** ********* **** **** do *** ******* **** IP ******* ******** *** roadmap, *********** **** **** was ***** *** **** of ****, **** ***** being *** ************ ****, not *** *********** *** Sony. ** ****, ** is *** ***** ** that ** ******* *** much ** * ******** to **** (****** **** remains * *** ******** of ******* ** ***** and ******** **** ** camera ***********).

Sony ** ****** ***** **********

** ******* **** ** camera ***** **** ** be **********. ******* *** partnership ********** *** ****** not ****** ****** *** / ****** *******, ** is ************* **** ** compete.

Now - **** ****** ** ***** ***** ************

***** *** * ***** field ************ ** ** has ****** ******** ****** access, ********* *** ***** surveillance. **** *** **** Bosch **** **** ** part ** *** ****** opportunities *** *********.

*******, **** **** ******* of ******** *** **** Sony ** **** ** the ***** ***** ** offerings ***** ***. *** worst **** ******** ***** **** / ***** structure ***** **** ***** Canon(*********** ** *****) *** Canon ***** ************ ** mostly *********.

What ** **** ***** ************?

** *** ********* ** this ******, **** *** high-quality ******* (**** *****, WDR, ***.) ** ********** reasonable ****** (*.*.,*** *** **** ***** test). ***, ** *** end, **** *** *****, some ********* ***** ******, and ** ***** *********** positioning.

** ****, ** ** hard ** ** ********** unless **** ******* ** reinvigorate ** ****** *********** (which ****** **** **** the ***** *** ********* to ** *** ******* whether **** **** *** prioritization ** *******). **** comes ** *** **** time ***** ****'* **** direct ***** ,*********, *** **** *** their ***** ************ *****, ****** **** **** resources. **** **** **** remains ** ** **** but, ** *** **** 5 ***** *** *** template *** *** ******, it ** *** *******.

Vote / ****

Comments (14)

Undisclosed #1

07/03/19 02:08pm

*** ****** ****** ** tough ***** ***. ***** is ******* *************** ***** the ******* ******, **** cost *** ***** ******** (sales) ***** *** ** the ******* *********** ******* in *******. **** *** excelled ** ******* ** recent *****.

** ** ****** **** to **** ****** * brand **** **** ********* have ******** **** ***** else.

* ***** **** ****** happened **** ** ***** said ** **** "**'** keep **** ******* ** our ***** ****, *** the ***** ****** **** to ****** **, ** become ***** ***** ******". It ****'* **** ***** to **** * ********* Sony ****, **** *'* sure ***** *** *** the ******** **** ***** in ***** *** **** booth *** ***** ******* :)

Undisclosed #2

07/03/19 02:35pm

* *** *** ** not *** *** ***** sales ****** ******* **** products *** * **** have * **** **** believing *** **** ***** people **** **** **** products *** **** **** will **** ****** ** Bosch.

Undisclosed #5

In reply to Undisclosed #2 | 07/03/19 06:48pm

****** **** * ***** of *******.

Undisclosed Manufacturer #7

In reply to Undisclosed #2 | 07/08/19 12:47pm

***** ** **** ******, The ***** ***** ****** were *** ********** ** sell **** *** ***** refer *** ** *** Sony **** ***** ******. In ********, **** ** they *** *** **** Sony ******** **** *** obviously ***** ** **** what **** ****. ** they ******* * **** for ***** *** **** products *** ** *** lineup, *'* **** *** will *** **** ******** pushed *** ******** ***** they ***. **** *** always **** *** *** Bosch *****. **** **** a ******** **** ** right *** *** ********* needs. ** **** ** what ** ***** ****'* what **** **** ****.

Undisclosed Integrator #3

07/03/19 02:52pm

**** *********** ****** ** this; ***** *** ** our ****** **** **** week *** * ***** them ***** *** **** partnership. **** ****'* **** a **** **** *** plan ***. **** **** from **** *** ************ folks **** **** **** as **** ** * local *** ******** ***** employee.

** *** ****** (***** and *** ************), **** has ******* ***********. *** rep **** **** **** to **** **** *** has ******. **** *** the ***** **** ** 5 ***** **** ***** has **** ****** **.

* **** **** ********** predicting **** **** ***** drop *** ****** **** in ***** ******** *** just **** *** ****** business.

**** ***********.

Undisclosed #4

07/03/19 03:50pm

**** ** * *****!

Avatar

Brian Rhodes

IPVMU Certified | In reply to Undisclosed #4 | 07/03/19 05:20pm

= *.*/**

Undisclosed Integrator #6

07/04/19 03:30pm

*** **** **** ****** that ** *********** ** me ** *** ***-*****
******* ******* ** ****** about *** ****.

Jason Crist

In reply to Undisclosed Integrator #6 | 07/08/19 12:28pm

*** ***** * **** important ***** ** *** sales ******** ** ****. The ****** ** ***, we’ve *** ***** ******* with ***** ** ******. There **** **** **** frustrations ***** * **** dealer **** *** **** decade, ** ****** ***** cost ** *********** *** being ***, *** ***** and ******** ******* **** kept ** ** *****. Well ***** ***** *** fantastic ******* *******... ****** for *** **** **** and ******* ***** **** Bosch. **. ** ** could **** *** *****-****** and *** * ** models ** ***** ** almost *******. ** ***** see

Avatar

Sean Fitzgerald

IPVMU Certified | 07/08/19 01:50pm

* **** **** *** this: **** *** **** 6 ***** ** **, it *** **** ** immense ********* ** ** anything ********* *** *** of ****'* ******** ****** website - ******* ************ for ******** *******, ******* firmware (******* ** ******), or **** ******* *********** on *** ******* **********.

***** *****, *** ******* has **** ********, *** I ** **** ** find ************* *** ******** easily.

Jason Crist

In reply to Sean Fitzgerald | 07/08/19 02:44pm

*** ***** “******” ** whatever *** **** ** has **** *****. **** went **** *-* ****** contacts ** ** *********. The ***** ******* ****** is ******* *** *** a ***** ***********. ** course, ** ****** *** to *** *** **** service **** **** **** 1,000 ** ******* ** our ****.

Undisclosed Manufacturer #8

07/08/19 02:02pm

**** ****** **** ** Frank **** ***** *** a *** *** ** Sony ***** ***** ************ reps ?

Undisclosed Integrator #9

In reply to Undisclosed Manufacturer #8 | 07/08/19 02:11pm

*** ******* ****** **** all ********* *** *** firms **** ****** ** place.

Jason Crist

In reply to Undisclosed Manufacturer #8 | 07/08/19 02:42pm

***** ** *** ****!

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