***********
** ******** ** ***** ******* ** major ******* **** ****, ***** **** IPVM ****:
“*** **** ***** ******** ***** *** marketing **** ** ***** ********** **** the ****** ***** ***** ************. **** this ***********, **’** **** ********* *** full ***** ******* ******** *** ****** portfolio ** *** **** *********. ***** forward, ***** *** **** ********* **** have *** ***** ***** *** ********* team **** ** **** ** ***** the ***** ******** ** *** ******* portfolio ** ******** *** ******.”
****** ****, ***** *** **** ***** and ********* ********** - ** ***** were ******** **** **** ***** ********* (who ***** ******* *** ***** ***** not **** ***** ********) **** **** manufacturer *** *****. ***** **** ***** / **** ********* *** **** ************ rep ***** **** ******.
***** **** ********** ** **** **** they **** *** ******* **** *** ending **** ***** ******** *****, ***** is ********* * ***** ******* ** such * **********.
Upside - ****** **** *********
*** ***** ****** ** **** **** had ******** **** * **** ** sales *** ********* ********* ******** ** Bosch *** **** ***** ******** ***** players. ****** **** **** ***** ** significantly ****** **** '****' *********, *** organization ** ** *** *** ***** to *********** ******* **** **** ****** field *************.
***** **** ** ***** ******** ******** an *********** *** **** *********.
Downside - ******* **** ********
*** ******* ******** *** **** *** same *** ***** - *** '***********' and **** - ***** *** *** new **** *******? **** ***** ***** new ******** **** **** **** *** releases. ***** ******** ** ** **** few *** **** ******* *** ******* to *** ***** ** ***** *** names ****** *** ********.
*** **** *** **** **** **** the ********** ****** ** ******* ******** the *********** *** ********, **** ***** return *** ******* ******* ******* ******* in *** ******.
***** ********* **** **** ** *** control **** ** ******* ******** *** roadmap, *********** **** **** *** ***** the **** ** ****, **** ***** being *** ************ ****, *** *** development *** ****. ** ****, ** is *** ***** ** **** ** cameras *** **** ** * ******** to **** (****** **** ******* * top ******** ** ******* ** ***** and ******** **** ** ****** ***********).
Sony ** ****** ***** **********
** ******* **** ** ****** ***** have ** ** **********. ******* *** partnership ********** *** ****** *** ****** enough *** / ****** *******, ** is ************* **** ** *******.
Now - **** ****** ** ***** ***** ************
***** *** * ***** ***** ************ as ** *** ****** ******** ****** access, ********* *** ***** ************. **** can **** ***** **** **** ** part ** *** ****** ************* *** customers.
*******, **** **** ******* ** ******** can **** **** ** **** ** the ***** ***** ** ********* ***** has. *** ***** **** ******** ***** **** / ***** ********* ***** Axis ***** *****(*********** ** *****) *** ***** ***** surveillance ** ****** *********.
What ** **** ***** ************?
** *** ********* ** **** ******, Sony *** ****-******* ******* (**** *****, WDR, ***.) ** ********** ********** ****** (e.g.,*** *** **** ***** ****). ***, ** *** ***, **** has *****, **** ********* ***** ******, and ** ***** *********** ***********.
** ****, ** ** **** ** be ********** ****** **** ******* ** reinvigorate ** ****** *********** (***** ****** they **** *** ***** *** ********* to ** *** ******* ******* **** have *** ************** ** *******). **** comes ** *** **** **** ***** Sony's **** ****** ***** ,*********, *** **** *** ***** ***** surveillance *****, ****** **** **** *********. **** Sony **** ******* ** ** **** but, ** *** **** * ***** are *** ******** *** *** ******, it ** *** *******.
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Comments (14)
Undisclosed #1
The camera market is tough right now. There is minimal differentiation among the various brands, with cost and field presence (sales) being two of the primary determining factors in success. Sony has excelled on neither in recent years.
It is really hard to turn around a brand once your customers have migrated some place else.
I think what really happened here is Bosch said to Sony "we'll keep your cameras on our price list, but the sales people need to either go, or become Bosch sales people". It didn't make sense to keep a dedicated Sony team, plus I'm sure Bosch can use the previous Sony space in their ISC West booth for extra storage :)
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Undisclosed #2
I for one do not see the Bosch sales people pushing Sony products and I even have a hard time believing the Sony sales people will push Sony products now that they will have access to Bosch.
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Undisclosed Integrator #3
Very interesting timing on this; Bosch was in our office just last week and I asked them about the Sony partnership. They didn't have a clue what the plan was. That came from both the distribution folks that were here as well as a local and regional Bosch employee.
In our market (Texas and DFW specifically), Sony has totally disappeared. The rep firm that used to have Sony now has Hanwha. This was the first time in 5 years that Bosch has even showed up.
I have been personally predicting that Sony would drop the camera line in North American and just keep the imager business.
Very interesting.
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Undisclosed #4
Sony of a Bosch!
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Undisclosed Integrator #6
The only Sony camera that is significant to me is the SNC-VB770
Nothing special or unique about the rest.
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Sean Fitzgerald
I will just say this: Over the past 6 years or so, it has been an immense challenge to do anything requiring the use of Sony's security camera website - finding replacements for obsolete cameras, finding firmware (current or legacy), or even finding information on the cameras themselves.
Since Bosch, the website has been improved, and I am able to find documentation and firmware easily.
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Undisclosed Manufacturer #8
Does anyone know if Frank Ryan still has a job and is Sony still using manufacturer reps ?
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