Briefcam ******** ******** - ****** / *******
************ ******* **** **** 100% ** **** *** are ** ****** ** grow ******* ***% ** 2018. ***** *** ******* was ******* ** ***** ago, **** **** *********** their **** *********** ****** in *** **** *** years. ** ******** ********'* 2018 ******* **** ** in *** $** ******* range *** ******** ******** to ******* ** **** .
Acquisition ***** ********
** ******** ** *********** price ** *** ~$*** million *****, ***** ********'* strong ******, ***** * software ******** *** *****'* historical '********' ********** (*.*., Axis, * ******** ************, was ******** ** * 4x ***** ** ***** ratio).******* *********** ****** ******* $90 ******* *********** ************** ** ******* ***** to *** *******.
Strongest ****** ***
*** ******* ******** **** is * ***** ** mega ***** ************ ******, with *** '***-***' ********* being * *** ******* cameras. *******, *** ******* does *** **** * large ****** ** ********* (in *** ***** ** hundreds ** *** ********* per ****) *** *** customers **** ** **** tend ** ** ***** large (*.*., *** *********** and **********).
Constraints ** ******** - ****** / ***********
*** **** *********** *** challenges *** ******** ** that ** ** ********* and ***********, ****** ** harder ** ******* ****** one ** * **** large ************ **** (**** their ********* *** ********* above). ******** ******* ***** around *** **** *** camera ** ********** *** licenses (** ***** *** then *********** ********) **** one ***** ** ****** additional ******* ** ** the ***** ********** (******** is *** ******** ** cameras). **** ** ********* needs ** ** ********** with *** ***** ***** (though ********* ** *** of ********'* *** ******* integrations).
***********, ******** *** *** to **** ***** ********* themselves, ***** ********* ***** costs *** ****** ************* given ***** ******* ***** team *** *****.
Standalone *******
**** **** *** ********* before **, ******** *** declared **** **** **** be * "********** ******* within *** ***** *****" and **** ***** ********** team **** **** ** place. * ***** ** favor ** **** ***** the **** ** **** Axis *** ********* **** remained ********** *** **** than * ***** **** their ******** ********** **** with ******* ************ **** Canon. ** **** ***, we *** ******* ***** may ******** ****.
Potential *** *****-******* *** '***********'
*****'* ********** ******** *****, there ***** ** *********** business ******** ** *****-******* Briefcam *** '********' ** within **** *** *********. Consider:
- ********* ******** **** **** cameras (***** ******** **** not **** ***** ** ACAP ***)
- ****** ******** ** ***** right **** ******** (******* any ****** ** ***-**)
- **** *** *********'* ***** sales ***** ******** ******** into ***** **** **** of ********** ********.
***** ***** ******* ** significant ********* ** ***** so.
Open ******** *****
*** * ** ***** companies ********* ***** **** platforms. ** *** ****** they ******* ** ***** or *****-**** **** *****, it ***** ********* ***** relationships **** ******** (*.*., Axis *** ******** ********* Genetec ** ********* ********* analytic *********, ***.).
** ***** *****, ** Canon's ********** ******** *****, then ** ***** ****** limited ***** ******* ** favoring *** ** ***** limit *** ******* ******** of ****** ***** * companies.
Avigilon **********
*******, *** **** ******** and *********** ********** ** Canon / **** / Milestone / ******** ** Avigilon / ********. *** global ********* ****** * suite ** *******, *** and ***** *********. ***** Axis, ********* *** ******** may ******** ** ****** at **** ** ***** core ************ **** ********'* individual *********, ******** *** 2 **** ********* ***** advantages - (*) *** products *** '*******' *** work ******** ******, *** of *** *** *** (2) **** *** **** and ******** ** * unified ************, ****** **** a ********** ** *****-***** companies.
Briefcam ** *********
************, ******** ******* ** 'synopsis', ******** ********, *********** video ***** **********, ***** were ** ******* ******* value. **** ********, ********,********** **** ******* *, *** **** ********* into * **** ***** of ***** ********* (*******, color, ******, ***, ***.) as **** ** ********** search *** ****** ***********. We **** *** ****** this ** ** ****** opine ***** *** **** it **** **** *** to *** ****** **** do ***** ********* ** a *****, **** **** increase ***** ***** *********** and *********** *********** ******* Avigilon *** ******.
Poll / ****


Comments (49)
Undisclosed Manufacturer #1
Recent M&A trends in the industry have clearly established that its no more product sale business...manufacturers have to offer "Solution"...all standalone product manufacturers (unless very specialized) will be either acquired or vanish one day...
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Michael Miller
Wonder how this is going to effect the relationships with Indgiovision and other VMS intergrations with Breifcam.
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Paul Shah
Motorolas VC arm invested in them in 2013. I'm surprised they didn't end up acquiring them
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Undisclosed Integrator #2
Next stop for Canon...Lenel?
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Undisclosed Manufacturer #3
Interesting point is that neither Milestone neither Axis couldn't develop in house solution for advance search capabilities. Good luck with this purchase, hope it will help Canon to create a bit more advanced solution offerings..
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Dori Ribak
05/09/18 04:59pm
Another great Israeli technology company, i'm sure they are going to be much stronger after this move.
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Biser Deshkov
Please do not forget that Milestone was bought by Canon Europe and Axis by Canon itself. I believe we should not look at those as the same in this context.
In my opinion, the acquisition of Milestone was more an investment to save taxes, while the other ones could be more of strategic investments. Of course, I could be completely wrong.
Based on the above, I believe this acquisition would result in Briefcam being more tightly integrated with Axis, while it would not change much for Milestone.
I dream about a improved integration between the three, it would bring a lot on the table. However, this would result in closing the open platform, as already stated earlier.
On the other hand, with Milestone finally announcing GPU accelerated VMD (with Nvidia) in the next release and Briefcam already using this, means there is field to scale and to embed the product within Milestone without customers investing greatly in the hardware part.
Whatever it is the deal, I would expect years to pass before we see the result.
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Murat Altuev
Great deal! With forensic search capabilities, powered by Briefcam - Milestone and Axis has a good chance to keep their market shares.
Hope to see comparison of forensic search features between Briefcam, Avigilon and Axxon, of course.
But still, they both lack face search, which is most demanding.
So, I expect another acquisition of face recognition company.
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Mike Elliott
S2 might be a nice access control fit for Canon
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Ty Mullen
05/10/18 08:51am
Seems to me the larger the company the worst it is. Whether it be slow/no innovative new products, poor sales and tech support, or long lead times. There of course is always the exception that proves the rule, but...
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John Honovich
Update: Isreali publication Globes reports $90 million acquisition price according to sources close to the company.
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Undisclosed #9
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Undisclosed #10
Your estimate of BriefCams revenue and Canon's acquisition price is very generous. I pegged their revenue at $5M... this is a one-trick pony video analytic after all.
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Andrew Rankin
I wasn't even aware that Canon owned Axis or Milestone...
Looks like I have a lot to learn, haha.
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Michael Gonzalez
05/15/18 09:35pm
Hmmm, not good.
Hackers disable scores of Canon-made security cameras across Japan
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