Flock Expands Into General Surveillance
Flock is building upon its market-disrupting quick deploy LPR cameras (tested), and hundreds of millions in funding, now taking on general surveillance companies ranging from Axis to Verkada.
In this report, IPVM examines the new product announcements and analyzes the positioning and limitations of each, based on feedback direct from Flock and our assessment of the competitive market.
Flock *** **********, ** ****** *********
******* ** ****, ***** ********* ******** **** **** a *****-****** *****-******* ****** *** (**** ******), *******, ***** ******* ******** ************ ** ***** ************ ~$*** million ** *** ***** * ***** as * *******.
*****'* ***** **** ******* ** *** was*** ***** ********* ******, *****, ** ******* ****, ***** ***** touted "**** ****** **** **** *********** Flock ****** ******* ***** ******, ****** can ** **** * ******* ***** to * ******* ******* ***** - instantly."
***** ** *** ********* ******* **** the ******* ************ ****** ******.*** *** ******* ************* *******.
New "******" ******* ************ *******
** ******* **** *** ***** ****** theme, ***** ********* ***"******" *******, * *** *** ****** camera, ***** ** *** ***** ***, but *** ******* ************ *** ******* being ********** **** *** ****** *** cameras, ** ******* ******** ******* *****.
***** ********** **** ****** ****** ********* are *** ******** **** ******* *** cellular ******** ***, ******* ** *** Falcon ***, ****** *********** ** *****'* own *******.
***** *** ******* ***** ************** *** competitively *******, ***** **** **** **** its ******** ** * ******* ******* solution ****** ***:
*** ********** *** **** ******* *** two ***** ************ ** *****’* ***** service *** ********. **** ** ***** are *** ***** ** *** ******* services *****, ***** ** ****** *** hardware ************, ***********, ********/******** ********, **** storage, *** ********** ***** *** ** agency.
Pricing *** *********
***** *** *** ******** **** ******* for *** *** ********.
NDAA / *** **********
***** **** **** **** *** ******* are **** *** *** *********. *** cameras ********** ****** ** ** ***-***** Uniview *******, *** ***** ******** ** confirm ** **** **** **** *** from *******.
*******, ******* ******* *** ********* ***** performing ** **** *****, **** ***** value ***** * *** *****, * fraction ** *** **** ** **** competitive ******. ******* ** ********* ********** for *********** ******* *** ************ ** other ***-**** ***** **** ** ***** or *********.
***** ******* ** ***** ** *** PRC *****, *** ********** ** ******** to ***** *** ****** ** ************, so ** ** ******** **** ***** are ******* **** ** ***-********* ********* (e.g. *******, ******) ** **** ** someone ****.
"Wing" *** ***** ****** ***** *******
****, ***** ********* ***"****" *******', ** **-******* ******** ****** **** they **** *** ******* *** ***** cameras/NVRs ** *** ***** ***** ********.
***** **** **** *** **** ** Wing ******** *** ** "***** ********* engagement", ** *********** ******* ******* (*.*. gas ********, *******, ***) **** *** Flock ********* **** ** ********* ** Flock's ****** ********** ******** ****. **** said **** **** ** ******** ***** team ** ***** **** ** ********* these ******* ******* ******* * "****** registry" *** *** *******.
**** ** ******* ** ******** ******* by***************, ****** ***** *** **** ************ aggressive *** ********** ** ********* ***** ****** ********** *** ***** as ***** **********.
Flock ***
***** ************ *** *** ***** ***, offering * ****** ********** **** ** its ****** ***, ***** ***** *******, Wing-connected *** ***** *******, *** *** Condor *******:
***** ******** * ***** *** **** sensor *** *** *********** ** *** unique ** ****, ** ** * significant **** ** * *****-******* ********** view, ******** ** * ****** ** LPR *****-****** *********, ******** ** *** works ********. **** *** *** ****** Flock ***.
Flock ** *********** *********
***** **** *********** ***"***** ** ****** ********"******** ******** ******* ** **** *** historically **** ********* ** * **** (e.g. "*********** ***** *** *****-***** **** across *****, ***, *** *****").
***** **** *** *******-******* ********* ******** tracking ******** ******* *** ***** ****** multiple ****** *** ******* ***** *********** live ****** ***** **** ****** ** Wing-integrated *******. **** ************ ***** ********** from ****** *********** *** ****** ** examples.
Update - ***** ***** ******** ********* ********
***** **** **** *** ******** ** working ** ********* ** * ******:
** ******* ** ***** ******* ************, we *** ******* ******** ** ******* and *********, *** *** ********* ******* toward *** ******* ** ***** ******** (we're ******* **** *** ** ***** Board).
*******, **** ******** **** *** ******** used ** **** ******' **** "** not *****", ********* *** **** ***** of *******:
***** **** ***** ***** ******, ***** Safety’s ******** *** ******** ***’* ******* as ********* ** ***** *******.
** *** ********* ******* **** *** legislation ** *** ********* ** ****** that **** ***** ******* ************, *** from ******* *****, ** ** *** clear ** **** ***** ** ** whether ** *** *** ****** ** actually ** ***** ****** ***** *** various ********. ** *** *********** *** issue, *** **** **** ******* ** ensure ********** ** ** ********* ** is *********.
Competitive *******
***** ***** **** ****** * ***** competitor ** ******* ***** ************ *** it ******* ** *** **** ******* the ******* **** ** ********* ***** offerings.
** *** ******** ****, ***** *** a ****-******* *** ************ ***** ********* surveillance ******** *** ** ****** ** able ** ******** **** ** ***** users ** *** ** ******* ************, which ***** ************* ******** ******* *** account (****** ** ** ***** ** 2x ** ** **** ******* ***** that ***** *** *** **** ******* cameras **** *** ******* ******** ** municipalities).
** *** ******** ****, ***** ***** well-entrenched *********** *** **** ****** ******* and **** ****** ********* ** *** general ****, ********* ***** *** *** expanding **** *****'* *** **** ******** (see*******'* ***** ****** **************'* ***** ****** *** ********).
**** ***** ** ******* ** ***** significant ********* ** ******* ************ ******* development? **** ** **** **, *** can **** **** * *********** **** in **** *** **** ****** ******?
***** *** ******* *** *** ********* that *** ***** *********** ****, ** expect **** ** ****** * ***** contested ****** **** *** **** ******.
*** *** ********* ** *** *** believe **** **** ********* ****? * understand ***** *** * *** ****** wher ***** ************ ***** ********* ***** be ******** *** **** ** ********* more *** ***** ********** ********* ***** Flock ** ***** ***. **** ****** all ** *****'* ********* *** ********** agencies *** ********** ** ***********. **** noted, * ** *** ** ****** in **** ****** ** ** ******* to **** **** **** ******.
* *** ********* ** ************ ** their *** *** **** *** ******** of ***** *******. * ***** ******* that ************** *** ***********, *** ******* *** fastest ******* ******* ** ***** ******** is ********** ** ********* ** ** our ****. *** *** *** ********** installations *** ******** *** ****** ** units ***** ** ***** *** *********** agencies (***). *** *** * **** job ** ******* **** ** **** municipalities ** **** *** ********. ******** we *** ********* ** **** ***'* are ******** ** ******* *** ****** number ** **** ******** ****** *** total ****** ** ******** **** **** the ******, *** **** ** ******** support *** ******** ******, *** *** number ** ***** **** ****'* ******* 24/7/365 ** ******** ** ****** * concern. *******, ***'* **** ***** ** delighted *** ***-*** ********* ** ******** them *** ******* ****** ** ***.
** ****! **** ** ***% ****.
** *******, ** ****** ******* *******, installed ** ***** ***** **** **** sway *** *********.
* *** ****** **** ***** ************ cloud ********* ***** ** ******** *** this ** ********* **** *** ***** monitoring ********* ***** ***** ** ***** not.
** ** ***** *** **** ******, the ***** ***** ***** ******** *** can ******* ************ ** ****.
**** ** ** ***** ******** ****, I *** ********** **** * *** fine **** *** ****** ***** ***** board ******** *** *** ** ** fliers *** ****** **. **** **** I ********* *** **** ***** **** you *** *****, ** **** ** didn't ******. **** ***.
** *** **** ***** **** ********** contractors ** *******. *** ***** ******** an ***** ******* ** ******* *** and *** ***** ** ***** ************ and ***.
************, ** ****** *** ** ******** that ******* ***** ********** ** **** prevailing **** *** ************ (~$**-$**/**. + ~$22-$28/hr.), ***** ***** *********** *********** ** skirt ****** *** *** *******/********** ********** wage ***** *** **** **** **** $18-$22/hr.
*** ******** ******** ** *** *** least. *** ******* **** ******* ** the ********* ****, ********** **** *****, or ***** ********** ************ ****** *******.
*** ******* **** ******* ** *** licensing ****, ********** **** *****, ** union ********** ************ ****** *******.
*** ******* ****** ** **** ******* is ***********.
*** ******* ** **** - ********** - ****** ** *** ******* ***** own **** **** ** ***** ** who *** ******* ************ ******* ** their *** ******.
**** ** *** *** **** ***** had ** **** *********** *** *** every ***-**-***** ******* ************ ******* ***** conformance, * ****** * ******* ** a ***** ****** *** **** ** ONVIF ********** *******, ****** *** ** their ***-*********** (***** ******* ****** ****** a **** ** ** ****** * few ******* ** **** **** ** he *** ***** **** **).
** *** ***'* ******* ****, *** would ***** *** **** ** ****** from **** ***-*********** **** ********* ***** laws ******** *** ******** *********** ********** ** ** **?
***** ****** ** * *** **** reaction. * ***** *** ** ** response ** **** *******. *** *** the **** ** *** ****.
****** *** *** ********. ** **** ask ***** *** * ********.
*******, ***** *** *** *** ********** and ** ******* **** -***** ****** **-***** ********** *** "*** Backbone ** *** *******"
*** ** *** ****** ** ***** prevailing **** ******* *** ***, **, and ** *** *** **** **** along **** ***** ***** *********.
***, **** ***** **** * ******* to ******* **** ** **** ******.
*** ****** *** **** ******* ** include *****'* ******** ** ***** *********:
Flock ***** ******** ********* ********
***** **** **** *** ******** ** working ** ********* ** * ******:
** ******* ** ***** ******* ************, we *** ******* ******** ** ******* and *********, *** *** ********* ******* toward *** ******* ** ***** ******** (we're ******* **** *** ** ***** Board).
*******, **** ******** **** *** ******** used ** **** ******' **** "** not *****", ********* *** **** ***** of *******:
***** **** ***** ***** ******, ***** Safety’s ******** *** ******** ***’* ******* as ********* ** ***** *******.
** *** ********* ******* **** *** legislation ** *** ********* ** ****** that **** ***** ******* ************, *** from ******* *****, ** ** *** clear ** **** ***** ** ** whether ** *** *** ****** ** actually ** ***** ****** ***** *** various ********. ** *** *********** *** issue, *** **** **** ******* ** ensure ********** ** ** ********* ** is *********.
*** *** ****** ** *** ***** license ******* ** ******* **** **** they **** ** ********?
**** - ** ** ******* ** on *** ****** ***** * ***** a ****** **** ******** ** *** self ********** " ********* ** ***** surveillance, ********** *** ********'* **** *********** research, *********, *******, *** ********".
************, ***** *** ******** ********* ** on ** ******** ********* ******* *** Flock ***** ******* ******* *** *** two ****** *** ** ** **** they ***** ** ** ***** ******** "legally"?
***, * **** ** *** ******** that ***** ******* ********* *** ******, Dahua, *** *********...*** **** ** *******.
******:********* ***** ***** *** ***** *** company ** ******* ******* ***** ******* in **
** **** *******, * ***** ** Wake ****** ****** *** ******* **** installing ** ********* ******* ** *** own ******* ***** ** *** ******** in ***** ********. *******, *** ****** does ***** **** **** ** ******** if **’* **** ** ********** ** an ********** ***** *****.
****** *** *** ******. *** **** confirming **** **** **** ******** ** the *** ****** **** ***** ** have? * *****'* **** **** ** confirm, *** **** **** ** **** better ** ************* ********* *** ***** potential ********.
*** ***** ** **** * **** poplar *** ***** *** ******. ** any ****** ***** **** *** **** IPVM ******** **** ***** ** ******** (licensed ** ** *** **) ******* service ******** ** **** *** ******* number ** *** **** ** *** company ******* *******? *'* **** *** one ***** *** *** *** ** them **** **** ******** ** *** other **** ** *** *******(**** **** in **** *** **** ***** *** first ********....*********). **** ** * "*****" if *** **** ** *** *** other ****.
***** **** ***** ***** ******, ***** Safety’s ******** *** ******** ***’* ******* as ********* ** ***** *******.
** *** ********* ******* **** *** legislation ** *** ********* ** ****** that **** ***** ******* ************, *** from ******* *****, ** ** *** clear ** **** ***** ** ** whether ** *** *** ****** ** actually ** ***** ****** ***** *** various ********. ** *** *********** *** issue, *** **** **** ******* ** ensure ********** ** ** ********* ** is *********.
**** ********* ** ** ********* **** they *** ********** ****** ***** *** installation ******** ** ****** ***** **** are *** ********. ***** ** ******** ignorance ** * **** ** *********.
***** ** ******* ******** ** *** users ** *** **** , ** performing ****** ************* ** *** ***** of *** ****,***** *** ******** *** **** **** in *** **** *****.
**** ** * ********** ******** **** a ************. *** ****** ** ********** unacceptable ** *** *****. ********** ******, many ** *** ****** *** ****** Agencies *** ****** ** ***** ** the ***** ****. ** *** ************ cannot ********* **** ** ******** ** be ** ********** **** ********* ************ in *** ****** *** ****** ** which **** *** ******* **** **** should *** ** *******.
**** *** ****** **** * ********* expert ****** ********** ** ********* *** services ** *** ** *** **** professional ********** ********* **** ******* ***** services. ***** *** ***** ** ******* here **** * ************'* **********.
*** ** ***** *********, *** ******** installations, *** *********/**** **** ******* **** are ******** ** ** ** ** is **** ** ******.
What ** *** *** ******** ** **********:
***** **** ****** ********* ***** ********* with **** ******, ** *******, ** can ********* * **** ******** ** services. ** *** **** *****, *** instance, ** ***** ******* ** ********* for * ***** ** *****,**** ******* ** ****** ******************* ** ************ *******.
*** *** **** ***** *** ********** that ** ********** ** ****** *** engage ** *** ******** ** **********, servicing, ** *********** ******** ** **** alarm ******* ******* * ***** *******. This **** ***'* ****** ******* ** fire ********* ******* ** * **** ***** of ******** *******.
******** ** ******* ******, *** ***** of ***** ********* ***'* ******** ** fire ******. ********* ** *** ****'* licensing *************, ********* ******* ***************, *******, *** *********** ** ******** systems.**** ** ******* *********, ****** ******* *******, ********* *******, fire ***** *******,AND ** inclusive ** *** ***** ************.
************, **** ************* *** *********** ******* that **** *** **** *** ******** in * ***** **** ******** ********* as **** ** **** **** * subcontractor ** ******* *** ************. **** is **** *** **** ** *** cases. ** *** ***** ** *************, for *******, *** ******* ******* *** the ************ ******* **** ** ********. So ** **** *******, ** ********** company ****** **** * ************* ** perform *** ************ ** *** ******/***** contractor ** *** ******** ** ******* the **** ** *** *****.
*****, ***********, ********* *** ************* ********* is ****** **************. *** ********* **** call ********** * ******* ********** *** absolutely ************* ****** *** **** *** “I ****’* ****” ****.
***** ** *** *****.
***-********* ********* (*.*. *******, ******) ** made ** ******* ****.
** ******* *** *********? * ***** think ** ***.
********* **** ***** *** ***** ** what ****** ** ******** ******** **** a "********" *** "*******-*****" ******* ** the ******* ** ********** **** **** once **** *** ******* ****** **** them **** ******** ************ *** ******! And *** ** **** **** *** direct ***-**** ***** *** ** ********** channel.
** *******, *** *** *** ********** channel ***** ** *** ****** ***-**** sales?
*** **********! *** ******* *******!! ** direct ***-**** *****! ** **** ******* was ***** ** *** ** *** strongest ***** ******* ******** ** *** world, ** *** ** ** ****** end-user *****! * **** *** ******* any ******* **** ****** ***-**** ***** and ** ******* *******! ******** ** partners! * **** **** ****** ** up :-)
* ***** **** ***'* **** *** state ********* *** **** *** ******* either.