On-premise security systems are dead.
But $75 print books are alive and well.
Such are the lessons from Brivo's CEO new book "The Five Technological Forces Disrupting Security" to all of you 'server-huggers' out there.
It does raise a fascinating point, if cloud based physical security systems are so great, why does Brivo have a <0.1% share of the market nearly 20 years after their launch? And why does cloud continue to struggle in physical security despite the efforts of 'thought leaders' like Brivo's CEO?
The root problems of Brivo's book are the same as Brivo's competitive positioning. In this note, we examine the continuing cause of this problem.
Core Problem of Cloud Physical Security
The dilemma is this: