Axis Hosted Video Decade of Failure

Author: Brian Karas, Published on Aug 29, 2016

Do you want to 'head up' Axis hosted video offerings?

Axis almost never publicly promotes senior positions, but for such an unattractive job they made an exception with the following seen on LinkedIn:

For more than a decade, Axis hosted video offerings (previously STS, now AVHS) has struggled and is still going nowhere.

In this report, based on inside accounts, we examine what went wrong, how Axis failed while Dropcam built a half billion dollar business they sold to Google and why Axis now competes against itself in hosted video.

** *** **** ** '**** **' **** ****** ***** *********?

**** ****** ***** ******** ******** ****** *********, *** *** **** ** unattractive *** **** **** ** ********* **** *** ********* **** ** LinkedIn:

*** **** **** * ******, **** ****** ***** ********* (********** STS, *** ****) *** ********* *** ** ***** ***** *******.

** **** ******, ***** ** ****** ********, ** ******* **** went *****, *** **** ****** ***** ******* ***** * **** billion ****** ******** **** **** ** ****** *** *** **** *** ******** against ****** ** ****** *****.

[***************]

AVHS ******* ** ********

**** *** ** *** "*****" ********* *****, ******* *** *****. Their ******* ******** *** ****** "** ********",* *** ** *** **************** ********* ***/*** ****** *** ******* ******* ******** *** ******* interface. ** *** **** ** ******** ******** ** **** ** cameras **** ***** **** *** *********, ****** **** * *** fit *** *** ******/*****-******** *** ***** **** ******** *** ** Services.

*** ******** *** ********* ** **** ** ****. **** *** costly (******* ** *** **** *** ~$**-$**/******/*****). * ****** *** is **** ************* ** **** ********* ** ** * "******** grade ******* ** ****" *** "**** *********** ****** * *******". Here ******'* **** **** **** **** ****, ********** **** **** **********.

** **** **** **** **** **** ********** ********* **** **** had ******** ** *** ***** **** ** **** **** ********* with *** ******** ** ***** ***** ** *** *****. ****** **** ******** ************* ** **** ******* **** **** ***** ***** **** *******.

Competing **** **** *********

**** *** ************ ******** ********** ***** ************ *** * ******* *** more ******* *** ****** ***** **** ***** *** *** ***** **** system *****. ** *** **** *** *****, **** ***** **** **** functionality ** *** **** ********* ***, ****** *** *** ******** competitors ** **** ******* ** * **** ****** *** ****. In ******** ** **** *********** ***** **** ********* ******* *** **** ***** ****** ************* as AVHS, ******* *** ******* ****.

*** **** ** ********* * *** *** **** ******** ** sell * *******-***** ******* ** *** ************* **** **** ******** for **** **** *********. *******, *** **** ******** *** *** free, ********* *** ******* ** *** **** * ******* ***-****** fee.

Current ***** ** ****

*** ****** ****** **** ** *** ****** ** ***** ****** *** simply *********** ****, *** **** *** **** ******** ** **** any ***** *********** ** ****. **** **** * ****** ********* base **** **** ********* ** *******, *** **** ****** *** service ** "**** *****", ******* *** ***** ************.

Complicated ***** ******* ** ******* ****** *****

**** ** * ********-***** *******, **** ** **********-***** ***** *******. Customers ****** ****** *** ** **** ****** *** ********* ** the ******* **** * *** ****** **** *** **** *** with *******, ** * ****** ** ***** ************. **** ** they *****, **** ***** **** *** ***** ***** ****** ** much ****** **** *******.

**** ****** **** ***** ** **** ******** *** **** *** time ** ******** ********* ** ** ********* **** ****, *** with **** ***** ***** ******** ****** **** *** ****, ** a *-**** ******* ***, *** **** ******* **** *** **** to ******* ** ******* **** **** ****** ****** ** *****.

Axis ****** ***** **** *******

**** *** *** ** ***** ** ****** **** **** * solid ********, *** *** ****** ** ** **. **** **** been ******** ** ******* *** ******* ***** ********-******** ******** ** the side ** ******-***** ********* ** ******* **** ** ***** *** subscription ****, *** ** *** ************* ******** **** ****** ****** apps/remote ****** ** *** ********** ****. ** ********, ***** **** from ********* *** ***** ******* ***** ******* *** **** ****** apps **** *** **** ********* *** *** *** ****** **** wants ********* ** *** ******.

** ** ******** **** **** **** ******* ****, *** ***** are ** ********** ** **** **** ********** ******** *** **** Axis ** **** ** ***** ** *** *** *********** *****.

Comments (13)

*** ****** *** ****, *** **** ******** ** ******** ** be ***'* *** ** ********** *** ** *** ***. ********, the ***'* **** ** ****** ***** ****** ***** ******* ** influence *** ***** *******.

**** *** ********* ******** ***** **** **** ** * ******* of * *******. * ******* *** *** ****** ****?

***$*.** ************* ****** **** **** *********** * %** ******* **** ****’ stock *****. **** ******** ******* *********** ********* *********** **** ***** **** (******** ***** ** ********** ** ******* revenue) *** *** ** *** **** ******** ***** ** ******. AVHS *** *** **** ***** **** ******** ** ********** *** ***** ******** **** *****.*** ** ********* ******** ************** ** *******, *** ** *** **** **** ****** * monster ******.

**** *** **** ********* ********* ******** **** ** ******* *** ** ******** ********** (**% ****) but ** ********** ** *** ****** ** ******* ** *** ********, ** ** **** **** ******. ********** ** ******** *****? I ***** ***** **** *** ******** **** **** ** ******* limited ** ***** ** ***********, *** ** ******** *******? **** seems **** * ************ **** ********** ****** **** ****(****).

****,

*** **** **** ***** *****, ***'* *** ;)

**** ******** ******* *********** ********* *********** **** ***** **** (******** ***** ** ********** ** ******* revenue) *** *** ** *** **** ******** ***** ** ******.

* ** *** **** ***** *** *** ******* ****. **** does *** ***** **** ******* ******** ** ***** **********.

**** ****, ** *** *** * ****** **** ***** ** what ** ***** **** *** **** ***** ** **** **** release *** **** *******. **** *** **** ****** ** ****** front *** * ****** ** ***** ***, ***** ** * very ******* ******.

***'* **** **** ****** ****** ****. *** ***** ** *** that ***** ***** ** ********** ** **** ** ** * business. *** ***** ** *** **** **** ***** **. ** are ******* ***** **** *********, ** ** ** ********* ***** video ****** ************** ** ** ********** ***** (**** ** **** more *******). *** **** ******** **** *** **** ******. ***** is *** ******? ***. **** ***** ** *****-***** ****** / Reselling? **.

****,

"* ***** ***** **** *** ******** **** **** ** ******* limited ** ***** ** ***********, *** ** ******** *******? **** seems **** * ************ **** ********** ****** **** ****(****)."

*'* *** **** *** *** *** ********* *** ******** ******* or ******* ** **** ** **** ******* ****** ** ***** at **** **** ***** ***** *** * ************ **** *****. What ** *** ******* ********* ** **** ** **** ******* as * *****? * *** *** ******* ** ** ******** close ** ***** *********** ** *** ***** ****** ** *** value ** ****** ****.

**** * **** *** **** ********* **:

*** *** **** ***** *** ********* ********* (**** ** *********) with *** ****** ********* ******* **********? ****** *** ** ****** AVHS ******* **** *** ******* ** ******* ****** ********* ***** certainly **** **** **** *** ***** ***** ** ****** **** rates *** *** **** ******* **** **** ********* ****** *** free, **?

*** *** **** ***** *** ********* ********* (**** ** *********) with *** ****** ********* ******* **********?

********* ** * ****-*** ******* ******** ** ***-*****, *** **** directly ***** *** **** ***** ** *******.

**** ** * ********* **** **** ***** ** * ******* provider *** **** **** **** ** ***** *** ********** ** services ** ***. **** ** **** ****/******** ***** * *** brand (**:******-*).

*** **** ********* ** **** **** ****** ** *** **** that **** *** ***** ****.

** *** *** ****, ***** ** **** *** ***** **** the ******* ***** **** ****** ******* ******* ************, *** **** Companion. **, ** **** *** **** **** ***** (***** * would *******), **** *** *** ******* **** ***** ************ ***.

********** - * **** *** ****. *** ***** ** ******* other **** ** *** **** ********* ** *** * ***** service ** *** **** *** ** ****. ******* *** ********* is ** *** ***** ****, ***** ******* *** **** ** (by **********) ** *** *****. **** ****** ** *******.

******, ****** *.

** ***** **** ****** **** ** ***** **** ***** ****** alone ** ***** ****** + ***** *********, ********** ***** *** relative **** / *********** ** ****.

*** ******* ** *** *****, *** ******* ** *** **** AVHS (*** *** *** ** **** ******* ****???) ** **** a ****** *******. ** *** **** **** ***** *** *, very ********.

**** ** ******** **** *** **** ** ***** ** ** indictment ** *** ******** ***** (********* "*****" ******* ******* ******/********** channels) ****** **** *********** *** ******** ******.

*** ******* ** ********** ******--** **** ***** **** ******* ******* when ** *** ****** ****** "**-****"--***** **** ** ** ** economy ** ***** ******** **** *****'* **** ** ******** * middle-man ** *** ***** *** ********** *******.

*** ******** ******* ** **** ***** ********* *** *** ****** monthly, ********* * ***** ** *****, *** *** ************ *** many ********* ********. ** * ****** *** ** *** ********* value *****-**-***** **** **** ***'* ******* **** ******* *******. ****'* more, ******* *** *** ***** ******** ********** *****, ***** * small ******** ***'* ****** ** ******* ** *******. ********* *****.

***** ******* **********? *****. *** ****** ** ****-********, ***-*****, ****-****-***-*******-******? No.

**** ** ***** *******:

******:**** *************** ****** **** ********.

**....**** ******'* **** ****** ** *****? ** *** **** *** looking ** *** ***** ******? ** **** ********* **** ******* is * ******* *** ** ***** *********?

** ** *** **** *** *********** ***** ***** ******** ******* / ******* ** ***** *** *********.

** **** ** *********** ** *** **** **** ** **** AVHS. **** ***** ******* **** ** ** ** * ********* revenue *****, **** **** **** ** ****** *** *** ** do ** ****** **** *** ******* ********.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
Worst Access Control 2018 on Apr 18, 2018
Three access control providers stood out as providing the most problems for integrators. In this report, we analyze the answers to: "In the...
Arecont CEO And President Resign on Apr 17, 2018
This is good news for Arecont. Arecont's problems have been well known for years (e.g., most recently Worst Camera Manufacturers 2018 and starting...
Eocortex / Macroscop VMS Company Profile on Apr 09, 2018
Eocortex is the international brand of Russian VMS manufacturer Macroscop. Macroscop was founded in 2008, and the Eocortex name created in 2013. We...
Owl Car Cam Tested - Disappoints on Mar 30, 2018
With $18 million in VC funding, and led by the former product lead for the iPod and the VP of Engineering of Dropcam, Andrew Hodge, hopes are high...
Wireless Networking For Video Surveillance Guide on Mar 29, 2018
Wireless networking is a niche in video surveillance applications, but it can be a difficult one to understand with proper wireless design,...
Top 4 Biggest Problems Selling Access Control 2018 on Mar 23, 2018
We received 150+ responses from integrators when we asked them "What is the biggest problem you face when selling electronic access control?...
Security Robot Sales Struggle on Mar 21, 2018
2 year ago, PSA Security CEO Bill Bozeman called security robots one of “the biggest game changers” in decades for security integrators. Just over...
Dahua Global Launch LeChange on Mar 20, 2018
Dahua is getting into the consumer video surveillance market globally, with "LeChange", an offering long available inside of China is now being...
Free Manufacturer Trip To China - CCTV.Net / Univew on Mar 15, 2018
Pack your bags? 'Closer than you think'? Well, a non-stop flight from NYC to Shanghai is 15 hours plus another 100 miles to Hangzhou...

Most Recent Industry Reports

Global Real-Time Video Surveillance - EarthNow on Apr 20, 2018
A new company, EarthNow, with backing from Bill Gates, Airbus and more, is claiming that: Users will be able to see places on Earth with a delay...
Dedicated Vs Converged Access Control Networks (Statistics) on Apr 20, 2018
Running one's access control system on a converged network, with one's computers and phones, can save money. On the other hand, hand, doing so can...
April 2018 IP Networking Course on Apr 19, 2018
This is the last chance to register for our IP Networking course. Register now. NEW - 2 sessions per class, 'day' and 'night' to give you double...
Rare Video Surveillance Fundraising - Verkada $15 Million on Apr 19, 2018
Fundraising in video surveillance (and the broader physical security market) has been poor recently. Highlights are few and far in between...
'Best In Show' Fails on Apr 19, 2018
ISC West's "Best In Show" has failed. For more than a decade, it has become increasingly irrelevant as the selections exhibit a cartoon level...
Security Camera Cleaning Frequency Statistics on Apr 18, 2018
150+ integrators told IPVM how often they clean cameras on customer's sites and why.  Inside we examine their answers and break down feedback...
Worst Access Control 2018 on Apr 18, 2018
Three access control providers stood out as providing the most problems for integrators. In this report, we analyze the answers to: "In the...
Axis VMD4 Analytics Tested on Apr 17, 2018
Axis is now on its 4th generation of video motion detection (VMD), which Axis calls "a free video analytics application." In this generation, Axis...
Arecont CEO And President Resign on Apr 17, 2018
This is good news for Arecont. Arecont's problems have been well known for years (e.g., most recently Worst Camera Manufacturers 2018 and starting...
Strong ISC West 2018, Says Manufacturers, GSX / ASIS Expected Weaker on Apr 17, 2018
Manufacturers say ISC West 2018 was strong, continuing the trend we have seen in 2017 results and 2016 results. However, those same 100...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact