Axis Hosted Video Decade of Failure

Author: Brian Karas, Published on Aug 29, 2016

Do you want to 'head up' Axis hosted video offerings?

Axis almost never publicly promotes senior positions, but for such an unattractive job they made an exception with the following seen on LinkedIn:

For more than a decade, Axis hosted video offerings (previously STS, now AVHS) has struggled and is still going nowhere.

In this report, based on inside accounts, we examine what went wrong, how Axis failed while Dropcam built a half billion dollar business they sold to Google and why Axis now competes against itself in hosted video.

** *** **** ** '**** **' **** ****** ***** *********?

**** ****** ***** ******** ******** ****** *********, *** *** **** ** unattractive *** **** **** ** ********* **** *** ********* **** ** LinkedIn:

*** **** **** * ******, **** ****** ***** ********* (********** STS, *** ****) *** ********* *** ** ***** ***** *******.

** **** ******, ***** ** ****** ********, ** ******* **** went *****, *** **** ****** ***** ******* ***** * **** billion ****** ******** **** **** ** ****** *** *** **** *** ******** against ****** ** ****** *****.

[***************]

AVHS ******* ** ********

**** *** ** *** "*****" ********* *****, ******* *** *****. Their ******* ******** *** ****** "** ********",* *** ** *** **************** ********* ***/*** ****** *** ******* ******* ******** *** ******* interface. ** *** **** ** ******** ******** ** **** ** cameras **** ***** **** *** *********, ****** **** * *** fit *** *** ******/*****-******** *** ***** **** ******** *** ** Services.

*** ******** *** ********* ** **** ** ****. **** *** costly (******* ** *** **** *** ~$**-$**/******/*****). * ****** *** is **** ************* ** **** ********* ** ** * "******** grade ******* ** ****" *** "**** *********** ****** * *******". Here ******'* **** **** **** **** ****, ********** **** **** **********.

** **** **** **** **** **** ********** ********* **** **** had ******** ** *** ***** **** ** **** **** ********* with *** ******** ** ***** ***** ** *** *****. ****** **** ******** ************* ** **** ******* **** **** ***** ***** **** *******.

Competing **** **** *********

**** *** ************ ******** ********** ***** ************ *** * ******* *** more ******* *** ****** ***** **** ***** *** *** ***** **** system *****. ** *** **** *** *****, **** ***** **** **** functionality ** *** **** ********* ***, ****** *** *** ******** competitors ** **** ******* ** * **** ****** *** ****. In ******** ** **** *********** ***** **** ********* ******* *** **** ***** ****** ************* as AVHS, ******* *** ******* ****.

*** **** ** ********* * *** *** **** ******** ** sell * *******-***** ******* ** *** ************* **** **** ******** for **** **** *********. *******, *** **** ******** *** *** free, ********* *** ******* ** *** **** * ******* ***-****** fee.

Current ***** ** ****

*** ****** ****** **** ** *** ****** ** ***** ****** *** simply *********** ****, *** **** *** **** ******** ** **** any ***** *********** ** ****. **** **** * ****** ********* base **** **** ********* ** *******, *** **** ****** *** service ** "**** *****", ******* *** ***** ************.

Complicated ***** ******* ** ******* ****** *****

**** ** * ********-***** *******, **** ** **********-***** ***** *******. Customers ****** ****** *** ** **** ****** *** ********* ** the ******* **** * *** ****** **** *** **** *** with *******, ** * ****** ** ***** ************. **** ** they *****, **** ***** **** *** ***** ***** ****** ** much ****** **** *******.

**** ****** **** ***** ** **** ******** *** **** *** time ** ******** ********* ** ** ********* **** ****, *** with **** ***** ***** ******** ****** **** *** ****, ** a *-**** ******* ***, *** **** ******* **** *** **** to ******* ** ******* **** **** ****** ****** ** *****.

Axis ****** ***** **** *******

**** *** *** ** ***** ** ****** **** **** * solid ********, *** *** ****** ** ** **. **** **** been ******** ** ******* *** ******* ***** ********-******** ******** ** the side ** ******-***** ********* ** ******* **** ** ***** *** subscription ****, *** ** *** ************* ******** **** ****** ****** apps/remote ****** ** *** ********** ****. ** ********, ***** **** from ********* *** ***** ******* ***** ******* *** **** ****** apps **** *** **** ********* *** *** *** ****** **** wants ********* ** *** ******.

** ** ******** **** **** **** ******* ****, *** ***** are ** ********** ** **** **** ********** ******** *** **** Axis ** **** ** ***** ** *** *** *********** *****.

Comments (13)

*** ****** *** ****, *** **** ******** ** ******** ** be ***'* *** ** ********** *** ** *** ***. ********, the ***'* **** ** ****** ***** ****** ***** ******* ** influence *** ***** *******.

**** *** ********* ******** ***** **** **** ** * ******* of * *******. * ******* *** *** ****** ****?

***$*.** ************* ****** **** **** *********** * %** ******* **** ****’ stock *****. **** ******** ******* *********** ********* *********** **** ***** **** (******** ***** ** ********** ** ******* revenue) *** *** ** *** **** ******** ***** ** ******. AVHS *** *** **** ***** **** ******** ** ********** *** ***** ******** **** *****.*** ** ********* ******** ************** ** *******, *** ** *** **** **** ****** * monster ******.

**** *** **** ********* ********* ******** **** ** ******* *** ** ******** ********** (**% ****) but ** ********** ** *** ****** ** ******* ** *** ********, ** ** **** **** ******. ********** ** ******** *****? I ***** ***** **** *** ******** **** **** ** ******* limited ** ***** ** ***********, *** ** ******** *******? **** seems **** * ************ **** ********** ****** **** ****(****).

****,

*** **** **** ***** *****, ***'* *** ;)

**** ******** ******* *********** ********* *********** **** ***** **** (******** ***** ** ********** ** ******* revenue) *** *** ** *** **** ******** ***** ** ******.

* ** *** **** ***** *** *** ******* ****. **** does *** ***** **** ******* ******** ** ***** **********.

**** ****, ** *** *** * ****** **** ***** ** what ** ***** **** *** **** ***** ** **** **** release *** **** *******. **** *** **** ****** ** ****** front *** * ****** ** ***** ***, ***** ** * very ******* ******.

***'* **** **** ****** ****** ****. *** ***** ** *** that ***** ***** ** ********** ** **** ** ** * business. *** ***** ** *** **** **** ***** **. ** are ******* ***** **** *********, ** ** ** ********* ***** video ****** ************** ** ** ********** ***** (**** ** **** more *******). *** **** ******** **** *** **** ******. ***** is *** ******? ***. **** ***** ** *****-***** ****** / Reselling? **.

****,

"* ***** ***** **** *** ******** **** **** ** ******* limited ** ***** ** ***********, *** ** ******** *******? **** seems **** * ************ **** ********** ****** **** ****(****)."

*'* *** **** *** *** *** ********* *** ******** ******* or ******* ** **** ** **** ******* ****** ** ***** at **** **** ***** ***** *** * ************ **** *****. What ** *** ******* ********* ** **** ** **** ******* as * *****? * *** *** ******* ** ** ******** close ** ***** *********** ** *** ***** ****** ** *** value ** ****** ****.

**** * **** *** **** ********* **:

*** *** **** ***** *** ********* ********* (**** ** *********) with *** ****** ********* ******* **********? ****** *** ** ****** AVHS ******* **** *** ******* ** ******* ****** ********* ***** certainly **** **** **** *** ***** ***** ** ****** **** rates *** *** **** ******* **** **** ********* ****** *** free, **?

*** *** **** ***** *** ********* ********* (**** ** *********) with *** ****** ********* ******* **********?

********* ** * ****-*** ******* ******** ** ***-*****, *** **** directly ***** *** **** ***** ** *******.

**** ** * ********* **** **** ***** ** * ******* provider *** **** **** **** ** ***** *** ********** ** services ** ***. **** ** **** ****/******** ***** * *** brand (**:******-*).

*** **** ********* ** **** **** ****** ** *** **** that **** *** ***** ****.

** *** *** ****, ***** ** **** *** ***** **** the ******* ***** **** ****** ******* ******* ************, *** **** Companion. **, ** **** *** **** **** ***** (***** * would *******), **** *** *** ******* **** ***** ************ ***.

********** - * **** *** ****. *** ***** ** ******* other **** ** *** **** ********* ** *** * ***** service ** *** **** *** ** ****. ******* *** ********* is ** *** ***** ****, ***** ******* *** **** ** (by **********) ** *** *****. **** ****** ** *******.

******, ****** *.

** ***** **** ****** **** ** ***** **** ***** ****** alone ** ***** ****** + ***** *********, ********** ***** *** relative **** / *********** ** ****.

*** ******* ** *** *****, *** ******* ** *** **** AVHS (*** *** *** ** **** ******* ****???) ** **** a ****** *******. ** *** **** **** ***** *** *, very ********.

**** ** ******** **** *** **** ** ***** ** ** indictment ** *** ******** ***** (********* "*****" ******* ******* ******/********** channels) ****** **** *********** *** ******** ******.

*** ******* ** ********** ******--** **** ***** **** ******* ******* when ** *** ****** ****** "**-****"--***** **** ** ** ** economy ** ***** ******** **** *****'* **** ** ******** * middle-man ** *** ***** *** ********** *******.

*** ******** ******* ** **** ***** ********* *** *** ****** monthly, ********* * ***** ** *****, *** *** ************ *** many ********* ********. ** * ****** *** ** *** ********* value *****-**-***** **** **** ***'* ******* **** ******* *******. ****'* more, ******* *** *** ***** ******** ********** *****, ***** * small ******** ***'* ****** ** ******* ** *******. ********* *****.

***** ******* **********? *****. *** ****** ** ****-********, ***-*****, ****-****-***-*******-******? No.

**** ** ***** *******:

******:**** *************** ****** **** ********.

**....**** ******'* **** ****** ** *****? ** *** **** *** looking ** *** ***** ******? ** **** ********* **** ******* is * ******* *** ** ***** *********?

** ** *** **** *** *********** ***** ***** ******** ******* / ******* ** ***** *** *********.

** **** ** *********** ** *** **** **** ** **** AVHS. **** ***** ******* **** ** ** ** * ********* revenue *****, **** **** **** ** ****** *** *** ** do ** ****** **** *** ******* ********.

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