Ralph Jensen Defends Lots of Gifts From Manufacturers

Author: John Honovich, Published on Sep 18, 2015

Some trade magazine editors quietly take gifts from manufacturers.

Others flaunt it.

Ralph Jensen is the self-proclaimed poster boy for the latter.

This came up in IPVM chat as we were discussing how Milestone's CEO justified lying about their IPO preparation in his new book. Ralph Jensen plays a central role in that.

But first, here is Jensen being wined and dined by his 'friends' at Genetec:

Earlier this year, Jensen wrote a defense of his addiction, titled "All In A Day's Work" where he boasts:

"I couldn’t be bought for a pair of running shoes."

"Many editors in our security industry are asked to join in on trips sponsored by product manufacturers. The trips, more often than not, are paid for by the companies. The attendees are almost exclusively editors; rarely an industry analyst. I have been on a lot of these trips over the years."

"It provides precious one-on-one time to learn more in a casual setting than having to compete for time at a tradeshow."

Instead of the hard work of actually researching, doing tests, emailing or having phone calls when questions arise, Jensen prefers the 'casual setting' of a few days of an all expense paid wining and dining tour.

As one member observed in chat:

"Even though Ralph denies being influenced, he doesn't deny the vendors intention of trying to buy off people. So I guess the manufacturers are stupid and Ralph is just laughing all the way to the bank. But that would seem kinda seedy in itself."

Speaking of 'stupid' manufacturers, the Milestone incident showed who the real mark was. In 2014, when we posted about Milestone Going to IPO?, Jensen was on a sponsored trip to a Milestone conference where their CEO spinned / lied about the IPO preparation. Jensen rushed to the defense of the manufacturer sponsoring him, declaring "Milestone Not Preparing for IPO", which was 100% false, something Milestone's CEO was obviously content to let Jensen run for him.

Though, in fairness, Jensen probably is getting the best of the manufacturers here. Jensen's free Security-Today.com website gets an average of 70,000 page impressions a month, which is less than what IPVM's member site gets in an average week.

In terms of impact and impressions, modern social media sites are far superior than throwing gifts at trade magazine editors. Related, see LinkedIn's Emergence as a Video Surveillance Marketing Power.

1 report cite this report:

Hikvision Pays For Trade Mag Editors China Trip on Oct 29, 2015
Hikvision paid for a group of 10 North American trade magazine 'editors' trip to Hikvision's China headquarters, showing the company's growing...
Comments (26): PRO Members only. Login. or Join.

Related Reports

Hikvision: IPVM Is "Destined To Fail" on Jun 14, 2017
Hikvision has accused IPVM of 'cyberbullying' them, declaring IPVM 'destined to fail.' This is the 3rd anti-IPVM Hikvision post in 2 weeks,...
Morten Tor Nielsen Defends Hikvision on Jun 12, 2017
Morten Tor Nielsen, veteran software developer for Prescienta working for OnSSI, has posted "In Defence of Hikvision". As Nielsen explains...
Hikvision Marketer Caught Spamming, Fails at Coverup, Fired on May 23, 2017
A Hikvision marketing employee was caught by IPCamTalk trying to surreptitiously disparage IPVM and IPCamTalk. This is an outgrowth of Hikvision's...
Hikvision EZVIZ Amazon Scam Revealed on Apr 26, 2017
Hikvision is violating US Federal Trade Commission guidelines and Amazon rules with a "Honest" Review Program scheme that provides gift cards to...
Beware The "Hit List" Ranking on Apr 21, 2017
The hit list. Kirschenbaum's recent newsletter complained about a 'hit list', bemoaning how a company took aim at ADT. Alas, that's the Google...
A New Low For Knightscope - Just $3! on Apr 13, 2017
Take a look: Did you think, even for a fraction of a second, "$3 per share, could be a good deal"? If so, you should not invest in anything....
The Sleaziest Booth Of ISC West - Rapid Response on Apr 10, 2017
The use of 'booth babes' is way down overall, but one company, Rapid Response, continues to treat ISC West like it is an HBO brothel documentary...
How HiSilicon Wasted $200,000 At ISC West on Apr 03, 2017
Huawei owned HiSilicon is a hidden key component of many of the cheapest cameras on the market. For the second year in a row, HiSilicon has wasted...
Hikvision Attacks IPVM on Mar 20, 2017
Hikvision has attacked IPVM repeatedly over the last month, both in the international press and in its dealer communications. Attacks Listed On...
Beware Scam Market 'Research' on Mar 15, 2017
The 'data' and 'research' that headlines many articles is a scam, perpetuated by a variety of Indian firms that have exploited the carelessness and...

Most Recent Industry Reports

Biometrics Pros and Cons For Electronic Access Control on Jun 26, 2017
Biometrics has been long sought as an alternative to the security risks of cards, pins and passwords. While biometrics has improved somewhat over...
Manufacturer Sales People Are Very Important - Statistics on Jun 26, 2017
IPVM's new integrator statistics show what sales people say regularly: Sales people are very important. From 150 integrator...
No Personal Opinions About Work on Jun 26, 2017
One rising trend is the tendency for people to disclaim their statements on work related topics as their own 'opinions' or 'personal...
Importance of Sales To Integrators - Statistics on Jun 23, 2017
One of the top trends in the industry over the past few years has been the rise of across-the-board sales (e.g.: Hikvision Sales, Dahua Sale,...
Deep Learning Surveillance Startups Deep Problem on Jun 23, 2017
The undeniably good news for the video surveillance market is that we are seeing the rise of more startups than in many years. The cause of this...
Avigilon Announces RADAR-Based Presence Detector on Jun 22, 2017
RADAR is gaining momentum within physical security. Two months after Axis announced a network radar detector, Avigilon has announced a RADAR-Based...
Covert Cloud Camera Service Launching (KJB) on Jun 22, 2017
Cloud IP cameras, for consumers, has become increasingly commonplace. However, covert cameras, lag there, with few options. Now, North America's...
Uniview Low-Cost Bullet PTZ Tested on Jun 21, 2017
Uniview is offering a HD zoom bullet camera, the IPC742SR9-PZ30-32G, with an integrated pan / tilt positioner, for the price of a low-cost...
QSR Video Surveillance Best Practices on Jun 21, 2017
Fast food restaurants or QSRs (quick service restaurants), are frequent victims of crime and fraud. Because they are open late, deal with cash, and...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact