Ralph Jensen Defends Lots of Gifts From Manufacturers

Author: John Honovich, Published on Sep 18, 2015

Some trade magazine editors quietly take gifts from manufacturers.

Others flaunt it.

Ralph Jensen is the self-proclaimed poster boy for the latter.

This came up in IPVM chat as we were discussing how Milestone's CEO justified lying about their IPO preparation in his new book. Ralph Jensen plays a central role in that.

But first, here is Jensen being wined and dined by his 'friends' at Genetec:

Earlier this year, Jensen wrote a defense of his addiction, titled "All In A Day's Work" where he boasts:

"I couldn’t be bought for a pair of running shoes."

"Many editors in our security industry are asked to join in on trips sponsored by product manufacturers. The trips, more often than not, are paid for by the companies. The attendees are almost exclusively editors; rarely an industry analyst. I have been on a lot of these trips over the years."

"It provides precious one-on-one time to learn more in a casual setting than having to compete for time at a tradeshow."

Instead of the hard work of actually researching, doing tests, emailing or having phone calls when questions arise, Jensen prefers the 'casual setting' of a few days of an all expense paid wining and dining tour.

As one member observed in chat:

"Even though Ralph denies being influenced, he doesn't deny the vendors intention of trying to buy off people. So I guess the manufacturers are stupid and Ralph is just laughing all the way to the bank. But that would seem kinda seedy in itself."

Speaking of 'stupid' manufacturers, the Milestone incident showed who the real mark was. In 2014, when we posted about Milestone Going to IPO?, Jensen was on a sponsored trip to a Milestone conference where their CEO spinned / lied about the IPO preparation. Jensen rushed to the defense of the manufacturer sponsoring him, declaring "Milestone Not Preparing for IPO", which was 100% false, something Milestone's CEO was obviously content to let Jensen run for him.

Though, in fairness, Jensen probably is getting the best of the manufacturers here. Jensen's free Security-Today.com website gets an average of 70,000 page impressions a month, which is less than what IPVM's member site gets in an average week.

In terms of impact and impressions, modern social media sites are far superior than throwing gifts at trade magazine editors. Related, see LinkedIn's Emergence as a Video Surveillance Marketing Power.

1 report cite this report:

Hikvision Pays For Trade Mag Editors China Trip on Oct 29, 2015
Hikvision paid for a group of 10 North American trade magazine 'editors' trip to Hikvision's China headquarters, showing the company's growing...
Comments (26): PRO Members only. Login. or Join.

Related Reports

Dahua ‘Duplicitous’ Says Botnet Victim on Oct 11, 2016
The victim of the record-breaking botnet, Brian Krebs, is calling Dahua duplicitous in its statements about the Mirai botnet. He says Dahua should...
Axis Secretly Paid Anixter Sales People To Push Axis NVRs on Sep 26, 2016
Internal Axis communication shows how Axis paid Anixter and Tri-Ed sales people with secret bonuses to push Axis NVRs. In this report, we examine...
Get End User Leads for Just $997 A Month on Aug 31, 2016
Scam or opportunity? As trade mags continue to suffer from the decline of print media, they are scrounging for new ways to make money. Rather than...
US Embassy Requires Hikvision Cameras on Aug 29, 2016
The US Embassy in Kabul Afghanistan has required only Hikvision cameras in a new US federal government bid. However: Hikvision was founded...
Hikvision Hires Trade Magazine Editor on Aug 17, 2016
Hikvision PR challenges are increasing as understanding of the company's ownership by the Chinese government broadens and concerns about the...
Dahua Distributor Angered "Always Give Good News About Hikvision" on Aug 11, 2016
A Dahua distributor is angry that "IPVM always give good news about HIKvision while destroys Dahua." I can understand the frustration, not of...
Dahua Fakes Being American on Aug 10, 2016
Robbed from the Hikvision playbook, now Dahua takes it turn. Dahua, China's second largest manufacturer, is ramping up its marketing. Dahua...
Avigilon "Probably Going To Zero Within The Next Two Years" Charges Analyst on May 18, 2016
The analyst who blasted Avigilon 2 weeks ago as being a Cash Strapped, Commodity Company is not backing down one bit. Indeed, the original target...
Hikvision Rejects Responsibility for Hacked Hikvision Cameras on May 10, 2016
After a massive number of Hikvision cameras were hacked, Hikvision has added new, and questionable legal language, declaring that Hikvision will...
ADT's Terrible "Business Video Special" on May 06, 2016
ADT is special. Pricing for HD video has gone down sharply, but not for ADT whose "less than $2 a day offer" is quite...

Most Recent Industry Reports

Knightscope - $122,509 Revenue, $2.5 Million Loss Seeks $20 Million Investment on Dec 09, 2016
The robot that ran over a child, Knightscope, wants money and they need it. Investors can invest as little as $1,000 to participate and...
The Russian SMP Security Robot on Dec 08, 2016
A Russian manufacturer, SMP, has a commercially available outdoor security robot, at a lower price and with much less marketing than their main...
How Hikvision Beats Its OEMs on Dec 08, 2016
Hikvision GM declared that they are not aggressive with their competitors. But some of their own OEM partners disagree. Inside, we reveal a key...
Dahua Discontinuing H.264 Only Products on Dec 08, 2016
Dahua has taken a stand for H.265 and is discontinuing its H.264 only products. We examine the shakeup inside this...
IP Networking Course January 2017 on Dec 08, 2016
This is the only networking course designed specifically for video surveillance professionals plus it includes live training, personal help and...
Hikvision vs Dahua Mobile Apps Tested on Dec 07, 2016
With smartphone use and low-cost video recorders surging, many user's main interface to their surveillance system is their phone. With mobile video...
Paxton Drops US Reps, Plans Major Expansion on Dec 07, 2016
Paxton is gearing up to make a big run at  US access control success. The first step they have made is to cut all US Rep Firms, in anticipation of...
Axis Partner Elder Care Video Analytics (Smartervision) on Dec 07, 2016
Can video analytics be used to improve the care of the elderly? Axis and a video analytics startup, Smartervision, are working together to do so....
Sony IP Camera Backdoor Uncovered on Dec 06, 2016
A backdoor has been uncovered in ~80 Sony IP camera models, attackers can remotely enable telnet on the camera, and then potentially login as root,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact