Axis Bad Marketing - Panoramic CommercialBy: John Honovich, Published on Nov 23, 2018
But this one is especially good bad.
Axis released "The Heist" a commercial about how a bank vault is robbed:
The drama of the heist revolves around security guards sitting around watching a monitor with a narrow FoV covering gold bars:
Axis then reveals that thieves have robbed the bank, carefully avoiding the area covered by the surveillance camera:
Axis evident lesson, as the tagline of the video, declares:
a story about why you need panoramic network cameras
This is foolish. Why would anyone, much less a bank vault, only have a single camera zoomed in to only a small part of the vault? One does not need to be a security expert to understand the value of using a wide angle lens or multiple cameras inside a bank.
And why are the security guards just looking at a monitor? Last month, Axis 'no one wants to buy a camera' story was hyping the power of edge analytics that would detect such things (the inside of a bank vault is a fairly easy and appropriate place to use analytics).
Panoramic cameras have benefits, such as:
- Multi-imager panoramics reduce the number of distinct cameras, cables and VMS licenses that need to be used.
- Fisheye panoramics make it easier to overview an entire area with a single camera.
- Relative to single-imager cameras, multi-imager panoramics can provide similar detail over a wider coverage area.
- Relative to PTZs, multi-imager panoramics can ensure recording of a wider area with the tradeoff of lower potential zoom / range covered.
And IPVM has covered this extensively including Panoramic Fisheye Camera Shootout - Avigilon, Axis, Dahua, Hanwha, Hikvision, Oncam And Vivotek, Multi-Imager Camera Guide, Repositionable Multi-Imager Camera Guide, Fisheye Panoramic Camera Guide, etc.
The value of panoramic cameras are real for many applications but are far more mundane and practical than preventing bank robberies.