Axis Mexico Business and Manufacturing Examined

By Robert Wren Gordon, Published Jun 18, 2021, 09:47am EDT

Axis has a significant presence in the United States but how well does Axis do next door, in Mexico? And how is Axis Mexican manufacturing doing?

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IPVM has been in Mexico for the past few months meeting with local Mexican professionals, gaining a better understanding of the market.

In this post we examine Axis's Mexico business, discussing the Swedish manufacturer's market positioning, recent successes, and challenges within the Mexican market.

  • Estimated Market Positioning
  • Headcount Cut and "Implementation of a High-Performance Culture"
  • Mexico Manufacturing: "Our Products Undergo Substantial Transformation"
  • Manufacturing in Mexico More "Cost-Efficient" Than in Brazil
  • Axis Promoting ACS VMS as Part of End-to-End offering
  • Axis: We Primarily Focus on Government Public Safety and Defense
  • 2 Challenges

This is the fourth entry of our new on-the-ground Mexico coverage. For related news see:

Estimated ****** ***********

** ******, ** ********, **** ** * niche ******** ** ***** of **** *** ****** sales. **** ********* **** Hikvision *** ***** *** the ******* ***** ************ sellers ** ****** *** that ****'* ******* ** just * ******** ** those *********. **** ********* competes ******* ******* ***** non-China ************* **** ** Avigilon, *****, ******, *****, and *******.

**** ******** ** **** any ********** ***********, ****** stating **** ** ******** with "****** ********* ******* in *** ******** ********* markets:"

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The **** *********** *** ****** ********* ******* ** *** ******** ********* *******. Axis Mexico differentiates itself from its competitors through guaranteed leadership, a strong commitment to open standards-based solutions, a competitive position of value and innovation, and the robustness of its solutions and products. Furthermore, we offer a 5-year warranty to our entire network of partners. [emphasis added]

**** ***** "****** *********" as *** "**** ***********." Unlike ******, ***** *** large, ******** ************* **** as************************** ** **** **** tens ** ******** ** US ******* ** ******** sales, ****** **** *** have *** **********, ********* video ************ *************.

**********

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**** **** **** **** it *** **** ******* in ****** "*** **** than ** *****" (*.*. since ** ***** ****), making ****'* ****** ********** older **** *** ****** operations. ************, ** ** the **** ** ****** and ****** ******* ***** video ************ *************, **** reports ********* ******* ** Mexico's ******* ****/********** *******:

**** ************** (****) *** been ******* ** ****** for **** **** ** years, **** ******* *** local ***** ** *** main ******: ****** ****, Guadalajara *** *********.

**** ********* ** **** that ** *** "**** over ** ********* ** Mexico," ****** *** ******* manufacturer's ****** **** ******* on-par ** **** **** its ****** **** *** large ****** ** ****** opportunities *** *** ***** channel ********.

****'* ********** ** ****** have **** *** ********** ****, *** *******'* ***** America ******** ********, ***** June ****.[*][*][*]

Headcount *********

**** ******* ******-***** ********* in ****, ********* ** IPVM *******. *** ******* manufacturer *** *** **** claims **** ** ******* staffing ****** ** ******, in * ***** ** IPVM:

**** ****** **** ****** assess *** ********* *** areas ** *********** ***** on ********** *** **** performance, **** **** ******** staffing. *** ****/****, *** implementation ** * ****-*********** culture *** *** ********, so ** ******** ** invest *** ******* *** talents **** *** ******* part ** *** ****, as **** ** *** talents ******* ** **** the ******.

**********, ***** *** **** hiring ** ******, **** the ********-***** ****************** **** ******* *** Mexico **** ** ****.

Mexico *************

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**** *** * ******** Mexican ************* ********* *** contract ************ ***********.

******** **** ******* **** as ******* *** *******,**** **** ***** ****** (Q6100-E), ******* **** *** *** (P3245-LVE), *** ******* ** ***** ****** (P3717-PLE)*** **** ** ******, IPVM *** ******** ** our *******.

**** ****** **** ***** on *** ******* *************:

*** ****** ******* ** located ****************. *** ******** **** are ******** ** ************** undergo *********** ************** ** we **** ** ******* circuit ***** ******** *****, but **** *** ******** of *** ***** ********. The ******** *** **** in ******, *** **** of ***** *******, ** well ** ** *** Canada. **** ** * large ************* **** *** us, *** ****** * wide ***** ** *** network ****** ********* *** also ***** ******* ********.

************** ** ******* ** Mexico's***í*******, ** **** ***** for *************, ******* *** mi (*** **) ** the ********* ** ****** City.

Contract ************: ***********

*********** ** ****'* ******** manufacturer ** ****** ***** on ***** ***** ******** citing **** ** * "principal ******" ** ***********,[*],[*] ****'* ****** ** import ******* **** *** United ******, *** ** IPVM ****** **** ************ business ************* ** ******, who ********* **** *********** manufacturers *** ****.

***********, ********** ********* ****** *********** ****, ** **** known ** *** ********* name******* ** *** ** the ******* ******** ************* in *** *****, **** more **** $** ******* USD ** ****** ******* (2020). *********** *** **** 4,500 ******-***** ********* ************* ****** ******* ******* manufacturing **********, ********* ** Aguascalientes (***** **** **** their ******* ************* ** done) *** ****** ******, just ****** *** ** border **** ** ****, Texas.

Manufacturing ** ****** **** "****-*********" **** ** ******

**** *** *** *** replied ** ** **** follow-up ******* *** ******* regarding ***********; *******, **** did **** *** ****** production ** "****-*********:"

*** ******* ** ** provide *** ******* ******** in * *********** *** cost-efficient ***, *** ******** service ** *** ********* and *******. *** ************* site ** ****** ******* us ** ******* *** these ********** *** ** the **** **** ** fits **** **** *** global ************* ********.

****'* "****-*********" ****** ********** differs **** *** ******* company's ******** *** ** manufacture ** ******, ****** noted ** *********** **** ******** "********* ** ***’* require ***** ************* ** Brazil" ******* ******** *** incentives ******* ** ********* like************ ** ******** ** South *******'* ******* ******.

Axis ********** ******

**** *********** ** **** that ** ********* ************ ******** ****** ****. **** attempted ** ***** ****'* experience ******; *******, ******** security *** *** ***** IPVM **** *********, ****** the **** ** ******** an ***********.

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**** "********** *******" *** a ******* ************** *** the ******* **** ****, e.g., ********** ** ****** them ********** *** ********,******* * ** ***** website, **** **** ***** opened:

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************

**** ***** **** ***** distributors, ********* * "****-**** partner" *** * "***" distributors:

**** ** ****** *** made ****** ********** ** the ************ *** ******* network.

***** **** **’** **** working ** *** ********** and *********** ** *** partnerships, *********** *** ************ network, ******** ** ****-**** partner ************ **** ** Anixter, ******** (**********) *** Grupo ****, *** ******* new ******* ******* *** Distributors **** ** ***** ABSA *** ****** ***** Mexico.

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****'* ************ **** ****** Micro *** ***** **** are ********** ***, **** the ******* ************ ******** the *********** *********************, ************.

*******, **** ** *********** by *******************, *** *** ******* Mexico-based ************ **** *** most *********** ***** ******* / ********.

***********

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**** ****** **** *** channel ******** ** ****** and **** **** ** is ** *** ******* of "*************" *** ************:

*** ******* ******* ** currently **** ** ** more **** *** ******** distributed ****** *** ******* Partner ******* ** ****, silver *** ********** **************.

***** ****, **’** **** strengthening *** ******* *** making ****** *********** ** potential, ***** ******** *** also ****** ** *** brand.

** ******* **** *** investments, **** ** ************* our ************ ******* *** in ******** ********** *** growth ** *** ******* Partner *******, *** ********* ingredients *** ****-**** *********** growth, ***** ** ** important **** ** ****' strategy ** ****** *** also ********** ***** *******.

** ** *** **** enough ***** ** *** strong **** ************ *** in ****** *** ** is **** ** ********** assess ************ ***** ****** on *** ****** ** how ****** ***** ************ are ** ****** * question.

VMS *********

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** ******, **** ** promoting *** *** *** as **** ** *** end-to-end ********, ****** **** they **** ** ** Brazil:

********* ***, ** ** very ********* ** **** that ** ******** *** solution ** **** ** our ***-**-*** *******, ***** includes *** ****, *******, and *** *** ** VMS. **’* **** ********* to ******* **** **** continues ** *****, *******, and ******* *** *********** with ***** *** ********* who **** **** ********** with **** *** **** years. ***** ******** *** equally ********* ** *** Go-to-Market *****, *** **** in ******, *** ** [the] ***** [**] ***** America.

* ******-***** **** ********** emphasized **** **** ** promoting *** ****, ******:

****** **** [****] **** to **** ** ** the ******** **** **** than *** *******, ***’* offer ***, ***** ********* else [*.*. ******* ***]. Now ****’** [****] ******* us, **’** ** **, offer ***, **’** ** more **** *** *******.

**** *** *** *** replied ** ****'* ******-** request *** ******* ********** recent ******* ** *** VMS ***** ******** ** Mexico. ** **** ****** the **** ** **** replies.

Access *******: ****** ****

**** ********** ****** ******* as * ****** **** for *** ******* ** Mexico:

Access ******* ** ****** * **** ** *** ********* ******* ** **** ** ********* ** *** ******* *******. We want to continue to help educate them and bring them new possibilities to do business and provide solutions to their customers. It’s important to mention the introduction of 2N products to the Mexican Market, which has created new opportunities for all partners. [emphasis added]

Success: ******* ********** ********

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**** **** **** **** government/public ****** (******* ********** logo ********) ** *** "main ****** *******" ** Mexico:

[*]* ********* ***** ** Government ****** ****** *** Defense ** *** **** market ******* ** **** making * ****** ********** in *** ******* ** distributors *** ********.

*******, **** ******** ** name *** ******** ********** projects/success *****:

**** ******, ** ********* above, *** * ****** presence ** *** ********** sector **** ***** ******** in *** ***** ** Public ******** *** *******. These ******** *** ************, but ** *** ******* that *** ********* ******* within **** ******** *** become * **** ****** application *** **** ******* and **** *** ***** solutions.

**** ***** **** *******/******** in *** ******** *********** of ******** ******* ********** bodies, ********* ******** ** the ****** ***********,******,*******, *************** **** ** *** federal-level******** ********* ** ******, Agricultural, *** ********* **************. ************, **** ******* appear ** ********** **** ******** *********** ******** ****'* ******** '**'***** ************ *******.

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Advantage: ******* *******

**** ******** **** ********'* strong ****** ******* ** a**** ** ********. ***** **** **** focused ** *** ********** of **** ********* ** the **, *** *** former **** ****** ********* who ********* ** **** had ******* *** ******** comments ***** ***** *********** with *** ******* *******:

***** *******.

** ********** *** ***********, an ********* *******.

Challenge: ** ****** *** ***

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** *** **, **** is *********** ** *** and *******; *******, ** Mexico, **** ** ****** from *** ******** **************, *** *** ******* Mexico-based ************ **** ** and ** ********* **********, respectively.

******** ****** *** *** primarily **** **** ********* and *****, ************, **** carry ***-***** *******, **** Syscom ******* ****** *** IDIS *** *** ********* Bosch *** *******.

**** ***** ******* *********, Axis's ******* **** ****** and *** ** **** as **** ***** ************ such ********************* *********** ** *** manufacturer's **-******* ***** *** means **** **** ** missing *** ** **** opportunities.

***********, * ****** **** integrator ************ *** ********** of ****, ******* **** that **** ******* **** Axis ** ****** ********** and ** ********, **** generally ********* *–* ***** of **** **** ****** the ****** ***** *** cameras.

Challenge: ** ****** ** ****** ** ******

** **** ******** ** its********* ******* ***** *********** TVC, ****** ******* ****** common ** ******, **** the ******* ******* *******:

*********** ****** ****** *** to * **** ** networking *********.

****'* **** ** ****** camera *********, ******* **** analog's ********* ********** ** the ******* ******, **** by ********** ***** **** out ** **** *************, particularly **** **** **** hire ******* *********** *** typically **** *** ********* networking ********* ** ********* IP *******.

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