TVC en Línea Profile (Dahua's Biggest Mexico Distributor)

By Robert Wren Gordon, Published Jun 14, 2021, 10:20am EDT

TVC en Línea, Dahua's biggest Mexican distributor, candidly spoke with IPVM about the challenges of distributing in Mexico, the largest Latin American market for most video surveillance companies.

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Inside this report, IPVM profiles Monterrey-based distributor TVC en Línea, now one of only two authorized Dahua distributors in Mexico following Inalarm's departure from the security business.

  • Second-largest Mexico-based video surveillance distributor
  • Bosch most "expensive" cameras in Mexico
  • "We are the ones who brought Dahua to Mexico"
  • Analog cameras are holding back the IP camera market
  • Why analog remains popular
  • Challenge: "Manufacturers are increasing product costs"
  • Challenge: "Import costs have tripled in the last 12 months"

This is the third entry of our new on-the-ground Mexico coverage. For related news see:

**********

IPVM Image*** ** *í***(************ ** **********.***, *.*. de *.*.) *** ******* in*********, ****** ** ******** 2000. *** ********** '***' stands *** *** ******* phrase '***********,' ***** ********** ** 'I ***** *** ****' and ******** *** *******'* original *******:

** *** **** ****, Teveocrecer.com *** ****, **** the ********* ** ********* parents, *** *** ******** at ******, *** *********** to ******* ***** ******** while **** **** ** the *******.

** ****, *** ******** TVCenLinea.com, *** ***** ****** marketplace. ** ******* *** shifted *****, *** ******* added '** *í***,'** '******' ** *** name:

** *** **** ****, the **********.*** ******** ******** was **** *** ** the **** ****** *** products *** ******** **** small *** ***** *********, including *** **********.

** ******** ** ********* written ********* ************ ** the *******, **** *********** sales ************** ****.

**. **** **** **** that *** *******'* ***** growth *** ****** ** sales **************, ******* ** **** that:

***** ******** [****** *** CNB] ****** ** ** position ********* ** *** market.

*** ******* ***** **** in **** **** **** years, ******* ******** **** and ****, ** **** from ******* ** ****** a ******* ** *,*** distributors:

** *** **** ****, thanks ** *** *** product ***** *** ** the ********* ***** *********** in **** ****, ** exceeded *** ****** ************ in *** ********** ******* of ************ (*** ****** was ***% **. **** with * ******* ** more **** *,*** ************).

Market ***********

**** ********* **** *** is *** ******-******* ******-***** distributor ** ***** ************ products ************** **** *** *********-***** company ** ****** **** fellow ******-***** ************ **** as***** *************.

19 ******* ********** + * ************ *******

******* *** '******' ****, TVC ********* ** *****-***-****** offices (*** **** **** competitor******) ****** ** ******* states *** ******'* *******, Mexico ****:

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*** ******* **** **** it *** ************ ******* in ****** ****, *********, and***********, ******** **** ** Mexico's ***** ******* ******:

** **** **** **** 30,000 *² ** ********* space ** *** ******* of *** ******* ** distributors ** *** ** branches *** ***** ************ centers.

Sales & ************ *******: **********, ***********, *** ***-************

***'* ***** ********, **. Pino, **** **** **** his *******'* ***** *** be ******* ***** ***** groups:

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**** ***** **** *** Mexican '*********,' ********* ***** in ******* ** ** '********** ** *******' ** '*********,' ** ******* ********** to '***** ********' ** the **. **** ****, like '***** *******,' *** cautions **** '*********,' ** **********, ** mildly **********.

**. **** ****** **** the ******** ** ***'* clients *** **********, **** sub-distributors ** * ******** accounting *** **** ******** than ********** *** ***********:

** **** **** [***-************] a ******* *****, **** just **** *****.

* **** *** ****** guys [**********]. ** **** integrators *** **** *** paid ** * ****.

*** ******* ***** **** 14,000 ****** ************ (*.*. buyers) **** ********* ** 2020, **** ******* **** of ***** ***** ******* buyers:

** *** *******, ** have * ******* ** distributors ************** ** *** type ** ******* ** which **** ******* *** by *** ****** ** their ************. **** ****, we ******* ** **,*** distributors **** ** ***** made *** ******** **** us ****** *** ****, nonetheless **** **** **% of **** ******* ************ their ********** *** ** on * ******* *****, forming *** ****** *********.

***'* ***** ******** ******* expounded **** *** *******'* sales *******:

** **** *,*** ****** per *****. ** *****, roughly *,*** *** ********** who *** ******* **$*** and **$*,*** *** *****. The ******* ********* ****** US$400 *******.

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*** ******* ***** **** the **** ** *** installer ***** *** ********* for ** **** (********), which *** ***** **** in *** **** ** cameras *** *********** ******** together.

*** *** *** ******** its *******, *******:

*** ****-**-**** ***** ******* are ******, ******* *** pandemic, ** ******** ******* growth.

*** ******* ** ***** tens ** ******** ** revenue (** ***) ****** how **** ******* ** cannot ********** ********.

Expansion ************* ** ******, ******* ************* ********

***, ****** ********** *********** Syscom, **** *** **** any ******* ******* ** Mexico.

**. ****, ***'* ***** director, ****** ** **** that *** ******* **** have * ******* ************* presence:

** **** ********** ** Guatemala, **** *** ****** there, *** **** ****** in ********.

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**. **** ******* ****** that ************* ********* ** not * **** ** the *******, ***** ** instead ******* ** ************* its ******** ** ******:

***** ** ********** ***** into ******* (********) *** we *** ********* ******* a ****** *****. ** also **** ** ******* the ******** ** **** branches **** *** ***.

********

*** *** **** ******* by *********** *úñ******** **** *** ******* 420 ********* (*** ** whom *** **********):

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Dahua: *** ** **** *** ******** '************ ********' ** ******

*** ** ************ ** **** *** Dahua ************ ** ******, *** ***** ***** CTOnline.mx, ** *** **** screencap **** *** ***** Latin ******* *******:

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**** ****, ***** ******-***** distributors/platforms **** ***********************.******* ** ********** ***** products.

*** ** *****'* (*** Dahua ******** ***** ****'*) biggest *********** ** ******, with *** ******* ********* that ***** ******** *** the ******** ** *** sales:

Dahua ********** ****** **% ** ***'* *****, therefore a large part of our structure is focused on the development of this brand. [emphasis added]

****** ****, ***'* ***** director, **** **** **** while *** ********-***** ************ did *** ********** ** TVC's ***** *********, *** two ********* **** ***** together ** ****** **** the **** **+ *****:

***** **** *****. ***** we ***'* **** *** AVTech ** ***.We **** *** **** *** ******* ***** ** ******. ******** [** ****** *** ***** *****] **** **** **. ** **** **–**% ** *** ***** ****** *** ***** ******** *** **% ** *** *****. [emphasis added]

Bosch: "**** *********"

IPVM Image***** ***** ******** *** the ******** ** *****, TVC ******* ***** *** promotes ** ** * high-end, ***-**-***-**** *****.

***'* ***** ******** ********* to **** **** *** company ******* *** "**** suite" ** ***** ********, including ****, ****, *********, and ****** *******.

**** ***** ***** ***** pricing ******** ** ***** manufacturers, ********* ************* **** TVC **** *** *****, Mr. **** ******* ***** as *** **** "*********."

**. ****'* ******** *** in **** **** ***** of ***** ******** ************* both ** ****** ** well ** ** ******, who **** ****** **** all ****** ***** *****, Bosch ******* *** ****** universally *** **** ********* product.

Camera ******: *****, *******, *** *****

***** **** ***** *** Bosch, *** **** *********** several ***** *************' ** cameras, ********* ******* *** ZKTeco:

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******** ***** ******** *** the ************ ******** ** total *****, ***'* ***** director **** **** ****** that *** ** ****** segment, ******* *** ***** IP ******* *** **** commonly **** **** ***** IP *******.

Analog/HD **** ******** ** *****

** ******** ** ** cameras, *** **** *********** analog ******* **** ******* manufacturers, ********* *****, *****, Saxxon, *** ******. ****** and ** **** ******* continue ** ** *********** in ****** ** **** as ********** ***** *******, particularly ** **** *** refers ** ** *** SOHO ('***********,****') ******, ***** ****** residential *** *** (*.*. supermarkets, ***** *** ******-***** office *********) ***************.

***'* ***** ******** **** IPVM **** ****** ******* account *** *** ******** of ***** ** **** as *** ******** ** overall ****** *****, ****** that "*** ********** ****'* died:"

****** *** ********* *** development ** ** [...]The ******* **** ** *** ******** ** ****** *******. *** ********** ****'* **** ******* ** ***** ********, ***** *** ** ****** *******. [...] Analog cameras, such as four-camera kits, are the bestsellers on our website. [emphasis added]

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** ******* ********, ***'* sales ******** ***** **** price ** *** *** only ****** ****** ******'* continued **********, ****** * lack ** ********** ****-*** among ***** **********/***********:

*********** ****** ****** *** to * **** ** networking *********.

**** ********* *** ******** by * *********-***** **********:

** ******* ******* ********** knowledge. **** ****** *******, you *** **** **** up *** ***** *** go.

******* **** ** ******* adults **** **** ***** or ** ********* ** all,********* ** ******'* ******** Institute ** ********** *** Geography, ******* **% ** American ****** **** * high ****** *******,********* ** *** ** Department ** *********, **** ** ***** sense **** *** ****** would ****** ****** *** to **** ** ******* and *** ********* ****** of ******* **** *** go ***** **** ** IP ****** *******.

Other ********/******* *****

***** **** ****, *** has ******* ********** ******* lines, ********* ****** ******* (a ******** ** ***** ZKTeco **** *****), *******, wireless, ***** ****, *** VMS:

IPVM Image

** ******** ** *** above, ***'* ******* *** 2020 ******** ******* **** reference ** ***** ******* lines **** ** ***** energy, ******, ******, ****-***, monitors, *** ****.

********* *** ********, *** told ****:

*** ********* **** **** an ********* **** **** us, ***** ****, ** can ******* *****, ******, Wejoin, *******, ******** *** DSC, ***, ***** ******.

*** **** ****** ******** partners *** ******** [**** sold ** ******] *** DSC, ***** ****** *** been **** ***********.

VMS: ********* ****** ****

IPVM Image***** *** ********** ** analog ** ***'* ******** and ** ***** ************ in ******* ** ***** America, ** ******** *** primarily ***** **** *** NVRs.

****** ********** ******, ***** distributes ******* *****, *** only *********** ******** *** (which ** **** *********** through ******). ********* ***, TVC **** ****:

*** ***** *** **** the ***************** ** ******** and ** **** **** area ** * *********** opportunity **** ** **** neglected *** *** **** being.

***'* ***** ******** *****:

** *** *** **** focused ** ********. ** do **** **** ******'* software.

Response ** *-******** & ******* **********

****** ******** *** *-******** platform ** ****, ***** industry ************* **** **** that *** *** ** early ******* **** ******* e-commerce.

***********, **** ******* *** on ********** ******** **** the ******* *** ****** behind ********** ****** ** e-commerce, **** * ******* that ** ************* ******** albeit *** ** ****** as **** ** ******.

***'* ***** ******** *******:

** *** ********** ********** our *-********. **** **** we ***** * ******** of *** *******. ** hope ** **** * finished ******* **** ****.

***'* ***** ******** ***** that *** ******* ******** is ** **-***** ******* which ******* ***** **** been ******** **** *********** by ****** * ******, externally ********* *** ***** platform.

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***'* ***** ******** **** responded ** *** ******* that ******'* ***-**** *******, which ******** ******* ******* information, ** * **** informative *** ****** **** than **** ** *** (pictured):

**** [******] **** **** 100 ******, ****'** **** in *** ****** *** over ** ***** *** have ***** *** *******, they ***** ***** *** catalog, *********, *** *****, we ***'*. ** **** a ********* **********, ** don't **** ***** ***** receipts.

Coronavirus ******

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*** ***** ** **** that **** ******** ** limited ****** ** ***** but "****" ****** ** profits, ** **** **** comments **** ***** ********* who **** **** ** maintain ***** ** **** with ***** ********:

** **** ****** ******* that ***** ***** ** a ****** ***** *** also *************. ** [****] was * **** ***** we ********** [*** ********],with ****** ****** ** ***** *** [****] **** ****** ** ****** given that the market for high-value products boomed due to the needs sparked by the pandemic. [emphasis added]

*** ******* ********** **** keeping *** ***** ******* [...] [*]*********** *** ******** to ******** ******** **********, changing *** ********, *** promoting **** **** ****, with **** **** **% of *** ***** ******* from ****...

*** *** ****** **** demands ********** **** ******* on *** *********** ** virtual ************* *** **** a ***** ********* ** overcome.

Success: ********** **** ***** ************

IPVM Image*** ********* *** ** its ****** ********* ** be *** ******* ** partnerships **** ** ************, allowing ** ** ****** its ******** ****:

**** ******* ** *** channel, ** **** ******* into ****** ********* **** some ** *** ******* IT ************ *** ********** centers. ************, ******** **** direct ***** ***** ** the ***-**** *** *-********. This *** *********, ******** the ******* **** **** channel ******** ** ******* within *** ***** *** implementing ***** ***** ** maintain * ******* ***********, greater ******** ** *********, and * ***-*** ******* both *******.

Success: ******** *****

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*** ********* ******* ******* to ** *** '*** University' ******** *******:

** **** '*** **********,' a ******** **** *** internal *** ******* ********. This **** ** **** to *** *** *** person *** ****** ** specialize ** *** ********** security ****** ******* ******* courses ** *–** ******* in ********, **** *** most ***** ** ******** courses, **** *********** **** allow [*****] ** ******* to *** **** ******, provided **** *** ***** is *** ******.

Challenge: ************* ** ****** *********, ******* ******

*** ***** ** ****:

****** **** **** ********** exclusive ** **, *** the ************* **** ***** to ********** **** ******* other ********, ***** *** made ** ***** ** raising *** ****** ** service, ***** **** '*** client ****** ******* ** price, ******* *** *******, while ** *** ****** because ** *** ******* does *** ****** ******* of *****.'

****** ****, ***'* ***** director, ******* **********:

** *** ****, ***** were *********** **********,now *** ************* **** **** ** ****** *** **** ** *** *******, we have to learn to live with competition now. They don't have the structures or support we have. [emphasis added]

*** ***** **** **** situation *** *** *** company **** * ********* where ** **** ** competing ******* *** *** clients ** *** **** of ***-************ *** *** from *** *** ***** compete ******* ** *** projects.

***** ******** ************** ********* ** **** from ********* ******** *************, *** ***** **** fellow ********-***** ******** ********** company ********* ******* ***** direct ** ***-************ *** integrators.

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***********, **. **** ***** that ****** ******* *****,** ******* ** **** in *****, *** ******** ** have ** ******:

************* *** ********** ******* costs *** ** **** of ********/******.

**** *** ********* ******** in ******* ***** ** acutely **** ** ******, with **. **** ******* to **** ** * note ** ******* *** security ************* ***** ** the ** *** ******:

********** ***** [** ******] is **** **** **** in *** ** ** Europe.

Challenge: ****** ***** ******

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***** *** *** ******* by ****, ******,*********, ****** ************ ***** *** **** news ******* **** **** recently ******** ** ****** freight *****.

***'* ***** ******* ********* that *** *******'* ****** costs **** ********* ************* as ** ****:

******* ***** **** *********, import ***** **** ******* in *** **** ** months. *** *******, * container **** **** ** cost **$*,*** *** ***** US$10,000.

***'* ***** ******* ******* commented ** **** **** the ******* ********** *** imposed *** ***** ** importation ** *********, ****** further ***** *** ******. Among *** *** ***** is * *********** *** TVC ** **** ********* of ******* ** ** imported *** ******* ********** testing *** ******** ****** being ******* ** ****** containers.

Challenge: ******* *******

IPVM Image

*** ***** ** **** that *** ********* ******* between *** ** *** security ******* *** ****** margins:

*** *********** ** *** IT ****** **** *** security ****** *** ********* opportunities *** [** ***] also ********* **********, ***** that **** ******* ** this ***** ******* **** very *** ******* ***** their ********** ** *** require *** ******* ************** to ***** *** *******'* requirements.This *** ****** *** *********** ******. [emphasis added]

Challenge: ****** ****** ****** ******* *****, ************* ***-***** ****** *********** ********

*** ***** ** **** that ******* ***** **** the *********** ****-*** ** not ****:

*** **** ************ ** specialized ********* ********* ******** by ****-***** ****** *** scarce ********* ** *** market.

***'* ***** ******* ******* added **** *** "**** requirements ** ********* ********* who **** ******** **** are ******" *** ****** be **** ** ****** is ** ********** ********* that *** ******* *** faced ** ** ****.

IPVM ****** **** *** ********* ****** ******

**** ******* *** *****-***-****** locations ** ****** **** and *********.

IPVM Image

**** ****** ** *********, both *** ******* *** a ****** ****** ** local *********** ******** ** to ******** *********, **** a *** ********** ** IPVM **** ** ***** exclusively ******* *** ******* and **** *** ******** close ************* **** ***** end-users:

*** *** ********** *** realized ******* *** *******, which **** ** ** maintain *** *************** ** its ********.

**** ******* ******** ********* Dahua ******** *** *** while ******* *** ***'* other ****** *** ************* fewer **-****** ******** *** posters.

**********

** ** *****, *** has ***** ** ****** Mexico's ******-******* ***********. *** takes ****** *** *********** the ***** ***** ** Mexico, ***** ** *** Hikvision ****** *** ******* of ****** *** **** Mexican *********** *** ***-***** due ** *** **** and ************ ** ****** options.

******** *** ** ****** challenges ** ******** ****** from *************, ******* **********, sub-distributors/channel ********, *** ***-***** alike, *** ******* ********** about *** ****** *** bullish ** *** ********* outlook *** ****:

We ***** ** *** ***** ** **** * ***** ****. ** ***** ** *** ****** *****. We are strengthening the management and separating our purchasing and sales teams, which were previously combined and organized by brand. [emphasis added]

** **** ********, *** has * ****** *** optimism. ****** ******** ** ******* 2020, ********** ****** ******** in ******. ******** ********* to ** ** *** forefront ** ******** ****** and *** *********** ** ******'* ****** elections ** **** *. ** ***'* ***** manager **** ****:

** ***** **** ** cámara *****é* ** *** le ***** ** ******* vez.

***** ******* ********** **:

****** ******* * ****** after ***** ****** *** the ***** ****.

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