Axis Boasts Kicking Arecont Out of Google

By: John Honovich, Published on Jul 11, 2016

Axis has displaced Arecont as the standard IP camera for Google, boasts Axis.

Inside, we examine Axis statement, Arecont's response and what this means for both companies.

Boasts Axis

In an internal communication shared with IPVM, Axis boasted:

In Google’s eyes, the incumbent, Arecont, failed and Axis passed this test. Because of this, Google has chosen Axis as their standard moving forward.

Arecont's Response

Arecont's EVP Scott Schafer told IPVM flatly:

We do not normally address queries like this one. Your information is factually incorrect. We recommend that you check your sources more fully. Consider getting a real quote from a reliable source from Google or Axis Communications vs. street talk and rumors.

After we emphasized that we did have a quote from Axis, Schafer refused further comment and demanded his response not be published.

However, a source close to Arecont said they were confident that future enhancements would enable Arecont to regain its position.

Cybersecurity

The reason Axis gave was a cybersecurity test:

The topic that tipped the scales in our favor was the threat of Cyber Security, the attacks that take place every second, and what that can mean to Google.

Axis has been heavily promoting cybersecurity in the past year (e.g., Axis Cybersecurity Hardening Guide).

By contrast, Arecont's most obvious limitation is that they do not support HTTPS. This is particularly important for Google as Google has been one of the world's strongest proponents for using HTTPS, with Google advocating HTTPS everywhere.

On the other hand, Axis recent critical cybersecurity vulnerability is, at least, a concern for enterprise customers and potentially a black eye. However, the Axis decision occurred before this vulnerability was uncovered.

Arecont Impact

Arecont has a slew of brand-name enterprise customers, especially in the US West near their HQ, mostly won in the 2008-2010 time frame. In that era, Arecont enjoyed a significant edge in megapixel as they were early with H.264 and rivals were slower moving to 3MP and 5MP. Also, most of those deals were lead by Nathan Wheeler, who later quit Arecont to start Network Optix and now Entropix.

The problem for Arecont today is that rivals have caught up (especially for single imager cameras). For example, Arecont's highest resolution single imager camera in 2010 was 10MP and today in 2016 it is still 10MP (see IPVM 2010 and 2016 10MP test results). Many vendors have superior image quality and lower bitrate and the Chinese are far lower in price.

Axis Impact

Axis will continue pursuing these mega enterprise deals, especially as the Chinese make revenue growth impossible in the mass market. What will be interesting to see is how much Axis critical security vulnerability impacts Arecont cybersecurity marketing as it is hard to argue leadership when pretty much every Axis camera over the past half-decade is at risk for being taken over without an upgrade.

Nonetheless, we do expect to see many more battles for 'second generation' megapixel selections for enterprises as the newer products and lower prices from the past few years push large buyers to re-evaluate 2010 era decisions.

4 reports cite this report:

Arecont Files Ch.11, Agrees To Sell To Turnaround Specialist on May 14, 2018
The long-anticipated sale of Arecont Vision is finally happening. After raising $80 million in debt in 2014, a failed sale in 2017 and the...
Top Manufacturers Gaining and Losing 2017 on Nov 03, 2017
3 years ago, IPVM statistics accurately and early identified the rise of Hikvision usage across Western markets (see Top Manufacturers Gaining and...
Troubles At Arecont Vision on Oct 03, 2017
Arecont is facing big problems. But Arecont says the future is 'bright'. In this note, we share feedback from Arecont and from sources close to...
Arecont and SIA Failing Cybersecurity Efforts on Jul 22, 2016
Do as we say, not as we do. The effective motto of the Security Industry Association and their cyber board member Arecont Vision. Today, the two...
Comments (15) : PRO Members only. Login. or Join.

Related Reports

2020 Camera Book Released on Jan 10, 2020
This is the best, most comprehensive security camera training in the world, based on our unprecedented testing. Now, all IPVM PRO Members can get...
Avigilon Launches 'Renewed Products Program' on Mar 19, 2019
There are lots of 'pre-owned' cars but pre-owned IP cameras? While such programs are common in other industries, in video surveillance, they are...
Manufacturer Favorability Guide 2019 on Jun 12, 2019
The 259 page PDF guide may be downloaded inside by all IPVM members. It includes our manufacturer favorability rankings and individual...
Security Fail: ASISNYC Auto Emails Passwords In Plain Text on May 14, 2019
ASIS NYC automatically emails a user with the password the user just entered, in plain text, when one registers for the site / event, as the...
Fujifilm Expanding Into Video Surveillance on Jul 26, 2019
While Sony continues to fade out of the video surveillance market and Canon continues to make huge investments into acquiring video surveillance...
Vivotek Revenue Soars on Aug 05, 2019
Vivotek's revenue has soared so far in 2019, growing 45%. Inside this note, we examine import records and see who is driving Vivotek's growth...
Axis Suffers Outage, Provides Postmortem on Aug 15, 2019
This week, Axis suffered an outage impacting their website and cloud services. Inside this note, we examined what happened, what was impacted...
3 Weeks Later, Honeywell Still Cannot Say Whether They Are Vulnerable To Dahua Wiretapping [Now Admits] on Aug 27, 2019
The Dahua wiretapping vulnerability and Dahua's decision to delay disclosing it until IPVM inquired underscored problems with cybersecurity and...
Mobotix First CNPP CCTV Cybersecurity Certification Examined on Sep 05, 2019
Mobotix recently became the first video surveillance manufacturer to receive the CNPP cybsersecurity certification for its cameras, in which they...
Stop Blaming Your Employee, Wyze on Dec 30, 2019
Wyze management is at fault for its massive data leak, not its 'employee', as it has centered the blame on. While blaming an employee is clever...

Most Recent Industry Reports

Axis and Genetec Drop IFSEC 2020 on Jan 23, 2020
Two of the best-known video surveillance manufacturers are dropping IFSEC International 2020, joining Milestone who dropped IFSEC in 2019. The...
Multipoint Door Lock Tutorial on Jan 23, 2020
Despite widespread use, locked doors are notoriously weak at stopping entry, and thousands can be misspent on locks that leave doors quite...
Avigilon Shifts Cloud Strategy - Merges Blue and ACC on Jan 23, 2020
Avigilon is shifting its cloud strategy, phasing out its Blue web-managed surveillance platform as a stand-alone brand and merging it with its ACC...
Verkada Paying $100 For Referrals Just To Demo on Jan 22, 2020
Some companies pay for referrals when the referral becomes a customer. Verkada is taking it to the next level - paying $100 referrals fees simply...
Camera Analytics Shootout 2020 - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview, Vivotek on Jan 22, 2020
Analytics are hot again, thanks to a slew of AI-powered cameras, but whose analytics really work? And how do these new smart cameras compare to top...
Intersec 2020 Final Show Report on Jan 21, 2020
IPVM spent all 3 days at the Intersec 2020 show interviewing various companies and finding key trends. We cover: Middle East Enterprise...
Vehicle & Long Range Access Reader Tutorial on Jan 21, 2020
One of the classic challenges for access control are parking lots and garages, where the user's credential is far from the reader. With modern...
Clearview AI Alarm - NY Times Report Says "Might End Privacy" on Jan 20, 2020
Over the weekend, the NY Times released a report titled "The Secretive Company That Might End Privacy as We Know It" about a company named...
Favorite Camera Manufacturers 2020 on Jan 20, 2020
The past 2 years of US bans and sanctions have shaken the video surveillance industry but what impact would this have on integrators' favorite...
"Severely Impacted" Mercury Security 2020 Leap Year Firmware Issue on Jan 17, 2020
One of the largest access controller manufacturers has a big problem: February 29th. Mercury Security, owned by HID, is alerting partners of the...