Axis Boasts Kicking Arecont Out of Google

By: John Honovich, Published on Jul 11, 2016

Axis has displaced Arecont as the standard IP camera for Google, boasts Axis.

Inside, we examine Axis statement, Arecont's response and what this means for both companies.

**** *** ********* ******* as *** ******** ** camera *** ******, ****** Axis.

******, ** ******* **** statement, *******'* ******** *** what **** ***** *** both *********.

[***************]

Boasts ****

** ** ******** ************* shared **** ****, **** boasted:

** ******’* ****, *** incumbent, *******, ****** *** Axis ****** **** ****. Because ** ****, ****** has ****** **** ** their ******** ****** *******.

Arecont's ********

*******'* *** ***** *********** **** ******:

** ** *** ******** address ******* **** **** one. **** *********** ** factually *********. ** ********* that *** ***** **** sources **** *****. ******** getting * **** ***** from * ******** ****** from ****** ** **** Communications **. ****** **** and ******.

***** ** ********** **** we *** **** * quote **** ****, ******* refused ******* ******* *** demanded *** ******** *** ** published.

*******, * ****** ***** to ******* **** **** were ********* **** ****** enhancements ***** ****** ******* to ****** *** ********.

*************

*** ****** **** **** was * ************* ****:

*** ***** **** ****** the ****** ** *** favor *** *** ****** of ***** ********, *** attacks **** **** ***** every ******, *** **** that *** **** ** Google.

**** *** **** ******* promoting ************* ** *** past **** (*.*., **** ************* ********* *****).

** ********, *******'* **** obvious ********** ** **** they do not ******* *****. **** is ************ ********* *** Google ** ****** *** been *** ** *** world's ********* ********** *** using *****, ********** ********** ***** **********.

** *** ***** ****,**** ****** ******** ************* vulnerability**, ** *****, * concern *** ********** ********* and *********** * ***** eye. *******, *** **** decision ******* ****** **** ************* was *********.

Arecont ******

******* *** * **** of *****-**** ********** *********, especially ** *** ** West **** ***** **, mostly *** ** *** 2008-2010 **** *****. ** that ***, ******* ******* a *********** **** ** megapixel ** **** **** ***** with H.264 *** ****** **** slower ****** ** *** and ***. ****, **** of ***** ***** **** lead ******** *******, *** ***** **** Arecont ** ***** ******* ***** and ***********.

*** ******* *** ******* today is **** ****** **** caught ** (********** *** ****** imager *******). *** *******, Arecont's ******* ********** ****** imager ****** ** **** was **** *** ***** in **** ** ** still **** (*** ******************* **** *******). **** vendors **** ******** ***** quality *** ***** ******* and *** ******* *** far ***** ** *****.

Axis ******

**** **** ******** ******** these **** ********** *****, especially ** *** ******* make ******* ****** ********** in the **** ******. **** will ** *********** ** see ** *** **** Axis ******** ******** ************* impacts ******* ************* ********* as ** ** **** to ***** ********** **** pretty **** ***** **** camera **** *** **** half ****** ** ** risk *** ***** ***** over ******* ** *******.

***********, ** ** ****** to *** **** **** battles *** '****** **********' megapixel ********** *** *********** as *** ***** ******** and ***** ****** **** the **** *** ***** pushes ***** ****** ** re-evaluate **** *** *********.

Comments (15)

Interesting to see are Axis working this deal direct to google or via a partner. Is this just google stating they use brand X?

According to Axis, Tyco is the integrator. What price Google is actually paying, whether Google negotiated with Axis direct to set prices and then it was sold / past through Tyco, we do not know.

But, in pretty much every enterprise deal, you are talking about heavy involvement of Axis direct employees to market and close the deal. That goes for pretty much any manufacturer. You can't win mega company deals by just depending on integrators to get you in.

After we emphasized that we did have a quote, Schafer refused further comment and demanded his response not be published.

You refused the Most Influential Man in Security???

"After we emphasized that we did have a quote, Schafer refused further comment and demanded his response not be published."

Do you think he was out of the loop or playing non-informed. It seems too common executives just resort to denials about anything negative when facts say something different.

He is certainly not out of the loop. I do not understand why he would respond like that, on or off the record. A prudent man would have asked first what exactly we knew rather than take that tact. But, then again, this is Arecont...

"Consider getting a real quote from a reliable source from Google or Axis Communications vs. street talk and rumors."

Google StreetTalk confirms:

Denying an obvious fact = shameful

Getting caught in that lie = embarrassing

Demanding that your on-the-record quote be stricken = newb

Running your 2nd consecutive company into the ground = priceless

Pelco was well on their way to driving themselves in to the ground before Scott arrived. He was brought in to Pelco to facilitate a sale and that he did.

He was brought in to Pelco to facilitate a sale and that he did.

What's taking him so long at Arecont?

Arecont is not Schafer's fault. Both the rise and the fall go to the founder both for the vision and engineering skill to deliver the original groundbreaking product and the greediness / shortsightedness in undermining quality and operational needs for long term success.

Scahfer's mistakes do not help but they are tertiary compared to the bigger structural flaws beyond Schafer's role.

To be clear, I wasn't knocking Schafer unless he really was asked facilitate the sale of Arecont.

Vulnerability may be the reason or more likely; Reliability - which would be sufficient reason to move from Arecont to AXIS.

Ive been to countless Google buildings as well as other tech companies like Facebook, Apple, and others and Arecont is and currently continues to be the standard camera being used. Not sure what other buildings are being built but I also heard of FLIR getting google business as well.

as well as other tech companies like Facebook, Apple

Yes, that is who we were alluding to in 'slew of brand-name customers' in the article.

currently continues to be the standard camera being used

I think you are conflating what has been deployed over the last ~6 years and what is the standard now. Certainly, there are going to be more Arecont cameras deployed at Google than Axis but that's a fact of many years of prior deployments. The article was clear in referring to going forward in the past year.

I also heard of FLIR getting google business as well

I believe you are referring to DVTel Latitude (now owned by FLIR) being Google's VMS.

I imagine celebration in the Google Security Office as they finally get the word from Accounting that the 5 year depreciation on the Arecont cameras have finally run out.

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