Anixter Runs Fake Coronavirus Marketing Using Shutterstock Watermarked Images

By: John Honovich, Published on Jul 24, 2020

Coronavirus faked marketing is regrettably commonplace right now but Anixter has taken it to another level of absurdity by running watermarked Shutterstock images.

IPVM Image

Anixter is marketing a 'SOLUTIONS THAT PROTECT' brochure whose front cover has 2 thermal screening images taken from Shutterstock with the watermarks still superimposed.

IPVM Image

Anixter had net sales of nearly $9 billion in 2019 and has over 9,400 employees.

Anixter is well known for not knowing what they are doing in security but could they be this lazy and incompetent?

IPVM Image

Of course, this is just one of many faked coronavirus fever marketing, e.g., from Dahua:

IPVM Image

To Convergint:

Get Notified of Video Surveillance Breaking News
Get Notified of Video Surveillance Breaking News


IPVM Image

If you are going to take some stock image and pretend that your company can deliver magic fever screening, maybe remove the Shutterstock watermark?

Well, Anixter is now part of Wesco, as Anixter's home page screams at you:

IPVM Image

Perhaps Wesco can make Anixter less bad?

However, maybe it is fitting that the fake fever camera marketing has gotten so bad that marketers may just say "Screw it, don't even bother to take the watermark off."

1 report cite this report:

Ink Labs Relabels China YCX Fever Camera And Steals Dahua's Marketing on Jul 30, 2020
A US company marketed a 'thermal temperature scanner' as its own, selling...

Comments (18)

Only IPVM Members may comment. Login or Join.

On the plus side, they saved $11.00 by not actually purchasing the images, which they can put towards their advertising budget.

I hope whoever came up with that fake UI never gets a job doing actual design work. That would be so noisy and hard to see on a real product, IMO.

Incredibly bad... wow.

Actually, they are demonstrating the latest technology that is able to detect and display who someone works for and the photos happened to be taken at Shutterstock HQ.

This just in...Shutterstock enters the Temperature Screening Market.

this comment was way funnier than my singular Funny vote allows.

so I've added a photo of some guy laughing at your comment with the shutterstock watermark embedded.

IPVM Image

I'm angling for a job in Marketing with Anixter/WESCO.

These marketing strategies are so bad for our industry, and it does not help at all.

In a time where everyone is taking heat (no pun intended) for not doing all their homework, not stepping up and creating original content, and for creating false narratives or outright lying to the public. One would hope that a company as large as Anixter/Wesco would have put together a proper advertisement. wait a minute.....This is also coming from the organization who "never sells direct to end users". My bad.

I work for a VMS company and sometimes we have people in marketing that put out images that are not technically accurate but they convey the point (at least in a marketing person's mind.) Ideally those will be caught before the piece is published, but unfortunately sometimes they slip through for a variety of reasons (the subject matter expert is on vacation, the marketing team didn't run it through the proper channels, etc..)

However, using the watermarked image is just crazy - even an intern should know better. What professional worth their salt looks at a watermarked image and says "print it"?

Now that Wesco has finalized taking over/merging with Anixter it will be very interesting to see if there are more things like this from Anixter or less.

I would imagine Wesco is just counting the days before they can start cutting staff due to all the overlap? I don't do business with Anixter much anymore but always had a good experience with them.

Anixter is funny!

IPVM Image

If you can't beat them, then smear them

Does this guy think that IPVM is in competition with Anixter? Does he not realize how bad it looks to have a watermarked image in their ad campaigns? He clearly doesn't know the phrase "if you don't know what you're talking about, keep your mouth shut"

He's an inside sales guy so I am not going to put much weight into what he said but I did find it funny that he tagged IPVM in his post to make it clear he got us.

Understood - I certainly have had my share of sales guys posting stuff on social media that maybe shouldn't have been posted. I don't hold it against Anixter - it's just interesting to see how people think sometimes.

bet you $10 some corporate suit called another corporate suit who called the Inside Sales Manager who then called Mr. Gibbs and banned him outright from any further discourse with IPVM on LinkedIn.

We are simply the source facilitating the transaction...

IPVM ImageTranslation: when we say “SOLUTIONS THAT PROTECT*” we just mean we would like to facilitate a transaction. Read our many disclaimers.

"We have plenty of disclaimers in place"

When I read Gibb's post, it only registers with me that Anixster knows they are selling snake oil.

New sales line:

"Nowhere do we say this product actually works, to insinuate otherwise is defamatory!"

Related Reports

Sunell Panda Cam Body Temperature Measurement Camera Tested on May 14, 2020
Sunell is far less well known than its gargantuan domestic competitors Dahua...
Dahua, Hikvision, ZKTeco Face Mask Detection Shootout on Jun 19, 2020
Temperature tablets with face mask detection are one of the hottest trends in...
Faked Coronavirus Fever Detection, Athena Used Hikvision; Responds - Selling NDAA Compliant Cameras, Pledging 50% Of Profits to Victims on Mar 24, 2020
US company, Athena Security, faked its coronavirus fever detection marketing,...
Faulty Hikvision Cali Colombia Fever Camera Implementation on Jul 20, 2020
The mayor of one of Colombia's largest cities has promoted a faulty Hikvision...
Convergint Refuses To Fix Faked Fever Marketing, FTC Complaint Filed on Jun 19, 2020
Since Convergint has refused to fix their faked fever camera marketing, IPVM...
Masks Cause Major Facial Recognition Problems on Feb 24, 2020
Coronavirus is spurring an increase in the use of medical masks, which new...
The Problem With Fever Detecting Thermal Sunglasses on Apr 15, 2020
While the media has promoted using thermal sunglasses to detect fevers, this...
Faked Convergint Fever Camera 'Expert' Marketing on Jun 16, 2020
Convergint touts they are "THERMAL CAMERA SOLUTION EXPERTS" while faking...
Uniview Deep Learning Camera Tested on Jul 14, 2020
Uniview's intrusion analytics have performed poorly in our shootouts. Now,...
Vulnerability Directory For Access Credentials on Feb 20, 2020
Knowing which access credentials are insecure can be difficult to see,...
Breaking Into A Facility Using Canned Air Tested on Jan 28, 2020
Access control is supposed to make doors more secure, but a $5 can of...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered...
The Next Hot Fever Detection Trend - $100 Wall-Mounted Units on Jul 06, 2020
The first wave of the booming fever detecting market was $10,000+ cameras,...
Fever Cameras Are Medical Devices, Per The FDA, Dahua, Feevr, Hikvision, InVid Contrary Claims Are False on May 28, 2020
Fever cameras are medical devices, despite what euphemisms various sellers...
Beware Of Feevr on Apr 14, 2020
Beware of "Feevr". The company is marketing a 'Feevr' solution that...

Recent Reports

Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
"Grand Slam" For Pelco's PE Firm, A Risk For Motorola on Aug 07, 2020
The word "Pelco" and "grand slam" have not been said together for many years....
FLIR Stock Falls, Admits 'Decelerating' Demand For Temperature Screening on Aug 07, 2020
Is the boom going to bust for temperature screening? FLIR disappointed...
VSaaS Will Hurt Integrators on Aug 06, 2020
VSaaS will hurt integrators, there is no question about that. How much...
Dogs For Coronavirus Screening Examined on Aug 06, 2020
While thermal temperature screening is the surveillance industry's most...
ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
AHJ / Authority Having Jurisdiction Tutorial on Aug 06, 2020
One of the most powerful yet often underappreciated characters in all of the...
SIA Coaches Sellers on NDAA 889B Blacklist Workarounds on Aug 05, 2020
Last month SIA demanded that NDAA 899B "must be delayed". Now that they have...
ADI Returns To Growth, Back To 'Pre-COVID Levels' on Aug 05, 2020
While ADI was hit hard in April, with revenue declining 21%, the company's...
Exposing Fever Tablet Suppliers and 40+ Relabelers on Aug 05, 2020
IPVM has found 40+ USA and EU companies relabeling fever tablets designed,...
Indian Government Restricts PRC Manufacturers From Public Projects on Aug 04, 2020
In a move that mirrors the U.S. government’s ban on Dahua and Hikvision...
Directory of 201 "Fever" Camera Suppliers on Aug 04, 2020
This directory provides a list of "Fever" scanning thermal camera providers...
Face Masks Increase Face Recognition Errors Says NIST on Aug 04, 2020
COVID-19 has led to widespread facemask use, which as IPVM testing has shown...
Dahua Loses Australian Medical Device Approval on Aug 04, 2020
Dahua has cancelled its medical device registration after "discussions" with...
Google Invests in ADT, ADT Stock Soars on Aug 03, 2020
Google has announced a $450 million investment in the Florida-based security...