Anixter Runs Fake Coronavirus Marketing Using Shutterstock Watermarked ImagesBy John Honovich, Published on Jul 24, 2020
Coronavirus faked marketing is regrettably commonplace right now but Anixter has taken it to another level of absurdity by running watermarked Shutterstock images.
Anixter is marketing a 'SOLUTIONS THAT PROTECT' brochure whose front cover has 2 thermal screening images taken from Shutterstock with the watermarks still superimposed.
Anixter had net sales of nearly $9 billion in 2019 and has over 9,400 employees.
Anixter is well known for not knowing what they are doing in security but could they be this lazy and incompetent?
Of course, this is just one of many faked coronavirus fever marketing, e.g., from Dahua:
If you are going to take some stock image and pretend that your company can deliver magic fever screening, maybe remove the Shutterstock watermark?
Well, Anixter is now part of Wesco, as Anixter's home page screams at you:
Perhaps Wesco can make Anixter less bad?
However, maybe it is fitting that the fake fever camera marketing has gotten so bad that marketers may just say "Screw it, don't even bother to take the watermark off."