Anixter Runs Fake Coronavirus Marketing Using Shutterstock Watermarked Images

By John Honovich, Published Jul 24, 2020, 06:58am EDT

Coronavirus faked marketing is regrettably commonplace right now but Anixter has taken it to another level of absurdity by running watermarked Shutterstock images.

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Anixter is marketing a 'SOLUTIONS THAT PROTECT' brochure whose front cover has 2 thermal screening images taken from Shutterstock with the watermarks still superimposed.

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Anixter had net sales of nearly $9 billion in 2019 and has over 9,400 employees.

Anixter is well known for not knowing what they are doing in security but could they be this lazy and incompetent?

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Of course, this is just one of many faked coronavirus fever marketing, e.g., from Dahua:

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To Convergint:

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To ISC:

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If you are going to take some stock image and pretend that your company can deliver magic fever screening, maybe remove the Shutterstock watermark?

Well, Anixter is now part of Wesco, as Anixter's home page screams at you:

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Perhaps Wesco can make Anixter less bad?

However, maybe it is fitting that the fake fever camera marketing has gotten so bad that marketers may just say "Screw it, don't even bother to take the watermark off."

2 reports cite this report:

UN Agency Buys 'Swiss' Fever Cams From Firm That Faked Accreditation, Sales, Marketing on Oct 06, 2020
A Swiss company claims to have "fully designed and manufactured" the world's...
Ink Labs Relabels China YCX Fever Camera And Steals Dahua's Marketing on Jul 30, 2020
A US company marketed a 'thermal temperature scanner' as its own, selling...

Comments (18)

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On the plus side, they saved $11.00 by not actually purchasing the images, which they can put towards their advertising budget.

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I hope whoever came up with that fake UI never gets a job doing actual design work. That would be so noisy and hard to see on a real product, IMO.

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Incredibly bad... wow.

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Actually, they are demonstrating the latest technology that is able to detect and display who someone works for and the photos happened to be taken at Shutterstock HQ.

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This just in...Shutterstock enters the Temperature Screening Market.

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this comment was way funnier than my singular Funny vote allows.

so I've added a photo of some guy laughing at your comment with the shutterstock watermark embedded.

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I'm angling for a job in Marketing with Anixter/WESCO.

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These marketing strategies are so bad for our industry, and it does not help at all.

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In a time where everyone is taking heat (no pun intended) for not doing all their homework, not stepping up and creating original content, and for creating false narratives or outright lying to the public. One would hope that a company as large as Anixter/Wesco would have put together a proper advertisement. wait a minute.....This is also coming from the organization who "never sells direct to end users". My bad.

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I work for a VMS company and sometimes we have people in marketing that put out images that are not technically accurate but they convey the point (at least in a marketing person's mind.) Ideally those will be caught before the piece is published, but unfortunately sometimes they slip through for a variety of reasons (the subject matter expert is on vacation, the marketing team didn't run it through the proper channels, etc..)

However, using the watermarked image is just crazy - even an intern should know better. What professional worth their salt looks at a watermarked image and says "print it"?

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Now that Wesco has finalized taking over/merging with Anixter it will be very interesting to see if there are more things like this from Anixter or less.

I would imagine Wesco is just counting the days before they can start cutting staff due to all the overlap? I don't do business with Anixter much anymore but always had a good experience with them.

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Anixter is funny!

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If you can't beat them, then smear them

Does this guy think that IPVM is in competition with Anixter? Does he not realize how bad it looks to have a watermarked image in their ad campaigns? He clearly doesn't know the phrase "if you don't know what you're talking about, keep your mouth shut"

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He's an inside sales guy so I am not going to put much weight into what he said but I did find it funny that he tagged IPVM in his post to make it clear he got us.

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Understood - I certainly have had my share of sales guys posting stuff on social media that maybe shouldn't have been posted. I don't hold it against Anixter - it's just interesting to see how people think sometimes.

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bet you $10 some corporate suit called another corporate suit who called the Inside Sales Manager who then called Mr. Gibbs and banned him outright from any further discourse with IPVM on LinkedIn.

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We are simply the source facilitating the transaction...

IPVM ImageTranslation: when we say “SOLUTIONS THAT PROTECT*” we just mean we would like to facilitate a transaction. Read our many disclaimers.

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"We have plenty of disclaimers in place"

When I read Gibb's post, it only registers with me that Anixster knows they are selling snake oil.

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New sales line:

"Nowhere do we say this product actually works, to insinuate otherwise is defamatory!"

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