This apparel well to millennials generation than others. Good move.
ADT Launches Canopy - Professional Monitoring For DIY Devices
The intrusion industry has criticized DIY security systems for years, claiming systems like Canary or Scout cannot match professionally installed systems and leave users vulnerable. However, the segment continues to grow despite their complaints, in large part due to low or no monthly fees and users adopting self monitoring.
Now, ADT, the best known (and perhaps most hated) name in intrusion, has introduced Canopy, supporting professional monitoring for DIY devices. Even more surprising, this monitoring, part of their Canopy platform, is to be offered without a longterm contract, allowing users to cancel at any time, eliminating the lucrative RMR typical for intrusion incumbents.
In this note we take a look at the impact of this move on both DIY and professional systems and the prospects for ADT and the intrusion industry at large.
Great move for ADT, they can get the monthly revenue without paying technicians, fronting equipment cost and since it looks like the deal is made through the partner app they wont have to handle any responsibility of the system working or not working.