2023 Top Video Surveillance Manufacturer Trends
2022 was a tumultuous year in video surveillance which portends major changes in 2023.
First recapping, some of the biggest moves of 2022:
- Axis massive product shortages making it integrator's top losing choice in 2022
- Hanwha surging revenue
- Dahua and Hikvision growing bans (including FCC action in the US to UK and Scotland government restrictions)
- Declining PRC manufacturer revenue (including 1, 2, 3)
- Milestone's CTO abruptly out, delays in Milestone cloud and now relabelling Arcules
- Motorola's acquisitions streak, including Ava for $387 million
- Verkada raising $200+ million
- The former Panasonic, now iPro becoming independent.
- Bosch shutting down Azena's open platform.
- Silicon Valley startups raising including Ambient's $52 million and Spot AI's $40 million.
In this report, we examine the three broader trends and then the key opportunities and threats each of these companies have in 2023.
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- *********: ****, ********** ** ******* ******, believe **** **** ***** * **** recession. ****** ***** *** * **** landing. **, ** * *** ******, it ***** *** **** ******** ***** were *********, **** **** ******* ****** tailwinds ****** *********** ****** *** ********* all *********. *********, ******** ******** ** struggling ********* ***** *********.
- ***** ***** ******. ***** ***, ***** is ******** ******* ***** *** ** much *********, ********* ***** ***** **** ** the ****** ** *********** ******* ******* ****** ***** *** ********* *** ****. ** **** ** **** ** COVID, ** * *** ******, **** could ***** ** ** **** **** or **** ** * ****-**** *******. PRC *********, ** *** ****** ** this ****, ***** ******** * ******* rebound ** **** ***** ** ***** with *********** **********.
- ***: ******'* ******** ** ******* *** end ** ***** *** ****** ******. 2023 ***** ** * ******* ***** for ************ ******** ******** ** ** could ** ******* ** ****** *****.
** ****** ** ******* ***** *** it **** **, *** ** ** now **** **** ***** *** ***** shifts ** **** **** **** ** most *** *** ******, ************* ********* trends **** ****** ******** ********** **** video ************.
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*** ******** **** *** **** ** that **** *** ** **********. *** mass *********, ************ *** ** ************** ***** **** for * ****, ****** ******** ****** **** ********* ***** vaccines*** ********* ** **** *** * fluke.
** *** *** ******** ******** *** Axis:
(*) ********** *** ****. ** ****'* now **** **** ** ******** *** market, ** **** ***** **** **** engender **** *** **** **** ***** integrator ******** *** *** **** ******* shortages (*** *****, ***,*.*. **** ***************** ********** ** **+ ********** ********). ** ** *** ** *** worst ** **** **** ****, **** only *** *******'* ******** ******* ******** engendering **** **** *****.
(*) **** ** ***** ********:***** *** ******* ****** *** #* driver ** *** ************* *** **** **** *** **** a *********** ***** ******** (********** ********* ***** **** ****** ***** ******** in ******** ******** ** *** ***** *** ****** heating **).
**** ***********, ** ** ****** ** the******** ******: **** *********** ************ ********** *** *** ** ***** with *** ****** **** ***** ******** indifferent ******** ** *** **** ******* shortages ***********.
**** ****, ** ****** **** ** be ********** ****** **** **** *** Axis ***** *** ******* ********* **** likely *** *** **** **** ****** the **** *********** ******** *******. *** the *********** ****** ****** *** **** and *** **** ******** ** *** many *********** ** *** ** **** to **** ** ****?
******
****** *** **** *** **** *********** of **** ******* ******** ******** (*.*.,****** *** *** *** ****** **** year). ********, ****** ** ******* ** the ******* ** ***** *** ********* with***** *-****** ******(*** ****-****** ******* ********-****** *** ****).
******'* ****** ********* *** **** ***** and ** **** *** **** ***** areas ** ********** ** ****. * notable ******** ** *********** **** ********** * ******* ****-**** **** ** its*** ********** ** ******* *****.
*** **** ********** ** **** ****** continues *** **** ** ****. *******, to *** ****** **** **** *** win **** * ******** ****** ** its ********, **** **** **** ******'* growth ****** ** ****.
Dahua *** *********
***** *** ********* **** **********, **** domestically *** ********. **** ****** **** restrictions **** ******* ********* *** ******* to *** ****** ****** *** *** current ***** ****** *** ******* *** issues **** ********* ** ****.
***** ********* ***** ** ********* ** relations ******* *********** *** *****, *.*.,*****'* ************ ******* ** ******* ***** with ********** **** ****.
****** *** ************ ********* ********* ********, we *** ***** *** ********* ********* in ********* ******* ** ****. ***, if *** ***** ***** ****** ** more **** * *** ******, *** problems ***** ** ******.
PRC ********* - *******, ***, ******
** **** * ***** ** *** bad ****** *** ***** *** *********, recently, *******'* ******* ******** ********"*** ******** **** ********** ** ******". ** ** ******** **** **** will ** *** ****, *** **** itself ********* *** **** ******* **** have **********.
** ***** **** ******** ******, ******* ******** ** *** *** products, **** ****** ***** *** *********, is *******.
*********
*** **** **** *** ********* ** that ***** *** ********* ****,* *** ******* ****, *** ****** ** ***** * "**** ****** company", ********* **** **** ******** *** transition ** * *** ***.
*** *******, ******, ** **** ***** after **** ******** **** ********** ***** *** *****, **** *********** **** *********** ***** ****-*** *******. **** ***** ********* ************ *** grounded ** *************** ******** ********* (*** **** ****).
********* ** ****** ********* ***** ** grow ***-**** ******* *** ** *** skeptical ***** ***** ****-**** *********** *********** given *** ********** ** ********* **** a *** *** ** ** **/***** one.
********
********, ****** *** ******** *** *** strongest-positioned ********* ***** **** ****. ******** already *** **** ********** **** ******** (long *** ** **********'* ***-***** ******* portfolios) *** **** ********* ***, *** ** *** **** ********* new ******** ** ***** ************ (**** Calipsa *** ********).
**** ******** *** *** ** *** video **** *** ******** *** ****** control, ******** ** ****-********** *** ****.
*** **** **** ******** ** ****** term. ****** *** ** ***** ********* and ****** ** ******* **** **** one ** **** ** ** *** could **** ******** ******* **** **** the ******. *********, ** ** *** see **** ********* ** ****. ************* *** ******* ********, ***, *** Openpath **** ***** **** * ****** long-term ********** **** *** **-**** *** cloud. *******, ***:******** ***** ** *********** ******** ****** and *********.
i-Pro (******** *********)
********* *** **** ********** *** ***** in ***** ************, ********* ** ******** competitiveness ***** *** ***** *** ***** a ****** ***. *** **** **** are ***********, **** **** * *** chance.
**** **** ****** ****** ** **** areas, ** *** *******, *** ***** branding *** ****** ******* ** *** from **** **** **** ** **. The ********, *******, *** **** ** i-Pro ******* ** ****** ** ****** ground? ***** *** ******** **** ***** of *** ******* ************* ****, **** certainly **** *** ***** *********** ** do **.
*****
**** ***** *********** ******** **** *****, its ******* *** ** ***** ************ in **** * ******, ** ****** Bosch ** ****** ** *** ****** but ************* **** ** * ****-*** offering **** ******* **********, * ******* product ********* (******** ** ****, ********, Dahua, *** *********) *** ** ******* VMS ********. ** ** *** ****** Bosch ** ** ******** ************* ** or ****.
Silicon ****** ********
*** *** **** ******* ******* ****** startups ** ***** ***** *** ** video ************ ********** ********* **. ***** **** *********** *** ** buzzword, *** ********* *** ************* *********, with ******* ******** ** ********** ****** monitoring *** ***** *********** ***** **** AI ******** * ******, ***-****, ****-******-******** offering *** ****.
** ** *** *** **** * sense ** *** ****** *** **** do ****-****, ****** **** ** ************ has *** ********* ** ** * threat ** **** ***** *** *** Verkada.
**** **** **** **** ******* ***** their ***********. ** **** ***** ** test **** ** *** **** **** repeatedly ******* ** **** ** ***** products.
***** ********: ** ** ********, ** not ******, **** **** ***** ****** startups ***** **** ** ******** **** year, ****** ****** *** **** ****'* fund ******* **********, *** ****** ** those *** *** ********** ***** *** likely ** ** ***********.
*******
******* *** ****** *** ** *** largest ******** ******** ********** *********. ***** they **** ********** *** ********* (**** **,*** ** ** *** **, 2022), **** *** ********* ** ******* massive ***-**-*** ********* ********* ***** ******** of ******* **** (*.*.,******* $*+ ******* ****-**** *** ***** North ******** ****** ****** ********).
*** **** $***+ ******* ** *** funding, *** ******* ***** **** **** 1,000 ********* **** ****, ********** *** headcount **** *** ** *,***, *** LinkedIn (*** ***** *** ** ******* turnover). ** * ***** ** ********, Axis, *** ** *** ********'* ******* companies *** ~*,***, ****** ***** **** 25 ** ** *****.
*** ******* ******** ***** ******* ** how **** ***** ***** ********* * niche ** ********-****** *** ***** *** turn-key ******** ** ******* **** *** various ****** ******* *********** (**** ******* schools) ** **** ******* ********* ** approach **** *** ** ******** ** win ***** ** *** ***** ***** security *** **************** *** **** ******.
******* ******** ** *** *** ******* can ***** *** ********* ******** / inexperienced / *****-***** ***** ****. *** argument ** **** ***** *** **** so **** ****** **** *** ** cold ****** *** ******* *** **** this **** ********** **** ****** ***. On *** ******** ****, ******* ***** be ******* **** ********* ** ******* ****** ********* **** sales ********** **********. **** ***** ** *** **** that ******* *** *** **** ** the **** ********** ***** ******** ******** or ** ***** ***** ******* *** limits ** **** ******* *********** *** making ** ****** *** ****** ** find *** *****.
********
***** **** ******** ** ********* ** the ********.
****** ******** *****, ****** **** *********, accelerating ******* *** * ******* ********* housing ****** ***** ********* **** ** obvious *********** *** ********** ***.
* ***** *** ******* ** **** inflation *** ******* ******, *** ***** market ** ******* **** * ***, and *** ** *** *** ******* raised ***** * ***** **** **** 0 ** *.*%:
*** ****** **** ** **** *** worse *** ** **** **** *** 2023 ****** ****** ****. ***** ****'* right, ***** **'* ***.
** ******** ***** ******* ****, *** the ********* ***** ******* ********* ****** that *** *********** ** *** ******* - ** *** ** *** *******.
**** *******...
****** ****** ** *** ******* ***** right ***.
******* *** *** *********.
******** ** ***********.
**** ***'* ******* *******.
*** *** *'* **** **** ******* with ** ****** *** * $** million ***** **** **** *** ** covers *** ***** (*** **'* *** TX/CA/FL) *** ** ****: "**** ** might *** ****, *** ****** *****'* have *** ***** ** **** **** up ******* *** ********** *******/****/******** ****** out ***** **** *** **** **** some ****** *****."
********* ** **** ****** *** ****** but ******* ** ** ********* ** 2017/2018--they **** ***********; **** *** $*** million ** *** ** ** *** end ** **** **** ** *** came ******** ****.
**** ******* ****. * ******** **** several **** ********* **** *** ***** of ****** *******, ** ******, ********, etc.. *** **** ******* **** ***** was ******** ************ ***** * **** recession/ ******** ******.
****** ******** *****, ****** **** *********, accelerating ******* *** * ******* ********* housing ****** ***** ********* **** ** obvious *********** *** ********** ***. ***** the *** ****** “** **** *****, the ******** ****** **** ****; *** in *** ***** ** **** ******” may **** ****, * *** ****** if * ********* **** ***- **** impact **** *** **** ** ****** players. * ***** ******** *** ** a *** ******.