"Winning Is The Most Important Thing," Robotics Founder Takes Aim At Weapons Detection With Cover
Called by some the next Elon Musk, this Silicon Valley entrepreneur took an eVTOL company public, has one of the most celebrated robotics companies, with Figure, and, in the past month, has entered the physical security industry.
Brett Adcock touts that "winning is the most important thing," and he is now looking to win in the AI weapons detection market with a technology that, if actually viable as they claim, could obsolete Evolv, CEIA, Garrett, and numerous incumbents. However, major questions exist about the technology. See Startup Cover's NASA JPL Weapons Detection Technology Analyzed.
This note examines Cover's business plan and how Adcock aims to win.
***** ******'* ********** *** ********* '***-****' approach *** ******* ********* *** ******, so ***, ** *** ***** ******* due ********* ***** *** ****** *** competitors, ***** ****** ******** ***** *** viability ** *****.
** *** ******** ****, ****** ****** that ***** **** ****** ******* "** meters (~*****) **** ... **** * camera" *** **** "*** ***** ***, knife, *** ****, *** ** *****'* need ** ** ********," ***** **** get ********* *** ********* *******. ************, NASA's ***** *********** *** *** ********* repercussions **** ***** ** ****** **** FTC *** *** ************** ***** *****, as ** *** ***** ********** ***** customers ** *********** **** * ********* government ********** (***) ****** *** **********.
** *** ******** ****, *****'* ******* said **** *** ******* *** "*** worst ****** ** ** ****" **** this ******** *** ** ******* ******* (which *** *********** ****** ** *** the ****) *** ****** ***** * "fairly ******* ***** ********," ******* ******* to ** *** ********* **** *** market *** *** ***********.
************, *** ******** **** ****** **** in * ****** ******* ** *** this **** ****** * ***** ******** is **** ** *** "********* ** people ********, *** ******** ** ****** an ******** *** ***** ** ***** to ** ****** *** ******," ******* to ****** ********* ** ********* **** would ******* ****** ****** *********. ***** there ***** ** * ************ ** human ********* ** *** ****** *******, this **** *** **** *** ***** to ***-**** ****** ** *** ******** security *********, **** ***** ********** ** failing ***** ** **** *** ******* does ** *** **** *-** *****, a **** ******* **** *****.
*****'* *******'* ******* ****** ******* **** see *** ******* *** ** **** and ****** ******* *** ********* ************, accepting *** ***** ** **********, ** Adcock ******* ******** ** ***** ** his "******* *******."
"50 ****** **** ... **** * ******"
** ******* *******, *****'* *******, ***** ******, ******* **** *** future ****** ** ***** ** **** a ***** ** ** ****** (*****), which ** ************* ****** **** *** weapons ********* ******* ****** ***** ** IPVM:
You *** ** ** ** ****** ****, and you can do it like a camera, and you can take, like, almost like camera frame rate images, which means you could just, like, point this at an interest of a school in this example [emphasis added]
*******, ** *** ** *** ******* statements, ****** ******* * ************* ******* range, **** * ****** (~****):
*****'* ****** ** *** **************, ** the **** ***** ******* ** ** seen. *** **** ******* ** *** technology **** ** *****, *** *** previous ******,******* *****'* **** *** ******* ********* Technology ********.
"Every ***, *****, *** ****"
******* ** ***** * *** ***** ago, *****'* ******* ******* **** **** would *** "***** ***, *****, *** bomb, *** ** *****'* **** ** be ********":
***** ***** *** ***********'* *********** ****** ***** ********** ** **** claim (** ** ***** ** ********** about **), **** ***** ***** **********, helping *** ******* ********* ***** ***********.
*****'* ****, ******, *** ****** ***-******** threats, ** ** ** ** *******-***** device. *******, *** ******* ***********, ** a ********, **** ********** ********, ***., should ** ********* **********.
NASA's *****, *****'* **************
***** *** ********* ******* *** *****, apart **** ******* ********* *** *** public ******* **** *** ***** ** claims *** *** ******* ** ****** many *******, ********* ****'* ***** *********** and ******** ****** ********* *** ****** in *** **** ***** *** *** ************** ** *****.
** ***** ** ** **** *** consequences ** ***** ************** **** ***** affect *** ******** *********, *** ***********, including *****, *** **** ** ** ex-Evolv ****** ******** *** ***** ** alternative. ***** ****, ******* **** **** each *** ******* ********** (**** ** experience ** *** *****, ***********, ****** end-users, ***.) ***** *** *** ****'* brand *********** ** ******* ********** ** its **********.
12 ******, ******** **********
*****'* ******* **** **** **** "***** 12 ****** ** *** *******," ******** they *** *** **, **** ********** himself, ****** **** ******** **:
** **** ********* *********** **** **** for ****** ******* ******** ** ***** claims.
Life ********* *** ******** ********
**** ********** *** ********* **** ** the ********, ****** **** ** ******** that ** ***** ********* *********, *** severity ** ***** ** ****** ** incident ***** ********, ******* ** ****** investing ** ****** **** ***** ******* them **** ******* ****** ** ****, such ** ******** ********* ** *******:
**** * **** ****** ****** ** time, **longevity ******** *** ******, *** ******** ****** ** ******** *** ***** ** ***** ** ** ****** and higher, meaning we're not going to want to do more, riskier things as we live longer. ... Right now we have, like, some finite period of time where we will we won't be alive anymore. So humans **** * *** ** *****. ... But if that, if *** **** ** **** *******, *** ******'* ** ***** **** *****, I would say, over a long enough period of time, I ***'* ***** ***'** ****** **** ******* *** ***** ******* ******* ******* **** **** *** ******. [emphasis added]
********, ***** ***** ** * ************ in ***** ********* ** *** **** decades. **** ** **** ****** *** timeline **** ******* *** *****—******* *** company ******** ** ***** **** ** determined ** **** ** **** ** the **** *-** *****.
Schools "*** *** ***** ******"
******* ****** ****** **** *****'* ******* is ** "******* ****** *********," ** believes **** ******* *** *** ***** market *** **** **** ** ********* system, ************ *** **** ** *******, whereas ******** *** ******* ****** **** higher *******:
*** ******* ****** ** *** ** school.Schools ** **** *** ***** ****** ** ** ****. It's just a bad pitch. The ******* **** **** *** *******. ... The money making opportunities like relatively small, comparatively like stadiums and concerts and hospitals and areas that have big budgets. ... There's real security applications for this, outside of schools that could pay a lot more. The ******* ** **** *** *** ***** ***** *** ***********. For **, * ***'* **** * ****. * ****** **** ** ***** *** * ******* ** ****** *******. I wouldn't be doing this if I if it wasn't for that, and we're going great right to schools to help solve, like, I want to see if I can help prevent school shootings over time. [emphasis added]
*****'* ******* ** *****, ** *** last *** ***** *** *** ****** of ******** ********* ******* ** ** schools **** *****. ***** ** ****** of ******* *** ***** ******* *** school ******, ** ***** *** ***** companies **** *****, *** ***** *** many ********** **** ****** ********* ** the ** **** ***** *** ********. For *******, **** ***** ******, ** did *** ****** *******; *******, *** more **** **% ** *** ******* comes **** *-**.
** ****, ***** ** ** **** funding ******* ** ****** ****** *** security **** **** ********* *** ******** coaching *********** ********* ** *** ***** grants - ********* **** *** ********** by **** (***,**** ********** ****** ************ ******* *** Marketing *********).
***** **** ******* *******, *** *******, COVID ****** *****, *** ********* "****** up", ***** *** ***** ******** ********** and ***** ******* *******. ******, ***** said ** **** *** *** ***** funds "****** **" ** ****** * big ****** ** *** ******** ***** forward -***** ** ***** ***** "****** **."
************, ***** *** *** ********** ** physical ********* ** *******, ***** *** been * **** ** ******* ******* for ******* ****** *** ******** ******** at ******* **** ***** ****. *** example, ****** ** ********* ****** ********-******* ******* For ******* ********* ** ****************** ***** ***** - ******** ***** Button ******** *******. **** ******** **** ******** ******** companies **** ******** ***** ******** ******* to ******* ******* ******* *** ***** legislature, ** **** ******** ******* ****** for ******* ** **** ***** *******.
Current ****** *******
******* ***** **** ****** **** **:
*** ******* **** **** *** *******.They ***'* **** ******* **** **** ********* *** ******* ***** ***. [******** added]
***** *********-***** ******* ******* ** ******* are ****** ******** ** ****, ******* companies ****** ******* ********* ************ ** schools, ********* ****, *****, *******, ****** One, ***. ** *** **** *** years, **** ****** *** ****** ************ competitive, *** **** ****** ********* *** becoming ***** ** "******* *********."
Evolv ** * "****** ******* ***** ********"
******* ******* ** *****'* ******* ***** limited *** ********* ** ******* ***** a "****** ******* ***** ********":
***** **** ********** ****** **** *****'* performance ** ******* ** **** ** a ***** ******** (*,*,*), ******* ** * "******* ***** detector" ** * *********** **** ** Evolv, ********** *** ***** ***********, ********** marketing, ***. ****, **********, ***** ****** is ** *****'* ***** ** *********.
** ******* ** ** **** ** Cover **** **** *** ********* ***** its ***********, *** ** **** **** to ** ** ** ***** ** successfully ******** * ******* *** ******** it ******* ************ ********* ************.
Due ********* ** ***
** *** ****** *** ******* ********* becomes **** ***********, *** ********* ** key *** *** *** *******, ********* Cover, ** ******** * ******** ******* and ******** ********** ********* ******* *** competition.
*** *******, ** * *** ********-***** weapons ******** ** ** ***** *** market, ** ****** ***** **** *** competitors' **************, **** ** ***** ****** on ***********.
*** *******/*****-***** ******** (**** ** *****), this ***** ** **** *********, ** they *** ********* **** ******* **** magnetic ****. ************, ***** *** ******* companies ***** ********* ******* **** *** should **** **** (*** *********** ****) before *************** ***'* *** *******.
Delivering *** *******
*****'* *******'* ****** ******** *** ************* skills *** **** *** ******* ** there ** ************ ************ ******* *********** in ***** *** *** ********** ***** to **** *** ******** **** ** the *******.
*** ** ******'* ******** *********, ******* **********, **** ***** ** *********** *** ability ** ********* ***** **** * real *******. ***** *** ******* **** public ** ****, ** ***** **** not **** ******* ** * ************** product.
*********** ******* ** ** ****
*** *********** ** *****'* **** ******* an ********* ******** ** **** ********, however. ***** ** * ****** **** Adock ********** * ************** ********** ** NASA's ********, ** ** ********* *******, and **** ** ***** ************* ** using *** *****. *********, ******, ***** are ******* ********** ********* ***** *****'* abilities (*.*., ********* ***** ** ******* concealed ** ********* ****, ***** ******* on ****** *******, ***.).
"Suck ***** ****"
***** ******'* ******* ****** *******, **** expects **** ***** **** *** ** grow ************, ********* *** **** ** failing, ** ****** ********** *** ******** of ***** ** *** *** ****:
*** ***** *** ***** ** ****, and **'* **** * ******** *****, it's ****** ** *** ** ** suck ***** ****.
*****, ** *** ***** ***** ******** this?
***, **** *** * **** **"**********" ***** ******** *** ******** *********** ** ********* **** **** *** are ******* ***** ****** **** ******* similarity (**** ******** *** *** **** well).
* *** ***** **** *****'* ******* eye's ******** ****** ***, *** * am ** ****** ** **** ****.
****** **** ** ******** **** ** human ********* *********, *** ******** ** dying ** ****** ** ******** ***** increase, ******* ** ****** ********* ** things **** ***** ******* **** **** getting ****** ** ****
**** ******** ** ** **** * had ** **** ** ***** ** make **** ** ****'* ******.
***'** *** **** ***** *******? ;) He's ***** *** ** ******* ******:
* ***'* **** ****** ***** ******* such ************* **** ***** ** *** future *** ** ***** ******** ******* that ** ***'* ****** ***** ****** to ** *** **** ** ****** in ******* ***** ** ***** ** any ******** ******* ***** **** ******* or ****.
***, ** *** ****** *** *** this ***** ******, **** ********** ***** through ******** ******** (*** ******) ***** be **** ********.
** *** *:** ****, **. ******* mentions ** ****** ** *** "**** humans ****** * *************, **********, ***-******* species"
**** ******* ** ** *** **** neighborhood ** ******** **** ******'* ******* resides **.
"*** ***** *** ***** ** ****, and **'* **** * ******** *****, it's ****** ** *** ** ** suck ***** ****"
*** **** ***** ****** **** *** Terahertz ********** *** ******* ****** ********* offered ** **********? -********** – **** **** ****** *********
* ****** ******* ** *** **** impressive *** ** *** ** **** been ** *** ****** *** ** least ** *****.
***** **** ********** *** ***** *** terahertz *******, ***** **** ** ****** approach, ******* ********** **** *******. ************, these *** ******* ***** ******* *****-****, including ***** ********** *** *** **'* affected ** ********, *** *** ** an ****** *** *********** *** ** the ****, *** ***** ** *** device, ***.
** *****'* ****** ** *** *** commercially *********, **'* ********* ** ****** how ***** ***** ******* ** *******. Historically, ******, * ******* ******** *** been **** ****** ****, **** ********** and ******* **** ******** ******* ********* imagers.
*** **** ******* ** ******* *** ThruVision, ********** ********* ** *********** ********** *************** ********* *** ******** ****.
************, ******, * ******* ******** *** been **** ****** ****, **** ********** and ******* **** ******** ******* ********* imagers.
*** ** **** *** ****?
*** ******* * *** ******** ********* between *** *** *******, *** *** why ****** **** ** ***** ****** vs *******?
** ****** *** ******* ****** ***** found **, ***** *** ** ** a ***** ****** *** ****** **** in **** ***** *** ****** ** use *** ****** ****** - **?
* ***** ** ***** *** * believe ******** ********* **** ******** *** same ** ******* ********** **** *** US **********. ** **** ****** ** several *** **** **** *** ****** desperate ** *******. ** ****** ******, there *** * ******** ******* **** was ****** ** ** **** *** they **** ****** **** * *******, but ********** **** **** ***** ***** COVID. ***** **** **** **** ** least *** ***** ********** ***** ********** that *** ******** **** *** **** not **** **** **** ** ******* try *** **** ** ** ******** partners.
***** *** * *** ** ********* challenges **** *** **** *****, **** logistics, *******, ***.
* ***** ** *** ***** ******* in ********* ********** ************.
**** *** * **** **** *** to ** ****** **'* ***** *** delivery.
*** ******* **** **** ******** ********.
** ********, **** ****** ** ** to ** ***** ******* *** ****** several *** *****, ** ** *** still ** ***** ********** ** **** one ** *** ***** ******* **** pop.
** *** ***** ****, *** ****** due ********* ** *** ** *********** the ******* ********* ****** ***** ** wonder *** ** ** *********** ***** and ********. ***, *****, *** ***** a *** ** *****, *** *** or *** ** ***** *** ****** work ***.
****** ******* *** *****, ** ** can ***** ** ***** ********** ** only *** ** *** ***** ******* ones ***
** *** ***** *** ******* *** net ******** ** ******** *** *** eVTOL, ******** *** ******* ********* ******?
* ***'* **** ****** ***** ***** or ******** ** ********** *****. ****, in ***** *****, ** *** ** able ** ******* / ******* ****** to **** **** **** (** ***, as *****, * ***'* **** ****** about *** ****). ** ******* *********, I ***** **'* ***** ** ** extraordinary ***** ** ******* *** **** enough ** *** ********** ******** *** convenience ****** **** * ***** ***** that ****** **** ***.
*********, **'* *** ******** *** ********* to *** *** ********** *** ************ as **** ** **'* *** **** in * *** **** ******** ****** and *** ****** (*.*., ***** *******).
*********, **'* *** ******** *** ********* to *** *** ********** *** ************ as **** ** **'* *** **** in * *** **** ******** ****** and *** ******
***, *** *'* ********* ** ****** ** *** ********** *************** ** *** *********** *** ****** serial ************* *** ***** *** **** strategically (*** **** **** ***** **** not) - ** ********** ******** *********** themselves ** ******* ******* ****** ** the **** ***** - ***** ** actual ********* ************ **** ******* **** solutions.
* ***** **** ****** ******* *** shown (*** ** *****) **** ******* valley ****** ************* *** **** ******** to **** **** ***** ******* **** an * ******** ** ******** ********* that************** *** **** ** **** *******.
***** *******, *********** *******... *** *** much *********. * ********* ****** *** has ******* (***) ******** ***** ** Eye ********* ** ***** *** ****** closely.