Winners Losers Fall 2015

By: John Honovich, Published on Oct 12, 2015

There's a lot of losing right now, unfortunately.

The industry is moving into year 2 of sharp camera price declines. Combined with the maturation / saturation of the IP camera market and the growth of HD analog, the industry is experiencing significant challenges.

In this report, we examine the specific winners and losers, based on new product releases and notable industry moves this year.

*****'* * *** ** losing ***** ***, *************.

*** ******** ** ****** into **** * ** sharp *********** ********. ******** **** *** maturation / ********** ** the ** ****** ****** and *** ****** **** ******, *** ******** ** experiencing *********** **********.

** **** ******, ** examine *** ******** ******* and ******, ***** ***** ******* *********** ******* ******** ***** this ****.

****, ** ******* * 1 **** ***** ********* that ******** ******** ***** commentary ** *** ***** players *** ***** ****** occuring.

[***************]

Losers *******

  • *** ******** ** *****- ******* ********* ****** are *** *** *** overall ******** ** ** means **** ******* *** much ***** ****** *** most ******* ** *** chain (**** ************* ** distributors ** ***********). ******* important, ***** ***** ****** stimulate ****** *** ******** unit *****, *** **** in ****** ** ** steep **** ***** ******* is ***** **** ****.
  • *****- ***** **** **** were *** **** ** stop ******* ********* '*******' VMS ********. ** ****, it ***** ** ***** to **, ** ** reduces ***** ********'* ******* and ****** ******* *** many *** **** ** expand. *****, ** *** resulted ***********'* **** ** *********** destroy *****, **** ****** ********* will ****** **** ***** on *** *******.
  • ********- *** ***** ***** / ******** ********** ** Avigilon **** **** ** the **** * ******. The*** *** '*******', ****** ** ***** '********', ****** ** *********** ****, ***** ** ********* **** *** *** ******** ** *** ***'* assistant. ***** **** ******** were **** ***, ** they ******* ** ****** control (*.*.,*** ************** '****').

Winners *******

  • *********- ********* ******* *** stop *********. ***************** ** '**********' **** ******* been *** **** ******** indifference. ***** *********** ** reliable ********, ***** *** prices, ***** ***** ***** and ******* ******, ******* marketing (**** ******** *** to **** ****** ** mega *******) *** ******* the ****** ********. *** long *** **** ****? If **** ** *** retreat ** *******, ** see **** ******* ******** manufacturers ** **** *** exit *** ****** ** 2016.

** *** *** *** and ********* ** *** as **** ** *********. They *** *** ***** leader ** *** ******* 'surge' ********** *** ******.

Milestone *******

**** ****, *********'* *** product ******** **** **** weak ** ***-********, ***** they **** ******************** ********'* ****. ***** **** ******* moves **** **** ***** drops******* *************** ********. ** ** **** to ********** **** *********'* strategy ** ***** ***** acquisition ** *****.

****

******** ** *****'* ************, Axis *** *** **** of *** ******. **** certainly *** *** ******* Canon ** *** ******* for ****, *** ***** since ********* ******** *** Pelco.

** *** **** ****, Axis ********* ** ******* new ********, *********************** ** * '**** changer' *** **** *********** niche *********. *******, **** have ** ******** ** the ******* *****, *** things **** ******-** ****** / *** kit**** ** ****** ** nothing ** **** **** losing *** ***** ** mid ******. ****, ********** *** **** ***** recent ***** ********* *******.

***** ** ******* **** will ******** ** ** the ***** ****** ** the **** *** ****** market, *** ******* ******* of **** *** ***** Chinese ****** ****** **** and **** **** *** Axis ** *** **** market.

Recording / ******

*** *** ******** *** full ********* *****:

** ****** ** ** right ***:

******* ** ***** *********:

  • *:** **** ** *** Bottom
  • *:** *********
  • *:** *****
  • *:** *********
  • **:** ********
  • **:** ****
  • **:** *******
  • **:** *****
  • **:** ************
  • **:** *********
  • **:** ****
  • **:** *****
  • **:** *******
  • **:** ****
  • **:** ** ******

Comments (15)

Undisclosed Integrator #1

10/13/15 01:37pm

If you guys had time/content, you could make a great podcast. Thanks for the audio, I enjoyed it.

Bosch's video integration between intrusion and access control is a cool idea, unfortunately they lack reliable network/cellular communication technology. They may improve their product offerings in the future, but I’m not hopeful.

Avatar

Mark Jones

10/13/15 03:02pm

uh oh, podcast.....Lightbulb moment.

Undisclosed #2

10/14/15 10:35am

Inquiring minds want to know: Who is the undisclosed commentator on the podcast?

  1. Michael B.
  2. Ethan A.
  3. Dan L.

John Honovich

IPVM | In reply to Undisclosed #2 | 10/14/15 10:40am

Ethan

Undisclosed #2

In reply to John Honovich | 10/14/15 02:50pm

Then a "Great Job!" to you both.

P.S. Audio much improved over last time, also.

Jeff Sandine

RadiusVision | 10/18/15 07:26pm

It appears that having lowest price allows Hikvision to get away with blatant lack of attention to detail. Many areas of their website are incomplete, their stock answer of "Coming soon..." for supporting sales and tech support information is a poor excuse.

John Honovich

IPVM | In reply to Jeff Sandine | 10/18/15 07:50pm

Jeff, do you have more damning examples that than?

Your example is that they do not provide complete information on this camera's accessories is not a significant practical issue.

I am sure we can find better negative examples of Hikvision than that because if that is Hikvision's biggest problem, Axis is doomed.

Jeff Sandine

RadiusVision | In reply to John Honovich | 10/18/15 10:09pm

Look at the accessories available for a similar spec'd camera from AXIS, the P1427-LE 5mp bullet camera with IR lights. Or any AXIS camera for that matter. Many accessory solutions are offered by AXIS, attention to detail is excellent.

Compare this level of detail with any Hikvision bullet series camera, or ANY Hikvision camera, "Coming soon" is all they offer for accessories, attention to detail is dismal.

If all you want is lowest camera price, Hikvision wins. However, you may spend a lot of time ($) trying to figure out what accessories are available/compatible and then locating those accessories. It appears that Hikvision's low cost business model includes shifting the expense of locating and testing accessory solutions to the integrator/end user, and if the accessory doesn't work, it's not their problem. This is one of the hidden costs of the low price biz model.

While many do base their purchase decision on lowest price, there is no shortage of those that are willing to do business with the industry leaders in quality, service and support. Nordstroms, Apple, BMW and AXIS are good examples of companies that are very successful...people understand that these premium companies charge more and they deliver more.

John Honovich

IPVM | In reply to Jeff Sandine | 10/18/15 10:36pm

"However, you may spend a lot of time ($) trying to figure out what accessories are available/compatible and then locating those accessories"

You are the first person who I have heard complain about that, and we get lots of feedback on Hikvision, so that does not appear to be a showstopper.

So, in exchange for half off the same specs, you need to look up your own accessories, that is an attractive deal to most.

As for Nordstrom, their annual revenue is $13.5 billion. Walmart is $485 billion. So, sure there is a place for businesses that specialize in white glove service, they just tend to occupy a very small percent of the market.

Undisclosed #2

In reply to Jeff Sandine | 10/18/15 10:47pm

..."Coming soon" is all they offer for accessories, attention to detail is dismal.

In my heart I knew there had to be a reason they were so much cheaper than Axis.

Undisclosed Integrator #1

In reply to Jeff Sandine | 10/18/15 11:00pm
Fortunately I don't have to rely on a website to know what accessories go with which cameras. My hikvision reps stop by regularly to update me and provide our team with training. For the short time we sold other "Nordstrom" quality cameras. We spent too much time navigating websites and never enough anytime with a rep.

John Honovich

IPVM | In reply to Undisclosed Integrator #1 | 10/18/15 11:11pm

"My hikvision reps stop by regularly to update me and provide our team with training."

That aspect is very interesting to me. Selling cameras for half of Axis price is not hard. Most of us get spam emails every day (unfortunately) with such offers.

What's amazing about the Hikvision approach is that they have built a fairly huge sales, tech and support workface in North America in a very short period of time... and are still selling cameras for such low prices. I struggle to understand how they do this profitably but so long as that combination continues, it is hard for everyone to compete.

Undisclosed #2

10/18/15 09:55pm

Interestingly, Jeffery He's (Hikvision) prediction of "massive bloodletting" may have been deemed too divisive by the editorial powers that be. On the left, the copy as it stood on Oct 8, the right as it reads today.

Certainly a case of "He said, He said" if ever there was one.

John Honovich

IPVM | In reply to Undisclosed #2 | 10/18/15 10:26pm

That's a direct response of my question to him / Hikvision. They deny that quote, saying SourceSecurity misquoted him, ergo the later removal.

'Massive bloodletting' is a colorful term either way, though less explosive when not atttributed to the bloodletter!

Undisclosed #2

In reply to John Honovich | 10/18/15 11:28pm

That's a direct response of my question to him / Hikvision.

We expect nothing less from someone of your award winning influence...

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Directory of 55 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Startup Vaion Launching End-to-End AI Solution Backed with $20 Million Funding on Jun 17, 2019
An EU / USA video surveillance startup, Vaion, founded by ex-Cisco Senior Directors is launching an end-to-end VSaaS platform with $20 million in...
Sighthound Transforms Into Enterprise AI Provider Profile on Jun 14, 2019
Sighthound is now rapidly expanding its R&D team, building an enterprise AI service. This may come as a surprise given their origins 6 years...
False Verkada 'Unrivaled' Low Light Performance Claim Removed on Jun 12, 2019
Verkada falsely claimed that it delivered 'UNRIVALED LOW LIGHT PERFORMANCE' until IPVM questioned. In fact, Verkada's low light performance is...
Carnegie Mellon AI Startup Zensors Profile on Jun 11, 2019
Zensors is a startup formed by Carnegie Mellon graduates from a Carnegie Mellon research project, offering customized models per camera that they...
Startup Rhombus Systems Says Twice the Features, Half the Price of Verkada on Jun 04, 2019
Closed cloud systems may be the fastest growing segment of video surveillance with Meraki and Verkada. Now another California company is joining...
China / US Trade War Impact Splits Industry on Jun 04, 2019
As the trade war continues to heat up, 170+ integrators told us "What impact will the US / PRC China conflict have on the industry?" Respondents...
Panasonic Sells Off / Spins Out Security Business on Jun 02, 2019
Panasonic has sold off its security systems business to a private equity firm, after suffering years of challenges. The new company, which will...
Verkada Favorability Results 2019 on May 29, 2019
Verkada has taken the industry by storm with the fastest growing video surveillance sales organization ever and a half billion dollar valuation....

Most Recent Industry Reports

Security Dealer 'Social Media Contractor' Program on Jun 25, 2019
A $20,000 video surveillance system can be yours for free if you are willing to post on social media about the security dealer. Good deal, bad...
Axis Live Privacy Shield Analytics Tested on Jun 25, 2019
Privacy is becoming a bigger factor in video surveillance, driven both by increased public awareness and by GDPR. Now, Axis has released Live...
Directory of 55 Video Surveillance Startups on Jun 25, 2019
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known. 2019...
Hikvision ColorVu Camera Tested on Jun 24, 2019
Hikvision says their new ColorVu line captures "vivid chromatic images in darkness", with unconventional white light illuminations whereas most...
China Subway Facial Recognition System Examined on Jun 24, 2019
A China city of 6+ million people has installed facial recognition-enabled gates in subways, allowing commuters to enter stations by simply showing...
HID Mobile Tested on Jun 21, 2019
HID Global is one of the largest access brands, but their mobile access has had challenges. Indeed, the company has already restructured their...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
Risk of Amazon Alexa Guard: No Battery Or Cell Backup on Jun 20, 2019
Amazon positions its Alexa Guard Service as a "smart home security system" and says it can help you "keep your home safe". However, the...
Exacq Remote Cloud Access Tested on Jun 20, 2019
Remote cloud access has been missing from most VMSes (including Exacq and Milestone). Now, Exacq, after releasing Cloud Drive Storage earlier in...
Briefcam Buys Frost Award* on Jun 20, 2019
Frost 'awards' are well-known and widely disrespected. Now Briefcam is touting their win. The way it has worked for many years is that Frost...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact