Winners Losers Fall 2015

By: John Honovich, Published on Oct 12, 2015

There's a lot of losing right now, unfortunately.

The industry is moving into year 2 of sharp camera price declines. Combined with the maturation / saturation of the IP camera market and the growth of HD analog, the industry is experiencing significant challenges.

In this report, we examine the specific winners and losers, based on new product releases and notable industry moves this year.

*****'* * *** ** losing ***** ***, *************.

*** ******** ** ****** into **** * ** sharp *********** ********. ******** **** *** maturation / ********** ** the ** ****** ****** and *** ****** **** ******, *** ******** ** experiencing *********** **********.

** **** ******, ** examine *** ******** ******* and ******, ***** ***** ******* *********** ******* ******** ***** this ****.

****, ** ******* * 1 **** ***** ********* that ******** ******** ***** commentary ** *** ***** players *** ***** ****** occuring.

[***************]

Losers *******

  • *** ******** ** *****- ******* ********* ****** are *** *** *** overall ******** ** ** means **** ******* *** much ***** ****** *** most ******* ** *** chain (**** ************* ** distributors ** ***********). ******* important, ***** ***** ****** stimulate ****** *** ******** unit *****, *** **** in ****** ** ** steep **** ***** ******* is ***** **** ****.
  • *****- ***** **** **** were *** **** ** stop ******* ********* '*******' VMS ********. ** ****, it ***** ** ***** to **, ** ** reduces ***** ********'* ******* and ****** ******* *** many *** **** ** expand. *****, ** *** resulted ***********'* **** ** *********** destroy *****, **** ****** ********* will ****** **** ***** on *** *******.
  • ********- *** ***** ***** / ******** ********** ** Avigilon **** **** ** the **** * ******. The*** *** '*******', ****** ** ***** '********', ****** ** *********** ****, ***** ** ********* **** *** *** ******** ** *** ***'* assistant. ***** **** ******** were **** ***, ** they ******* ** ****** control (*.*.,*** ************** '****').

Winners *******

  • *********- ********* ******* *** stop *********. ***************** ** '**********' **** ******* been *** **** ******** indifference. ***** *********** ** reliable ********, ***** *** prices, ***** ***** ***** and ******* ******, ******* marketing (**** ******** *** to **** ****** ** mega *******) *** ******* the ****** ********. *** long *** **** ****? If **** ** *** retreat ** *******, ** see **** ******* ******** manufacturers ** **** *** exit *** ****** ** 2016.

** *** *** *** and ********* ** *** as **** ** *********. They *** *** ***** leader ** *** ******* 'surge' ********** *** ******.

Milestone *******

**** ****, *********'* *** product ******** **** **** weak ** ***-********, ***** they **** ******************** ********'* ****. ***** **** ******* moves **** **** ***** drops******* *************** ********. ** ** **** to ********** **** *********'* strategy ** ***** ***** acquisition ** *****.

****

******** ** *****'* ************, Axis *** *** **** of *** ******. **** certainly *** *** ******* Canon ** *** ******* for ****, *** ***** since ********* ******** *** Pelco.

** *** **** ****, Axis ********* ** ******* new ********, *********************** ** * '**** changer' *** **** *********** niche *********. *******, **** have ** ******** ** the ******* *****, *** things **** ******-** ****** / *** kit**** ** ****** ** nothing ** **** **** losing *** ***** ** mid ******. ****, ********** *** **** ***** recent ***** ********* *******.

***** ** ******* **** will ******** ** ** the ***** ****** ** the **** *** ****** market, *** ******* ******* of **** *** ***** Chinese ****** ****** **** and **** **** *** Axis ** *** **** market.

Recording / ******

*** *** ******** *** full ********* *****:

** ****** ** ** right ***:

******* ** ***** *********:

  • *:** **** ** *** Bottom
  • *:** *********
  • *:** *****
  • *:** *********
  • **:** ********
  • **:** ****
  • **:** *******
  • **:** *****
  • **:** ************
  • **:** *********
  • **:** ****
  • **:** *****
  • **:** *******
  • **:** ****
  • **:** ** ******

Comments (15)

If you guys had time/content, you could make a great podcast. Thanks for the audio, I enjoyed it.

Bosch's video integration between intrusion and access control is a cool idea, unfortunately they lack reliable network/cellular communication technology. They may improve their product offerings in the future, but I’m not hopeful.

uh oh, podcast.....Lightbulb moment.

Inquiring minds want to know: Who is the undisclosed commentator on the podcast?

  1. Michael B.
  2. Ethan A.
  3. Dan L.

Ethan

Then a "Great Job!" to you both.

P.S. Audio much improved over last time, also.

It appears that having lowest price allows Hikvision to get away with blatant lack of attention to detail. Many areas of their website are incomplete, their stock answer of "Coming soon..." for supporting sales and tech support information is a poor excuse.

Jeff, do you have more damning examples that than?

Your example is that they do not provide complete information on this camera's accessories is not a significant practical issue.

I am sure we can find better negative examples of Hikvision than that because if that is Hikvision's biggest problem, Axis is doomed.

Look at the accessories available for a similar spec'd camera from AXIS, the P1427-LE 5mp bullet camera with IR lights. Or any AXIS camera for that matter. Many accessory solutions are offered by AXIS, attention to detail is excellent.

Compare this level of detail with any Hikvision bullet series camera, or ANY Hikvision camera, "Coming soon" is all they offer for accessories, attention to detail is dismal.

If all you want is lowest camera price, Hikvision wins. However, you may spend a lot of time ($) trying to figure out what accessories are available/compatible and then locating those accessories. It appears that Hikvision's low cost business model includes shifting the expense of locating and testing accessory solutions to the integrator/end user, and if the accessory doesn't work, it's not their problem. This is one of the hidden costs of the low price biz model.

While many do base their purchase decision on lowest price, there is no shortage of those that are willing to do business with the industry leaders in quality, service and support. Nordstroms, Apple, BMW and AXIS are good examples of companies that are very successful...people understand that these premium companies charge more and they deliver more.

"However, you may spend a lot of time ($) trying to figure out what accessories are available/compatible and then locating those accessories"

You are the first person who I have heard complain about that, and we get lots of feedback on Hikvision, so that does not appear to be a showstopper.

So, in exchange for half off the same specs, you need to look up your own accessories, that is an attractive deal to most.

As for Nordstrom, their annual revenue is $13.5 billion. Walmart is $485 billion. So, sure there is a place for businesses that specialize in white glove service, they just tend to occupy a very small percent of the market.

..."Coming soon" is all they offer for accessories, attention to detail is dismal.

In my heart I knew there had to be a reason they were so much cheaper than Axis.

Fortunately I don't have to rely on a website to know what accessories go with which cameras. My hikvision reps stop by regularly to update me and provide our team with training. For the short time we sold other "Nordstrom" quality cameras. We spent too much time navigating websites and never enough anytime with a rep.

"My hikvision reps stop by regularly to update me and provide our team with training."

That aspect is very interesting to me. Selling cameras for half of Axis price is not hard. Most of us get spam emails every day (unfortunately) with such offers.

What's amazing about the Hikvision approach is that they have built a fairly huge sales, tech and support workface in North America in a very short period of time... and are still selling cameras for such low prices. I struggle to understand how they do this profitably but so long as that combination continues, it is hard for everyone to compete.

Interestingly, Jeffery He's (Hikvision) prediction of "massive bloodletting" may have been deemed too divisive by the editorial powers that be. On the left, the copy as it stood on Oct 8, the right as it reads today.

Certainly a case of "He said, He said" if ever there was one.

That's a direct response of my question to him / Hikvision. They deny that quote, saying SourceSecurity misquoted him, ergo the later removal.

'Massive bloodletting' is a colorful term either way, though less explosive when not atttributed to the bloodletter!

That's a direct response of my question to him / Hikvision.

We expect nothing less from someone of your award winning influence...

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

The Battle For the VSaaS Market 2020 - Avigilon, Arcules, Eagle Eye, OpenEye, Qumulex, Tyco, Verkada on Jan 13, 2020
While VSaaS suffered from inflated expectations in the 2010s, 2020 marks a new decade and a much stronger competitive position for VSaaS vs...
"Good Market, Bad Business Models" - Residential Security on Dec 11, 2019
Industry banker John Mack, at his company's annual event, took aim squarely at the problems in the residential security...
Acquisitions - Winners and Losers on Dec 10, 2019
Most major manufacturers have been acquired over the last decade. But which have been good deals or not? In this report, we analyze the...
Resideo CEO To Step Down on Dec 03, 2019
Resideo's CEO, Mike Nefkins, is stepping down, just 18 months after being brought in to lead the now plagued spin-out. Inside this note, we...
Vivotek Revenue Soars on Aug 05, 2019
Vivotek's revenue has soared so far in 2019, growing 45%. Inside this note, we examine import records and see who is driving Vivotek's growth...
Giant Tyco Campaigns Against Startup Qumulex on Jul 25, 2019
One is a giant conglomerate that owns the world's largest security integrator. The other has no shipping products. But Tyco is campaigning...
Genetec Beats Milestone For IHS #1 on Jun 21, 2019
For years, Milestone has touted that they are the #1 VMS. Now, Genetec has beaten them in IHS rankings. But what is this? Even other manufacturers...
OpenALPR Doubles Prices on Jun 06, 2019
There is no 'race to the bottom' in cloud / AI video surveillance. In May, Verkada increased their prices. Now, OpenALPR is doing the same with a...
Milestone Execs on Financials, China and Future on Apr 29, 2019
Milestone has released a 44-page annual report for 2018, an atypical and unrequired move for a subsidiary of a large company, however, Milestone...
The Fastest Growing Video Surveillance Sales Organization Ever - Verkada on Apr 17, 2019
Verkada has the fastest growing video surveillance sales organization ever. In less than 2 years, they already have more salespeople in the US...

Most Recent Industry Reports

FLIR New Coronavirus Prioritized Temperature Screening Camera Examined on Apr 03, 2020
FLIR has announced a new series of thermal cameras "prioritized for entities working to mitigate the spread of COVID-19 virus", the A400/A700...
ADI Branch Burglary on Apr 03, 2020
A security systems distributor branch is an odd target for burglary but that happened this week at ADI's Memphis location. Vehicle Smash &...
YCombinator AI Startup Visual One Tested on Apr 02, 2020
Startup Visual One, backed by Silicon Valley's powerful Y Combinator, aims to be "Your 24/7 Watchman" with advanced analytics and object...
Free IPVM Memberships For The Unemployed on Apr 02, 2020
IPVM is giving 3-month free memberships (regular price $99) for the unemployed, no questions asked. To get it, just contact us, your request...
Dahua Faked Coronavirus Camera Marketing on Apr 01, 2020
Dahua has conducted a coronavirus camera global marketing campaign centered around a faked detection. Now, Dahua has expanded this to the USA,...
Video Surveillance Trends 101 on Apr 01, 2020
This report examines major industry factors and how they could impact video surveillance in the next 5 - 10 years. This is part of our Video...
USA's Seek Scan Thermal Temperature System Examined on Apr 01, 2020
This US company, Seek, located down the road from FLIR and founded by former FLIR employees is offering a thermal temperature system for the...
Terrible Convergint Coronavirus Thermal Camera Recommendation on Apr 01, 2020
A week after Convergint disclosed falling revenue, pay and job cuts, Convergint is touting 'extensive research' that is either grossly incompetent...
The IPVM New Products Online Show April 2020 Opens With 40+ Manufacturers on Mar 31, 2020
IPVM is excited to announce the first New Products Online show, with 40+ manufacturers, to be held April 14 to the 16th, free to IPVM members,...