VSaaS Usage Statistics 2018

By Brian Karas, Published Jan 18, 2018, 09:09am EST

VSaaS has been a 'next big thing' for more than a decade. The prospect of managing, storing and streaming video from the cloud rather than on-premise has been anticipated for years. But in 2016, IPVM stats showed less than 1/4th of integrators were even offering VSaaS.

Now, new IPVM statistics based on 200+ integrators responses analyze where VSaaS has gone in the past 2 years, which supplier has garnered the most integrator support and where it looks to go for the next few years. 

30% ********** ****** *** *** ****

** *** **** * years, *** ****** ** integrators ******* **** ***** some **** ** ***** increased **%, **** **% previously ** **% ** integrators ***. *******, **** of ***** ********* ********* that ***** ***** ********* were ******** ** ***** applications, *** **** "*****" VSaaS, *** **** *** actually ****** *** ***** deals ***. ***** ***** faces *********** ********** ** widespread ********.

 

Offerings ****** ***********

***** **** "***********", "*******", and "***** *******" **** often **** ** *********** provided ***** *********, ********** that ***** *** *** from **********, ******** *******.

  • "***, ** * **** limited *****."
  • "***, *** ***** ******* with ***** ****** ** cameras and *** **** ** mostly"
  • "*** *** ** ******* or ****. **** *** multi-site ******* **** ** not **** ********** ** deployed *** *** ******* (contract ** **** **** employees)."
  • "***, *** ** ** not *** ***** ******** for ** ** *****"
  • "***, *** *** ********** of ***** ******* ******** in ********** ** *********** on-premise ******* ** ***** very *****."
  • "***, ******* ** ***** hasn't ********* **** * major ******* ****** *** us. * ******* *** will **** * ****** correlation ** *** ****** responses **** ** ** the ******* ****** ** cameras *** ****** *** site. ********* ******* ** the ** ** **** still ** *** **** fit *** *****."
  • "** ***** ***** *** but **** ****** ** in ******* *********. ** feel **** *** * ways ** ** *** to ** ****** *** medium ** ****** ***********. Features *** ***** *******."

Managed ******** ****** ********** **** *******

******* ** *** **** results, ******* ********, ****** than ***-**** *********, **** mentioned ** *********** ** being * **** ********* VSaaS ********.

  • "*** **** ******* *** clients **** * *** of *******, **** **** 16. ****** *** ****** storages ** ******* *********."
  • "***...******* ***** ******** ******* our ******* ***** ***** time *** **** ******* ***** lack ** *********."
  • "***, ** ***** ***** however, **** ** * Managed *******, *** ****** video. ** ********** ************ where **** ******* *** higher **********, ****** ***** rates *** **-**** ** storage *** ****** ** affordable ****-***** ******** *** bandwidth, ******** ** **** selling * "******" *******."
  • "***, ***** *** ******** peace ** **** ** are ******** ***** ******."
  • "***. ****** *** ** our ******* *** ** this **** ** ****. It ****** ** ** better ****** ***** ********** with ***** *****, ****** us ** ** ***-****** in ******* **** ** issue *** **** ** all, ** ********* ** active ********** ******* *** client *** *** *******/********. Builds * ******** ************."

RMR ******

*********** **** ***** *** ability ** ******** *** as * ******* ****** for ******** *****.

  • "***. **** ** ***. It ** *** * huge ***** ** *** business, *** ** **** allow *** *** ***** projects **** ******* ****'* profitable ** ** ********* for ** ** **** on."
  • "** **, ******** **’** had * **** ***** with **, ** ***** VSaaS ** ** * very ******** **** ** our ********* **********. ********* revenue ** ****** ********* 10x ** **** ** straight *******."
  • "***. *** ** **** important ** * *********** business ***** *** ***** is * ******* ** that ***."
  • "***, ****** ***********. ** own *** ******** *** as * *********** *** RMR ** *********"
  • "***. **** ** *** to ** *** ** see **** ****** *** cloud ** *** ******. Also *** ***** *** very ******* ** ** are **** ** **** care ** *** ******* needs *** **** *** value."
  • "***, ** **. ** try ****** **** ******* priced ******** ***** ***** include **** **** *******. Some ********* ** ****** would **** ** *** one **** *** *** thats ** ** ** too."

No, *** ***** ****

* *********** ********** **** our **** ****** *** that ******* *********** ****** that ***** **** *** not ********* ******** ***** solutions, **** *** ******** exploring ***** **. ***** responses ******** **** **** integrators *** ****** ********* in *****, ******* ** giving ** **** ** a **** ****, ** they *** ** ****.

  • "*** ***, *** **** year ** ***** **** with ** ** *** sister ******* ** ** internet ******* ******** ** this ***** * *** of ***** ** *** competition ******* **** ***** too."
  • "**, *** ** ***** like ** ***** ** its * **** ******* stream"
  • "** *** ******* ** this *** *** ****** year. ** ***** **** up ** * ***** service, *** *** ** the **** ****** ** capturing **********. ** ********, no **** *** ********"
  • "*** ***! ******* ** has **** ******** * going **** ****."
  • "** *** *** ******** managed ** ****** *****, close, *****, *** *** yet. ******* ***** ** doesn't **** ***** ***** the ********* ****'* *** available ** **** *********, and *** ******** ** cameras ***** ** **** desirable. ** **** ******* looked **** ** ******** that ******* *** ******** management ****** **** *** streamed *****."
  • "*** ** **** **** - ******* ** **. "
  • "******* **** ** ** the ***** ** ** offer ***** ********* . recurring ******* *** ******* are **** ** ********* to **** * ***** business ********** ** **** is *** ****** ** certainly **** **."
  • "** **** ***, *** would **** ** ***** it. ** *****'* ***** the **** ** **** a ******* *** ********* that *******."
  • "** *** **’* ********* we *** ******* ** **."
  • "** ** ***. *******, we *** ******* ** offering ****** ********* ** a *******"
  • "** **** ******* ******* Verkada *** *****'* **** it ***"
  • "**** ******** ** ********** with **. *** ******** is *** ******* ** installation * *******. "
  • "** *****'*, *** *** actively ******* ** ** 2018."
  • "*** ** **** **** but ** *** ******* at ***** ******** ******** for ******* ******* *** Avigilon *** ****** ****** end ********."
  • "*** ***. ***** ****** to ****** *** ***."
  • "**, *** ** *** moment. **** ** ** near ******."

Genetec Many ********

****** ** *** *** ask *********** ** ******* details ** ******** *******, Genetec's ********** ******** ******** a ********** ***** ****** of ******** ** *********** offering *****, ** *********** it.

  • "***, *** **** ******** scenarios. ** *** ******* Stratocast ****** ********* *** these *********."
  • "*** ** ** **** Genetec **********"
  • "***/** ** **** ******* so ** *** **** stratocast **** *****’* ***** the ***** ******** ***."
  • "** *** * ******* dealer ** ** ***** their ********** *** ******** Center ***** ********. ** is * ***** ******** for ********* *** **** their ***** *** ** a ******* ***** ** different *******, **** * convention ******. *** ******* can ****** ***** ***** through *** *****, *** the **** ** ****** into ***** ****** ***. This *** ***** ***** is ********** **** ** them *** * ***** amount ** ****, ** opposed ** ****** ** NVR **** ******** ******* on * **** ***** that *** ** ****** by ******."
  • "** ***** ** ******* Genetec ********** *** ******** Center ******, *** ** haven't **** **. *** pricing ***'* ***** *** what *** ******** ***, and **** ******* ** our ****** ***'* **** the ****** ****** ******** on ***** *** **********.
  • "**** *** *** *** system (*******) **** ** offer. ******* ** ** not *** **** ******* any ******** *** ***** seems ** ** * resistance ** *****-***** *********. Primarily *** ** ********* for ******** ******** ** perceived ********* *** ******** breaches."
  • "*** ********* ********* **** have *** ******* ******** their *** *** *** VMS. ** *** ******* time, ** **** *** numerous *********** ******* *** us ***** ******* ***** in *** *****. ** are ******* ** **** onto ******* **** **********."
  • "*** ***. **** *** project ** **** **** Stratocast ***** ****** **** well. ********* *** ******* about **** ** *** cloud."
  • "** *** * ******* partner, *** ***** **** with ***** ********** ******** (we **** * ****** of ****** ********* ** it, *** *******), ******* our ******** **** ** just ********* *** *********** to **."

Eagle *** **** ********

******* ***** ***, *** most ********** ******* ******** of ***** *** *** only ***** ******* ** receive *** ******* ********:

  • "** ***** ***** *** but **** ****** ** in ******* *********. ** feel **** *** * ways ** ** *** to ** ****** *** medium ** ****** ***********. Features *** ***** *******."
  • "** **. ********. *********** up *****, ******* ** innovative *** ***** ****. They *** ******* ***** bringing *** ******** ** market. ****** ******** ** move ***** **** ***** to **** ***** ***** to ** *** ***** with *** *********."
  • "*** ** ***** ***** Eye ****** ***** ********* for *** *******. **** seems ** ** *** most ******* **** *** high-end ******** *********** *** retail *********. * ***** our ********** ******* *** still ********* ***** *****-********."
  • "***, ********, ****** ** deploy *** ******"

Factors ********** ***** ******

** ** ******** ******* on **** *****, *********** frequently ********* ******* **** of ******, ** **** as ***** ********** **** VSaaS, *** **** *********, and *** ******* ******. This ** ************ ***********, as ****-**-***-****** ****** **** reduced ****** *** ******* kits, ********* **** ** analog *******, ** *** time ***** *** **** survey. *********, ***** ********, and ********* ***** **** not **** ************* ***** reductions, ******** ***** ******* to *******. * *** trend ***** *** ********* concerns **** *** ******** of ******** ****** *****.

**** ** ******** ******: 

  • "*** *****. *** **** demand ** **** *** it."
  • "**, ** *** ** I **** **'* *** wanted/needed"
  • "**, ******* ***** ** no ****** *** ** here. ****** *** ***** with ***** ***** *** set **."
  • "** ** *****’* *** a **** *** ** in *** *** & municipal *******"
  • "** - ** ***'* see *** ****** ***** yet & ** *** waiting *** *** ****** to *********"
  • "**, ** **** ****** deployments *** **** *** found ********* ********** ** this ****** *** ******* that ** ********* *****, which ** ********* ****** enterprise."
  • "** ** ** ***. Clients **** **** ** request *** **"
  • "**. ** ****** ****** in *** ********."
  • "**. ***** ****** *** not *** ****** *** it."
  • "**. ***** ** ** demand ** *** ******."

**** ** *********:

  • "**, ************ *********"
  • "**, ** ***'* **** this ** ***** **** yet. ******** ********** ****** and **-**** *** ** issues."
  • "**. **** ********* ***'* have *** ******** ********* or ********* ** **** this ******. **** ** our ********* *** ** rural *****."
  • "**. ****** ******** ** much *********."
  • "**. *** ****** ** serve *** **** ******** infrastructure ** ****** **'* for *** ******* *** expanding ***'* ** *** an *****. ********* ******** bandwidth **."
  • "********* ** ** ***** in ** ****** ** Indonesia"
  • "**. ******** **** ***** and ***** *** *** ready *** ** *** opinion. ********** *** *** residential, ***** ** *** primary ******."
  • "**. ** **** ***** in *** ****, *** network ****** ****** *** an ***** ** **** as ******* **** ***** are ******."
  • "**** ** *** ********* have ******* *********, ** just ***'* ********** *********, and ***'* ***** ******* to **** ******* *** network."

 *** *********:

  • "**. *** ********* *** typically ****** *** ***** to ****** ** ** too ***** ** **** to ***** ** ** be ** ***** ********"
  • "**. ** **** ******** that *** **** ** our ********* *** ******* for * **** ****** and ****-********* ********."
  • "**. ** **** ****** at ***** ***, *** most ** **** ** do ** *********, ****** security **** ******** *********** so ******* ********** **** the ***** ** *** economical."
  • "**. ** **** **'* not ** ***** *** most ** *** ***** are *** ***** ** pay, ************, ***/***/**** ****** to *** ******* ****** free. "
  • "**, *** ** * turn *** *** *** client ****"
  • "**. ******* *** ***** proposition *** ***** ******* isn't ***** *** **."
  • "*** ** **** ****. We ****** ** ** several ***** *** *** it *** *** **** effective."
  • "** ******. *** ** the ***** ********* ********* ask ** **** ** the ******* ****. **** don't **** *** *** and ** ***'* *** the ****** *** *** client."
  • "* ***'*. ***** ******** won't **** ** ***** the *****"

******** ********:

  • "*** ***. **** ******* a ****** ***** (**** an *** *** * day ** *******). ******* issue **** ***** ****, not ** ******** / controllable ** *****. *******, Amazon - ****** **** lost ****** *** * full *** **** ****."
  • "**, ***'* **** ** store ***** ** ***** where ** *** *** be ******."
  • "**, ** ********* ****** they ** *** ***** external *******."
  • "**. ** ** ******* is *** ***** *** most ******* *** ********* about *****."
  • "**, ******* ***'* **** video ******* ***** *****/********"
  • "**, ******* *** *** services ** ******. **** leery ** ******** ***************."
  • "**, ********** ********* **** data ** ***** *** premises (** ** ****** regulation **** ****.) ** for ***** ******** *******."

VSaaS *******

******* *** ******** ** integrators ***** *** ******** VSaaS, ************ ******* ** limiting ******* **** **** and ********* ************, **** are **** ******* *** new ******* ** *******/***, and ******* ***** ************ for *** **********. ** expect ** *** ***** ****** from ********* *********** ****** never ******** ** * solution **** *** ** deployed *** ******** ****-********** applications. *********, ******* ** do *** *** ***** suddenly ********** *** **** hurdles, ** ***** *** expect ** *** * wave ** ******** ** products ********* ***** *** way ** **** *** other ************, **** ** deep ********. ****** ** to ****** * ***** segment, *** **** ******* accepted ** ******** ** select *********.

Comments (6)

Good article.  We are in that space and believe now that there are those spending heavier dollars marketing it (Eagle Eye) the adaptation will increase.  We have more coming to us to be that gap for what EE and others can't or don't do (Axis one-click for one) so it's a nice niche.  It's still a tricky concept as to what is VSaaS, used to be streaming straight to the cloud.  Now uploading the video from an onsite device is considered VSaaS as well which makes it a larger segment.

As any smaller company you either take heavy investment or do some end-user work to fund development.  We took the latter route which allowed us to learn customers and what they desire in a product.  Being the integrator is not our desire (never even had a salesman) but we are a small integrator in the Atlanta area, and have a couple enterprise direct customers that came to us.  Make no mistake if you are an integrator and are not reaping RMR from almost every job you are blowing it.  100% of our end-users are monthly whether full cloud, a managed server or any combination.

This is what those integrators not using RMR miss.  If you get a property with a cloud-video server (or managed server), the customer is committed for a budgeted monthly cost (with less upfront cost for a DVR).  That customer gets the latest software, support and maintenance.  That means the chance of them leaving for another company is very slim.  Sticky is the word for VSaaS (or managed video).  

Ryan, did you just do one of those self-promotions you have been complaining about :)

You do raise some interesting points. A comment on this:

Sticky is the word for VSaaS (or managed video).

I am not convinced that VSaaS will be all that sticky. The stickiness comes significantly from the amount of switching costs. The more expensive and complicated it is to switch the more reluctant the customer will be to leave even if they perceive the value is relatively poor.

But what's the barriers with VSaaS?

If your cameras are proprietary (think Nest) that is a barrier, though not a huge one.

Bigger barriers come from SaaS services that are integrated into a company's workflow. For example, we have developed integrations between our email service provider and our newsletters, messaging, reporting, etc. If we switched providers, we'd have the cost, complexity and risk of moving to a new one. It's not incredibly high but it's an enough that the problems would need to be fairly sizeable to switch.

But if, for example, I have Axis cameras and I am using VSaaS A today, it is not that hard to point them to VSaaS B next month. Yes/no?

Yes, and I've always been anonymous but I have valid experience in this area...and also mention our friends at Eagle Eye.  Answering questions or comments is fine, it's the 'call me' that I prefer not to push on these informative sites.  Personal preference, but again I'm not a salesman.

Per moving cameras yes it's possible but will take config, not like changing lawn maintenance or guard companies.  In my personal experience laying out the fact that these cameras can be used with ANY system is a positive for the customer.  They're not locked into anything proprietary and appreciate it.  But if you provide good service and product why would they leave?

I can only speak from my market experience.  Again we're a small integrator as not what we want to do so with our few people we do what we can...~2k cameras on a full cloud or managed system, maybe 3/4 true cloud (no device onsite).  That's every customer, we have 0 customers that are not paying monthly.  All paying between $10 and $22 per camera per month.  If you're an integrator with a sales team you do the math and see if it works.  99% retention rate, for most we fall in with cable/Internet/water bills.  Just another budgeted expense.

I can't speak to the global takeover of VSaaS though but the market is finally accepting it more.

 

With the advent of deep learning video search I can see a market for VSaaS. These new google like search technologies are fairly impressive. I’ve been feeling out my customers for interest. They like finding video in seconds vs. spending hours hunting. Now that there are obvious benefits to the cloud we are going to see more adoption. I also like how these services are platform agnostic. The big win technologically is that these services only require meta data — not the whole video stream. So my Internet connection is not over run with massive bandwidth hogs. It could be a real win win for the industry. 

Brian, closest product / service to that is Camio Natural Language Processing Tested, in case you have not seen it. Camio is now OEMing to IC Realtime but options for 'google' video surveillance search is limited.

John,

Thanks. I have seen it. That's what I was thinking of when I wrote the comment. I just didn't want to mention any companies specifically. As an OEM, IC Realtime has done some improvements on the system as it relates to the security vertical. The original Camio implementation was more towards the consumer market. It is an exciting to see these types of deep learning products as they increase their feature sets and bring Google-style search to the security market. It really is about time. In some ways, the security market is still in 1995 since it has only recently really embraced total systems integration and deep learning systems. It will be an interesting year for VSaaS if companies can figure out how to monetize these offerings successfully. 

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