Vidsys New President Interviewed

By: Dan Gelinas, Published on May 31, 2019

A decade ago, PSIM was hot with projections then of a billion dollar market by now. This has not come close to happening. However, Vidsys, one of the original PSIM providers is still around.

While the company's long-time CEO and Founder James Chong departed in April 2019, the company's new President Maurice Singleton shares with IPVM his outlook for moving the company forward.

VidSys President Narrow Focus

Inside this note, based on our interview with Singleton, we discuss the following topics:

  • What was behind the departure of the former CEO
  • Why growth/expansion plans include The Middle East, but not China
  • Who they see as their competitors
  • How they feel about a move downstream to turnkey
  • How 'narrowing focus' will help them see 'steady improvement'
  • Who their typical customer is
  • How the numbers leave room for 'fine-tuning'
  • Why starting small and growing is the norm
  • New tech and operations going forward
  • Outlook

* ****** ***, **** was *** *************** **** ** * billion ****** ******** ***. **** *** not **** ***** ** happening. *******, ******, *** of *** ******** **** providers ** ***** ******.

***** *** *******'* ****-**** CEO *** ************ ************* ** ***** ****, the *******'* *** **************** *************** **** **** *** outlook *** ****** *** company *******.

VidSys President Narrow Focus

****** **** ****, ***** on *** ********* **** Singleton, ** ******* *** following ******:

  • **** *** ****** *** departure ** *** ****** CEO
  • *** ******/********* ***** ******* The ****** ****, *** not *****
  • *** **** *** ** their ***********
  • *** **** **** ***** a **** ********** ** turnkey
  • *** '********* *****' **** help **** *** '****** improvement'
  • *** ***** ******* ******** is
  • *** *** ******* ***** room *** '****-******'
  • *** ******** ***** *** growing ** *** ****
  • *** **** *** ********** going *******
  • *******

[***************]

Company ******** - ********** *** *********

*** ******* **** **** currently **** ~** ********* but ******** ** ******* on ***** ******* ** growth.

** ***** ****** ******* to ** $** ******* or ****, ***** ***** employee *****. ****, ** expect ****** ** *******, given ********'* ******** ****** for ****** *** **** to ******** **:

What *** ****** *** ********* ** *** ****** ***

** ******** ****** ** *** LinkedIn ****, ****** ******* *** former *** ***** ***** said ** *** ******* down ** "**** **** time *** **** *** family":

** ** ******** ******** friends *** **********, * apologize *** *** ***** with *** ** *** West **** **** ** I *** ** **** up **** ********** ********** as *’** ********** ******* down **** ** **** as *** ** ******.... I’m ******* ******* ** taking **** **** *** with *** ******, *** then ********** *** ******* with *** ** ***** smarter *** ***** ****** around *** *****.

** *****'* *********, *********, who *** **** ** Vidsys ***** **** ***** since *** *******'* ******** in **** **** ******** as ** ******* **********, said ** *** **** for * ****** ** Vidsys ****** ** ***** more ** *** ***** and ********** ** *** existing ******** ****:

**’* ****** *** *****, our **** ********* ** make ************ *** ***** for *******. *********, ***** has **** * ****** advocate *** *** ******* and ****** ************ ******* growing *** ******* ***** we *******. * ***** it *** **** * decision ***** **** ** wanted ** ***** *** needed ** **** * change ** ***** **** to ***** **** ** happen.

Who ***** ******* ******** **

*** ******* ****** ********, Singleton ****, ** * large, **********-***** ******** **** tens ** ********* ** devices *********, ************* ** ***** ****** By *** ******* **** *** ** **** ** the *****.

********* ******* *** **** the ******** ********** ** the ******* ** *** right *** ***** ** over **,*** ********* *******.

**** **** *** ** The ******* ****, ********* said **** ****** ** still **** ** * of *** *** ** US ******, ** **** below:

********* ******* *** **** as ** **,*** ** 70,000 ******* **** *****, starting *** ***** *** growing *** *** **** with **** ** ***** customers.

Why ******** ***** *** ******* ** ******

******' ******* ********—***** ***** cities ** *****, **********-***** organizations—will ***** *** **** "1 ** * ************" Singleton **** *** **** over *** ****** ** time *** *** "**** to * ** *":

***** ******* **** **** 1 ** * ************ to ***** **** **** a *** ** **** are *** * ** 6 ************. *****'* **** growth *** ********* *** there **** ** *** focus. *****'* *** ********, even ** *** ********** leve *** ***** ** start ***** *** **** and ******.

********* **** **** ****** to ****** ******* **** they ******, ********** ******** or ********* ** ******* and ******* ********* "**** shape" ****** ** ***** to ** **** **** are ******** ********:

*** **** **** ***** is ********* ***** *** they ****. ******** * platform **** **** **, it ***** **** *** effort *** ******** ** design ** ******** *** be **** **** *** customer ** ******* ******* that ***** ***** ***** requirements. 

Why ******/********* ***** ******* *** ****** ****

***** **** ********* ******* **** ****** **** their **** ******* ******* the **, *** **, and *** ****** ****. ********* **** *** Middle **** *** "************** pretty ***" *** **** currently, *** **** *** a ******** **** ***** continue ** ****:

************** *** ****** **** is ****** *** *** us *****. **’* **** to **** * ******** domestic *********. ***, *****, focusing ** ***** *** business ***** ** ** terms ** ******* *** both ****** *** *** customers, ***** ** ** have * ****** ******** in *** ****** **** and ** ******** ** see ****** *****.

Not *****

** **** **** **** while **** *** * lot ** ********* ** the ****-******* ******, *** company *** ** ***** to ****** **** *****:

* ** **** *** there’s ****** ********* ** ASIA ***. *****’* **** an ****** ** ******** there ** **** ******, but ** ***** ** our ***** ***** ***, there’s *** ****** ***** to *** ** ****** jump **. **** *****, as * ********, **’** not ***** ** ** jumping ** ****** *****’* a ****** ** ***********. And * **** ***’* see **.

How '********* *****' ** **** **** **** *** '****** ***********'

********* **** ********* ***** did *** **** *** expanding ** **** ************ on ******** ******** ***** and ************:

**’** ******** *** ***** of *** *********** ** our ******** ***** ** the ************ **** ** saw ****** **** ********* in *** ******* *** Control *********** *** ********** the ****** ******** ********** Center ***********.

********, ********* **** **** Vidsys *** **** ************ other ************ **** ** "big ****, ***, ****** media, *** *****" (*** says ** ** **** this ****** ***** **** they *** *** ******* CSIM *** "********* ******** Information **********") ** *** behest ** ********* ** order ** ****** ********:

** ******** *** *** strategy *** *** ********, we ****** ** ***** technology *** ** *** realm **** ** ***** apply *** ******** ******, and **** ******* ** to * *********** ****** that ** **** ** Converged ******** *********** **********... We're *** ******* *** door ** *** ************* in *** ******.

**** ********, ********-******* ***** will **** ** ****** improvement, ********* ****:

**** * *** ***** is ****** ***********. *’* cautiously ********** ***** ******* in *** ********** **** there ** ********** ****** out *****, ***** ** my ********* **** *** customers.

********* **** **** ***** customers *** ******* ************ what **** **** **** needed *** ********** **** there **** **************** *** integration ** ************ *** that **** **** "****** into **, ******* ******** into **."

How *** ******* ***** **** *** '****-******'

********* ***** *** ******* specifically ** ******* *** said *** "*********" *** to "****** ***** * little *** ****" ** they ***** ** "****-****":

* ***'* **** * whole *** **** ** share ** [*******] ***** now. ******* ** *** numbers, **** *** **** couple ****** **** *'** been ** *** ****, there's * *** ** room *** ****-****** *****, which **'** ** *** middle **.

********* **** **** *** "fine-tuning" **** **** "** the ****** **" **** it ********* ** "***** down *** ******* *** details."

New **** *** ********** ***** *******

********* **** **** ***** were * ****** ** things **** ***** ** big **** *** **** few ********, ********* ************* of ****:

*********, ************* ** *** these ****. **’** ***** a ****** ** ****** in **** ****** ** present **** ********** **** visually. ********** *** * huge ******* ******* **** customers. ** *** * lot ******* ********** ***** forged *** ****** *** over *** **** *** releases.

********* **** ***** **** data-rich ******* *** * frequent ******* **** ***** be ******** **:

******* ** ****, ****** want **** ****-**** ******* capability *** ******* *********** with******* ********** **** ** Esri. ***** *** **** other ****** **’** ***** to ******* ** *** coming ******, ***, *** I ***’* **** ** tip *** ***** ** competitors ** **** *****.

Who **** *** ** ***** ***********

**** ** ** *********** ****** ***** **********, *** ****,**** ********, **** ****** trying ** **** ** ** *** hype.

**** **, ** *** nature, ********* *** *****. Given ****, *** ****** of *********** **** ****** is ******* *** *********** are ****** **** **** were * ** ** years ***:

***** *** ********* ***** competitors *** ***** **** there **** * ***** ago. *** **** *** landscape **** * *** the *********** *** ******* better, **** ** **’** getting ****** ** * company.

********* **** ***** *** a ****** *** **** he **** ** **** competitors ** ******:

* ***** ***** *** CNL, *******, ********—***** *** a ****** *** ***** that ** **** ** real ***********. *** **’** competing *** **’** ***** head ** **** *** we’re *******. ** ****** that **** *** **** background ** ******* *** we’re ** ******* ** the ****** ***** ***** what **'** *****, ***** distinguish **, *** ***** make ** *** *** customers **********.

**** ** ********** **** our ************ ** *** market ****** ***** *** still ********* * ******* of ******* ******* ****** the *****.

How **** **** ***** * **** ********** ** *******

****** **** **** *** not ********** ** ********* themselves ** * *******, box ******** **** ********** to ******* ********* ******* to *** *** ************ ***** ** ****:

**** *****’* ***** ***** for **, *** ******* solution. ***** ******* **’** agnostic, ** ***'* *********** control *** ******* **** customers **** ** ***** environement **** *** ********** of *** ***** ******* are ***********, ******** *** even *** **** **** they ****. **’** ******* on—our ***** ****—** **** integration ********. *****’* ** focus *** ** ** be *******.

No ***** ** ****

*** ******* *** ** plans ** ****, *** CEO **** ****:

*****, **'** *** ******* on ****. **'** ******* on ******* *** ******** and ****** *** ********* successful

*******

* ****** ***, *** hype ****** **** *** companies *********** ***** ***** be ******** *** ******** of ********. **** *** not ******, *** ***** PSIM ******* * ***** offering ********** ********* **** for ***** ********** ********* or ******.

** **** ***********, *********'* stated ****** ** ********, customer-centric ***** *** ******* existing, ***** ********* ***** and ****-****** *** ** a ***** ****, ********** where ****** ** ** established ******* **** * base ** *****, ********** customers ********* ***** ********. 

******* ** *** **** slow *********** **** ** enough ** **** *** company ***** ** ************ change *** *** ******** possibly ****** ** *** unknown.

Comments (7)

********* **** **** *** "fine-tuning" **** **** "** the ****** **" **** it ********* ** "***** down *** ******* *** details."

* ***'* ** **** statement. * *** **** see ******* **** ** your *********** ****** ** annual ***** (********* ****** for ********* ****** *********). "Sorry, ** ***'* ******* any ********* *******, **'** still ****-****** ******."

** *** *******, ****** he ***** *** ******* (at ***** *******) *** he ***** ****** *********** to *** *********** **** a ****** **** ******.

** * *** ******, after******* $**+ ******* ** the **** ** *****, * ***** *** be *** ******** ******* to ***** **** ******* is ***** ** ***.

* ****, ** *** just **** ** ** absurd *********. ** ****** and *** ***'** *** disclosing ******* *******, *** that *** ***'* ******* details ******* ***'** "**** tuning ******".

** ***** ** ****** will ** **** ** the **** * ****** anyway, **** **** *** read **** **** **** a ******** ** * strong ********** ****** ** the ****.

**** ***** ** ****. I ****** **** *** deal (** **** *******) is **** ********.

******** ********* ***** *************** ****** *** *** invested ** ****** ******,****, *******.

* ***** *** **** buying ****. ******** **** not **** ******** ** all ****-**** ** ***, plus ** ***** **** some ***** **** *** the **** ** ******** in ***** ******. *******, given ********'* *********** ***** the *** *'* *** sure *** **** **** they'd **** ** *** in *** **** *****. Might **** ** * game ** ****-*****-******** ***** the ******** ***** ********* to *** *** "****" VidSys :)

*** ****** **** **** Vidsys / ** ***** an **** ****** (* couldn't *** ***)? ******* about ***** ******* *** where ** **** / does *** *******.

*** ******** ****** ******* + *** *********** ********** by ******** ***** ** wonder *** **** **** are *****.

** **** *** ****** Vidsys.

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