PSIM Market Size and Projections Examined

Author: John Honovich, Published on Dec 04, 2010

In this 5 page note, we examine 4 projections for the PSIM market, providing guidance on the key issues and factors impacting adoption, growth and size. This is an especially interesting case as the projections are widely divergent based on competing assumptions. At the end of the note, we provide our recommendations on key challenges and likely outcomes.

Let's start with a review and summary of 4 industry projections:

  • *** **********: "** ****, *** ******** ********* **** *** ***** ****** for **** ******** **** ** ***** ****** $*** *******" *** "if ********, ***********, ****** *** ********** ******** **** *****; ** is *********** **** *** ****** *** **** ******** ***** ****** $1 ******* ** ****"
  • ***** ********** ************ *******: "*** ********* ******** ******** *********** ********** (****) ****** ** expected ** **** **** $**.* ******* ** **** ** $***.* million ** ****, **** * ******** ****** ****** **** (****) of **.*%"
  • ******** ******* **********: "**** ******** ****** ******* *** ** ** ***** ******, with * ****** ** *** ******* ********* ******* ** ** above ***% **********, ****** **** ****** ** $** ******* ** less ** *******"
  • *************** **********: "**** ******** ********* **** **** $* ******* ** $* billion ******** ** ****."

[****** ****** ****: ***** *********** **** ** ** ***** $*.** ******* ** ****.]

PSIM ****** ***************

*** ******* ***** ** *********** ** ****** ** *********** ** PSIM ****** **************. ************, **** *********, ******** *** ******** *** counted.

  • *** *** ******** **** *** ********* ***************, ****** ***** ******* on * ***** *** ** ******** ***************. ***'* **** **** 'true' ** '**** ****'
  • ***** ** ****** ** *** ********* **** **** '****' *************:  a "*** ** ********* ***** *** ****** **** ****** ** 'pure' **** ********* *** ****** **** *** ****** *************** ** a ***** ***** ********** ******** (***)"
  • *************** *** *** ******** ************** ********* ********* **** ********* * few ******* *** ******* ***** ********* **********

** ** *** ******* ***** ** * '*****' ** '*****' answer ** ****. ********** ********* ******** ******** ***** ********* ****** of *********** *** ***** ** *************. *** ****** *** **** mission ******** *** ************, *** **** **** **** '****' ****. Conversely, *******, **** ************* ************* *** ***** ********* ** '*****-*******' PSIM ** ******-***** ***********.

** *** ***** ****, ** *** *** ****** ** ********** the **** ******, **'* **** ********* ** ** ***** ***** what ********* ***** (** ** *** *****).

PSIM *****

*** ** *** ***** ** '****' **** ***** ** * clear ****: *** **** ****** ** **** *****. $** - $100 ******* ** * **** ************* *** **** **** *****.

*** **** ** **** **** *** *** ********** ********* *** fairly *****. ** ** ***** ************, *** ***** **** ************* 35 ********* ********* *** ***** **** **********. ***** **** * few ******** ************ ****** **** (***, ******** *** ****** *** most ******), * ****** ** ***** ******* *********** *** ***** regional ******* ***** ****** *** *****. **'** ************ ****** ** the ******* ** **** ******** **** ********* **** ******* **. It ***** **** ***** ****** ** *** ***** *** ***** own. **** ** ***** ********* ****** ** ********** ** ****** integration ******** **** ******** ***** ** ********** **********. ** ****, you **** ***** * ****** ** ****** *********** **** ***** in ***** *********** ***** ******** ****.

****, *****'* ** ***** *** **** '******'. ** ****** ******* dominates ** **** *** * ***** ** *** ******* ******. As ******** ******* *****, **** ** *** ********* ********* ********** as **** *** ***** $** ******* ** *******. **** *** bigger *****/***** ********* **** ********** ***** **** *******. ** *** October ************ ** *********, *** ******* ********* ***** ********/**** ******* *** **** $** Million (****** **** **% ** ***** $** ******* *** **** PSIM ********, *** **** *** ********). ******** **** ***** *** ** ***** ** **** ******* ******** $** ** ******** '*******' ******* ********* ***** **** *** other ********* (**** ** ********** $** ******* ** ********).

** **** *****, * *** **** ***** *** ** **** from ******* ******* ********. **** ** **** ** ***'* ***** that ********** ******* ** **** ******** (**** ************ ********,  ***********, etc.) ***** ** ***% **** **** **** ******** ******. ** the *** ****, **** * **** ***** ** ***** ******* by ********** *** ***'* *******. ** *** *****, *** **** 'extra' ***** *** ******, *** ****** *** ******* ******* ***** is *** *** **** ******* ******** ***. ** * *** deal *****, **** **** **** ***** ******. *** *** ******* market, **** **** ***** ********* ********.

**** ******* ***** **** *** **** ** *** ***** ****** of ****** *********** ***** ** ****** ******* *** *** *,*** per ****. ******** *** ******* ***** *** **** ******** ** $50,000 ** $***,*** *** * ****** **** ** $*** ******* produces **** *****. ******, $**,*** ** ********* ***** ***** ******* for **** ********. ** ****, ** ******* *** ****** ** closer ** *** **** *,***. **** ********** ********* ******* *********** that **** *** ***** ** **** **** * *** ***** projects *** ****.

** *** ***** ****, ***** - ****** *********** ** ****** 10x ** **** **** ****** ** *** ******. *********** ** the **** ** ********* *** ******. **** ******** *** **** lower **** (*********** ******* ****** ** $**,***) *** **** ***** simplicity (********* *********** ** ******* *** ** *** *** *** can ** *********** ** ** ** ****** **** * ******** developer).

PSIM ******

*** **** **** *** **** ** **** **** ************* *** using ******** *** **** ******* *** ***** ********. **** **** minimal ********** ***********, *** ****** ****** ********** ***** ****** ** the **** ********* ************* ********* **** *** ****** **** **** integration *** ******** *** ********* (***** * **** *******).

*** *** **** ** **** *** ***** *********** **** ********** ******** ** **** *** ***** *********** ******** *****. **** critically, *********** ******* ******* ******* ********* *** ****** ************* ** still ****. **** ** ***** *** ******* ******** *************, ****** they **** **** **** ******** ********** **** *** *** **** attractive.

***** ** ********** *** ****** **** **** ********* ********* **** a ***** ** * *** ***** ******** *******, (*) ****'* still * **** *** ********** ** *** ****** *** (*) fragmentation *** ********* ****** *** **** **** ** *** ** system ********* **** *******.

******* ** ***** ******** *** *** ********* ****/********** ********* **** follow, '****' **** ******* ** **** *** **** ********. ******* at *** ******, ****** ***** ******** *** ********, ***** '****' PSIM *** ********* **** ****, ** ** ****** ** ****** a ******* ** *** **** (*.*., *** ********** ** * personal ***).

********* ****** *****'* ***** ***, ** ******* * *** ************/************.

PSIM *** *****

**** *****, ** ** ******* **** *** ***** *** ********* are ****** **** ****. ***** ***** *** **** ******* *****, ******* ** ******* ******** * **** ** *** ** right. ****, ***** ** ********* *** *** ** * ****. As *** ******* ******** ** **** ********, ** ***** ** will ****** ***** ****** *** **** ** ***** **** ***************. Of ******, **** **** ***** ********* ********* **** '***' **** these ********* ***.

**** **** ** ******* *** *** **********. ***** ***** ***** PSIM *********, ****** ******* ********* **** **** ******** *****-****** *********** and ******** ********** ************* *** ** ***** * ******. ** expect *** ********* ** ****** * ******* ****.

*** **** *** *** ****** ******* *********, '******' **** ** quite ********** ** ** ********* ***** ********* ** *** '*** box' ** * ******** **********. **** *** *** ** *** main **** ********* *** *** ***** ** * ***** *****. As ****, *** ***** *** **** ********* ** **** ******* as ** *** ******* **********. ******* ** ****, ******** **** functionalities ***** ******** ****-**, * **** ********* ***** *** *** provider.

**** ** *** *********** ****** ** **** *** *** ********, it's ***** **** *** ******* **** **** ** ***** ******* development *** **** '*****' ******* *** *******.

*********, ** ****, ** **** **** ******* *** ***** ***** use ** '****' **** *** '******* ****' *** **** ****** and *** *******.

PSIM *** *********

*** **** ** ****** **** ******* ****, ********* **** **** to ** ****** *******. *********** ******* ******* *** ** ** made ******. ****** **** **** **** **** ******** ****** ************* or ********* **** ****** ****/********** ** *********** *** ***** ******* together.

******* ****** ************ **** *********, ***** **** ** ****** ** ****. *** main *********** ** ******* *********, ****** *** ********* ******* - not **** *******. *************, ********* *** ***** ******* *** **** early ***** *** *********** ** *** ** ***** ***** ** production.

** ** **** *** ** ** **** ***** ***** ***** standards **** ** (** *** **) ** ****. ** *** positive ****, *** ******** *** **** ******** ****** ********* **** it **** ***. ** *** ******** ****, ***** ********* **** be *********** ******* *** ******* ****** ********** ********** ** ******* ******** **** might ****** ***** ******** ** ******** ********.

** *** **** ********* ******* ******** ******* ** ****** * reality, * *** ****** **** ****** *****:

  • *** ****** *** *** **** ** **** **** ********* ** the ********** *********** *** **** ***** **** ****** ******** ***************
  • *** ***** *** ********* **** **** **** *************, ** *********** proprietary ************ *** * ***** **** *** ********* *****
  • **** '*****' ********* **** ******** ************ ** ******** ********* *** support *** *** ***** ******* ** ***** ******** ***, ****** and ******* ********** *******
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