How Verkada Makes It Hard To Unsubscribe

By Isabella Cheng, Published Nov 22, 2021, 08:43am EST

Verkada sends massive amounts of unsolicited emails using various techniques to make it hard for recipients, who never opted in, to unsubscribe themselves from these emails.

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Inside this report, we examine the patterns of these unsolicited email campaigns, based on IPVM's review of thousands of the messages, how this contrasts to FTC guidelines and UX best practices, and how this helps Verkada to bombard people with unrequested correspondence.

Scattered ******** ****** ********* ** ******

*******'* *********** ****** **** a ********* ******** ** how **** ***** ********** to ***-*** ** ********* future ******. **** ******** thousands ** ****** *** could **** ** ******** unsubscribe ****** ** ****** that ******* ****. ***** were **** ** ********** patterns ********* ** **** the ***** *** ****, e.g. **** *. ****. However, ********* **** ** *** emails ********** ****/****** *** word "***********" ** "*** out" *** ******** ***** that ********* **** *** when ****** *** ** promotional ******.

**** ******** ******* ** unsolicited ****** **** ***** and ********* ******, *** Verkada ***********, ***** ** have ** ******** *********** option. ************ ******* *** unsolicited ****** ** *** key *** ** ***** Verkada ******** *** ********* and ******** ** *********.

*******'* *********** ******* *** fragmented **** * ******* approaches:

  • "** ******** **** *** pertain ** ***"
  • "*** ********** ** ***** security"
  • "****** **** ***** ********"
  • "**** ***** **** *** pertain ** **"
  • "***** **** **** **** email *******"

"If ******** **** *** ******* ** ***"

*** ****** *********** ****** Verkada **** ** *** statement "** ******** **** not ******* ** ***." This *** ** ********* to ***** ********** *** do *** ******* **** this ** *******'* *********** link. *******, ******* ****** this ********* ** * way **** ** **********. Security ******** ******** ** everyone, *** *******'* *********, at * *******, ***** them ****** ***** ******* they ******** **** ** unsubscribe.

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******* ** *******'* ********* marketing *******, **** ** the ****** **** ***** in **** ********* **** **** "********** at *******,"***** ************* ***** ******* employees *** *** ******** salespeople.

"Not ********** ** ***** ********"

******* ****** ******* **** to ******* ** ******* people **** ************* ** to *** *** ********* "not ********** ** ***** security." ******* ****** **** disinterest ** ***** ******** at *****, ****** ** difficult *** ****** ** realize **** ** ******** Verkada's *********** ****.

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"Update **** ***** ********"

******* **** **** ****** versions ** ***** "*** interested" ********* *** "****** your ***** ******** ****." However, ****** ******* "****** your ***** ******** ****" is *******. *****, ********** may *** ******* **** this ** ******** *** unsubscribe ****.

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Lacks ******** "***********" ****

** *** **** *********** level, **** ** *** thousands ** ****** ** reviewed *** *** **** have *** **** "***********" anywhere. *******, ******* **** phrases **** "**** ***** does *** ******* ** me."

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Reply **** **** ***** *******

******* ***** **** *** even ******* * ****** link *** *** ********* to ***********. *** ****** below **** ******* ********** that *** ********* ***** to ******* *** *****.

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Marketing **'* ***** ******** ** *********** ******

**** *****, *******'* **** ** marketing, **** *** ** email ** **** **** did *** ******* *** option *** *** ********* to ***-*** ** ********* future ****** **** *******. It ** ********** **** the **** ** ********* is *** ******* ** clear *** *********** ***** dictate ********** ****** **** clearly **** *** ********* a *** ** ***********.

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UX **** ********: "**************" *** "***********"

*******'* "*** ********** ** security" *** "******** **** not ******* ** ***" unsubscribe ******* *** ******** of ***** "***********" ** "confirmshame," ****** ******* ** nudge ***** ******** ** their ******.******* ****** *****(**/*), *** ** *** foremost *********** ** ** design,********* "**************"** "****** ***** **** bad *** ****** *** of ** *****." ******** cares ***** ******** ** an ******. *******, ******* makes *** ********* **** bad ** ******* **** clicking ** *** "***** settings ****" ***** *** user ** ****** ***** about ********.

FTC ****** ******* **** ********

"***********" *** "**************" **** under *** ** ******** known ** "**** ********," which *** *** ***** "* ***** ** *********** manipulative **** ********* ******* used ** ******** *** mobile ****." ******, *** *** has ***** * ****** interest ** ********** *********** who *** **** ******** in ***** ********* *** sales ******. *** *** has *** *** ******* action ******* **** ******** specifically ** ***** *********. However, *** ***** ***** **** ********* ABCmouse, ** ****** ********'* education *******, ***** **** to *** ********* $** million *** ** ********** ******** ** **** patterns, ********* ****** ** difficult *** ********* ** unsubscribe ** ****** ***** memberships.

UX *********: *********** **** ****** ** ******* "***********"

**/*********** *** *********** ******* be * "***-***** *******"** ***** *** **** to *********** ** ********** labeled "***********."

The **** ****** ** ******* ***********. This is what people expect the link to be called, so they are looking for this word. A different label is automatically more difficult to locate.

**** ****’** ******* ** unsubscribe, **** **** ***, and **** **** ** to ** * *** click *******.

**** * ****’* ***********, the ***** *********** ********** takes *** *****. *** link ** ******* ***********, it’s *****, *** **’* easy ** ****. **** they ***** ** *** Unsubscribe ****, ***** *** taken ** * ************ page **** * ***** indication **** ****’** **** removed *** * ****** tone. **** ******** *** zero ********.

** **/*'* *********** ********, the ***** ******** ********** to **** ** *** newsletters *********. *******, *******, by ************ *** ****** cold ********, ** *** even **** ***** ******'* permission ** **** ***** them ** *** ***** place.

Re-entering ***** **** ********

*******, *******'* *********** ******* often **** *********'* "***** ********" *******:

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*** ***** ********* **** typically *** ** **** in ***** ***** *******. This ***** ** ****** to *********** ** ********** the **** ** ***** to ***** ***'* *****. Further, ** **** **** has ******** ******, **** must ***** ** **** sure ***** ******* ******* sent.

*** *********, * ******* ******** engineer ** ********* *** now **** * ********** blog, ****** **** "**** today's ********** *****'* ** excuse *** **** [****** to ***** *** ***** address *** **** ** unsubscribe":

** ****, **’* ******* they’re ****.

** *****, **’* ******* they **** ** **** it **** ********* *************.

* ******* *****’* ** even ***** ****: **’******** *** ***** ********** to ***** ****.

*****’* ****** ** ****** these **** *** *** of ***** *************.

Prepopulated ****** ********

******* ********* **** *** prepopulate *** ***-*** ****** with *** *********'* *****. However, **** *** ******** a *** ********* ** which *** ***** *** prepopulated. **** ***** *** recipient ***** **** *** chance ** ***-*** **** one-click, ** ** *********** by **/*. ** ** clear ******* *** *** ability ** *********** *********** links **** ****** ** decrease ********, *** **** not *** **** ****** as * ********.

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CAN-SPAM *** *** *** ********** ********

*******'* ********** *** ******* unsubscribe ******* ***** ***** concerns ** *** ** FTC,***** *** ***-**** ***, regulates ***** *********. *** ***'* ********** for ******* ** *** CAN-SPAM *** *** **** clear. *****, ********** **** clearly ********** *** ** opt-out ** ********* ****** mail:

Tell ********** *** ** *** *** ** ********* ****** ***** **** ***. **** ******* **** ******* a ***** *** *********** explanation ** *** *** recipient *** *** *** of ******* ***** **** you ** *** ******. Craft *** ****** ** a *** ****’* **** for ** ******** ****** to *********, ****, *** understand. ******** *** ** type ****, *****, *** location *** ******* *******.

************, *** *** **** to "***** *** ****** in * *** ****’* easy *** ** ******** person ** *********, ****, and **********." *******, *******'* tactic ** ***** ********** like "** ******** **** not ******* ** ***" leaves **** *** ****************.

Verkada: ** *******

**** **** ******* *** with *** ******** *** asked *** *** ********* behind *******'* ******** *********** practices, *******'* ****************** ******, ****** ** ** PR **** **** ****** Communications,*** "*********** ** ****** communications"*********:

****** *** ******** ***, but ** ***'* **** anything ** *** ** your *****.

Comments (10)

** ***’** * ******* both ***-***** *** ****?

Agree
Disagree
Informative
Unhelpful
Funny: 8

****** ***** ****. *** just ********* ** ***** from *** ** *** admin ********** ** * completely ********* ********** **** a****** *******.

**** ** ***** *** 4th **** **** **** they've ****-******* * ****** person **** ** ********** to *** ******** ** IT **********. ******* ********, how ** * *** them ** **** ****? I ** ***** ** request *** *.*. **** block *** ******* ****** from ******* *** *** time *****.

**** **** *** *** company **** ***** ***** is ********* ** *** own.

[********],

* *** ****** ** speak **** ******** ** [********] ********* ***** ******** and ******. *’* ********* working **** ********, ****** and ** ******** ********** to ********* *** ******** their ***** ******** ******* in **** *** ***** love ** ***** *** we’re ************* ****.

** ******** ** *********** infrastructure ** ******** *** need *** *** **-**** equipment (**** ***/***) ******* of *** ******* **********, our ****** ***** ******** cameras *** ******* ******** and ** ****** - helping ** ********* *** pains *** ********* ****** by *********** ******* *** to ******* * ********* solution ** ******** *** safety *** ******** ** [********]

**** ***** ******** **** under **** *******?

**** ******

********** ** ******* ***.

Agree
Disagree
Informative
Unhelpful
Funny

****** ** ******* *** "If ******** **** *** pertain ** *** ****** click ****" *******. *******, our ***** *** *** to ***** ********** **** unknown *******, ** *** option ** **********.

Agree
Disagree
Informative
Unhelpful
Funny

******* **** *** *** email **** ******@*******.***** *********** ** ****** domain, ** ** ******* here -"********, ****, *** **********" - ******* ***** ********* End *****

******* ********* ** **** explaining *** ****** *** request ******* *********** ** stop ********** ****:

** **** **** ** educate ********* ********* ***** what **** ******* ***** and ****** *** ********* to ***** ******'* ****** and ***** **** **** respect – ****** *** feels **** ** **** fallen ***** ******contact ** **. [emphasis added]

Agree
Disagree
Informative: 1
Unhelpful
Funny

**** **** *** *** company **** ***** ***** is ********* ** *** own.

** *** **** ***** here:

* *** ****** ** speak **** ******** ** [********]…

******* *** “*********” *** it?

**** * ****** ***********, or ********* “****** *****” or “***** ****” *****?

Agree
Disagree: 1
Informative
Unhelpful: 4
Funny

** *** ** ****** get *** ****** ****** in .*** ************?

Agree
Disagree
Informative
Unhelpful
Funny

* *** ******* ** Verkada ******* ** * possibility *** *** **** in ****. * ******* they **** * *** fit *** **** **** their **** ******* **** August. ***** * **** the ************ ****, **** decided ** ** ****** me *** ******* *** jail ************* ********. *******, he **** ** ***** the ************, *** ******* is *** ******* *** grata ****** ****.

******* ** ** ***** inbox, *'** ******** ** unsolicited ****** **** ******* this ****. ****'* ******** I ****'* ****** *** of ****, ***** *'* sure * ***. * didn't ***** **** "** security ***'* ********* ** you" ****, ******* * had ** **** **** it **** ** *** can't ***** **** ** a *******.

Agree
Disagree
Informative: 7
Unhelpful
Funny

******* ** ** ***** inbox, *'** ******** ** unsolicited ****** **** ******* this ****.

* **** *** **** was ***** **.

Agree
Disagree
Informative
Unhelpful
Funny: 4

*** ****, * ** have **** **** ****** here *********. * *** give ***** ******* **** consideration. * *** ***** demo ******* ******* *** a *****. **** **** decent *******, *** * couldn't **** **** **** for *** *****. * would **** ****** **** 100 ** ****, ***** would **** **** * lot ** ******** *****, plus * ******'* **** the ***** **** **** sense *** **.

Agree: 2
Disagree
Informative: 2
Unhelpful
Funny

****, *** ******** ****** genuine, *********** ******** ** Verkada?

*’* *** **** ****’** ever ***** *** ***** :)

Agree
Disagree
Informative
Unhelpful
Funny
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