Spam: Verkada Sends 10,000+ Unsolicited Emails to 23 School Districts

By Charles Rollet and Carl Stoffers, Published Nov 09, 2021, 09:21am EST

An IPVM investigation reveals Verkada has sent more than 10,000 unsolicited commercial emails to 23 US school districts, regularly ignoring senior officials' requests to stop, while emailing dozens unrelated to security such as second grade and Life Skills teachers, assistants, elementary school principals, a nutrition specialist, and others.

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This massive spam email operation raises ethical and legal concerns about the tactics the aggressive Silicon Valley tech startup has taken, shedding further light on Verkada practices that various school end users have complained strongly about (see "Arrogant, Rude, and Relentless" - Verkada Sales Targeting End Users).

Inside this report, we examine the breadth and depth of Verkada's junk email marketing campaign to these school districts. In the coming weeks, IPVM will publish further articles based on this database. Verkada declined to comment for this report.

IPVM ******* ***** ********

****** ** ***** ****** record ****, **** ******** over **,*** ****** ****** 23 ****** ********* ** 8 ****** **** *** past * ******:

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* ******** ** *** emails (**** **** *%) represent ****-*******, ****** ******* Verkada **** *** ********, and ******* ********* ***** agreed ** **** * webinar ** ********** *** buy *******.

(**** ******* ******* ****** Schools *** **** *********** as *** ******* ****** system **** ******* **** to ****** ****** **** 10 *** ** ~**,*** staff).

Estimate ** ***** ******: *+ *******

**** ********* **** ******* has **** **** * million *********** ********** ****** to ** *******. **** our ******, ** ******* of **.* ******* ********** emails *** **** *** school. *********** **** ******* by*** **' **,*** ***** public *******, **** ***** ******* may **** ************* **** ~1.3 ******* ********* ****** to ** ****** ****** employees. **** ****** ** likely **** ****** *** to ********* **** *** documents ** ********.

Method *********

** ***** ** ** as ************** ** ********, IPVM **** *********** ******** to *****, ******, *** large ****** ********* ** 8 ****** **** ****** the **: **********, ********, Texas, *******, ***********, ***** Carolina, ************, *** *******. Of ***** ** *********, 24 **** ********* **** relevant ********* ** ***.

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****** **** *** ********, the ******** ********** **** chosen ** ******, *.*. IPVM *** *** ****** districts **** **** ******* Verkada *********. *** ****** covered ** *** ****** is **** **** ** mid-August/September ****.

2021 *****: ********* *********, **** ** *** '***'

*********, ******* ******** ********* with * *** *********** or ****** ** "******* Team" *** ***** **** many *** ****** "********* Development **************" (****) ** LinkedIn (****** ******* ********** in *** ****** ** "Operations ** *******"). *** example, ** ****, **** 7 ******** ******* ******** including "******* ****"******* ***** ********'* ********** County ****** ******* ********, *.*. ** ***** 25 **** *****, "******* Team" **** *** **** webinar ****** ** *** of *** ********'* *********.

*******, ******** ** **** until *****, ** ******** Verkada ********* **** ******** the ********. ******** ** 2021 ***** **** ****** been ********* ****** ******* *********,***** ******,**** *****.

*********, * ****** **** school ** ******** ********** *** ****** ** 2021****** **** **** **** as*** ****,***** ******,***** *********,**** ******, ***.

**** ***** ***** ***** given *******'* ********** ****** of ***** *****, *** at ~*** ** *** almost *,*** *********, **** than ******** ** **** 1 **** *** ******** and ** **** **** 8x***** *** ~** ***** staff** ***** ****.

Relentless ********: "* ******* ** **** advertisement **** *** ** is **********. ****"

**** *********** ******* ********* ******************' ***** **** ****** District *-**. ** ********* 2020,**** *************, *-**'* ******** ** School ****** *** *******, replied ** * ******* marketing ***** ***** * COPS ***** **** "****. I ******* ** **** advertisement **** *** ** is **********. ****":

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******* ********* ** *** removed **** ***** ******* list *** ************* ******* that "***** ** * process" *** ******** * vendor ** *********** **** Business ********, ****** "****** don't ******* ** ** linked-in ******":

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*** *******'*********** ******* ********* **** Bettencourt(******* ******** ***** ** ****) *********, ******** ************* the *** *****, ******* "apologies *** *** ********** follow **" ***** ******* Verkada's *** ********:

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*** "**** ********** *******" line ** ******* ***** it ******* ** ******* cold ******** ******** ****** staff ********* ** ******** or **, ****** ** get ***** ***** ** introduce ******* ** ***** actually *********** *** ********** video ************.

*** ******'* ******** ******* that ** *** **** "as ****** ** ********", re-iterating "*** **** ** connect **** *** ******** services **********":

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**** ***** **** ********, Verkada ********* ** ******** different ******* ** *-** over * ***** ***** only *** *-** ** reiterate ***** **** ** interest ** ********* **, 2020 ("**'** *** **********"):

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"REMOVE ** **** **** ******"

******* ** ********* ********* ******** **********'* *** **** Unified ****** ********, ******** ***** ************** ** **** ** all **** "****** ** FROM **** ******:"

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* ********* ** **** response ** ****** *****:

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** ******** ******* ***** "could *** ***** ** in *** ***** *********" while ********** ******* *** been *******:

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"Please ****** ** *****" ** ** *****

******* ******* ********* ******** *******'* ******** ****** Public *******, ********* * to ****** ********** ************ ********* ******* ** ***** 2019 "****** ****** ** email **** **** ****":

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*******, ******* *********, ******** Archer ***** ***** ** 2021, ********* "******** * voicemail":

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Tech ******** ******* ** *****, **** ******** ****

******* ******* **********'* ******* Oak ******* ****** ******** at ***** *** ***** since ****, ********* ** emails ** *** **** director**** ********, *** **** out ** *** ******** employee;******* **** ****** ******** a ******* **********. *******,************ ******* ****, ** April ****, *******: "** currently ** ** [***] have * ****" *** security *******:

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*** ******* ******* ******** 18 ***** ***** ****, to ** *****. ** August ****, *** ********'* security *********** ************ ******* **** *** "gone **** ******* **********":

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*** ******* ***** ***** to ****, ****** "***** you ** **** ** us ******* ** * competitive *** ** **** projects?" ** ***** ******** replied "**":

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Persists ******** ******* *** ****** ******

******* ******* **********'* ******* Unified ****** ******** *** times, ********* ** ****** to********* ********** ******** ******* Calvano,*** *** ******* **** once ** **** **** that "** *** *** interested ** **** **** as ** **** **** rolled *** * *** camera ******":

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*******, ******* *** *** partners ******* ******* ** times ********** **********, ******* YETI **** *** **** cards:

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Persists ******* **** "*** ** *** ******" *****

******* **** *** *********** emails ** *****' ******* Independent ****** ********, ***** tech ******** **** ******* told ******* **** "** are *** ** *** market" ** ******** ****:

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******* ******** ** ******* in ******* **** **** "we *** *** ** the ******" *** ******* persisted, ******** ******** ***** over *** ***** ***** afterwards, **** **** **** year. ******* ***** ******* back ********** ********.

Emailing ***** ********* ** ********

******************** ***** ************ ********** ********** ****** ****** Schools **** *** ***** times **** **** ** 2021 ** ** ********, e.g. ** **** ****:

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*** ********' ******** ******** High ******,******* ************* *****, ********** ******** ************ ***** *****:

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**** *** ******** ******** High,******* *** ************** ******, ******** ** ********, ****** Safety *** **** ******** **** ****:

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******* ******* **********'* ******* Unified ****** ******** ********** director***** ********* *****, *** ***** responded ***** ******* **** when *** **** "*** my ********** ** ****** cameras":

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***** ******* ****** ******* to **** ******* ******** Chatman, *** *** ***** contacted ***** ***** ** August **** ** ******* partner************** ****** **** ***** and * **** ******* to ****** ******* ********:

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** ****, ******* ******* Christine ******, * **************** *****' ******* *********** School ********:

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** **** ********, ******* achieved **** **** ******, which *** *** ******* teacher ********** *** ***** to***** *****, * **** ****** principal.

** **** ******* **** emailed ******* ***'* **** Coffman,*********** ***** ********** ******:

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*** **********'******** *** ****** ********, ******* ******* ******** staffers *** ** ****** of ***********, **** ** techs ** ********* ********** to ********* **********:

Ethical, ***** ********* ******

***** ********** **** ***** campaigns ***** ***** ******** as *** ** ***, under ****'****-**** ****, ********* ***** ********* with ******** **** "***** opt-out ******** ********". *********, the **** ****** **** raise ******** ****** ******* public *********' **** ** filing ** ******* **** mass ****** *** ********** numerous ********, ******** ********* logistical *******.

** *** ****** *****, IPVM **** ** ********** more ******** ***** ** these ****** *** *** specific ****** **** *****.

Verkada ******** *******

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*******'* ****************** ******, ****** ** ** PR **** **** ****** Communications,*** "*********** ** ****** communications"*** ***** * ******* of *** ******** *** findings *** *********:

** **** *** ** sending * ********. ******.

Comments (38)

*******, ****, ***** ****!

******* ** **** ** a ********* ******* ****** trend ***** **** **** or, ** ******** *********'* ******** "***** ********", ******* ********* *** even ****** *** *** not ********* ***** **** get * ****.

**** ** *** **** bro ********** ** * guy ******* ** ***** girl ** ****** **** and **** *****. "*****? Wanna? *****? **. *** how ***** ***? ***?"

**'* *** ********** *** I ***'* ***** **'* ethical. *** ** ** covered ********* - ********* "******* $100,000 **********" ********, ***** *** ******** concerns **** ***** ********* conflicting **** *** *****.

**** ******** **** ******* sales **********, *******'* ********** tactic ** ******** **** to **** *** ********* that *** ************** *** been ****. *** ******* clearly **** *** ****. And ** *** **** well ** **** **** generation ** ******* ****** tech ****, **** **** how **** ***** ****** media *** ******** *** public, **** ***** *********** unless *** ***** *** government ***** ** *** punishes **** ********.

Agree: 6
Disagree: 2
Informative: 1
Unhelpful
Funny

**** ********** ********

Agree: 2
Disagree: 1
Informative
Unhelpful: 1
Funny: 1

***** *โ€™* * ****** dense ****. ***** ***** appear ** **** **** verkada.com, *** ****โ€™* ***** frustrated ** **** ***** them ** * **** filter?

Agree: 5
Disagree: 1
Informative: 1
Unhelpful: 2
Funny

******* ***** **** ** all ***** ** ******, only * ******** ** them *** "** ****". Their **** ****** ****** ***** an ** ****** *********** ***** ****:

**** **** ******* ** for ***** *** ** requests ** **** ** stop **** *******. **** they ******* ******** ** entire ***** **** *** board *******, * ******* all ***** **** ***** domain ** ** ***********.

Agree: 2
Disagree: 1
Informative: 4
Unhelpful: 1
Funny

****** **** ********* ** brutal, *** ** ***** be ****'* ****** ** situations **** ****.

Agree: 6
Disagree: 1
Informative
Unhelpful: 1
Funny

** ****** ** **** business ********, *** ******* โ€œVerkada ****** *********โ€ *** schools.

Agree
Disagree
Informative
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Funny: 5

* ******* *** ***** from ***** ****** ** be ***********.

**** ******* ** ***** from *** **** **** rube ********** ******* *** nobody *** **** *** why **** ** *** alert ****** **** **** to ******....

Agree
Disagree
Informative
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Funny: 2

* ***** * *** elaborate * ****** ** this.

** *** *** **** story, ******* ***** **** to ********** *** ***/*** process ****'* ******** **** purchasing *** ******** **** Verkada ***** ** * school ******.

**** **** * ****: essentially ** ** ****** their ****** *** *********** puts * *** *** for ****** *******, ******* may *** ** ******* for * *** *** wont ***** ******. **** could *********** ***** ******* to ***** **** *****'* given * **** *****, which ** **** *** rfp ******* ****** *******, and ***** *** ****** process ** ** ******.

Agree: 2
Disagree: 1
Informative: 7
Unhelpful
Funny

* ******* *** ***-**** Act *** ******** ** help ********* ****?

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Agree: 3
Disagree: 1
Informative: 1
Unhelpful: 1
Funny

*** *** *** ******* is ** ** ****** enforced *** ******* **** Verkada *** ***** **** the ******* ** ******** being ******** *** ***.

Agree: 1
Disagree: 1
Informative: 1
Unhelpful
Funny

******* ** **** ** these ****** ********* *** all *** ****** ********* by ***** ****** ***** visit *** ***'* ********* site **** ***** **** action ***** ** *****. Of ****** **** ******** don't **** *** **** in ***** *** ** do **** ******.

***********.***.***

Agree: 4
Disagree: 1
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**'* * **** ****! It's *** ********* * hear ********* ********* ** I ** ******** **** people ***'* ***** ** doing ****.

Agree
Disagree: 1
Informative
Unhelpful
Funny

*'** ** **** **** all ***** ****** *** phone ***** **** *** on. ** *** ** I ****, *'* *** only *** **** **** contact ** ** *******. I **** ************ ** their ******** ** *** past ** * ******** employer *** *** ****.

**** ********** ***'* **** track ** *** **** Yeti's/flahslights/radios/gift ***** **** **** out ** * ****** because * *** ***** the **** ***** ** wife ******* ******* **** all. ***** ** ** all ************ ** **** webinars ** ***** ******* their ********* ******!

Agree
Disagree: 1
Informative: 4
Unhelpful
Funny: 7

*** **** **** ** "Unhelpful" ** *** ******** bombarding ** **** ****** everyday!!!!

Agree: 1
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Informative
Unhelpful
Funny: 1

*****, * **** ***** the *******, ***** ** that ******* *** **** successful, ******* ********, **** their ********* ********.

*******, * ***** **** are ******* ******* ** against *** ****** ** what *'** **** "******* Valley" ***** ********* **** the ******** ********. *** average *****/******** ***** *** security ******** ** ****** accounts ******** **** **** of ********. *** ****** "growth ****" * ******** company ***** *** ******* you **** ***** ** LinkedIn *** ** ******* HubSpot-y ****** *** ***********.

*'* *** ***** ** get ****** ** ***** here, ** ***** ** keep **** ******* *****, but ************ ******* ******** companies ** ***** ******** trust ** **** ********/********* customer. **'* *** ***** A/B ******* ******, ****** engineered **** *** ***** phrases (**: "**** ********** thought..."), ** ********** **** that. ***** ******* *** certainly ****, *** ****** not ** ******* *******, but ****'** *** *** primary ********.

***, ******* ** ******* to *** ***** **** they *** ***** ** wind ** **** ***** organizations **** ******** *** email **** *** *******.*** domain.

Agree: 6
Disagree: 1
Informative: 2
Unhelpful
Funny

**** **** ******* *****

***** **** *** **** Karas - **'* *** most ******* ***** *'** seen *** ***

(** ****** *** *** is *****)

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny: 9

* ***** **** *** quickly ******* ** ******* the ****** ** **** I'll **** "******* ******" style ********* **** *** security ********.

*** *** ****? ******* A *** *** *******:

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**** ****** ************ ** Verkada ****** ***** *****....

*******, ******** ******* ** Verkada ********* ** ****** and *********** ** ** SLC:

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** ***:

*** ****** "****** ****" a ******** ******* ***** the ******* *** **** about ** ******** *** in ******* *******-* ****** and ***********.

*********, ******* ** ******* out **** **********.

*******, ******* ** ***** to ******** ** ****** horizontally, *.*., **** **** soon ******** / ******* a ******* ********** ******:

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** ***** **** **** get *% ** *% or **% ** ******** small ******** ** ********* to ******* ** ****, but **** *** ***** to ********* *** ** their "******** **" ******** from ***** ** ****** to ****** ** **** to */* ** ******* management ******, ***. ********?

Agree: 1
Disagree
Informative
Unhelpful
Funny

*** *** ****?

********** *** "****", *** there *** ** * bit ** * *** between ********** * *********** part ** **** *********** market *** **** ******** reflecting ** ********.

*******, ******** ******* ** Verkada ********* ** ****** and *********** ** ** SLC:

*'* *** **** **** to **** **** **** in ******* ** ******* potentially ******* * ****** wall. * *** **** of ***** ******** *** logic ******* ** ******* around ****** ** **** through *** *******. *** enough **** ****** ** phones, *** ** **** contribute ** ******, *****? What's ********** ** **** from *** ******* ** the ***** ** *** hires ** ****** *** revenue ******. **** *** kind ** **-******* **** are ******, *** **** I ***** ******* **/*** their ***** ** *********, I ***** ****** **** to ******** ** **** even ** ***** ****** security ***** ****** ******* them ***** ***.

Agree
Disagree
Informative: 1
Unhelpful
Funny

***** *** ** * bit ** * ***

********* ** *** *** a *** ***** ** and *** **** *** move, ***** *** ** a *** ** ***** to ** **** *****.

*** **** ***** ********* revenue. ****, ***'** ******* hated ** **** *** customers, *** ***** **** is ****... ** *** care? ** *** *** enough ********* **** ****'* willing ** *** ** all ***, ***** *** don't **** ** ****.

**** *: ***** ********* moderately ***********

**** *: ************ **** it ** **** * foothold ** *** ******

**** *: ***** *** cash **** **

**** *: *** ****** and **** ** ******

**

**** *: *********** **** all *** ***** ******, rebrand ** ******* *.*, spend * **** ** two ********** * *** line ** ******** *** then ****** ** **** 2

Agree: 2
Disagree
Informative
Unhelpful
Funny

********* ** *** *** a *** ***** ** and *** **** *** move, ***** *** ** a *** ** ***** to ** **** *****.

*** **** ***** ********* revenue. ****, ***'** ******* hated ** **** *** customers, *** ***** **** is ****... ** *** care?

* ****** #*'* ***** here. ***** ******* ******* their ********* **** ***** offering *** **** ** they ** ***,**** **** *** ******* of ****-**. ** * ****** district **** *** ******* cameras **** * **** [nonrefundable] ********, **** ** they *** ******* **** it, **** *** **** going ** **? ***** that *** **** *** start ****? *** ********* of ****-** **** **** very *********.

**** ***** ********** *** a ********** ********* ***** expansion ***** ******** *****. Get ** **** ***** in ** ******* ** possible, *** **** ****** in ** ****** ** possible (*****, ******, *********, visitor ********** ******, ***.)

** **** ** *********** to *** **** ******* does ** *** **** few *****, **** **** tell ********* ** *** but ***** ****** ***** bring * **** ****** of **** ******** ** them *** ***** **** to *** **** *** even ******. ** *** feel ** **** **** will **** ** **** as **** *** *** as **** ** **** can, *** ** ****** an *** *** *** that *** ******** ** get * ***** ******* to *** **** *** before ****. **** ******** giant ******* ******** **** will **** **** **** and **** **** ********* clean ** *** *********.

Agree
Disagree
Informative
Unhelpful
Funny

******* **** ******* **** "opening" ******* *** *********** a *** ***** *****.

Agree: 1
Disagree
Informative
Unhelpful
Funny

******, **** ***** **** up *** *** ***** they, ** **** ******** this ****, *** ***** they ** ** *****?

******* ********* ***** ****** ***** Not ** **** ****** Customers *******

Agree: 2
Disagree
Informative
Unhelpful
Funny

*** **** ***** ********* revenue. ****, ***'** ******* hated ** **** *** customers, *** ***** **** is ****... ** *** care?

***, * ********** *****. In ****** *** ***** lock ** * ***** of *********, *** ***** and ********* ***** *** back *** **** *** the *** *** * while ***** *** ****** out * *****. **'* an ******* *******, *** the ***** ** ****** a *********** *-***-**** **** of ****, *** *** model ***** *** * pretty *********** *********, *** of ****** **** ****** up ********* **** **** than *** **** *********** transactional *****.

****, *******'* ********* ** other ******** ** ******* in **** ****. **** you've *** * ***** of ******-** *********, **** are *** *** ******** a *** ** **** to ****** **** ** that ******** **** ********** products *** *************.

Agree
Disagree
Informative
Unhelpful
Funny

*'** ********* **** ******- but *** ***** ****** again ****.

* **** *** * small ****** ********, ***** security ** *** ** my ********. *** ** my ********** *** ******** by ******* *** **** the ****. ** ******** me *** ***** *** even ******* *** ** their *********** ** **** to ******** **.

*** **** *** * was **** ** *** contact **** **** *** to *** ** * zoom **** *** *********** read **** ***** ******* history. **** *** **** titles ** *** ****** harassment *** ****** ** end **** ***** *****. I ***** *** **** by ****** **** ** never ******* ****** ** our ****** *****.

** ** ********* **** have **** ** *****. They *****'* **** **** contact ** ******* ****** shipping *** ***** **** equipment **** ****!

* ********** ******* **** company *** *** *** they ****** ******. ** they **** ******* ** this ********, ****** **** adopt ***** ********* *******. People *** *** ******** enough ***** ***** ***** history *** ********* ******** model ** **** ** stay ****- ****** ****** the ****!!

Agree: 11
Disagree: 2
Informative: 9
Unhelpful
Funny: 2

**** **** *** ******* suckers. ***** *** ** do ********. ** ** the **** **** *** just ***** ******* **** stuff.

Agree
Disagree
Informative
Unhelpful
Funny

*** ********* ********* ********** in *** ***** *** going ** **** ******** down. **** ***** ** the ***** ** **. It ***'* **** ** anger *** ********* ******.

Agree: 2
Disagree: 1
Informative
Unhelpful
Funny

******* *****. ***** ********* techniques **** **** **** addressable ******** ** **** and *** *** ****** to **** * ***** portion ** **, ** when **** ******* ** a *******-****** **** ** thing (**: ********) *** people **** ********** **** under ****** *** **** of ******* *** ** pics/events/updates/etc.

Agree: 1
Disagree: 1
Informative: 1
Unhelpful
Funny

**** ******* ******* ** security ******* ****?

Agree
Disagree: 2
Informative
Unhelpful
Funny

**** ***'*, **** *** my *****.

Agree: 1
Disagree: 1
Informative
Unhelpful
Funny

** **** ** ** - **** **** ** head ๐Ÿ˜…

Agree
Disagree
Informative
Unhelpful
Funny

***** ****, **** ******* have ******* ** *** a ****** ******** ** education.

**** ******** ** **** recommendations **** ***** ****** systems. ***** *** **, Verkadas ********** ******** ****. We **** ** ***** clear, *** ***** ******* will *** *** ******** of ***** ****** ****** 'big ****' **** ********* their ********.

Agree
Disagree: 1
Informative: 1
Unhelpful
Funny

** ******* ** ** that *** **** (***********) effective ******** ** * Verkada ***** ****** ** to ***** **** *** Brooklyn ********

Agree: 2
Disagree: 1
Informative: 1
Unhelpful
Funny: 5

*โ€™* ********* ******* ** turn *** ****** ******* Verkada *** *** ** email **** *** *******, then *** ******** ******* to ***** **** ******* out ** *** ** them.

Agree: 2
Disagree: 1
Informative: 1
Unhelpful: 2
Funny: 2

**** **** *** *** IU13 ******* ******* ** not * **** ******* to ** ******** ****?

******* - ****

Agree: 1
Disagree: 1
Informative
Unhelpful
Funny

*** ********* ****** *******. I'd **** ** **** from ***. *** ********** and ***** ******* **** Verkada ** **********.

Agree
Disagree
Informative
Unhelpful
Funny

*** ******** **** *** a ********. ***** **** some ********* **** ******* and *** ******** ** everyone's ********.

Agree: 2
Disagree
Informative
Unhelpful
Funny: 1

***: *** ***** ******* comments ** * ******* thread ***** ******* **** anyone ******** ******* ** learn ***** ******* ** likely ** **** **** Verkada **** ***** *******.

..... *******.

Agree
Disagree: 1
Informative
Unhelpful: 2
Funny: 6

**** ******.

Agree: 3
Disagree
Informative
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Funny
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