Top Benefits Of Attending Trade Shows (Statistics)

By: IPVM Team, Published on May 15, 2018

150 integrators told IPVM:

What are the top benefits of going to trade shows?

The clear top 2 responses in order:

(1) Networking

(2) New Products

The most notable answer not given was education, something that trade shows routinely market but integrators did not find valuable. This is the companion post to Top Trade Shows For Security Integrators.

In this note, we examine these responses, sharing color commentary from integrators and ideas of ways to best use trade shows.

*** *********** **** ****:

**** *** *** *** benefits ** ***** ** trade *****?

*** ***** *** * responses ** *****:

(*) **********

(*) *** ********

*** **** ******* ****** not ***** *** *********, something **** ***** ***** routinely ****** *** *********** did *** **** ********. This ** *** ********* post ***** ***** ***** *** Security ***********.

** **** ****, ** examine ***** *********, ******* color ********** **** *********** and ***** ** **** to **** *** ***** shows.

[***************]

Networking #*

********** *** *** ***** #1 ******** **** ************ such **:

  • "**********" ***** ***** ****** in *** ********."
  • "********** ** ****** ****. Facetime **** ************* ** beneficial ** ********** ***** products ******."
  • "******** ************* **** ******* is ** *** ****** one. ********** **** ***** industry *************."
  • "******** ************* *** *********** across *** ********. **** easier ** *** * lot ** ****** **** in * ******** **** over * ***** **** period."
  • "******* ******** **** *** expanding **** *******."
  • "*********** ****** ************* ** the **** *********. ******** to *** ********** ** secondary, *** *** ** important ** ** *** many ***** ***."
  • "****** *** *** ********* existing *************. *** ************ with *** ****** ***** generally **** **** * know ***** *** ************ before *** ****. ********* you **** **** ****** something **** *** *****'* aware ** - *** that ** *******."
  • "*** ***********, ****/******** ***********."
  • "*. ********** **** ************'* management ****"
  • "**** ******** *********, *** customers, ***** ******** *************"
  • "***** *** ******** ************* with ************* *** *******."
  • "*** **, ** ** attendee ******** *** ** smaller ******** ***** ** an *********** ** ******* with ** ************ ********"
  • "** *********** ** ******** or ******* ******** ************ relationships. **** *********** *** far *** **** **** the ************ **** **** with."
  • "******* ****** ** * strong #*. *********** ************* that ***** ** ***** or ***** ** ****."
  • "*** **** ** **** interactions **** **** ****** individuals ** *** *****."
  • "** ****** ************* **** other ******* *** *********."

*** ***** ****** ********** was ****** ******** *********** to ****** *** ***** only **** ********* ******* phone ** ******:

  • "******* ** *** ************ and ******* * **** to * ****."
  • "** *** **** **** to *** * **** to *** ****! *** next **** ** **** for ********** ** *** have * ************ **** those ***********."
  • "*** **** ******* *** us ** ** **** the ****** **** *** companies **** ** **** usually ** ***** ** mail. ** *** ***** shows ** *** **** better ****** ********."
  • "** ***** "****" **** business ******** *** *******... so *** ** ***** and ** **..."

******* ***** *** ******* problems ** ******** *********** at *****:

  • "**** ********* ** **** contacts *** ***** ********** / ******* **** *** may ********* **** ** work **** ** *******."
  • "******* **** ** **** with ********* ** **** out ******** ***."
  • "* ***** ** **** a **** ** ******** answers * ** ******* for. ****** * ********* challenge ** **** ** an ******** ******* ** one ** ******* ** a *** **** ***** work *** *** ****. Sometimes ** ******* *** an ****** ** * problem ** ****** *** into ***."
  • "******* ** **** **** other **********/********* ***** *** they *** ******* ******* products- ********** ******** **** don't *********** ******* ** required. *** **** *** more *********** ******* ****** than ********/************ **********."

New ******** #*

* ********* ***** *** learning ***** *** ********:

  • "** ** ********** *** the ******* ** ***** and **** *** ********. See ******** * ******** wouldn't ***."
  • "******** ***** *** ********. Manufacturers ***'* ****** **** to **** **** ******* the *** **********. *** new **** ** ***** and ****** ** ***** shows."
  • "***** ***** *** ******** and ******** ******** *****."
  • "****** *** ******** ** the **** ******* ** going ** * ***** show."
  • "******** ***** *** ******** that ***** ** ****** to *******."
  • "****** ******** **** ** may *** **** **** familiar **** **********."

***********Networking *** *** ********

********** *** *** ******** were ********** ***** ******** by ***********, ** ***** various ********* ****:

  • "********** *** ******* ** with **********"
  • "** *** ** *** and **** **** ************* about *** ****** ********."
  • "***** ***** *** ********** and ******* **** ******"
  • "********** *** ****** *** products."
  • "******* ** **** *** technology ***** *** ******* the ************* **** ******* and ****** ** *** industry"
  • "****** *** *******/********** ****'*, but ****** ******** **** current *** *** *************/************ is **** *********."
  • "********* **** ******* *********, seek *** ******** *************, and ******** *** ******** and ************."
  • "*****-** ************** *** ******** deeper ************* **** *******. Back ** ** ******, I **** ****** *** to *** *** ****, and **** ****** ***** good ************** **** ****."
  • "** *** ** ** island *** ************* ******** remote ** ***'* **** often *** ** *** new ********/************ ***** ** and ****'* *** ******* benefit ** ***** ***** to **. **** **'* a ***** *** ** get ** ******* **** other ************* ** **** field *** **** ************* with **** ************ *** distributors ****."
  • "** *** *** * lot ** *************, ********* and ************ ******* ******* and **** ********* ** came ** **** ******* updates ***** *** *****."
  • "******* ********* *** ******** relationships ** **** ****** contacts **** *************."
  • "******* ******** ** ******** technologies *** ********** ******/ partner *************."
  • "**** * ***** **** at ********. - ***, Discuss ************* **** *******/************* for ***********."
  • "*** *** ******** *** meet *** *************."
  • "*********** *************, ****** *** products."
  • "******** *** ******* *** tech, *** **********."
  • "**** *** ****** ******** and ****** *****. ******* with *** ************."
  • "**** ** ** **** on ****** ****. ******* with *******, *************, *** integrators."
  • "**********... ******* ************* ****. Learn ***** *** ********."
  • "******** ************* **** ******* and ****** *** ********."
  • "*** **** ********** ******* for ********* ***** ***** are ***, ********** ************* and ***, *** ******** and **********. ******** ** that ***** ***.
  • "********** **** **********! ******** about *** ********."

No *********

*** ** ***+ *********, only * ***** ******** or *********, ******* *** dozens *** ********* *** products. ***** **** ***** shows ***** *********, *** education ******** ********* **** 90% ** **** ********** than *** **** *****, hurt **** ** *** limited *********** ***** *** the **** ***** *** education (*.*., **** ****** are ********* **** ***** education *** ** $*** - $***).

Few ******* ** ***** *****

********, *** ** ***+ responses, **** * **** they ** *** ****** trade ***** ** *** and/or **** **** ***** no ***** ** ***** shows, * ******** ***** for *** **** ** trade ***** *********.

Idea - **** *** ***** ********* *************

*** ********** ****** * good **** ***** *** he **** ***** ** go **** *** ***** between ********* ************* ** get ****** *********** ** one **** *** *****:

***** **** ** ** back * ***** ******* manufacturers ** ******* ************ and ************. **'* ***-**** shopping ** *** *** your ***** *************. *** can ********** ** * days **** ***** ******** take *** *-* ****** to ******** *** ********.

Idea - *** ********** *****

******* ********** ********* *** being ** ****** **** manufacturer ********** ***** **** them ********* ** *** restricted *****:

** ** *** ********* a ******* ****** ******* we **** ** *** a **** ** **** with ************* ******** ***** team ** *** *** get ******** ** ** a ******. ********* *** local *** *** **** favorites **** ** ******** or ******** ****** ** help **** ***** *** to **** ** *** product ****. **** *** worked ** *** **** but ******* * **** ditch ******.

Idea - **** *** **********

*********** **** ** **** the ******** **** **** and ******* (*********) *** they ********* ** *** know ** **** ***** their ***********. *** ********** mentioned *** ** **** shows ** *** ******* from ***** *********** ** they ***** ****** **** against ****:

*** ** *** ******** of ***** **** ** it ***** *** ***** and ********* **** * better **** ** *** competitions ********. ***** **** to **** ** * manufacturer ***** ******** *** hardware ******** **** *** compare **** ** *** using ** **** *** competition ** *****.

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