Top Benefits Of Attending Trade Shows (Statistics)
150 integrators told IPVM:
What are the top benefits of going to trade shows?
The clear top 2 responses in order:
(1) Networking
(2) New Products
The most notable answer not given was education, something that trade shows routinely market but integrators did not find valuable. This is the companion post to Top Trade Shows For Security Integrators.
In this note, we examine these responses, sharing color commentary from integrators and ideas of ways to best use trade shows.
Networking #*
********** *** *** ***** #* ******** with ************ **** **:
- "**********" ***** ***** ****** ** *** industry."
- "********** ** ****** ****. ******** **** manufacturers ** ********** ** ********** ***** products ******."
- "******** ************* **** ******* ** ** far ****** ***. ********** **** ***** ******** professionals."
- "******** ************* *** *********** ****** *** industry. **** ****** ** *** * lot ** ****** **** ** * confined **** **** * ***** **** period."
- "******* ******** **** *** ********* **** network."
- "*********** ****** ************* ** *** **** important. ******** ** *** ********** ** secondary, *** *** ** ********* ** it *** **** ***** ***."
- "****** *** *** ********* ******** *************. Our ************ **** *** ****** ***** generally **** **** * **** ***** new ************ ****** *** ****. ********* you **** **** ****** ********* **** you *****'* ***** ** - *** that ** *******."
- "*** ***********, ****/******** ***********."
- "*. ********** **** ************'* ********** ****"
- "**** ******** *********, *** *********, ***** industry *************"
- "***** *** ******** ************* **** ************* and *******."
- "*** **, ** ** ******** ******** ISC ** ******* ******** ***** ** an *********** ** ******* **** ** manufacturer ********"
- "** *********** ** ******** ** ******* existing ************ *************. **** *********** *** far *** **** **** *** ************ they **** ****."
- "******* ****** ** * ****** #*. Solidifying ************* **** ***** ** ***** or ***** ** ****."
- "*** **** ** **** ************ **** like ****** *********** ** *** *****."
- "** ****** ************* **** ***** ******* and *********."
*** ***** ****** ********** *** ****** personal *********** ** ****** *** ***** only **** ********* ******* ***** ** online:
- "******* ** *** ************ *** ******* a **** ** * ****."
- "** *** **** **** ** *** a **** ** *** ****! *** next **** ** **** *** ********** we *** **** * ************ **** those ***********."
- "*** **** ******* *** ** ** to **** *** ****** **** *** companies **** ** **** ******* ** phone ** ****. ** *** ***** shows ** *** **** ****** ****** contacts."
- "** ***** "****" **** ******** ******** and *******... ** *** ** ***** and ** **..."
******* ***** *** ******* ******** ** personal *********** ** *****:
- "**** ********* ** **** ******** *** issue ********** / ******* **** *** may ********* **** ** **** **** to *******."
- "******* **** ** **** **** ********* to **** *** ******** ***."
- "* ***** ** **** * **** of ******** ******* * ** ******* for. ****** * ********* ********* ** face ** ** ******** ******* ** one ** ******* ** * *** that ***** **** *** *** ****. Sometimes ** ******* *** ** ****** to * ******* ** ****** *** into ***."
- "******* ** **** **** ***** **********/********* about *** **** *** ******* ******* products- ********** ******** **** ***'* *********** perform ** ********. *** **** *** more *********** ******* ****** **** ********/************ propaganda."
New ******** #*
* ********* ***** *** ******** ***** new ********:
- "** ** ********** *** *** ******* to ***** *** **** *** ********. See ******** * ******** ******'* ***."
- "******** ***** *** ********. ************* ***'* always **** ** **** **** ******* the *** **********. *** *** **** is ***** *** ****** ** ***** shows."
- "***** ***** *** ******** *** ******** features *****."
- "****** *** ******** ** *** **** benefit ** ***** ** * ***** show."
- "******** ***** *** ******** **** ***** be ****** ** *******."
- "****** ******** **** ** *** *** have **** ******** **** **********."
*********** Networking *** *** ********
********** *** *** ******** **** ********** cited ******** ** ***********, ** ***** various ********* ****:
- "********** *** ******* ** **** **********"
- "** *** ** *** *** **** with ************* ***** *** ****** ********."
- "***** ***** *** ********** *** ******* with ******"
- "********** *** ****** *** ********."
- "******* ** **** *** ********** ***** and ******* *** ************* **** ******* and ****** ** *** ********"
- "****** *** *******/********** ****'*, *** ****** contacts **** ******* *** *** *************/************ is **** *********."
- "********* **** ******* *********, **** *** supplier *************, *** ******** *** ******** and ************."
- "*****-** ************** *** ******** ****** ************* with *******. **** ** ** ******, I **** ****** *** ** *** the ****, *** **** ****** ***** good ************** **** ****."
- "** *** ** ** ****** *** unfortunately ******** ****** ** ***'* **** often *** ** *** *** ********/************ hands ** *** ****'* *** ******* benefit ** ***** ***** ** **. Also **'* * ***** *** ** get ** ******* **** ***** ************* in **** ***** *** **** ************* with **** ************ *** ************ ****."
- "** *** *** * *** ** manufacturers, ********* *** ************ ******* ******* and **** ********* ** **** ** know ******* ******* ***** *** *****."
- "******* ********* *** ******** ************* ** have ****** ******** **** *************."
- "******* ******** ** ******** ************ *** developing ******/ ******* *************."
- "**** * ***** **** ** ********. - ***, ******* ************* **** *******/************* for ***********."
- "*** *** ******** *** **** *** manufacturers."
- "*********** *************, ****** *** ********."
- "******** *** ******* *** ****, *** networking."
- "**** *** ****** ******** *** ****** trend. ******* **** *** ************."
- "**** ** ** **** ** ****** tech. ******* **** *******, *************, *** integrators."
- "**********... ******* ************* ****. ***** ***** new ********."
- "******** ************* **** ******* *** ****** new ********."
- "*** **** ********** ******* *** ********* ***** shows *** ***, ********** ************* *** 2nd, *** ******** *** **********. ******** in **** ***** ***.
- "********** **** **********! ******** ***** *** products."
No *********
*** ** ***+ *********, **** * ***** training ** *********, ******* *** ****** who ********* *** ********. ***** **** trade ***** ***** *********, *** ********* sessions ********* **** **% ** **** ********** than *** **** *****, **** **** by *** ******* *********** ***** *** the **** ***** *** ********* (*.*., show ****** *** ********* **** ***** education *** ** $*** - $***).
Few ******* ** ***** *****
********, *** ** ***+ *********, **** 6 **** **** ** *** ****** trade ***** ** *** ***/** **** they ***** ** ***** ** ***** shows, * ******** ***** *** *** role ** ***** ***** *********.
Idea - **** *** ***** ********* *************
*** ********** ****** * **** **** about *** ** **** ***** ** go **** *** ***** ******* ********* manufacturers ** *** ****** *********** ** one **** *** *****:
***** **** ** ** **** * forth ******* ************* ** ******* ************ and ************. **'* ***-**** ******** ** see *** **** ***** *************. *** can ********** ** * **** **** would ******** **** *** *-* ****** to ******** *** ********.
Idea - *** ********** *****
******* ********** ********* *** ***** ** person **** ************ ********** ***** **** them ********* ** *** ********** *****:
** ** *** ********* * ******* dealer ******* ** **** ** *** a **** ** **** **** ************* national ***** **** ** *** *** get ******** ** ** * ******. Sometimes *** ***** *** *** **** favorites **** ** ******** ** ******** person ** **** **** ***** *** to **** ** *** ******* ****. This *** ****** ** *** **** but ******* * **** ***** ******.
Idea - **** *** **********
*********** **** ** **** *** ******** they **** *** ******* (*********) *** they ********* ** *** **** ** much ***** ***** ***********. *** ********** mentioned *** ** **** ***** ** get ******* **** ***** *********** ** they ***** ****** **** ******* ****:
*** ** *** ******** ** ***** **** ** it ***** *** ***** *** ********* team * ****** **** ** *** ************ products. ***** **** ** **** ** a ************ ***** ******** *** ******** features **** *** ******* **** ** *** ***** ** what *** *********** ** *****.