150 integrators told IPVM:
What are the top benefits of going to trade shows?
The clear top 2 responses in order:
(2) New Products
The most notable answer not given was education, something that trade shows routinely market but integrators did not find valuable. This is the companion post to Top Trade Shows For Security Integrators.
In this note, we examine these responses, sharing color commentary from integrators and ideas of ways to best use trade shows.