Top Benefits Of Attending Trade Shows (Statistics)

Author: IPVM Team, Published on May 15, 2018

150 integrators told IPVM:

What are the top benefits of going to trade shows?

The clear top 2 responses in order:

(1) Networking

(2) New Products

The most notable answer not given was education, something that trade shows routinely market but integrators did not find valuable. This is the companion post to Top Trade Shows For Security Integrators.

In this note, we examine these responses, sharing color commentary from integrators and ideas of ways to best use trade shows.

*** *********** **** ****:

**** *** *** *** ******** ** ***** ** ***** *****?

*** ***** *** * ********* ** *****:

(*) **********

(*) *** ********

*** **** ******* ****** *** ***** *** *********, ********* **** trade ***** ********* ****** *** *********** *** *** **** ********. This ** *** ********* **** ***** ***** ***** *** ******** ***********.

** **** ****, ** ******* ***** *********, ******* ***** ********** from *********** *** ***** ** **** ** **** *** ***** shows.

[***************]

Networking #*

********** *** *** ***** #* ******** **** ************ **** **:

  • "**********" ***** ***** ****** ** *** ********."
  • "********** ** ****** ****. ******** **** ************* ** ********** ** understand ***** ******** ******."
  • "******** ************* **** ******* ** ** *** ****** ***. ********** with ***** ******** *************."
  • "******** ************* *** *********** ****** *** ********. **** ****** ** get * *** ** ****** **** ** * ******** **** over * ***** **** ******."
  • "******* ******** **** *** ********* **** *******."
  • "*********** ****** ************* ** *** **** *********. ******** ** *** technology ** *********, *** *** ** ********* ** ** *** many ***** ***."
  • "****** *** *** ********* ******** *************. *** ************ **** *** supply ***** ********* **** **** * **** ***** *** ************ before *** ****. ********* *** **** **** ****** ********* **** you *****'* ***** ** - *** **** ** *******."
  • "*** ***********, ****/******** ***********."
  • "*. ********** **** ************'* ********** ****"
  • "**** ******** *********, *** *********, ***** ******** *************"
  • "***** *** ******** ************* **** ************* *** *******."
  • "*** **, ** ** ******** ******** *** ** ******* ******** shows ** ** *********** ** ******* **** ** ************ ********"
  • "** *********** ** ******** ** ******* ******** ************ *************. **** integrators *** *** *** **** **** *** ************ **** **** with."
  • "******* ****** ** * ****** #*. *********** ************* **** ***** by ***** ** ***** ** ****."
  • "*** **** ** **** ************ **** **** ****** *********** ** our *****."
  • "** ****** ************* **** ***** ******* *** *********."

*** ***** ****** ********** *** ****** ******** *********** ** ****** who ***** **** **** ********* ******* ***** ** ******:

  • "******* ** *** ************ *** ******* * **** ** * face."
  • "** *** **** **** ** *** * **** ** *** name! *** **** **** ** **** *** ********** ** *** have * ************ **** ***** ***********."
  • "*** **** ******* *** ** ** ** **** *** ****** from *** ********* **** ** **** ******* ** ***** ** mail. ** *** ***** ***** ** *** **** ****** ****** contacts."
  • "** ***** "****" **** ******** ******** *** *******... ** *** by ***** *** ** **..."

******* ***** *** ******* ******** ** ******** *********** ** *****:

  • "**** ********* ** **** ******** *** ***** ********** / ******* that *** *** ********* **** ** **** **** ** *******."
  • "******* **** ** **** **** ********* ** **** *** ******** etc."
  • "* ***** ** **** * **** ** ******** ******* * am ******* ***. ****** * ********* ********* ** **** ** an ******** ******* ** *** ** ******* ** * *** that ***** **** *** *** ****. ********* ** ******* *** an ****** ** * ******* ** ****** *** **** ***."
  • "******* ** **** **** ***** **********/********* ***** *** **** *** finding ******* ********- ********** ******** **** ***'* *********** ******* ** required. *** **** *** **** *********** ******* ****** **** ********/************ propaganda."

New ******** #*

* ********* ***** *** ******** ***** *** ********:

  • "** ** ********** *** *** ******* ** ***** *** **** new ********. *** ******** * ******** ******'* ***."
  • "******** ***** *** ********. ************* ***'* ****** **** ** **** door ******* *** *** **********. *** *** **** ** ***** and ****** ** ***** *****."
  • "***** ***** *** ******** *** ******** ******** *****."
  • "****** *** ******** ** *** **** ******* ** ***** ** a ***** ****."
  • "******** ***** *** ******** **** ***** ** ****** ** *******."
  • "****** ******** **** ** *** *** **** **** ******** **** previously."

***********Networking *** *** ********

********** *** *** ******** **** ********** ***** ******** ** ***********, as ***** ******* ********* ****:

  • "********** *** ******* ** **** **********"
  • "** *** ** *** *** **** **** ************* ***** *** latest ********."
  • "***** ***** *** ********** *** ******* **** ******"
  • "********** *** ****** *** ********."
  • "******* ** **** *** ********** ***** *** ******* *** ************* with ******* *** ****** ** *** ********"
  • "****** *** *******/********** ****'*, *** ****** ******** **** ******* *** new *************/************ ** **** *********."
  • "********* **** ******* *********, **** *** ******** *************, *** ******** new ******** *** ************."
  • "*****-** ************** *** ******** ****** ************* **** *******. **** ** my ******, * **** ****** *** ** *** *** ****, and **** ****** ***** **** ************** **** ****."
  • "** *** ** ** ****** *** ************* ******** ****** ** don't **** ***** *** ** *** *** ********/************ ***** ** and ****'* *** ******* ******* ** ***** ***** ** **. Also **'* * ***** *** ** *** ** ******* **** other ************* ** **** ***** *** **** ************* **** **** manufactures *** ************ ****."
  • "** *** *** * *** ** *************, ********* *** ************ contact ******* *** **** ********* ** **** ** **** ******* updates ***** *** *****."
  • "******* ********* *** ******** ************* ** **** ****** ******** **** manufacturers."
  • "******* ******** ** ******** ************ *** ********** ******/ ******* *************."
  • "**** * ***** **** ** ********. - ***, ******* ************* with *******/************* *** ***********."
  • "*** *** ******** *** **** *** *************."
  • "*********** *************, ****** *** ********."
  • "******** *** ******* *** ****, *** **********."
  • "**** *** ****** ******** *** ****** *****. ******* **** *** manufacturer."
  • "**** ** ** **** ** ****** ****. ******* **** *******, manufacturers, *** ***********."
  • "**********... ******* ************* ****. ***** ***** *** ********."
  • "******** ************* **** ******* *** ****** *** ********."
  • "*** **** ********** ******* *** ********* ***** ***** *** ***, networking ************* *** ***, *** ******** *** **********. ******** ** that ***** ***.
  • "********** **** **********! ******** ***** *** ********."

No *********

*** ** ***+ *********, **** * ***** ******** ** *********, despite *** ****** *** ********* *** ********. ***** **** ***** shows ***** *********, *** ********* ******** ********* **** **% ** less ********** **** *** **** *****, **** **** ** *** limited *********** ***** *** *** **** ***** *** ********* (*.*., show ****** *** ********* **** ***** ********* *** ** $*** - $***).

Few ******* ** ***** *****

********, *** ** ***+ *********, **** * **** **** ** not ****** ***** ***** ** *** ***/** **** **** ***** no ***** ** ***** *****, * ******** ***** *** *** role ** ***** ***** *********.

Idea - **** *** ***** ********* *************

*** ********** ****** * **** **** ***** *** ** **** shows ** ** **** *** ***** ******* ********* ************* ** get ****** *********** ** *** **** *** *****:

***** **** ** ** **** * ***** ******* ************* ** compare ************ *** ************. **'* ***-**** ******** ** *** *** your ***** *************. *** *** ********** ** * **** **** would ******** **** *** *-* ****** ** ******** *** ********.

Idea - *** ********** *****

******* ********** ********* *** ***** ** ****** **** ************ ********** could **** **** ********* ** *** ********** *****:

** ** *** ********* * ******* ****** ******* ** **** to *** * **** ** **** **** ************* ******** ***** team ** *** *** *** ******** ** ** * ******. Sometimes *** ***** *** *** **** ********* **** ** ******** or ******** ****** ** **** **** ***** *** ** **** us *** ******* ****. **** *** ****** ** *** **** but ******* * **** ***** ******.

Idea - **** *** **********

*********** **** ** **** *** ******** **** **** *** ******* (hopefully) *** **** ********* ** *** **** ** **** ***** their ***********. *** ********** ********* *** ** **** ***** ** get ******* **** ***** *********** ** **** ***** ****** **** against ****:

*** ** *** ******** ** ***** **** ** ** ***** our ***** *** ********* **** * ****** **** ** *** competitions ********. ***** **** ** **** ** * ************ ***** software *** ******** ******** **** *** ******* **** ** *** using ** **** *** *********** ** *****.

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