Top Trade Shows For Security Integrators

By: John Honovich, Published on Mar 16, 2017

100+ North American security integrators told us what trade shows they attend and why.

The most well known shows are ISC West and ASIS but there are also a host of local and regional shows. 

In this post, we examine how attendance broke down amongst the biggest shows and who is not attending any trade shows.

Key Findings

Here are the key findings:

  • 60% go to a national show
  • 30% go to no shows
  • 10% go to a local show

Of the two national shows:

***+ ***** ******** ******** *********** told ** **** ***** shows **** ****** *** why.

*** **** **** ***** shows *** *** **** and **** *** ***** are **** * **** of ***** *** ******** shows. 

** **** ****, ** examine *** ********** ***** down ******* *** ******* shows *** *** ** not ********* *** ***** shows.

Key ********

**** *** *** *** findings:

  • **% ** ** * national ****
  • **% ** ** ** shows
  • **% ** ** * local ****

** *** *** ******** shows:

[***************]

  • ** *** ****** ** integrators ****** ***** ** ISC **** **** ****
  • ** *** *********** **** do ** ** ****, ~75% ** **** **** go ** *** ****
  • **** *** *********** ****** just ***** ** ****

ISC ****

*** **** *** ******* the **** ******* ****** among ***********: 

  • "*** **** - **** the *****, *** ******** vendors, **** ******** ********* particular ********. ******* *** customer *** *** ************ together ***** ** **** relationship **** *** *******."
  • "* ******* ****** *** West. **** ** *** main **** *** ******** which ******* ****** ** manufacturers *** ********. * like ** *** ****'* new ** *** ******** and ******* **** ********."
  • "*** **** ** *** **** one ** **** ***** year ** **** **** our *** *** *** new ********"
  • "*** **** ** *** best ******** ** *** industry **** ******** ********* new *******."
  • "*** **** *** ****. Wanted ** *** *** products *** **** **** vendors *** ** ***."
  • "*** ****, * ********* go ***** ***** **** to **** ***** ** new ********."
  • "*** **** *** ****. ISC **** ** ***** and ****** ********. * love ***** *** ***** they *** ** ********* networking ***********."
  • "*** ****. *** **** with *** ***** *******. Go ** *** ****** products *** ** **** new ******* ******** ******** customers *** ** **********"
  • "***, ******* ** ******** like ** **** *****"
  • "*** ****. ** ** the ******* ** * can ******** ** **** investment. ****, ** ***** like ******** ******* ** I **** * ****** to ********* **** ****** I **** ** *** industry."
  • "***-**** - **** **** worth ***** ** ** the ******** ****."
  • "*** **** - ******* trade **** ** *** industry. *** *** ******* reveals *** ******** **** customers *** ************* ** key."
  • "*** ** ***** ** our ******** *** **** to *** ** *** most *** ** **** to ******* **** *** there. **** **** ** be * ** **, actively ******** ** ***."
  • "*** **** - * can **** *** *** vendors *** *** *** latest *** ******** ******** trends ** *** *****"
  • "*** **** - *******, best ****. * *** get ********** * **** in *** *****."
  • "*** ****. ** **** to ***** **** ***** with *** ************'*, *** mostly ** ** ** find *** ******** *** try ** ********* *** trends."
  • "*** ****. ** ** role **** *** ******* setting *** ******* ********* ISC **** ** *** best *** **** **** to *** ******* *** manufacturers."
  • "*** ****, ***** **** with *** ******* ********"
  • "*** ****. ******* **** with **** *******. ***** flights ** *****"
  • "*** ****, ******** *** best *** ** ** to ** *** **** to **** *** **** is *** *****, ******* to *** *** ********* product **** **** ********* trigger *** ***** ** how ** ********* *** products *** *** **** to ******** ******* ******* products."
  • "*** ****. * ** to **** ** ***** with *********. * ** always ******* *** *** products."

ASIS + *** ****

**** *** *********** **** they **** **** ** ASIS. *** **** ******* ASIS ********** ******** ***** to ** * ****** person ** * ****** integrator **** **** ******* ISC ****:

  • "* ** ****** *** WEST **** *** **** 2016"
  • "*** **** *** ****. So * ***** ******* with ******** ***** *** manufacturer."
  • "*** *** ****. **** are *** *** **** industry ***** *** *** vendors *** ******* ******. It ** * **** opportunity ** ***** *** and ********** ******** *************."
  • "*** **** *** ****. ISC ** * ***** resource *** *********** ** connect **** ************* *** MR's. **'* **** ** do * *** ** meetings ** * ***** period ** ****. *** have ** **** ******* a *** ** ********* and **************, *** **'* a ****** *********. ***** has ****** **** *** though. **** ** * more ************ *********, ** more *** ***** *** there *** *** ******** lying ***** **** *** ship ***** ** **** likely ** ** ****** out."
  • "**** *** ***. **** to **** ** *** products *** ******** **** other ******** *************."
  • "*** **** *** **** Looking *** ********* ******* in *** **** *** Access ******* ********"
  • "*** **** *** ****. Try ** *** * feel *** *** **** and ** **** ** with ******* *********."
  • "*** ****, *** ****, and ****. ** **** the *********** ** **** with *************"
  • "**** ******* *** ****** is ** *******. *** West ** *** ****** owners"
  • "*** **** *** **** on *** ******** *****."
  • "*** ****, *** ****, ASIS,"
  • "** ******** **** *** ISC ****** ** ********* our *** ******* ** they ********* *** ***** show *****, ** ***** them *** ******** *** meetings *** **** **** specific *******."
  • "*** **** - ********** and ** **** ** to **** **** ********** ASIS - *** **** networking *** ** **** current ** **********"
  • "*** **** - ***** opportunity ** **** **** our *******, ***** **** our ******* *** ******* see **** *** ***** ASIS - **** ** ISC ****, *** **** more ******** ** *** end **** ********"
  • "*** **** *** ****. ISC **** ** **** up ** **** *** find ********* *** **** only ******* ** ** expected."
  • "* **** ** *** West *** **** ** see *** ****** ********** and ** **** ** more ************* ***** ***** products. **'* * ***** way ** *** **** other ********* ***** *** in *** ****."

ADI ****

*** *** ***** *** quite ****, ***** *** only ***** ***** ******** show ** *** * material ****** ** *****. ADI ***** *** * series ** ~** ******** events **** *** ******* people ** ******* ********* each. **** ***** ***** attendance ** *** ~**,*** range. ******** ********:

  • "**** ** ****** *********, too *********, ******* ** the *** ****"
  • "* ****** ** ** the *** **** ** see ****'* ***. **** usually **** ************* ** different *******, *** * think **'* ***** ******** for ****. *** *** usually *** **** **** to **** **** *** look ** **** ******** that *** ******'* ******** look **. * ***'* want ***** ******** ****** through ** ******, *****'* a *** ** ********* I'm **** *** ********** in. ***** ** *** ADI **** * *** get **** **** ** test ***** ********* *** and **** ** **** vs. * ****** ****."
  • "* ** ** ***** shows **** **** *** and *******."
  • "***** *** ****. ******* it *** *****/**********."
  • "*** **** *** ******. Local"
  • "*** ****-*** ****-******** ***********. Good ************ **** ***"

******* **** *** **** locally, *** ***** ********** *** travel ***** *** **** to ** *** *********. On *** ***** ****, they **** ** ******* smaller ********* *** **** senior ****** ** *** attendees **** *** ******** people ** *** ********* sides.

**** 

**** *********** (~**%) ******** *** going ** *** ***** shows. **** *** **** sample ********:

  • "**** ******** *******."
  • "****-*** ****"
  • "**. * *** *** have **** *** **."
  • "***. **** **** *** a ***** *** * year ** ** ****** there **** *** **** advances ** ********** *** or ******* ********* ***** than ** *** ****** end ** *** ******."
  • "*** **** ***. **** to ** ** ******* trade *****. *** * *** keep *** ** *** developments ** ** *** more ******** **** ******* for ******** *****'* ** significant **** ** ** to ***** ***** *******."
  • "* *****'* **** ** any ***** ****"
  • "* *** *** ****** any ***** ** *** last ****."
  • "* **** **** ***** that ***** ** **** differentiation ******* ******** *** and *** ***** ***** are * *** ** a ***** **** ****** with ****** **** ******* for **** *** ********** and *** *******."
  • "**. *** ** ** every ***** ****. **** try ** ** ** ASIS ** *** **** this ****."
  • "* *** *** ****** any, ******* * ** every *** *****"
  • "* **** *** ******** any ***** ** *** past ****"
  • "****... *** ****, ** was * **** **** year *** **."
  • "****. ** ****** ********."
  • "**** - *** ******* enough *****/*********** ***** ** shows ********"
  • "****. *** **** **** is *****. ** **** one ************** ** *** who ******* ****. **** cuts **** ** *** travel ***** ** ******* everyone."
  • "**** ****** ** **** and ******* ************' **** visiting *** ****** ********** the ****, ** **** fairly ******* ** *** products *** ******."
  • "****, *** **** *** budget."

Trending ****?

** ******* ***** ** at ***** ******** ** a ********* ** ********* shows, ****** ******* ********** ** *** two ******** ***** (*** West *** ****) *** effectively **** **** *** last *** ***** ***** the ****** ** *********** employed *** ******* ******** are *** ** (** least **%, ***** ***%) over **** ****. *******, this ** *** ***** time ** **** **** this ****** ** ** will **** * ****** comparison *** **** **** we *** **.

Comments (5)

Will anyone from IPVM be at ISC West this year?

Yes, Brian Karas and Ari will be there. Not sure if there's any meet up planned this year but they'll chime in closer to the show. 

Thank you, good to know! A meet up would be fun.

What's the physical security trade show short-list look like these days?  (Restarting the conversation shortly before ASIS 2017 Dallas...)

ISC West

? ASIS

? something not in the continental US

No, I dont' expect my esteemed integrator colleagues from Montana to go to a trade show in London just for grins.  What about folks from outside the US...

Surely there's an interesting trade show or two in Europe.  Berlin for a week isn't all that different cost-wise than a week in Philly...

Rodney, for other security shows, Essen (Germany) is not running this year. Intersec (Dubai) is in January.

The biggest one coming up is CPSE in Shenzhen, end of October, though I am not sure how important cybersecurity will be there....

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