Top Trade Shows For Security Integrators

Author: John Honovich, Published on Mar 16, 2017

100+ North American security integrators told us what trade shows they attend and why.

The most well known shows are ISC West and ASIS but there are also a host of local and regional shows.

In this post, we examine how attendance broke down amongst the biggest shows and who is not attending any trade shows.

Key Findings

Here are the key findings:

  • 60% go to a national show
  • 30% go to no shows
  • 10% go to a local show

Of the two national shows:

***+ ***** ******** ******** *********** **** ** **** ***** ***** they ****** *** ***.

*** **** **** ***** ***** *** *** **** *** **** but ***** *** **** * **** ** ***** *** ******** shows.

** **** ****, ** ******* *** ********** ***** **** ******* the ******* ***** *** *** ** *** ********* *** ***** shows.

Key ********

**** *** *** *** ********:

  • **% ** ** * ******** ****
  • **% ** ** ** *****
  • **% ** ** * ***** ****

** *** *** ******** *****:

[***************]

  • ** *** ****** ** *********** ****** ***** ** *** **** than ****
  • ** *** *********** **** ** ** ** ****, ~**% ** them **** ** ** *** ****
  • **** *** *********** ****** **** ***** ** ****

ISC ****

*** **** *** ******* *** **** ******* ****** ***** ***********:

  • "*** **** - **** *** *****, *** ******** *******, **** specific ********* ********** ********. ******* *** ******** *** *** ************ together ***** ** **** ************ **** *** *******."
  • "* ******* ****** *** ****. **** ** *** **** **** for ******** ***** ******* ****** ** ************* *** ********. * like ** *** ****'* *** ** *** ******** *** ******* with ********."
  • "*** **** ** *** **** *** ** **** ***** **** to **** **** *** *** *** *** *** ********"
  • "*** **** ** *** **** ******** ** *** ******** **** everyone ********* *** *******."
  • "*** **** *** ****. ****** ** *** *** ******** *** chat **** ******* *** ** ***."
  • "*** ****, * ********* ** ***** ***** **** ** **** ontop ** *** ********."
  • "*** **** *** ****. *** **** ** ***** *** ****** attended. * **** ***** *** ***** **** *** ** ********* networking ***********."
  • "*** ****. *** **** **** *** ***** *******. ** ** see ****** ******** *** ** **** *** ******* ******** ******** customers *** ** **********"
  • "***, ******* ** ******** **** ** **** *****"
  • "*** ****. ** ** *** ******* ** * *** ******** my **** **********. ****, ** ***** **** ******** ******* ** I **** * ****** ** ********* **** ****** * **** in *** ********."
  • "***-**** - **** **** ***** ***** ** ** *** ******** side."
  • "*** **** - ******* ***** **** ** *** ********. *** new ******* ******* *** ******** **** ********* *** ************* ** key."
  • "*** ** ***** ** *** ******** *** **** ** *** to *** **** *** ** **** ** ******* **** *** there. **** **** ** ** * ** **, ******** ******** it ***."
  • "*** **** - * *** **** *** *** ******* *** see *** ****** *** ******** ******** ****** ** *** *****"
  • "*** **** - *******, **** ****. * *** *** ********** I **** ** *** *****."
  • "*** ****. ** **** ** ***** **** ***** **** *** Manufacturer's, *** ****** ** ** ** **** *** ******** *** try ** ********* *** ******."
  • "*** ****. ** ** **** **** *** ******* ******* *** product ********* *** **** ** *** **** *** **** **** to *** ******* *** *************."
  • "*** ****, ***** **** **** *** ******* ********"
  • "*** ****. ******* **** **** **** *******. ***** ******* ** Vegas"
  • "*** ****, ******** *** **** *** ** ** ** ** you **** ** **** *** **** ** *** *****, ******* to *** *** ********* ******* **** **** ********* ******* *** ideas ** *** ** ********* *** ******** *** *** **** to ******** ******* ******* ********."
  • "*** ****. * ** ** **** ** ***** **** *********. I ** ****** ******* *** *** ********."

ASIS + *** ****

**** *** *********** **** **** **** **** ** ****. *** most ******* **** ********** ******** ***** ** ** * ****** person ** * ****** ********** **** **** ******* *** ****:

  • "* ** ****** *** **** **** *** **** ****"
  • "*** **** *** ****. ** * ***** ******* **** ******** peers *** ************."
  • "*** *** ****. **** *** *** *** **** ******** ***** and *** ******* *** ******* ******. ** ** * **** opportunity ** ***** *** *** ********** ******** *************."
  • "*** **** *** ****. *** ** * ***** ******** *** integrators ** ******* **** ************* *** **'*. **'* **** ** do * *** ** ******** ** * ***** ****** ** time. *** **** ** **** ******* * *** ** ********* and **************, *** **'* * ****** *********. ***** *** ****** very *** ******. **** ** * **** ************ *********, ** more *** ***** *** ***** *** *** ******** ***** ***** tech *** **** ***** ** **** ****** ** ** ****** out."
  • "**** *** ***. **** ** **** ** *** ******** *** converse **** ***** ******** *************."
  • "*** **** *** **** ******* *** ********* ******* ** *** CCTV *** ****** ******* ********"
  • "*** **** *** ****. *** ** *** * **** *** new **** *** ** **** ** **** ******* *********."
  • "*** ****, *** ****, *** ****. ** **** *** *********** to **** **** *************"
  • "**** ******* *** ****** ** ** *******. *** **** ** our ****** ******"
  • "*** **** *** **** ** *** ******** *****."
  • "*** ****, *** ****, ****,"
  • "** ******** **** *** *** ****** ** ********* *** *** clients ** **** ********* *** ***** **** *****, ** ***** them *** ******** *** ******** *** **** **** ******** *******."
  • "*** **** - ********** *** ** **** ** ** **** with ********** **** - *** **** ********** *** ** **** current ** **********"
  • "*** **** - ***** *********** ** **** **** *** *******, visit **** *** ******* *** ******* *** **** *** ***** ASIS - **** ** *** ****, *** **** **** ******** on *** *** **** ********"
  • "*** **** *** ****. *** **** ** **** ** ** date *** **** ********* *** **** **** ******* ** ** expected."
  • "* **** ** *** **** *** **** ** *** *** latest ********** *** ** **** ** **** ************* ***** ***** products. **'* * ***** *** ** *** **** ***** ********* offer *** ** *** ****."

ADI ****

*** *** ***** *** ***** ****, ***** *** **** ***** North ******** **** ** *** * ******** ****** ** *****. ADI ***** *** * ****** ** ~** ******** ****** **** few ******* ****** ** ******* ********* ****. **** ***** ***** attendance ** *** ~**,*** *****. ******** ********:

  • "**** ** ****** *********, *** *********, ******* ** *** *** EXPO"
  • "* ****** ** ** *** *** **** ** *** ****'* new. **** ******* **** ************* ** ********* *******, *** * think **'* ***** ******** *** ****. *** *** ******* *** some **** ** **** **** *** **** ** **** ******** that *** ******'* ******** **** **. * ***'* **** ***** salesman ****** ******* ** ******, *****'* * *** ** ********* I'm **** *** ********** **. ***** ** *** *** **** I *** *** **** **** ** **** ***** ********* *** and **** ** **** **. * ****** ****."
  • "* ** ** ***** ***** **** **** *** *** *******."
  • "***** *** ****. ******* ** *** *****/**********."
  • "*** **** *** ******. *****"
  • "*** ****-*** ****-******** ***********. **** ************ **** ***"

******* **** *** **** *******, *** ***** ********** *** ****** costs *** **** ** ** *** *********. ** *** ***** hand, **** **** ** ******* ******* ********* *** **** ****** people ** *** ********* **** *** ******** ****** ** *** exhibitor *****.

****

**** *********** (~**%) ******** *** ***** ** *** ***** *****. Here *** **** ****** ********:

  • "**** ******** *******."
  • "****-*** ****"
  • "**. * *** *** **** **** *** **."
  • "***. **** **** *** * ***** *** * **** ** it ****** ***** **** *** **** ******** ** ********** *** or ******* ********* ***** **** ** *** ****** *** ** the ******."
  • "*** **** ***. **** ** ** ** ******* ***** *****. Now * *** **** *** ** *** ************ ** ** are **** ******** **** ******* *** ******** *****'* ** *********** need ** ** ** ***** ***** *******."
  • "* *****'* **** ** *** ***** ****"
  • "* *** *** ****** *** ***** ** *** **** ****."
  • "* **** **** ***** **** ***** ** **** *************** ******* products *** *** *** ***** ***** *** * *** ** a ***** **** ****** **** ****** **** ******* *** **** the ********** *** *** *******."
  • "**. *** ** ** ***** ***** ****. **** *** ** go ** **** ** *** **** **** ****."
  • "* *** *** ****** ***, ******* * ** ***** *** years"
  • "* **** *** ******** *** ***** ** *** **** ****"
  • "****... *** ****, ** *** * **** **** **** *** us."
  • "****. ** ****** ********."
  • "**** - *** ******* ****** *****/*********** ***** ** ***** ********"
  • "****. *** **** **** ** *****. ** **** *** ************** to *** *** ******* ****. **** **** **** ** *** travel ***** ** ******* ********."
  • "**** ****** ** **** *** ******* ************' **** ******** *** office ********** *** ****, ** **** ****** ******* ** *** products *** ******."
  • "****, *** **** *** ******."

Trending ****?

** ******* ***** ** ** ***** ******** ** * ********* of ********* *****, ****** ******* ********** ** *** *** ******** shows (*** **** *** ****) *** *********** **** **** *** last *** ***** ***** *** ****** ** *********** ******** *** systems ******** *** *** ** (** ***** **%, ***** ***%) over **** ****. *******, **** ** *** ***** **** ** have **** **** ****** ** ** **** **** * ****** comparison *** **** **** ** *** **.

Comments (5)

**** ****** **** **** ** ** *** **** **** ****?

***, ***** ***** *** *** **** ** *****. *** **** if *****'* *** **** ** ******* **** **** *** ****'** chime ** ****** ** *** ****.

***** ***, **** ** ****! * **** ** ***** ** fun.

****'* *** ******** ******** ***** **** *****-**** **** **** ***** days? (********** *** ************ ******* ****** **** **** ******...)

*** ****

? ****

? ********* *** ** *** *********** **

**, * ****' ****** ** ******** ********** ********** **** ******* to ** ** * ***** **** ** ****** **** *** grins. **** ***** ***** **** ******* *** **...

****** *****'* ** *********** ***** **** ** *** ** ******. Berlin *** * **** ***'* *** **** ********* ****-**** **** a **** ** ******...

******, *** ***** ******** *****,*****(*******) ** *** ******* **** ****.********(*****) ** ** *******.

*** ******* *** ****** ** ****** ** ********, *** ** *******, ****** * ** *** **** *** important ************* **** ** *****....

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