Something TERRIBLY WRONG In The Home Security Industry

Author: Brian Rhodes, Published on Aug 08, 2016

Who is terribly wrong?

The $57 million Silicon Valley funded startup, SimpliSafe or the security trade magazine that is 'mad as hell'?

*** ** ******** *****?

***$** ******* ******* ****** ****** *******, ********** ** *** ******** ***** ******** **** ** '*** ** hell'?

[***************]

Terribly *****

********** (****** ****)******* *** ********* ****** *** ***** **** '********* ** ******** wrong ** *** **** ******** ********.'

**** ** ***** ***** ***** ** ****:

********, **** **** **** ******** ***** ** (**** **** ***** ****)**** *** **** ***** *******.

Mad ** ****

******** ***** ********* ***** *** **, *********:

**’* **** **** ******* ***** *** ****; ** ** ** affront ** ********** *** ***** ** *****.

**** ** '** *****' ***?

Attacks ** *** ********

**********'* **** ****** ** ** ******** ****** *********:

[***********] ******* *** ** **** * ****-**** ******** ****** **** nasty **** *****

[**********] *** *** ** ****, ******* ******** * ******* ** sign *** *********

**** ********* ... *** *** ** **** ** *** ****** line... *** ********** *** ** ****... ****** ** ** ** for * **** ******

Contracts ** *****?

***** ** ** ***** **** ****-**** ********* *** *********** ** what *** *********** ******** '******' ***. **** ***** *********** ****, auto-renewals *** ********* *** ****** *** ********* *** *** ***********.

*** **** ************* **** **** *** ********** ** ** ******:

"**** ***** ********* **** ********* ** ****** *** **** ** feel ****."

** **********'* ****, **** *** ********* ** * *** ** taking ********* ** ****** *** *** ******** * ** ********* approach **** **** ******* / **** **** *** ********.

Simplisafe's ********* *** ************

*** ******* ***** ************ ** **** ** *******, ***, *** ****-******* - *** characteristics ** *** ********* *** *********, **********, *** ********* ** 'the *************' ***** ** ******** *****' *******. ***** ********** * system ***** ** ****** ** ******** *******, ************ *** * matter ** '**** & ********' ******** ****** ******* *** ********* the ****** ** * *** ****** *** ****** ********** *** monitoring.

*******, ** ****** ** ** ****** ** **, ********** *** most ***** *** ******* **** ***** ******** *** ******** ************* available ** **** ***** ************** ********* *********. *** *******, ********** **** not ******* ****** - * *********** ******* ** ***** ***** professionally ********* ***** *******, ** ****** ** ********* ******** ****** is *** ******** *** ********** ** '*** ** *******' ** terms ** ******. ****, *** ***** ** ********** ****** ******* is ******* ** *** ** ***** *****, ** ***** ******** to *** *** ** ******** ** ********* ******** **** ***-*** systems, *** ***** *********** **** ***** ************ ** *** *********.

*****, *** *** ** * **** ****** *** ***** ******* for ***** *******, *** **** ********** ******** ******** ******* **** costly, ************ *******.

Contracts ***** ******

*******, **** ******** *****-**** ********* *** ******* ***** ****** *** are *********. ******, **** ** ***'* '*****-**-*****' ********** *** *** ***********. *** ****** ****** ***** *********** ***** ** ****** ********* sales *** *****-****, ****-******** ********* ** *******, ********* *** ** the **** ** ******* **** ********** *** ***** *** ******* in *** ******. **** ***'* ****** *****, *** *********** ***** company ** ******* ******* ********** ********** ************, *** ** **** selling ******* ********** *** ********** **** ****** ** ****** **** dealer *******.

*** ** *** ******* ** *** ********* ********* *** ******* the **** ********** ** *** *******. ** ********** ** *** 'fed **' ***** ********* *** **, *** ****** ** ******** and ******* ********** ** *********** ***** ******.  

** * ***** *****, *** ***** ********** *** ********* ********** acumen ** '***********' ** ******** * *** ************** ** ****** markets. ********* ***** ********* **** ** ****** ** ****** ***** old-guard ********* ** ********* ********** *********, ** ****** ** ******* by * *** ********** ** *********.

****

Comments (27)

****** **** ** **** * "*******" ** "**-****-**-**" ****...**** ***** POS ***** ***** ****** ********* ** *** ***** ******* **** sold **** ** *** **'*. ****** ****** **** **** *** junk ** *** *****, *** ******* *** *** ** *** a ***** **** **** ***** ** ******* *** ***** ** falsing *** **** ** ******* *** *** *****. ****, **** radio ***** **** ***** ***** *** **** ******* **** ** one ***** *** *** ******** ** ***** ****** ******* *** systems...and **** ***** **** **** ******.

* ****, **** ***** ****** **** ** ************** ********* ***** professional *** ** ******** ********** ** * ************ **** ****** pop **, *** ** ** ****** **** ** * ***** basis.

** ****** ****** ** *** ******** ** ******* ** ***** for ***** ******** ******, *** ***** *** $** * ***** w/o * ********, *** ******** ***** ***** ** **** ** a "****" ****** ** *** ***** *****. *** ****** ***** this.

********** *****, * **** *** ***** ** ******** ***** ** response *** *** ** *** ******** * **** **** ****.

***** **** ******** ***** ** ******* ** ***** ** ***** measure ** ********* ********** *** ****** *********, *** ********* ******** is *** ******. ** **** ***'* ******* *********.

********* **** **** *** ***** *** ********. ****:********** ****** *******

***** ** ** **** *****'* ******** ****. ********** *** *** vulnerabilities, *** ** **'************' ******** ***** ******* **** ***, ********* **** ******.

****** *** *** *** ** ******* - *** **** ******** contracts ** *** **** **** *** * ***** *** *** home ********* **** *** * *****. ** *** **** ** sell ******* * * **** ******** **** **** "****." ** they ********* *****, **** **** **% ** *** ********* ** the ********. **** *** ** ***** ****** ******** **** *** contract *****, ***** *** ** ****** ***** *******. ** ** way ** * ***** ********** ** *** **** ** * full, ************** ********* ******, *** **** *** ***** ***** *** contracts. **** ***** ****, ******* ** * ******** ** *** only *** ** **** **** ***** **** ***** ****** **** a ****** ** * **** (****** ** ***** *****).

** **** ********* *****, **** **** **% ** *** ********* of *** ********.

***, ********* *****'* *********** ******** ***** ******, ** ** *** **% *** *** '*********** ********' ********:

**** ***** *********** ** ********, *** *** ****** **% ** the ******* ******* ******* *** *** *** ******* ** *** contract ****

********* ******** ***** ** ***Security ***** *******.

**** ******* ** ****** ****. ****** **** *** ** ** attacks.

*** * **** *** ** **** * ****** ********** ** any ** *** ****** ** *** **. ******** ***** ** not **** * ****** ****** ** *** ****. ***** ** out, ******.

** *** ***** ****, ***** ** ** ******** ** ****** fluid *********, *** ********:

  1. ***** *******
  2. ***** *******
  3. ****** ********
  4. ***** *******
  5. **** ********

** ** ****, * *** **** ****** * ******, *** me ****.

** *****, * ******* *** **** ******* ***** *** * metaphors *** **** *** *****.

*'** **** *** ******** **** ****. ******** ***** ** ******** copying ***** ******** *********** ***** ******. * ***** **** ***** **** ****** **** ******** ******** if ** *** *** ** ********* *** ** ***** **** tried ****** * ***** ** *********.

**************** *** ***** *** ******* *** *** ********** *** ***** valued ***** ****. **** *** *** **** ***** *****, ****** don't **** ** ** ** **********; ****'** *** **** ******* to *** ***** ******** *** ***** ** **** **** ********** a ******** ******. * ** ** ***** ** ********** ***** day; ****** ***** ****** **** * ************ ******* *** ******. Selling ******* **************** ** * **** ** *** ****. * have *** ** **** ** *** ** ******. **'** *** a ******* ****** *******, *** **'** ***** **** ****. ;) This ******** ***** ** *****. *** ******* ******** ***** **** us *** ***** *****; **** **** ** ***** ******* * contract. ** **** **** * ***** ** *****, * **** it ** ****. **** **** **** ** *** *** ********* outright *** *** * ****** ****/*****. **** **% ** ***** in ******* **** * **** ******** ******. *****'* ****** ** market ***** ** ** ****** *** *** ***** ** ******** models.

** ** ***** * *** ******** **** ** ******** *** secure ****** ******, *** **% ** *** ****** ** ***** to ***** ****** **** ** ******* **.

** ** ***** * *** ******** **** ** ******** *** secure ****** ******, *** **% ** *** ****** ** ***** to ***** ****** **** ** ******* **.

** **** *** ** **** ****** *** *** **** ** a ************ *******, *** ***** **** **** * *** *******?

**** * ** ****** **, ** **** * *** ******** but ** *** ****** ***** ** ***. **** ***** ****** have ** ******* * ****** *** ****.

**** **% ** ***** ** ******* **** * **** ******** system. *****'* ****** ** ****** ***** ** ** ****** *** all ***** ** ******** ******.

*** **** ********** ** '****' ****** **** * **** ******** system? ****** **** ** **** ****** **** *******. *****'* '****' of **** ****** ***** ** ** ******.

*** ******* ****** ********* (** ****** ******* *******) ** *** mid ** *** *** ***** *** ********* **** ** **** important, ***/**?

***'** ***** *** ***'** *****. **** ***** **** ***** ** have ******* *** ***** ******* *** ***** *** ***** ******** and *** ****** ********. **** ***** ***** (** ***** ** newer) ***** ** *** **** *******.

*****'* ***** ****** ** *************, **'** ********** **** ***** ***** now. ** **** ********** *** *********** ******** *** *** ********.

*** *** ********* **** **** ****** ** **** ** ***** all *** *********** *** **. ****** *** *** **** ***** on ** *** **** *** ** *** ************ ******* *** we **** **** ********* ******.

*****'* ***** ****** ** *************, **'** ********** **** ***** ***** now. ** **** ********** *** *********** ******** *** *** ********.

* ***'* **** *** ***. ** **** ** *** ******* grows *** *** **** *** ******, *****'* ****** ** *********** at *** **** ***.

* **** *** *** *** *** *** **** ****** *********. For *******,***'* ******** ***** ** **** ** ******** *********:

*** *** ****** *** *** ******* *** ***** ** *** better. *** ******** **** ******* ** **** ** ****** ** be **** **** ********.

*****, ******** *** ** ***** *** * ******* **** ***, but **** **** **** **** ** *** *** *** **** market *********?

**, * *** ***** **** ****. ********* **** ***, ******, and *********** ******* *** *** ** *******. ** ****** ** for *** *** *** ******** *** **** **** ******, ** target *** ***** **** ****** **** **** ****** *********. *** still *** * **** **** ** ** ** **** **** a **** *********** ********, *** * ***** ****'** ** *** right *****.

**** *****, ** ******* *****. **'** ******* **** ****** * professional ************. ** ******* ** ******** ******** ****** ** * lease ** *** ******. **** *** **** **** ******* ** add $**/***** ** ***** ******* **** *** * **-***** ***** just ** **** ** ********* **************.

* ***** ** *** *** *** ********* ***** ** **** see **** ****** ******** *** ** ** ******* ****** *** them ** ******** *** *******.

***-***********-****** **** ***** ********* *** ***** *** *** ** *** VCR. *** **** **** *** ******* ** ** *** *** school "***" ** ***** *** **** **** **** *********** ****** in *** ****** ***** ** **** *** *** ****** ******* to ***** ******** ***** **** ******** *****'* *********.

*********** ** *** **** * **** **** *******.

*** ******. ** **** ******* ** *** ****** *******. * don't *** ******* ******* ** ****/**** ******** ** *** ********** fire ***** ***** ** **** ********** ******** ***** **** ***** low *** ***** **** ****** ***********.

**** ** **** ***** ** ****** ***-*** ***********. * ***** with *** ***** ****** ***** **** **** ** * ***-***** in ****+ *****.

*** ******** *** ************ ** ******** ********* ***** **** **** copied **** *** ***** ********** ********* ** ******** ******* ******** in ****. **** ** ** ***, *********** *** ******** ** many ********** *** ****'* ********. *** ******* ** ****** **** term ********* **** ***** ********* ********* ** ***** ** ***** real ****** ** *** ********. **** ********** *********** *** ****** of *** ****, ********* ******** ***** *** ******* **** *** we ** *********** ****** ***** *** ***** ********** ***** ********** tailored ** *** ********'* ******* ** **** ** *********.

** ***'* **** **** ******* *** ****, ** ** *********** may ****** ******* **** *** *********** *********** ***** ********* *** the ****** **** ** ***** *** ***** **** *** ******** wants ** ***** *** **** ****** ** *** ******.

* ***** **** ** **** *****'* ******** **** *** ***** my *** **********. * **** **** ******* ** *** ******** industry *** **** ** ***** *** ** ***** ******** **** I ******* ** **** ** ***** ****** *** ** ** with ***. ** ****** * * **** ******** *** $** per *****. **** * ***** ** **** $*,***. **** *** 5 ***** ******* ** **** ****** $** *** ***** ***** it *** ** **** ****.

*** *** ** **** ***** ***** **** $** ***** *** watched ** ** ** ** *** ****** ****. ***** * was ********* *** ****** *** *** ***** ***** *** *** equipments, **** ** ******'* ******* ** ********, *** ***** ***** the ***** *** *** ** *** ** *********. *** ******, we ** ****** **** ****** ****, ***** ********** ** *** reliable. *** **** *** ***** ** *** ***** *** ***** get * ****** ******* *** $** *** *****. *** ***** offer ** ***** **** ** $**/***** **** ** ******* ** the ********** **** *** * ***** *******.

**** ***** *****, *** ****** ** ****** ****. * *** home *** *** *** *** ****** ********* *** ** *** up *** *******. ***** **** ********** *** * *****: $*** initial ****** + $*****=$****. ***** **** $**** ****** $****.

** **** ******** ** *******, ****** **** *****'* **** *** the *************** ** ***** "************ ******" *** ** **** ** the *** *** **** ******** ***** ** *** ** *** a *** ***** ****.

****** **** **: ****** **** ** ******** *** *** ***** solution *** **** *** ********** ***** *** *** ******** ***** monitory ** **** ** *** *** **** ** ******** *** for ***** ****. **** *** ********* ** ****, ***** ** Airbnb, **** ********** ** ****** ****...***** ** ***.

*, **** ***** ******* *** ******* ***. ***** ********* ** no **** ****** **** ****** *** ***** ******** ******* ** awful. **'* ****** ****** ** ** **** * ***** ***** or *** ******. ****'** ********* ****** ***** *********. ******** ***** a ***** ****** *****'* **** **** *** **** *** *** buy ** ******* ************...*** ****'* ******* *****.

******************* ***** **********, *** *****'* ** *** ** *** *** vulnerability. ** **** ** **** ***** ********* *** **** ************* issues *** *** ****. ** ***** ***** *** ** ******** with * ******** ****** ** * ******** ******. ******'* ****** is ********** ******* ** *** ********, ******** *** ******** ********* they *** ** ******* ***** ******. ******** *** ******* *******; I *** ** ***** ***. ******** *** *** * *********, 2GIG, ** ** ****** ****** *** *** ** **** ** the **** ***** ******* ******** ********* *** **** ** *******.

** *** *** ********* ***** ******** ** ** *** ****** provide **** **** *** ****** ******** ******* *** ***** **** and ********. ** ****** ***** ******** ****** ** ******. ** contract, ** *******, ** ***** *** ** **** ** ******* it ** ** *****'* ********** *******. **** ****** *** **.

"*, **** ***** ******* *** ******* ***."

**** ** *** ** ******** ******* ** *** **** **** of ***********.

*** **** * *******. *** ***** * *********** ****** ** time "*******," *** ***'** ****** ** ****** *** *******-******. ********** you **** ** *** ** **** * ******** ********. ****'** been ** ******** *** **** ****. ****'** **********. *** ******* that **** **** ** ***** ** ********.

**** ****** *** ****** **** *** ********, *** ********** ***** a *** ** ***** ******** *** *** ** **** ***** but ******* ******* *** **** * ********* *****. ********* *** win, ********* *** ****...

******* ****** *** ********

******** *** *****, *** *** ****** **** ****** **** *** upbeat **** **** ****** ******* ***** *** **** *** ***** statistics *** **** ** *** **** **** **** *** **** in ***** ***** ****** (*** *** *** **** *****)?

****** **** *****'* *** *** ****, *** ****** ******* ******* or ********* ****, *** ** **** ** * ***** ***********. Either *** ******** ******** *** ******** * ******* ** ***** songs **** *** ***, **** ********* ** **** ***** *****, or, ********** ** ** ********** *** ** ****. ** *** implying ********** ** ****** ** "*********" *** **** *** ****** tune, *** ** ** *********** ***** **** ***** *** ******** of *****, ********** ***** ******** ****** *** *****. **** *****...

*, * ***** **'* **** **** **** ** ********* *** the **** ***** ***** ** ***** ****** / ***********.

*** ********, * ******* **** ***. **'* ********* **** *** one ** *** ********** *** *'** ***** **** ** ******** online ******:

**** *********** ****, **** ******** ****** *** ****** ***** *** competitor ****** *** ***** ***** * **** ****** *** ***** the ************. ** *** **** **** *** ****** (*****) **'* not * ****** ******* *****, *** * *******, ** **********. I ****** *** *****. **** * ***'* ****** ** *** moment, **** * ******* ** ***. **** **** **** *****, etc, *** *** **** *****.

******* ***** ** **** ******** ******** ******? ** ****** **** me *****. :) ***** ** **** ********* ******* ***** ****, but **** ** *** *** *** *** **** ** **** to ****** **** ********...

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