The Industry's Biggest Marketing Shift - Not Made In China
The industry's biggest marketing shift in the past five years has been a reversal from embracing PRC China-made products to marketing against them, even from former partners.
Just five years ago, PRC-made product sales internationally were booming, and Hikvision, the largest of the PRC surveillance manufacturers, was celebrating with massive discounts and massive parties:
When the NDAA ban was first passed in 2018, many PRC employees and partners dismissed it, but now it has become a major international factor, with now even Hikvision admitting they are being rejected by developed countries.
In this report, IPVM shares over 20 examples of this fundamental marketing shift, ranging from PRC companies themselves to UK and then US companies.
NDAA/TAA *********, '*** **** ** *****' *********
***** ***** *** ***** **** *************** in ********* *** ** *** **** the **** *****. ***-**** ******* *** still ** ****-********* ******* *** **** covers *** ******** ********* ** *********, Dahua, *** ******/****** ********* ****** **** the *** ** * *******. *** TAA, *******, ****** *** *** *** also ***** ********* **** **** *** India.
*** ****, **** ****'***** *****,**** ********* ***** ************ ****,****** / *** **** ** *** China ********** *****.
Hikvision ** ****** **** *********
*** ***** *** ****** ** *********** that ********* ****** *** **** ********* to ****** ******* **, **** ********* UK ********* *** ********* **** *** NDAA ** *** ******** ** *** UK:
**********, ********* ** *** *** ******* the**'* *** ******** ***** *** ********* *** ************* ***** ****** *** *******.
UK ****** ***** **** **********
*******, ********* ** ** ******* ** be ********* ***** *** ****** ** the **** *** *** ******* ****-"**** in *****" *********.
******** ** ***** *** *** ********* NDAA **********, * ** *** **** does *** ****** ** ***** (****** they *** ***** ******** **** *** US ********** ******, *.*., *** ** Embassy ** ******. *** ****, **** IPVM's**** *****).
*** *******, ** ****************** **** *** * ********* ************** **** ********** (*** ***** ***** disparaging "*** *******" *********** (******* ******* also******* *********):
** ********** * ******'**************** "**** *********", ****** "** ***'* know ** *** ******* *** ****** on **":
****** ** ********* ********** ********* ***** **** ********** ******* "**** so **** *** ***** *********** ********* & *****, ***'* **** *** ******":
** *********** ******* ************ **********:
**** ********** *** ****** **** * trend ** *** ** **** *** Hikvision ************, "*** *** ****** ** *** ** so ***** ** ***** **** ********* CCTV? **** ** *** *** ***":
***, * *** ********* ** *******,**** ***************** ***** *** **** ***** "****** daily ************."
PRC ********* ****** *** **** ** ***** / **** **********
********** *** ****** **** ***** **, even *** ********* *** ********* **** compliance *** *** ***** **** ** the ***.
******, ***** ** ************* *********** *** ***, ***** "**** ** Thailand" *** "******** & ********** ** the ***"*** *** ******** **********:
****** ******** *** *** ************ ******* ****** ** ********,********** ** "************* ** *******, **" without ********** *** *** ******:
************* ****** ***'* ************ **** *** the ***** ** *** ** ** states **** * ***** **** *** US ****** ****** ********:
******, ***** ** ************* ** *** PRC ******** *** ********'****** ** ****** *** *****' ***** Russia's ******** ** *******,**** *******"***** **** *********" ********:
***** ****** *** ******* "** ***********" ******* *** *********, control, *** *************, **** *****' ******* in *******, ***, **** ******** * US ****:
***** ************* **********:
************ ** *** *************** *** **** **** ****, ******* many ********* **** ********** ***** ********* ties ** *** *** **********, *.*.:
** *** **** * *********** ****** that ** ***NDAA ********* [...] We are moving **** ** *** ********** ** *******. That is a very *** ******* (*******)
** *********** ** *****, *** ** areNDAA *********. If there are any more [issues], we also consider building * ******* *** ** *****. (*********)
********* ** * ************ ************ *** designer ** ******* ************ *******without *** ******* ********** **********. (*********)
** *** ******* *** ******** *************,like ******* (******)
No ****** *****. ****. [We use] Novatek and Sigmastar. No, we are not banned. Only Hikvision and Dahua [are]. (********) [******** *****]
USA ********
****** **************** ****** ****, "*** *** **** Hanwha ****** ** * ****** *******?"
****-**** *** *********************** ******************* ** ***** *** **** **********:
************* ******'* **** ***** "**** ** Cameras" *** "*** **** ******, ***** and *** ****** ******":
******'* ***** **** *** ** ** at*** **** ************ "**** ** ******":
*********'* *-*** ******** "**** *** *** compliant" ***** **** ****:
***** ******** **** ********** ** ***********:
*********, ************** ********* ***************** ** **** **** *** *** ban, ************ "******* **** ** *****" '***********' series:
************* *****"******* ** ****** *****" *** **** series:
***, * ******** ***** ******************, ***************-********* *********:
***, *************** ********* ************** *********** **************** *********, ** **** ********* **** compliance:
** **** ******* ******** ******* "************ in ******" ** *** ****** ***** but *** ** *** *******, ******* **** ****************** **** **** ***, * *** firm:
***** *****'* **************** **********:
Sentiment ******* *** ************ ********
****** ** **** ***** ** **** opinion ** *** *** ** *** US *** ***** ******** ********* "*** turned ************* **** ********" ***** ** Jinping **** ***** ** ****,********* ** ******** *** ********.***** ** *** ***'* ******* ****** are *** "******* ********" ****** ** mostly ********* *********,******* *** ***** *****, **** * ****** ** **% of ****** ********** **************. **** **** further ********* *** ********* ** ******* 'not **** ** *****.'
Risks & ************* ********
**** ***** ** ******** *** *** largest/NDAA-banned ************* ** ********* *** ***** and ***** **** ************. **** *** resulted ** **** ************ **** ***** ****************** *********, ***** ***** ******* *** ********** concern *** ******.
** ********* *********, **** *** ******* major ************* *** ***-*** ************* (*** their *******) ** ******* ***** *** country ** ****** ***/** **** ********** and ****************** *** ***********.
*******, **** **** ***** ********** *** companies ** **** *** **** ******* of ****** ** ***** ********, ******** risks *** *** ***** ******* ***-*** gear, ** **** *** ******** **********,*****,*****, ******/*******/**.
* *** ******* ** ***** ** and * **** ***** ** ***** faces ***** ***** ** ** ***-***** anything ***** **** ** *** ******.
* ** ****** ********* **** **** of **** ****** **** *** **** complaint ******** *** *********.
** **** ****** **** **** ********* really **** ******** ******* ** *** these *** ************* *** ****** **** are?
**** ** **** *****, *** ***** surveillance, ***** *** *** **** *****, Hikvision ** ******, ** ****.
***, ** ***** ******* ** ** not **** ** *** ***, **** of, ****** *** ****** **** **** -*** ***** *** / ****** ** Sharp / *** ** ************* ************ Investigated
*************, *** ** ************ ******* **** said ***** ** **** ** *****'* pockets ** **'** ** ********* *** NDAA *** *** ***.