True WDR/Smart IR; they are coming. I have seen a few kits with them already. In addition, most do not have varifocal. It is a matter of selling value over price; your value has to be higher than the price. 8/10 times a customer that calls us for a quote and then states "Ahh, you know what, I'll install a Lorex system from Costco"; we can pretty much change their mind due to our value and what we can offer over a system from Costco.
You are going to get a handful of consumers that have DIY capable hands and mindsets, but for the most part, the boxed camera set sits in a corner "Until they have the time" to install the system.
Furthermore, we also install these systems for customers too; in the end, if that is what they really want and we can not persuade them otherwise, join in on the fun; we just do not offer any warranty what-so-ever (Other than our labor).