Schmode is Back, Aims To Turn Boulder AI Into Giant

By John Honovich, Published Sep 16, 2019, 12:12pm EDT

One of the most influential and controversial executives in the past decade is back. Bryan Schmode ascended and drove the hypergrowth of Avigilon in the first half of the decade. After 4 years of 'relaxing', he is now back, becoming CEO of Boulder AI.

Schmode is Back

Based on IPVM's interview with Schmode and Boulder AI founder Darren Odom, we examine their ambitious plans.

Background ******* ** - *****

******* ******* ******* ** is, ** ***** ******, confusing.******* ** (******** ****)** * ***** ******** of ********** **** ******** systems, *.*. *** ****** shown ** *** *****. While *** ********** **** factor *** ******* ** learn ******** ******* **-****** have ********* ********, **** is ********* ******* ** hard, ******** ********, *** a ****-****** ******** **** Avigilon.

Big *****

*******, ******* **** **** have **** ****** ***** than *******'* ******* ***** offering, ********** **** **** are ****** *** ******** of ******** ** ****** revenue ** '*********** *** more'.

New ****

********** ***** *** *****, the ******* ******** *** name **** ** ******* from ******* ** ** a ***** ****.

No ******* ***

**** *** *** *** sharing ******* ***** *** new ******** ****** **** new ******** *** ******, the ******** **** ********* "physical ******** *** *** markets" *** **** ** will **** ********** *** industrial ************.

** *** *** **** CEO ** ******* **** so **** ****** *********** to *** **** ** details ***.

Tech **********

*** ******** ** ******* is **** ** ***** Schmode * ********** ********** to ***** ****. ***** Boulder *** **** * niche ********, ** **** heard **** ******** ******* within **** *****.

** ******, *** ******** becomes *** **** *** build **** **** ********** into * *******, ****** offering.

Product / ****** *** ********

*** ********** ******* *** with ******** ** **** (1) ******* / ****** fit *** ******* *********** and **** ** (*) earlier **** ***********. **** Avigilon, **** **** ***** with * ********* ***-**-*** solution, ********* * ****** foundation *** *****-******.

**** ******* (** ******** the **** **** ******), the ******** ** ******* or *** ******* ** al. *** **** ******* / ****** *** *** the *** ********** ****** strategy.

Sales ************

******* ** **** ****** for ******** ** ********** sales ************ *** *******. This **** ** ** interesting ******* ** *** evolve **** *** **** take **** **** ** they ******* ***** ******** offering.

*******'* ** ** ***** and ********* ******* *****, *** ****** **** summer, ********** ******* ** OnCam *** ****.

*******

******* ** ************* ***** **** **** received **** ******* **** Colorado's ********** ****. ***** the ************ **** *** mention ** ******, *** company ******** ** *** received ***** ** * million ** ******* ** far.

**** ***********, *** ******* says ** ** ******* on ****** * ********** for *** ***** **** of **** **** **** would **** **** *** more ********* ****.

*******

** ********* *** ** appetite ***** *********** *** users *** ********* *** platforms, ** *** **** to *** ****** *** the ******** ** ********-********** platforms *** **** ***** innovative *******. ********, ******* certainly *** ** ************* of **** *** ****** wants *** *** ** build * ***** *** operations ****** ** ******* growing **** * *** entrant.

*******, ******* **** **** to ** **** **** he *** *** ** before - ** ******* and ********* * ****-****** competitive ******** **** ** strong *** ***** ****** that ** *** **** advantage ** *** ***** and *********** *********. *** that ** **** ** it **** ** *********** to *** *** ** evolves **** *** **** year.

*** ******* **** **** will ** ******** ** coming ******, ********* ******* or ** *** ****.

Vote / ****

Comments (65)

I voted Not Very Likely, but I think the wording of the question lends itself to that answer. Avigilon is a very successful company by almost any measure, so the idea that any startup can expect that level of success is at best unlikely. I think I better question would be, Will Schmode's new company be more successful than current companies that offer a niche solution?

Agree: 13
Disagree
Informative: 2
Unhelpful
Funny

We're going to hold him to a high standard! :) But that's a totally fair point, I do think they minimally have a better chance to be bigger with him than without.

Agree: 4
Disagree: 2
Informative
Unhelpful
Funny: 3

Would you be able to test one of these cameras as we are intrigued as to its bandwidth requirements.

Agree
Disagree
Informative
Unhelpful
Funny

test one of these cameras

The DNNCam? We will wait until after the pivot / new gen to test since they have already said they have something new coming up which will be more broadly positioned.

As for your bandwidth claims elsewhere in this thread, you are way way off when it comes to security applications.

Also, no more pitching your product in this thread, you can start your own discussion and if people want to read that, that's fine.

Agree
Disagree
Informative
Unhelpful
Funny

Look forward to seeing the New gen test results, be delighted to see your independant bandwidth test results on security applications at the prescribed perimeters.

I have not pitched a product at all as I have no need to do so I am merely pointing out that some companies like Thomas Cook after 178 years went out of business today as they live in the past.

There are a number of pioneering companies in the security industry developing new technology!!! they call it marketing myopia those who are trapped in their old ways

All the best

Richard

Agree
Disagree
Informative
Unhelpful: 2
Funny

Paradigm shift in technology 5G etc current recording file structure coupled with window based architecture major change is a foot!!! Milestone Genetec Avigilon all under pressure!! market price will collapse along with Intel dependancy

Agree: 2
Disagree: 1
Informative
Unhelpful
Funny

Huh? Kindly clarify. Kind of bizarre, unrelated statements. Or maybe I just don't understand what your getting at.

5G will have little impact on video management other than client/mobile side speed and perhaps difficult to reach sites.

SQL was not designed for object based data management but most VMS have managed to perform adequately under SQL or gone another more efficient route for image data management but what does, "current recording structure coupled with Windows based architecture" mean?

Why are VMS's mentioned under pressure? The market itself is pressure. They all seem to be doing well. What specifically is going to change that?

What market price is going to collapse? What Intel dependency are you referring to? It appears Ambarella is beating Intel right now on camera SoC although I don't have empirical data. That's just fine. May the best technology win.

Agree: 4
Disagree
Informative: 1
Unhelpful
Funny

I have a feeling you are responding to a Toynbee tile.

Agree
Disagree
Informative
Unhelpful
Funny: 2

running 4k camera at 60fps !bandwidth requirement is around 200Mbps times the amount of cameras thats a lot of bandwidth

Agree
Disagree
Informative
Unhelpful
Funny

running 4k camera at 60fps !bandwidth requirement is around 200Mbps...

calling B.S. on this claim. (in honor of Bryan S.)

on which camera exactly did this occur?

im not sure ipvm has a 4k test at 60fps, but they have many 4k@30fps results, as a random example is this multi-camera average:

worst case scenario is 2x the 30fps bandwidth, most likely a lot less as the frames become more similar as the interval between them decreases, which means that h.26x codecs have less differences to encode in the p-frames.

so maybe closer to 20Mbps than 200.

Agree
Disagree
Informative
Unhelpful
Funny

Camera: 4k, 10-bit HDR, 60FPS Sony StarVis image sensor

They show their applications as busy roads not cemetery's

Good luck with 20Mbps

Agree
Disagree
Informative
Unhelpful
Funny

Sony’s PMW-F55 camera records 4K XAVC Intra frames at operating points between 240Mbps (@24P) to 600Mbps (@60P) within the camera. PWS-4400 server supports these operating points as well to be suitable for 4K Live production platform. Bitrate for 4K was the major discussion point throughout the development. 100Mbps for 1080i is regarded as a reasonable bitrate as this has been widely used in the broadcast industry. Theoretically, to suffice required bit rate for 4K 60p, four times in resolution and double the frame rate would require eight times of data. This sums up to 800Mbps, nevertheless, 25% of the data can be reduced based on encoding efficiency for progressive frame compared to interlace.

Agree
Disagree
Informative
Unhelpful
Funny

Sony’s PMW-F55...

you’re in the wrong forum. this one is about security cameras, not broadcast cameras.

Agree: 1
Disagree
Informative
Unhelpful
Funny

hmmm hows the cemetery business !!!

Agree
Disagree
Informative
Unhelpful: 1
Funny

Why don't you start your own thread about your product. Your posts have nothing to do with this thread.

Agree
Disagree
Informative: 1
Unhelpful
Funny

are you ok ?

Agree
Disagree
Informative
Unhelpful: 1
Funny

The whole point of the DNNcam is that it processes the video at the edge so you are only sending metadata not video streams across the network.

Agree: 1
Disagree
Informative
Unhelpful
Funny

is there any where in the UK anyone can see one of these cameras ?

Agree
Disagree
Informative
Unhelpful
Funny

Thats genius I didn't realize the NVR was built into the camera and the Metadata was the all seeing eye

Agree
Disagree
Informative
Unhelpful
Funny

Glad to see your your catching on.

Agree
Disagree
Informative
Unhelpful
Funny

Technology is changing, (VMS) Marvell produce a low cost board that enables to under cut Avigilon 10 fold not sure why any one in the right mind would use an SQL database as this only leads to atrofication disk fragmentation coupled with expensive hardware and performance deterioration

Imagine a 10GBPS bandwidth NVR at a 1/10th of the price and 5 times the performance of Avigilon

Media stream recording will inevitably replace file recorders !!!

Agree
Disagree
Informative
Unhelpful
Funny

But Avigilon doesn't use SQL....

Agree
Disagree
Informative
Unhelpful
Funny

The simple point is that NVRs that cost 1/10th of the price offer 10 times the performance so 100 times more cost effective than a vigil on are coming

Agree
Disagree
Informative
Unhelpful
Funny

"Imagine a 10GBPS bandwidth NVR at a 1/10th of the price and 5 times the performance of Avigilon"

"NVRs that cost 1/10th of the price offer 10 times the performance so 100 times more cost effective than a vigil on are coming"

in approximately 90 minutes or so you've doubled this phantom devices' performance specs.

Agree
Disagree
Informative
Unhelpful
Funny

But Avigilon is a VMS software that runs on Dell servers or Windows/Linux appliances. So you're saying there is a new faster cheaper Dell coming? Have you ever used Avigilon?

Agree
Disagree
Informative
Unhelpful
Funny

Let me know where I can pick up at 10GBPS NVR SERVER for 2000 USD Dell or otherwise

Agree
Disagree
Informative
Unhelpful
Funny

So you keep calling Avigilon out but now your calling Dell out. What do you have to back up your statements?

Agree
Disagree
Informative
Unhelpful
Funny

The article is about ex-Avigilon Bryan Schmode the point i am making is that changes happen in all industries, particularly in technology. If Mr Schmode is interested in our technology I would be delighted to talk with him.

Disruptive technology is coming. having NDA's with the large VMS companies I can assure you they are interested in our technology

Agree
Disagree
Informative
Unhelpful
Funny

So since everyone is interested what is your company name and what do you do at this company?

Agree
Disagree
Informative
Unhelpful
Funny

Richard Brown MD of Ultrastream Limited

Agree
Disagree
Informative
Unhelpful
Funny

Let me know where I can pick up at 10GBPS NVR SERVER for 2000 USD Dell or otherwise

GBPS or Gbps?

are you an engineer?

Agree
Disagree
Informative
Unhelpful
Funny

10Gbps

Agree
Disagree
Informative
Unhelpful
Funny

Media stream recording will inevitably replace file recorders !!!

“file recorders” are media stream recorders already.

bits are bits,

bytes are bytes,

what the recorder reads,

is what the recorder writes.

“Ode to My DVR” taken from the “Encyclopedia of 20th Century VMS Poetry”

Agree
Disagree
Informative
Unhelpful
Funny: 1

yes that was the 20th century!! we are in the 21st century but you are right in that 20th century is the era of Avigilon's architecture

Agree
Disagree
Informative
Unhelpful
Funny

yes that was the 20th century!! we are in the 21st century but you are right in that 20th century is the era of Avigilon's architecture

you do know that most NVR’s don’t use windows, right?

Agree: 1
Disagree
Informative
Unhelpful
Funny

There is some High Silicon based product that is used in corner shops with 256Mbps Bandwidth for low resolution

Agree
Disagree
Informative
Unhelpful
Funny

Media stream recording will inevitably replace file recorders !!!

I don't think "media stream recording", by which I presume you mean just writing the video stream data straight to disk, has ever been an architectural issue. You still need to create some kind of index that tells you where on disk to find time TT:tt.tt for Camera X, or at what points motion occurred on Camera Y, etc.

I am not a VMS architect, but my understanding is that the throughput and scalability issues have revolved more around the index creation and management that just moving video frame packets from the NIC to the disk.

If you have a line on some thing that optimizes this index management, it could be disruptive. If you are alluding to some basic hardware architecture, I'm not sure that will have much impact, we already have storage arrays that can ingest and manage data faster than most VMSes can send it.

Agree
Disagree
Informative
Unhelpful
Funny: 1

yes the intellectual property is in the indexing that is the essence of our disruptive technology

Agree
Disagree
Informative
Unhelpful
Funny

I think Brian (not Bryan) is exactly right... though I am not a VMS architect either.

"You still need to create some kind of index that tells you where on disk to find time TT:tt.tt for Camera X, or at what points motion occurred on Camera Y, etc."

SQL is a simply a database that stores system settings and things related to recorded video (like motion metadata, GIS info, bookmarks, OSD etc).- it is not used to store the video files themselves. MS Access used to do the same thing before everyone moved to SQL.

You are saying that your alternative to SQL indexing allows your product to increase hardware throughput 10 fold?

Even if your solution is able to somehow combine this metadata (now commonly stored in SQL databases) in 'media' files vs folders, how does that increase hardware throughput?

Agree
Disagree
Informative
Unhelpful
Funny

If you have a line on some thing that optimizes this index management, it could be disruptive.

but how “disruptive” could it really be? let’s say that Richard’s tech allows index creation of video in a way that is superior to FAT, superblock inodes, b-tree, c-tree, OODB or anything out there. let’s even say it’s so good that it can do this at zero CPU and storage cost.

what does that mean for the average nvr? that a $200 nvr can record a few more channels?

*the way this is going i’d expect this thread is likely transplanted out of Schmode land...

Agree: 1
Disagree
Informative: 1
Unhelpful
Funny

agree. it should be.

Mr. Brown's contentions have zero to do with the OP

Agree: 1
Disagree
Informative
Unhelpful
Funny

we are assuming that Boulder Ai may need something a little more than a 200 dollar NVR

Agree
Disagree
Informative
Unhelpful
Funny

suggested headline:

“Schmode Crawls Out from Under Rock to Push Boulder”

Agree: 2
Disagree
Informative
Unhelpful
Funny: 10

#1, You waited 4 years for his return and that's all you got? You know you're happy.

Agree
Disagree
Informative
Unhelpful
Funny: 5

FWIW, I have been talking with Bryan about this for roughly a year, before he was officially CEO and acting more as a consultant. He shared the investor deck and pitch with me about a month ago, which laid out much more of the coming vision and market strategy.

The work that BoulderAI did before Schmode came on board will definitely be a core part of the pivot, but I think that work will be more like a "platform" than the actual "product". I believe they have some early stage wins already in the sense of getting a beta version of the new platform/pivot in front of customers, which is driving some of what they are doing leading up to the formal (re)launch.

Ultimately, while I can't say a whole lot right now about what Schmode is doing with BoulderAI, I do think that they have a strategy that will build on top of some current industry trends, but in a somewhat newer direction.

I also agree with Adam Messina that the poll question is a bit of a hurdle, I do not think Schmode is necessarily trying to build the next Avigilon, but I do think his new company has the potential to be as successful as Avigilon if you measure it on a factor of how disruptive it is, or how much of its relevant market share it captures. I'm not sure he wants to go through another IPO any time soon, and I wouldn't blame him for that :)

Agree
Disagree
Informative: 12
Unhelpful
Funny

does Schmode plan to poach any former colleagues from Avigilon IndigoVision?

Agree
Disagree
Informative
Unhelpful
Funny: 2

I asked Schmode if the salespeople would need to suit up. He laughed at me.

No doubt, looking forward to what kind of sales team that is going to be...

Agree
Disagree
Informative
Unhelpful
Funny: 2

I asked Schmode if the salespeople would need to suit up...looking forward to what kind of sales team that is going to be...

Agree
Disagree
Informative: 2
Unhelpful
Funny: 12

I don't know Brian, but I do know BoulderAI and I think he'll have his work cut out for him. Despite the fact that BoulderAI was profiled in 2017 by IPVM.com (ipvm.com/reports/dnncam), it has not matured much past a hardware company offering a niche camera with no SaaS model to support it. Stepping into a early stage start up with one product/niche market/no software is a lot different than Avigilon. From what I have been told about Brian - he was able to step in and manage Avigilon's then CEO Alexander Fernandes and he'll need the same skills at BoulderAI if the company is going to be a success.

Agree
Disagree: 1
Informative: 3
Unhelpful
Funny

From what I have been told about Brian - he was able to step in and manage Avigilon's then CEO Alexander Fernandes...

until he managed to get fired by him...

Agree
Disagree: 2
Informative
Unhelpful
Funny: 6

while Mr. Schmode certainly had a meteoric rise during his tenure at Avigilon - going from the relatively low position of RSM to eventually becoming their COO - I'm curious why Boulder chose him as CEO of their not so new venture.

COO maybe - as he has experience here. But CEO? Having no experience as such?

seems risky to me.

also - everyone please stop misspelling Bryan's name. thank you.

Agree: 2
Disagree
Informative
Unhelpful
Funny: 3

I'm curious why Boulder chose him as CEO of their not so new venture.

COO maybe - as he has experience here. But CEO? Having no experience as such? seems risky to me.

I don't know how they came to this but generally speaking, this is normal. Sports analogy - guy is the offensive coordinator of a championship team who puts up a ton of points. When he looks for his next job, he's going to want to be the head coach and the other teams that want to get someone this level of experience will have to make him head coach.

Of course, this could fail, just like in the sports analogy, but given where Boulder AI is (niche player) and what Schmode has done, it's a calculated risk that is worth taking if Boulder wants to be really big.

Or else they could have hired Scott Schafer...

Agree: 2
Disagree
Informative
Unhelpful
Funny: 5

he is probably bringing in the investors for the Series A. The challenge to get the founder CEO to step aside and let someone else drive...not so easy to do. Byran may find himself in the same situation as Avigilon where the founder decides (once things are headed in the right direction) that he wants to drive.

Agree: 2
Disagree: 1
Informative
Unhelpful
Funny

I'm curious why Boulder chose him as CEO of their not so new venture.

I don't know for sure, but I think it was based in part on the consulting work he was doing with them prior to this change, it wasn't just like they picked him at random from an Indeed.com job posting.

But CEO? Having no experience as such?

But every CEO has to eventually have a first job as CEO, right? It's not like you graduate from the college major of "CEOing" and go right into a CEO role. Say what you want about Schmode, or BoulderAI, but I think his role and involvement at Avigilon more than qualifies him for a CEO role at a much smaller start-up.

also - everyone please stop misspelling Bryan's name. thank you.

Well, when HE spells it wrong, what do you expect? ;)

Agree
Disagree
Informative: 2
Unhelpful
Funny: 4

Well, when HE spells it wrong, what do you expect? ;)

you’re obviously biased when it comes to the correct spelling ;)

Agree: 1
Disagree
Informative
Unhelpful
Funny

so basically both companies now led by Ex-Arecont and Ex-Avigilon sales guys made good

Press Release

Boulder AI

Entropix

Agree
Disagree
Informative: 1
Unhelpful
Funny

nice find, Vincent!

this is product development in real-time, from the classic BoulderAI:

to the Entropix Infused version:

just from the pictures, a couple of changes are obvious,

1) Boulder has added a second lens/imager, presumably in aid of Entropix super-resolution capabilities.

2) Boulder enhances by 33% the physical security of the unit by upgrading the sole Phillips fastener at the top of housing, to a Torx fastener like the other two. although it may add incremental cost, it seems well worth it...

Agree: 1
Disagree
Informative: 4
Unhelpful
Funny: 2

The Entropix camera looks interesting.

Agree
Disagree
Informative
Unhelpful
Funny

We covered Entropix here: Ex-Arecont Leaders Launch Super Resolution Startup Entropix. That post is from 2015 but, perhaps with the exception of Entropix, their cameras are not generally shipping yet (though from what I have heard, it will be soon).

Agree
Disagree
Informative
Unhelpful
Funny

Can't wait to see the production units tested by IPVM.com. I suspect we'll be waiting a bit...

Agree
Disagree
Informative
Unhelpful
Funny

Dear Mr Honovich do let us know when you are going to make a test on NVR's

All the best

Richard

Agree
Disagree
Informative
Unhelpful
Funny

Schmode has left Boulder AI:

IPVM Image

Agree
Disagree
Informative
Unhelpful
Funny

the 'Our Team' section of the Boulder AI website lists one person - their CEO.

I wonder if Schmode was ever featured in that section....

Agree
Disagree
Informative
Unhelpful
Funny
Agree
Disagree
Informative: 1
Unhelpful
Funny

BoulderAI's VP of Sales also left, FWIW.

Agree
Disagree
Informative
Unhelpful
Funny
Read this IPVM report for free.

This article is part of IPVM's 7,338 reports and 973 tests and is only available to subscribers. To get a one-time preview of our work, enter your work email to access the full article.

Already a subscriber? Login here | Join now
Loading Related Reports