Avigilon EVP Out, Schmode Consolidates Power

Author: John Honovich, Published on Mar 06, 2014

Avigilon's EVP Operations, Chris Ross, a former executive at Ericcson, Qualcom and Novatel Wireless, has 'resigned'.

Now, just months after taking over marketing, Bryan Schmode is consolidating power further by taking over all of operations.

In this note, we look at what is happening and the benefits / risks in this move.

Schmode - Love 'em or Hate 'em

********'* *** **********,***** ****, * ****** ********* ** ********, ******* *** ******* ********, has '********'.

***, **** ****** *************** *********,************** ************* ***** ******* ******** **** *** ************.

** **** ****, ** **** ** **** ** ********* *** the ******** / ***** ** **** ****.

******* - ****'**** ****'**

[***************]

*************** **** ******** ** ********'* *******, ****** **** ** ********** sales *********** ** ******** ** ****,****** ** **********.

**** ****** ***. ** **** ********'* ****** ***** ** ********* *******:

"*** ****** ***** *** ***** ********'* "**** ** ********* ******** to *****" **** **** ****** ************* ********* ** ***** ***** style. '***** *** *****/********* ****** ** * ***** ***** ****** in *****/******** ** *****. * ** **** ****** ******** *****. *************.' ******* ************ *****, '***** ******* ** ******* **!!'"

** ** ******** ***** **** *** *** ****** ** ****** or ** **********, ******* *** ***** ***. ******* ******* ***** to ** ** ****. *** ******* *** **** **** ** keep ****** ** ****** *********** ************* *** *** ************ ******** for *** **** ********* **** **** ******.

** *** ***** ****, ***** *** **** *** ****** **** him, *********** *** ****** *** ******** *******. **** ******** **** former ********** **** ** ******** *** ** ***** ********************** **, *** ***** ** ***** *** ******** *** ********* high, **** **** ******** **** **** **** **** ******* **** by ***.

*** **** ****** ********, ********* ** ******** ****** *************, ** that ******* *** * ********* ********* *** ** * ***** show * *** ***** ***, **** *** ************* **** ** needed ** *** *** *** **********, ******* ****** ** *** burned.

** ***** ** **** ****** *** ***** ** ******* ** his ******* ** ********. ** ** *** **** ****** ********** with *** ** ******* ** ********** ***** ******.

*******, ********'* ******* '***********' ** **** ***** ** *** ********.

Taking **** **********?

* *** ****** ** *** ***** ********* ****** **** ********** is *** ******* ** ****** *** '*****' **** ** *** business, ********** ***********, ********** *** ************* ****** **** ***** ********* skill ****, *********** *** ***********.

**** ** ** **** ** ***** ** **** *** *** broader ****?

***********, ***** *** ******* ** *** ********* ** *****, ** deserves *** ***********. ***, ** **** ** *********** ** *** how ** ******** ** **.

Comments (21)

Undisclosed Integrator #1

03/06/14 09:05pm

"Replace 95 cameras with one Avigilon 29M camera... Yeah, that's the ticket!"

Undisclosed Manufacturer #2

In reply to Undisclosed Integrator #1 | 03/06/14 09:23pm

I imagine the corporate culture is similar to this:

Undisclosed Integrator #1

In reply to Undisclosed Manufacturer #2 | 03/06/14 09:49pm

Don't under estimate the power those motivational sales strategies working. They often lead to very successful businesses. Just look at Enron, Bear Stearns and Madoff Investment Securities.

Alain Bolduc

In reply to Undisclosed Manufacturer #2 | 03/07/14 09:00am

Since we seem to be talking about bastards people other people love to hate, this should be entertaining - and it isn't a scene from a movie:

Thumbnail pp 5

Brian Rhodes

IPVMU Certified | In reply to Alain Bolduc | 03/07/14 03:51pm

@11:51-12:09

"Since 2002- today, 4% of VC investment make shareholders money. Returns on Venture Investment are negative."

Undisclosed #3

In reply to Undisclosed Integrator #1 | 03/06/14 09:51pm

Rukmini Wilson

In reply to Undisclosed Integrator #1 | 03/06/14 10:27pm

At least they practice what they preach: Replace 3 standard VP's with one mega VP!

John Honovich

IPVM | In reply to Rukmini Wilson | 03/06/14 11:19pm

That was funny!

Matt Ion

In reply to Rukmini Wilson | 03/07/14 01:08am

Awesome. Well played, sir.

Greg Austin

In reply to Rukmini Wilson | 03/09/14 04:23pm

+1. Hilarious.

chuck georgo

03/09/14 04:39pm

I believe it is the wise man or woman that is careful of what bridges they burn, as they may find the need to cross back over them some day - the competition you crush today, maybe the partner you need tomorrow...r/Chuck

Undisclosed Manufacturer #4

03/09/14 04:51pm

I have two observations. The first is that usually as companies grow, it is normal to transition out of the team that helped you grow into the team that can help you become a large company. But generally when that occurs, it's a 1 out, 1 in slow transition, not consolidation of power. When you consolidate such as Avigilon is doing right now, that's almost certainly a sign that the company is circling the wagons because of massive internal problems. If you look at IQinVision as a comparison, within 12 months they lost their VP of Sales, CMO, CTO and CEO, and then their COO consolidated much of that power. Nowadays, IQinVision is an afterthought whereas once they were the lead horse in the IP Camera game.

My second observation is that Bryan Schmode is the poster boy for the Peter Principle.

Is this a case of the candle burning twice as bright burns half as long? I'm not sure, but if I were an investor in or customer of Avigilon's right now, I'd be very concerned.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #4 | 03/09/14 05:59pm

"Is this a case of the candle burning twice as bright burns half as long?"

Maybe that's by design. I still think the end game is short term sale to a huge company with more money than brains (Cisco, Honeywell, IBM, etc.).

Avigilon must know that they can only sustain this pace for so long and that once Avigilon returns to regular industry growth rates, they will fall to a normal industry valuation. Avigilon's already worth $1.4 billion so there is not much higher a valuation they likely can get (Axis has 4x their sales but not even double their valuation).

It would be a brilliant tactical finish to sell to a huge company for $2+ billion later this year and ride off into the sunset with a ton of cash. Then whatever operational issues remain are the problems for the sucker buyer.

Undisclosed Manufacturer #4

In reply to John Honovich | 03/09/14 06:23pm

John,

I have no doubt that this is what Avigilon is hoping for. But remember, there are only a handful of companies that can afford a $1.5 - $2.0 billion acquisition. Even if it was a stock-trade for 51% of the company that's still $751k - $1.01 billion, and the list is similarly small.

But remember, acquisitions are not only about brand, revenue, IP and channel, they're about the management team. That's why most acquisitions mandate a minimum 24 month retention for the acquired company's senior management team.

Avigilon has shed most of the senior managers who got them to where they are today, Avigilon has some IP, but as you've pointed out, it's not much. That leaves channel and revenue. Most large companies won't buy at top valuation just for those two things alone.

Like I said, I'm sure you're right on the Avigilon's ultimate goal, but it's starting to look like a straw man company right now, and I would expect companies with enough capital to pull the trigger would also have the wherewithal to see through the smoke to what could be an empty treasure chest underneath.

John Honovich

IPVM | In reply to Undisclosed Manufacturer #4 | 03/09/14 06:33pm

I agree that there are only a handful of companies, but they only need 1 that is hungry enough to make the deal.

And they already have the consensus of Wall Street analysts with target prices at $2+ billion, so a buyer would already have a solid rationalization for making the purchase (whether the Street is right or wrong).

It clearly would not be an empty treasure chest. They have real good product across the board (at least on the video surveillance side). The problem is ultimately not what they have but the extreme price someone would have to pay to get it.

Undisclosed Integrator #1

In reply to Undisclosed Manufacturer #4 | 03/10/14 12:30pm

I read once a good indicator trouble is coming for a company is when they cut their R&D funding down or eliminate it. It creates an immediate boost to the bottom line by cutting R&D expenses, but it takes a couple years for the negative affects to become apparent when no more advancements or innovations come forth, since it takes a few years sometimes for R&D results to be realized.

Any insights into what Avigilon is doing with their R&D now? I know they just released new products, but that's past research and efforts just coming forth today.

John Honovich

IPVM | In reply to Undisclosed Integrator #1 | 03/10/14 12:40pm

Avigilon is not cutting R&D. We covered this in the recent 2013 financial review. R&D expenditures are increasing in line with company revenue growth. The main issue is that R&D relative to revenue is quite low compared to industry norms of top manufacturers.

I am not sure they need to spend that much more - what works is their whole model - good products, packaged together, protected channel, intense sales force, etc. On the other hand, start adding in access control and analytics development for enterprise projects, R&D becomes a lot more expensive.

Thumbnail pp 5

Brian Rhodes

IPVMU Certified | In reply to John Honovich | 03/09/14 11:41pm

It would be a brilliant tactical finish to sell to a huge company for $2+ billion later this year and ride off into the sunset with a ton of cash. Then whatever operational issues remain are the problems for the sucker buyer.

BILL BRASKY STATUS ACHIEVED

Undisclosed Manufacturer #5

03/09/14 05:12pm
Having worked with him and seen him in action, and knowing the peculiar ego-driven personality of Alex, it has never surprised me to see the two of them get closer and grow together while polished, professional, conscientious industry veterans have been victimized by employment at Avigilon.
Thumbnail rob baxter portrait may 2013

Robert Baxter

03/09/14 05:22pm

John, interesting topic. I liked the O'leary clip.

The original question posted was about the expected outcome of the person responsible for sales now responsible for operations?

Don't know Brian Schmode, but the skills and personality types of these two roles are usually different. They both require driven and dominant individuals. However, a person responsible for operations needs to be able to be detail oriented if need to, they are into process, and can build a cooperative team internally to get the job done. For a person responsible for sales they are managing a group of sales people who are usually loaners, very driven, abhor paperwork, and individuals good at building relationships with customers. They usually don't like getting stuck in the weeds over details.

Growing Sales, keeping customers happy may require challenges to what operations wants - being profitable, holding customers to their agreements. If a person can be successful in both roles - I would look at who is their key person that takes care of what they are not good at or interested in.

John Martinez

03/10/14 12:21pm

John, If it is only thier sales and channel to sell, they are in big trouble. A Billion dollars by Silicon Valley standards is not impressive. So if they are taking the build and sell path, suitors will slice and dice the numbers and probably do a deal a lot less than that amount.

For some reason, Apple's Jobs keeps running through my mind. Next Larry Ellison pops up.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Axis Releases First New Access Controller In 5 Years (A1601) on Jun 15, 2018
It has been 5 years since Axis 2013 entry in the physical access control market, with the A1001 (IPVM test). Now, Axis has released its second...
Security Sales Course Summer 2018 on Jun 14, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer...
Powerline Networking For Video Surveillance Advocated By Comtrend on Jun 08, 2018
Powerline networking, using existing electrical wiring, has been around for many years. Indeed, over the years, some video surveillance providers...
H.265 / HEVC Codec Tutorial on Jun 07, 2018
H.265 support has improved significantly in 2018, with H.265 camera/VMS compatibility increased compared to only a year ago, and more manufacturers...
Princeton Identity Access 200 Iris Scanners Examined on Jun 05, 2018
Iris recently registered a big jump as a preferred biometric in our Favorite Biometrics survey, but access-ready options can be difficult to...
Buy Arecont: Top Bid $10 Million Cash on May 22, 2018
Last year, Arecont had a deal for a purchase price of $170 million (see Failed Arecont China Acquisition). This year, Arecont has a deal for a...
Installing Box Cameras Indoors Tutorial on May 22, 2018
This tutorial starts our physical installation for video surveillance series, starting with Box Cameras, one of the oldest and most basic types....
Stealth / UCIT - Remote Video Monitoring Provider Profile on May 18, 2018
Can 2 remote video monitoring companies, Stealth Monitoring from the US and UCIT from Canada combine to impact the market and compete in a changing...
Worst Manufacturer Technical Support 2018 on May 16, 2018
5 manufacturers stood out as providing the worst technical support to 190+ integrators in new IPVM results. These integrators answered: In the...
March Networks Targets Cannabis Market on May 10, 2018
Will the next March Networks customer appreciation event be held a steakhouse or at a Taco Bell at 2 am? Can March sell the types of systems to the...

Most Recent Industry Reports

July 2018 IP Networking Course on Jun 16, 2018
The last chance to save $50 on registration is this Thursday, June 21st. Register now and save. This is the only networking course designed...
The Dumb Ones: PSA's Bozeman On Cybersecurity on Jun 15, 2018
The smart ones are the hundred people who flew to Denver and spent $500+ on a 1.5-day conference featuring Dahua as a 'cyber responsible partner',...
Amazon Ring Launches $10 Monthly Professional Alarm Monitoring on Jun 15, 2018
Amazon's Ring has announced an alarm system with 24/7 professional alarm monitoring for $10 per month, a fraction of the $30+ per month traditional...
Axis Releases First New Access Controller In 5 Years (A1601) on Jun 15, 2018
It has been 5 years since Axis 2013 entry in the physical access control market, with the A1001 (IPVM test). Now, Axis has released its second...
Hikvision 12MP Fisheye Camera Tested (DS-2CD63C2F-IV) on Jun 14, 2018
Hikvision's DS-2CD63C2F-IV is their flagship panoramic camera, with a 12MP imager, 15m integrated IR, smart codec, and more. We tested the 63C2 in...
Four Major Outdoor Camera Install Problems on Jun 14, 2018
Over 140 integrators told us the top four camera installation mistakes that lead to unexpected problems and failures. Their comments often...
Security Sales Course Summer 2018 on Jun 14, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer...
China Public Video Surveillance Guide: From Skynet to Sharp Eyes on Jun 14, 2018
China is expanding its video surveillance network to achieve “100%” nationwide coverage by 2020, including facial recognition capabilities and a...
IPVM For PR / Marketing People on Jun 13, 2018
This post helps PR and Marketing people understand and productively work with IPVM (as much as possible given our independent, often critical,...
Avigilon H4 Multi-Sensor Adds 32MP, H.265, Analytics on Jun 13, 2018
Avigilon has announced the H4 Multisensor, the successor to their repositionable multi imager line, adding features like H.265, integrated IR,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact