Residential customers will not care about the UL listing anymore than they will care beyond the $10 per month.
This disruption has been coming for a long time now and all of the old school tricks will have to be relearned.
1. Register as an alarm monitoring company in each state that requires it. CHECK
2.Offer self install option so you bypass the licensed installing company hurdle.CHECK
3. Add video verification to comply with local ordinances. CHECK
4. Ship replacement parts when needed. CHECK
5. Provide phone support to guide them when needed. CHECK
6. UL listed? Who cares unless you have an insurance mandate it has no value to the consumer. Wrong banner to wave at this point.
Did the industry shoot themselves in the foot when they sold security comprising of 2 doors, 1 motion, 1 keypad, 1 siren, and a panel with a $39.95 or higher monthly multiple with a 5 YEAR contract? Yes
They emphasized that the value was in the RMR not the equipment or the quality of the install. Here we are now full circle.
They established that the customer sees the install number and that is all security is worth to them. This solution is well within that price range and has a significantly lower monthly.
Same customers believe you can have a brand new iPhone for $99.00 too.
Blame marketing for the brilliant devaluing of what we do and how we execute the work of providing true security as opposed to tinker toy security with recurring revenue and half baked security.
Commodity based logic that in turn bites the hand that feeds it.
Unitize the installation so you insure the lowest quality execution of the work executed is the quickest fashion to start the revenue stream.
invest nothing in training and development of your technical team as they also have no value to companies either.
No followup on the quality control measures to determine if the technical team is destroying the reputation of the company with each and every install they do by installing in such a fashion as to create excessive false alarms which in turn creates a hostile relationship with law enforcement and then they create false alarm ordinances to address that too.
Absolutely no sympathy whatsoever for what the industry has done to themselves.
In 38 years I have seen more examples of this than I thought possible within a single industry, but it is now habit.