The use of 'booth babes' is way down overall, but one company, Rapid Response, continues to treat ISC West like it is an HBO brothel documentary setting up a literal lineup of 10:
The sheer number used by Rapid Response compared to how few are now used in the show make it stand out even more.
This 'marketing' tactic is unprofessional and demeaning to the industry and woman in general.
Ironically, as the social media post below shows, Rapid Response does not consider them part of the 'team' or their 'people' despite positioning them at the front of their booth facing the heavily trafficked center aisle:
As one integrator noted in response:
Rapid has been trying to get our business for years now. They're a sleazy company emphasized by the use of booth babes. They actually have a very good monitoring center but I'm not comfortable working with the people in sales or the people who run the place.
If they dropped the booth babes and started to clean up their image I would consider them more seriously. At this point I don't trust them.
Update 2018: ISC West is now enforcing its attire guidelines and Rapid Response ceased such practices in 2018.
4 reports cite this report:
ISC West 2018 Best and Worst
on Apr 16, 2018
ISC West 2018 had strong attendance, modest overall new products, and a surge in Artificial Intelligence marketing.
First, here are 20+...
ISC West Bans Booth Babes
on Mar 22, 2018
Booth babes, goodbye.
Technically, ISC West banned them 2 years ago with a 'staffing attire' requirement but it looks like ISC West is going to...
ASIS Show 2017 Final Report
on Sep 27, 2017
ASIS is in Dallas for 2017 and this is our final show report (compare to our 2016 ASIS show report).
When walking in, one is greeted with Dahua's...
Comments
(116)
: PRO Members only.
Login. or
Join.
Related Reports
19 Facial Recognition Providers Profiled
on Apr 23, 2019
IPVM interviewed 19 facial recognition providers at ISC West to understand their claimed accuracy, success and positioning.
9 from China, where...
Speco Ultra Intensifier Tested
on Apr 22, 2019
While ISC West 2019 named Speco's Ultra Intensifier the best new "Video Surveillance Cameras IP", IPVM testing shows the camera suffers from...
Milestone Drops IFSEC
on Apr 18, 2019
Milestone has dropped out of Europe's largest annual security trade show (IFSEC 2019), telling IPVM that they "have found that IFSEC in EMEA no...
Alarm.com Favorability Results 2019
on Apr 15, 2019
The once dot com startup has evolved to become a core provider for home security and is now expanding into commercial.
In their first entry in...
ISC West 2019 Report
on Apr 12, 2019
The IPVM team has finished at the Sands looking at what companies are offering and how they are changing their positioning.
See below for 50+...
Most Recent Industry Reports
The HIVIDEO $31 Face Detection DVR Tested
on Apr 25, 2019
Face detection in a $31 DVR? That is what "HIVIDEO" (not to be confused with Hikvision, even if the company intends to do that) was promoting at...
19 Facial Recognition Providers Profiled
on Apr 23, 2019
IPVM interviewed 19 facial recognition providers at ISC West to understand their claimed accuracy, success and positioning.
9 from China, where...
Locking Down Network Connections Guide
on Apr 23, 2019
Accidents and inside attacks are risks when network connections are not locked down. Security and video surveillance systems should be protected...
Hikvision Admits USA Sales Falling
on Apr 22, 2019
Hikvision, in a new Chinese financial filing, has admitted that its USA sales are now falling.
Less than a year after the US government passed a...
Speco Ultra Intensifier Tested
on Apr 22, 2019
While ISC West 2019 named Speco's Ultra Intensifier the best new "Video Surveillance Cameras IP", IPVM testing shows the camera suffers from...
Arecont Favorability Results 2019
on Apr 22, 2019
Arecont's net negativity remained the same in IPVM's 2019 integrator study, though integrator's feeling became relatively more neutral compared to...
