European Startup Ajax Profile - They "Stand Against Evil"

Author: Dan Gelinas, Published on Jan 03, 2019

European intrusion detection startup Ajax Systems proclaims:

How are they standing against evil? And what are the differentiators and potential roadblocks for this self-described "disruptive" company?

Based on our interview with the company, we look at:

  • Proprietary wireless protocol 'Jeweller' and its claimed nearly 10x farther range
  • Monitoring options
  • Product aesthetics
  • Multi-channel distribution
  • Where they are sold
  • Pricing
  • Large commercial offering coming
  • Competitive advantages and challenges

******** ********* ********* *********** ****************:

*** *** **** ******** ******* ****? *** **** *** *** differentiators *** ********* ********** *** **** ****-********* "**********" *******?

***** ** *** ********* **** *** *******, ** **** **:

  • *********** ******** ******** '********' *** *** ******* ****** *** ******* range
  • ********** *******
  • ******* **********
  • *****-******* ************
  • ***** **** *** ****
  • *******
  • ***** ********** ******** ******
  • *********** ********** *** **********

[***************]

****'* ********* ******* ********* ** *********.

* ******* *****, ***** *****, ********* *** ******* ** "********** the ***** ***** ****** ** ************ ** *** ********":

*** ***** ****** **** *** ******* "****: **** ******** ******* art." **** **** ***** *** ******** *****, ****** *** *** proprietary ******** ******** ********.

Executive *******

**** *** ******* * *********** ******** ******** ****** ********, ***** communicates ** *** ***-***.* *** *****. **** ***** ** ******** allows **** ** ********** ***** ******** ************** ****** ** ** to *,*** ****** ** *,***+ ****. **** *** **** *** integrated **** *** ***** ********** ********* *** ******* *** *** and *** ******* ** ********** ******* *** *********.

**** ** ****** ********* ********** *** *****+***** ******. *******, ** US ************ ** ******* ** **** ****.

***** ***** ******** ***** *** ** *********** *** ***** **********, the ******* **** * *****-***** ********** ******** ** ******.

******** ******* ******* ** ** ************ *** ***** **** ********** cameras ***** **** ****.

Company ********

****, ******* ** **** *** ***** ** ****, *******, *** ~425 *********, **** **** ** ***** ** ********* ** ************* with *** ******* ****** ******* ***** *** *********, *********, **********, procurement, ***** *******, **, ********, *** *******.

**** ** * ********* **** ******* **** *** * $* million ********** ** **** ********, * ********* ******* **** ******* *********** *********** ** ******* ***** **** * ***** ********** ******** **** dining *********, ******* ******* ******** *******************, *** *******-********-*****-******* *********. ******* ** *** ***** ********, *** ******* **** ***** *** *** ******** **** **********.

**** ************ ************* **** **** **** ************* *** *** *** ******** *** does *** *** *** ******** ***********.

Ajax ******** ******** ********* ** ***********

**** **** ******** *********** **** ******* ** **** ******** *** US ****** *** **** *** *** ***** *** ***** *********** claims.

*** ******* ****** **'* ***********'********' ******** *************** *,***+ **** (*,*** ******), ********** **** ~*** **** ********* with *** *** ***** *******:

*******, *** ***.* - ***.* *** ******** ********* ***** *** restricted ** *** ** *** *** *** **** *** ******* purpose *** ** ** ******. ** * ******,************* **** **** ***** **** ** ***** *** ******** *** US ******. *** ** ******* **** ****** ***** ******* *** MHz, *******:

** *** *********** ****, *** ** ***** ***** ***. ** don’t **** *** **** **** ** ***** **** ** ***** the ** ******. *** **** ***** ** **** *** ** market *** ********* ********* **** *** ********* ****** ***** ** 868 ***** ********* *** ** ** ***.

********* **** **** **** ********* *************** ******* **** * **** competitive *** ********* ********* ** *** ** ***** **** ** sales *** ********* *** ********* ** **** ****.

**’* **** ** **** * ********* ******* *****. *** ** market ** *********** *** *** **** ** ******** *** ****** is **** ****** **** *** ******** ******. ** *** **** potential ** ***** ****** **** *** ******** ****** ******* **’* not ** *******. **’* ****** ** ******* **** ******* **’* conservative. ***** ****’* ** **** ********** ********.

Other ******** '********'

***** **** *** **** *****, ******** ****** ******* ***** ******** not ********* **** **** ***** ******** ********* ******* ** *** US.

******, ******** ****** **-*********** ********** *** '*** *********' *************. ***** sensor *** ****** ************* ** **** ******* **** *******, ** mitigates ********* *********** ******* ***** ***** ***** ** **** ** *** ***** ******.

** ***** ** ***********, ******** ******* **** *** **** *** every ** *******, *** ****** ******* **** ****** *** '** to * *****' ** ****** **** *****.

Monitoring *******

**** **** *** ****** *** ** ********* ** ********* *** monitoring ******, **** *** ********** ******* *** ********* * ****** process **** ****. *** ******* **** *** *** ******** ** the ********** ************ ** ***, ****** *** ** *** ***** on *** ******** ****. **** *** **** ********* ****** ** the ******* ** *** *** *******:

*** ******** ** ****** *** ** ******** **** **** *** monitoring. ** *** *******, *** *** ****** **** *** ********** stations. ** *****, **’* **, ** *** *********** *** *******, it’s **. *** *** ****** ** ********** **** *** *** needed *** ********. ** ******* ***, *** **’** ***, ** well.

***** *** ******** **** *** ************** ******* ** ********** ******* depending ** **** ****** **** *** *** ******.

Product *********

**** ******* *** * ***** *********, ******** ** ****** *** has **** *****'* ****** ********.

** ****, **** **** ** ** *** "****** ** *** security ********." ******** ** *****-********* ********* ** ***** ** *** marketing ********** *** ******* ***** ** *******. ***** ********** *******, for *******, **** **** ******* **** **** ** ******** ** plain, ***** *********** ** *****, ***** ** ****:

***, *** *******, *****'* ********* ** ***** ****** ***** **** this ********* ** ***** *******:

Multi-channel ************

********* **** **** *** * ****** ******** ** ****** ** market:

******* *** ****** *******. ****** ** ******* ** *** ******. The ******* ** ********* ** *** ************ ******, ******, ****** it ******* ** *** ******. ** ** **** ********* ** some ******. ** ******, **’* **** ****** ******* *** ************ dealer *******, *** ***** *** **** ******** ****** ***** **** sell *** *******.

Where **** *** ****

********* ** *** **** *******, *** ****** ** ********* **** ********* ********** *** ***** ******, ********* *****, *** ******* and ***** *******. ** ********* ******* ***, *** ******** *** * *** of ************ *** ****** ******. ******* ** *** **** ********** market, ********** **% ** *** *******'* ****** ******. *** ************ channel ** ******* ******** ** "******** ** ***** *** ******** companies **** ** ** **** ********** *** **** *** *******," according ** *********. *****, *******, *** *********** ****** ** ***** of ********. ****** ******* **** **** ***** ********* ** ** different *******, ********* * ***** ********.******* * *********** **** **** ******* *********, *****, ****, *** Electronics, *** *******. ** **** *******, **** ** ********* ** one ** *** *******. ***** *** * ********* ** *******, and * **** ** ******* *** *** ***********. **** ** available ********* ** ******. *** **** ***** ** *** *** ****** ** ******* is ******-**** ****** ********** * ******* ****** *** ******* *** *** ******.********* **** **** ****** **** ****-***** ******** ************ ********,*****,****, *** *** **** ********* ** ******* ******* ** *****-******** distributors ********* **********, ************.

Pricing

********* **** *** **** ******** ** * ****** ** *** market ** *** ***** **** **, *** **** *** ******* was ***** ****** $***:

*** ***** ******* ** *** ******, *** ******* ****** ** will ** ** ** $*** *** *** ******* ***, ***** has * ****** ********, **** ******* ******** *** *** ***.

*** ***** **** ** ******** ** **** **** ***** *** software **** *** **** *** ***** ***** ***** *** ** selling *** ******** ** *****:

*** ******** ** *** ****. ** **** *** ***** ** the ******** ****.

Large ********** ******** ******

*********, **** ** ********* *** *********** *** ***** ******** *******, but ********* **** ***** *** * ***** ********** ******** ******:

*** ***** ********** ** ***** **** ** *** ******* **** products *** **** **** ** **** ** *** **** ****.

*******

* *** ******** ****** ** **** ***** **** ********** ******* is **** ****. ******* ****** *** *** **, ** *****, is *** ******* *********. ** *** ******* ***** ** *** US, ** **** ** ** * **** ******** ********* ***** will ******** *** ****-***** ************* **************.

Competitive **********

*** *********** ********* **** *** **** ******* ********* ** ** established ********* *** ** ***** ****-****** ** ******** *** ****. Another ********* ** *** **** ******* **** **** ****** *** also *** **** ***** ** ***** *********** ************** **********. **** says ** ********* *** ******* *********** ** ***********,********,*******, ********.

Comments (26)

** ***** ** **** *** ******** *** ** ******

* *** ********* **** **** *** ***** *** ** ****** in ****.

******, * ***** ****. **** **** ** ***** ** ** that ******** *** ** ****** ** *** ********.

**** *******: **** ** ********* **** * ****** ******* **** the **** *********: **** ****** **** ****** ******** ** ******* market ******. ** *** **** **** **** ******** *** ******* discounting ******** ** ****** ** * *** **** ******* ** of *********'* "****-**-***-******". **** ** * ***** ******* ** ********* installation *********, *** **** *** ******* ******* ** **'* ***** 2 *************. **** **** **** ****** ********** **** ***** **** product, ******** *** *** **** ** ***** * **** ***** certified ************ (** ** *** ** *** ******* ********* ** wich *** ** ****) ********** ******* ****** ******* **** *** shops.

**** **** **** * ****** ***** ****** ** ***** ******** distributors, *** ******** *** ******* ******** (***) ***** ****. ** best **** *** * ******* **** *** ******** ****** ** Ajax ********** "** ****** ***********".

**'* * ********* ****** **** * ***** *****-******* *** ** a *********** *****. *** ****** ** ****** ***** ***** *** so ** *** ******* ******** *** *** **** ** ***.

*** ****** ** ********** ******** ***** *********** ** *** ********* in ********** ** **** ** ******* ** *** *** ******. Monitoring ******** *** ** ** *** ***, **** **** **** registered ** ****. * ****** ** ********** ** ********, ****** up ** **** ** **** *****. **** ****** ** ******* a ****** ****** **** ****** *** *** ******. ** **** moment ******** ** ***, *** ** * *********** **********. *** Home ********** *** ********* ******** *** ******** *** **-****.

**** ** ***** ********, ******.

*** ****** ** ********** ******** ***** *********** ** *** ********* in ********** ** **** ** ******* ** *** *** ******. Monitoring ******** *** ** ** *** ***, **** **** **** registered ** ****.

**** **** ** ***** **** ******* ******* ******* ****** ***** on ********** ******, ** **** ********* ***** *****, *** **'** clarify **** ** *** ****.

******* ******* ******* *** ****** **** * *** ** **** countries. **** **** ** *** ******* ** ** ****** ** an ****** **** *** ******* *** ********* ** ** ********* and ******* ** ** ********* ***********.

** *** ********* ******. ** ** **** * **** *********** that ********** *** ****** **** *** ******* ******* **/*** *** ports.

*'* **** ** *******. ** ***** **** ********* ** ****** to ** ***** ***** ****. **** **** **.******** **** **.

** ******* ****** ****** *** ** *** **** ******** **** people ****?

** ** **** ****** ************* ***** ********* ***** ** ****** *** ******** ** ****** functionality *******?

**** * ***** **** ** **** ***** **** *** ***. Too **** **** ****** ******* *** ******** **** ******** ***********, but ** ***** ************ *********. **** **** *** ********* ******.

**'* * ********* *****, *** ***********.

*** *** ** ********* *** *** ** *** **, ** just ***'* ********* *** ******/*********** *** **** ** ** ** Europe *** *********.

Image result for reefer madness meme

* *** * ****** ** *** *** *** ***** *** used ** *** **, **** ** ****** ********** **** ***** be ********** **** ****** ** **** ****** ** **** *****.

* ***** ****:

*** ***** ******** ******** **** ** ****** ************ ******** (****** frequency-division ******** ****** –****), ** ***** ****** ********* ********* * ********** **** *******. In *** *** ***** ******** ******* ******* ** *** *** *** *** ********* ***** (***-*** *** *** *** ******/****-***** and ***-*** *** *** *** **** ********), ***** *** ******** allocated ** *** ********** ******** **-**.

***** **** **** ** ********, * ****** ** ** ** a ********* ** ** *********** (** ** ********** *** ***** UHF ******** ** - ** **** ****** ** ******* ************)?

*** ********* ***** ** ******** ** ***** *** (**** **** 25 **), ** ******* ***'* *** **** ******* *******, *** might ****** ******** **** **** ********* ******** ** *** ***** where **** *** ****.

*** *** *** ******** ****** **** ****** **** **** **** photo?

* ********* *** ** *** ******* **** ********* ******* ******* like *** ********** ******* ** ******** ****?

**** *** **** **** *** **** **** **** ****?

***** *** * ****.

* ***'* ** **** *** ***** **'* * **** *****.

*******, * ***** ***** *** **** ******** *********** ** ****. A ********* ***** ******* *****'* **** ** ****** ** ******** that ****** ***** ****** ** ** ********.

*** '*****' ***** ** **********, ***.*** ******* ******** * ********** ************** ** ********, *** *******:

*** **** ***** ******.

**** ******** ********* **** ****** ***** ***** ******** **** ****** ***. **** ** *** concept **** *** **** **% ** *** *****, **** ***** door ******** ********* ** **** * *** ** ****** ** be ******** ****** ***:

**** ** *** ******* **** *** **** **% ** *** votes, **** ***** **** ******** ********* ** **** * *** to ****** ** ** ******** ****** ***

* ******* ***** **** ** ****;)

***** ** *** **** ******** ************* **** ** *** *********** cover *** **

** *** ***** ** ** **, *** ******** ** *************** on ******, ****** *****.

****, *** *********** ******* ** ***** *** **** ** ****** company ***** **** ***** ********* ******** (***.*****.**). **** **** * good ******** ** *** ****** **** ******, *** **** * few *********** *************** **. ****** ***** **** ** ***.

******, **********, ** **** ** * **** ** ****.

*** *** ** * '****** ****' (******* ******* **** *******) *** *** ** *** **** *** ****** (********* ** ***** **** ******, **** **** ** ********* **** ******** **** ** *** year *****). ****, ** *******, ****...

** ***** *******, ** ****** **** ***** *** *** ***'* recall **** ***** *****. ******, ****** ***** ****, ***** ***** infrequently ** ****.

**** ** ***** *** * *** ********, *** ** ***** to ** ********** ** *** ****** **** ** **** **** vendors (****** *** *****) **** ** ** *********** ********** ** "integration" ********* ******* ********* ******* *** *** **** *** ********.

* ***** *****'* ********* ** ************ *********** ******* ** ****** credential *********** ******* ******* ********* ****** ******* ******* ** **** (I ***** ****** *** **** ******* ** **** *** * am *** ****).

**********, **** * ***** ******. *** *** ******* *** ** Prysm * *** ***** **** *** **** *** ***** ****** to ********** * **** ** ** ** *********. ***** ******* for **** ** ***** ** * ****.

* **** **** ******* *** *****. *** ******** *** *** more **** ***** ******, *** **** *********** ******** ** *** USA, ****** *** ****** ****. **** ****** *** * **** service ********** **** *****, ******* *** ***********. ****** ** *** not ********* ** * ***, ** ******** **** ******** ***** systems ** *** ** **********, **** *** ***** ******* **** safety *********.

*****,

* ******** **** *******'* *** ********** ******:

* ****** *** ********** ** ***** ** ** ********* *** either ***, *** ******* ***** ******** ** ******** *************. *** might ** *********** ******** ** **** ***** ******* *** ******* the **** ****** ** ** *****.

*** ** ** ***** *** **** ****, ** ********!

** ****,

******, * **** ****** ** *** *** ****** ********* *** size. *** ****** *** ******* ******* ** *** **, ***** is *** ********** *** **** ********* **********.

** ***** *** **** ****, ***** **** **** **? ****** again!

*****

***, ** **** ****, **'** ****** ********** ** ***** ***/********** companies ********** ** ******* ****'** ** *** ** ******. ****** feel **** ** ******* **** ** ***** ** ** ***@****.***.

**** **** ****** *** ********** ** *** *** ********* ***** mentioned ****

*** ********* *******/*********** *** ******** ** *** ***** *****:

Where **** *** ****

********* ** *** **** *******, *** ****** ** ********* **** ********* ********** *** ***** ******, ********* *****, *** ******* and ***** *******. ** ********* ******* ***, *** ******** *** * *** of ************ *** ****** ******. ******* ** *** **** ********** market, ********** **% ** *** *******'* ****** ******. *** ************ channel ** ******* ******** ** "******** ** ***** *** ******** companies **** ** ** **** ********** *** **** *** *******," according ** *** *********. *****, *******, *** *********** ****** ** terms ** ********. ****** ******* **** **** ***** ********* ** 13 ********* *******, ********* * ***** ********.******* * *********** **** **** ******* *********, *****, ****, *** Electronics, *** *******. ** **** *******, **** ** ********* ** one ** *** *******. ***** *** * ********* ** *******, and * **** ** ******* *** *** ***********. **** ** available ********* ** ******. *** **** ***** ** *** *** ****** ** ******* is ******-**** ****** ********** * ******* ****** *** ******* *** *** ******.********* **** **** ****** **** ****-***** ******** ************ ********,*****,****, *** ******* ********* ** ******* ******* ** *****-******** ************ ********* **********, ************.

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