European Startup Ajax Profile - They "Stand Against Evil"

By: Dan Gelinas, Published on Jan 03, 2019

European intrusion detection startup Ajax Systems proclaims:

How are they standing against evil? And what are the differentiators and potential roadblocks for this self-described "disruptive" company?

Based on our interview with the company, we look at:

  • Proprietary wireless protocol 'Jeweller' and its claimed nearly 10x farther range
  • Monitoring options
  • Product aesthetics
  • Multi-channel distribution
  • Where they are sold
  • Pricing
  • Large commercial offering coming
  • Competitive advantages and challenges

******** ********* ********* *********** ****************:

*** *** **** ******** against ****? *** **** are *** *************** *** potential ********** *** **** self-described "**********" *******?

***** ** *** ********* with *** *******, ** look **:

  • *********** ******** ******** '********' and *** ******* ****** 10x ******* *****
  • ********** *******
  • ******* **********
  • *****-******* ************
  • ***** **** *** ****
  • *******
  • ***** ********** ******** ******
  • *********** ********** *** **********

[***************]

****'* ********* ******* ********* on *********.

* ******* *****, ***** below, ********* *** ******* as "********** *** ***** while ****** ** ************ to *** ********":

*** ***** ****** **** the ******* "****: **** security ******* ***." **** also ***** *** ******** range, ****** *** *** proprietary ******** ******** ********.

Executive *******

**** *** ******* * proprietary ******** ******** ****** Jeweller, ***** ************ ** the ***-***.* *** *****. This ***** ** ******** allows **** ** ********** reach ******** ************** ****** of ** ** *,*** meters ** *,***+ ****. They *** **** *** integrated **** *** ***** automation ********* *** ******* the *** *** *** formats ** ********** ******* are *********.

**** ** ****** ********* throughout *** *****+***** ******. However, ** ** ************ is ******* ** **** time.

***** ***** ******** ***** now ** *********** *** small **********, *** ******* says * *****-***** ********** offering ** ******.

******** ******* ******* ** US ************ *** ***** from ********** ******* ***** RTSP ****.

Company ********

****, ******* ** **** and ***** ** ****, Ukraine, *** ~*** *********, over **** ** ***** is ********* ** ************* with *** ******* ****** between ***** *** *********, logistics, **********, ***********, ***** support, **, ********, *** finance.

**** ** * ********* held ******* **** *** a $* ******* ********** in **** ********, * ********* ******* fund ******* *********** *********** ** ******* ***** than * ***** ********** startups **** ****** *********, ******* ******* ******** manufacturer*******, *** *******-********-*****-******* *********. ******* ** *** owner ********, *** ******* **** makes *** *** ******** tool **********.

**** ************ ************* **** **** **** manufacturers *** *** *** hardware *** **** *** its *** ******** ***********.

Ajax ******** ******** ********* ** ***********

**** **** ******** *********** that ******* ** **** entering *** ** ****** but **** *** *** basis *** ***** *********** claims.

*** ******* ****** **'* proprietary'********' ******** *************** *,***+ **** (*,*** meters), ********** **** ~*** feet ********* **** *** MHz ***** *******:

*******, *** ***.* - 868.6 *** ******** ********* specs *** ********** ** the ** *** *** not **** *** ******* purpose *** ** ** Europe. ** * ******,************* **** **** ***** were ** ***** *** entering *** ** ******. The ** ******* **** system ***** ******* *** MHz, *******:

** *** *********** ****, but ** ***** ***** yet. ** ***’* **** the **** **** ** would **** ** ***** the ** ******. *** main ***** ** **** the ** ****** *** different ********* **** *** Europeean ****** ***** ** 868 ***** ********* *** US ** ***.

********* **** **** **** frequency *************** ******* **** a **** *********** *** difficult ********* ** *** US ***** **** ** sales *** ********* *** difficult ** **** ****.

**’* **** ** **** 2 ********* ******* *****. The ** ****** ** overcrowded *** *** **** of ******** *** ****** is **** ****** **** the ******** ******. ** see **** ********* ** going ****** **** *** European ****** ******* **’* not ** *******. **’* easier ** ******* **** because **’* ************. ***** aren’t ** **** ********** products.

Other ******** '********'

***** **** *** **** range, ******** ****** ******* other ******** *** ********* with **** ***** ******** intrusion ******* ** *** US.

******, ******** ****** **-*********** supervised *** '*** *********' communication. ***** ****** *** system ************* ** **** complex **** *******, ** mitigates ********* *********** ******* risks ***** ***** ** **** ** ADT ***** ******.

** ***** ** ***********, Jeweller ******* **** *** main *** ***** ** seconds, *** ****** ******* life ****** *** '** to * *****' ** normal **** *****.

Monitoring *******

**** **** *** ****** can ** ********* ** basically *** ********** ******, once *** ********** ******* has ********* * ****** process **** ****. *** company **** *** *** involved ** *** ********** relationship ** ***, ****** all ** *** ***** on *** ******** ****. They *** **** ********* report ** *** ******* ID *** *** *******:

*** ******** ** ****** can ** ******** **** want *** **********. ** the *******, *** *** choose **** *** ********** stations. ** *****, **’* 50, ** *** *********** and *******, **’* **. But *** ****** ** integrated **** *** *** needed *** ********. ** support ***, *** **’** SIA, ** ****.

***** *** ******** **** are ************** ******* ** monitoring ******* ********* ** with ****** **** *** the ******.

Product *********

**** ******* *** * clean *********, ******** ** anyone *** *** **** Apple's ****** ********.

** ****, **** **** it ** *** "****** of *** ******** ********." Evidence ** *****-********* ********* is ***** ** *** marketing ********** *** ******* sends ** *******. ***** guidelines *******, *** *******, that **** ******* **** ever ** ******** ** plain, ***** *********** ** white, ***** ** ****:

***, *** *******, *****'* marketing ** ***** ****** phone **** **** ********* of ***** *******:

Multi-channel ************

********* **** **** *** a ****** ******** ** coming ** ******:

******* *** ****** *******. Though ** ******* ** the ******. *** ******* is ********* ** *** professional ******, ******, ****** it ******* ** *** market. ** ** **** available ** **** ******. In ******, **’* **** mostly ******* *** ************ dealer *******, *** ***** are **** ******** ****** shops **** **** *** product.

Where **** *** ****

********* ** *** **** website, *** ****** ** available **** ********* ********** *** EMEAA ******, ********* *****, and ******* *** ***** America. ** ********* ******* out, *** ******** *** a *** ** ************ and ****** ******. ******* is *** **** ********** market, ********** **% ** the *******'* ****** ******. The ************ ******* ** Ukraine ******** ** "******** of ***** *** ******** companies **** ** ** 1000 ********** *** **** the *******," ********* ** Hrytsenko. *****, *******, *** Scandinavia ****** ** ***** of ********. ****** ******* with **** ***** ********* at ** ********* *******, including * ***** ********.******* * *********** **** also ******* *********, *****, Atis, *** ***********, *** HiWatch. ** **** *******, Ajax ** ********* ** one ** *** *******. There *** * ********* in *******, *** * each ** ******* *** the ***********. **** ** available ********* ** ******. *** **** ***** to *** *** ****** in ******* ** ******-**** ****** ********** * ******* ****** kit ******* *** *** Rubles.********* **** **** ****** with ****-***** ******** ************ like****,*****,****, *** *** **** available ** ******* ******* at *****-******** ************ ********* **********, ************.

Pricing

********* **** *** **** depended ** * ****** on *** ****** ** was ***** **** **, but **** *** ******* was ***** ****** $***:

*** ***** ******* ** the ******, *** ******* priced ** **** ** up ** $*** *** the ******* ***, ***** has * ****** ********, door ******* ******** *** key ***.

*** ***** **** ** atypical ** **** **** gives *** ******** **** for **** *** ***** their ***** *** ** selling *** ******** ** front:

*** ******** ** *** free. ** **** *** money ** *** ******** sale.

Large ********** ******** ******

*********, **** ** ********* the *********** *** ***** business *******, *** ********* said ***** *** * large ********** ******** ******:

*** ***** ********** ** would **** ** *** several **** ******** *** that **** ** **** in *** **** ****.

*******

* *** ******** ****** is **** ***** **** integrated ******* ** **** only. ******* ****** *** the **, ** *****, is *** ******* *********. If *** ******* ***** to *** **, ** will ** ** * more ******** ********* ***** will ******** *** ****-***** communication **************.

Competitive **********

*** *********** ********* **** has **** ******* ********* is ** *********** ********* the ** ***** ****-****** US ******** *** ****. Another ********* ** *** long ******* **** **** claims *** **** *** long ***** ** ***** proprietary ************** **********. **** says ** ********* *** primary *********** ** ***********,********,*******, ********.

Comments (26)

** ***** ** **** *** ******** *** ** ******

* *** ********* **** **** *** ***** *** ** ****** in ****.

******, * ***** ****. **** **** ** ***** ** ** that ******** *** ** ****** ** *** ********.

**** *******: **** ** ********* **** * ****** ******* **** the **** *********: **** ****** **** ****** ******** ** ******* market ******. ** *** **** **** **** ******** *** ******* discounting ******** ** ****** ** * *** **** ******* ** of *********'* "****-**-***-******". **** ** * ***** ******* ** ********* installation *********, *** **** *** ******* ******* ** **'* ***** 2 *************. **** **** **** ****** ********** **** ***** **** product, ******** *** *** **** ** ***** * **** ***** certified ************ (** ** *** ** *** ******* ********* ** wich *** ** ****) ********** ******* ****** ******* **** *** shops.

**** **** **** * ****** ***** ****** ** ***** ******** distributors, *** ******** *** ******* ******** (***) ***** ****. ** best **** *** * ******* **** *** ******** ****** ** Ajax ********** "** ****** ***********".

**'* * ********* ****** **** * ***** *****-******* *** ** a *********** *****. *** ****** ** ****** ***** ***** *** so ** *** ******* ******** *** *** **** ** ***.

*** ****** ** ********** ******** ***** *********** ** *** ********* in ********** ** **** ** ******* ** *** *** ******. Monitoring ******** *** ** ** *** ***, **** **** **** registered ** ****. * ****** ** ********** ** ********, ****** up ** **** ** **** *****. **** ****** ** ******* a ****** ****** **** ****** *** *** ******. ** **** moment ******** ** ***, *** ** * *********** **********. *** Home ********** *** ********* ******** *** ******** *** **-****.

**** ** ***** ********, ******.

*** ****** ** ********** ******** ***** *********** ** *** ********* in ********** ** **** ** ******* ** *** *** ******. Monitoring ******** *** ** ** *** ***, **** **** **** registered ** ****.

**** **** ** ***** **** ******* ******* ******* ****** ***** on ********** ******, ** **** ********* ***** *****, *** **'** clarify **** ** *** ****.

******* ******* ******* *** ****** **** * *** ** **** countries. **** **** ** *** ******* ** ** ****** ** an ****** **** *** ******* *** ********* ** ** ********* and ******* ** ** ********* ***********.

** *** ********* ******. ** ** **** * **** *********** that ********** *** ****** **** *** ******* ******* **/*** *** ports.

*'* **** ** *******. ** ***** **** ********* ** ****** to ** ***** ***** ****. **** **** **.******** **** **.

** ******* ****** ****** *** ** *** **** ******** **** people ****?

** ** **** ****** ************* ***** ********* ***** ** ****** *** ******** ** ****** functionality *******?

**** * ***** **** ** **** ***** **** *** ***. Too **** **** ****** ******* *** ******** **** ******** ***********, but ** ***** ************ *********. **** **** *** ********* ******.

**'* * ********* *****, *** ***********.

*** *** ** ********* *** *** ** *** **, ** just ***'* ********* *** ******/*********** *** **** ** ** ** Europe *** *********.

Image result for reefer madness meme

* *** * ****** ** *** *** *** ***** *** used ** *** **, **** ** ****** ********** **** ***** be ********** **** ****** ** **** ****** ** **** *****.

* ***** ****:

*** ***** ******** ******** **** ** ****** ************ ******** (****** frequency-division ******** ****** –****), ** ***** ****** ********* ********* * ********** **** *******. In *** *** ***** ******** ******* ******* ** *** *** *** *** ********* ***** (***-*** *** *** *** ******/****-***** and ***-*** *** *** *** **** ********), ***** *** ******** allocated ** *** ********** ******** **-**.

***** **** **** ** ********, * ****** ** ** ** a ********* ** ** *********** (** ** ********** *** ***** UHF ******** ** - ** **** ****** ** ******* ************)?

*** ********* ***** ** ******** ** ***** *** (**** **** 25 **), ** ******* ***'* *** **** ******* *******, *** might ****** ******** **** **** ********* ******** ** *** ***** where **** *** ****.

*** *** *** ******** ****** **** ****** **** **** **** photo?

* ********* *** ** *** ******* **** ********* ******* ******* like *** ********** ******* ** ******** ****?

**** *** **** **** *** **** **** **** ****?

***** *** * ****.

* ***'* ** **** *** ***** **'* * **** *****.

*******, * ***** ***** *** **** ******** *********** ** ****. A ********* ***** ******* *****'* **** ** ****** ** ******** that ****** ***** ****** ** ** ********.

*** '*****' ***** ** **********, ***.*** ******* ******** * ********** ************** ** ********, *** *******:

*** **** ***** ******.

**** ******** ********* **** ****** ***** ***** ******** **** ****** ***. **** ** *** concept **** *** **** **% ** *** *****, **** ***** door ******** ********* ** **** * *** ** ****** ** be ******** ****** ***:

**** ** *** ******* **** *** **** **% ** *** votes, **** ***** **** ******** ********* ** **** * *** to ****** ** ** ******** ****** ***

* ******* ***** **** ** ****;)

***** ** *** **** ******** ************* **** ** *** *********** cover *** **

** *** ***** ** ** **, *** ******** ** *************** on ******, ****** *****.

****, *** *********** ******* ** ***** *** **** ** ****** company ***** **** ***** ********* ******** (***.*****.**). **** **** * good ******** ** *** ****** **** ******, *** **** * few *********** *************** **. ****** ***** **** ** ***.

******, **********, ** **** ** * **** ** ****.

*** *** ** * '****** ****' (******* ******* **** *******) *** *** ** *** **** *** ****** (********* ** ***** **** ******, **** **** ** ********* **** ******** **** ** *** year *****). ****, ** *******, ****...

** ***** *******, ** ****** **** ***** *** *** ***'* recall **** ***** *****. ******, ****** ***** ****, ***** ***** infrequently ** ****.

**** ** ***** *** * *** ********, *** ** ***** to ** ********** ** *** ****** **** ** **** **** vendors (****** *** *****) **** ** ** *********** ********** ** "integration" ********* ******* ********* ******* *** *** **** *** ********.

* ***** *****'* ********* ** ************ *********** ******* ** ****** credential *********** ******* ******* ********* ****** ******* ******* ** **** (I ***** ****** *** **** ******* ** **** *** * am *** ****).

**********, **** * ***** ******. *** *** ******* *** ** Prysm * *** ***** **** *** **** *** ***** ****** to ********** * **** ** ** ** *********. ***** ******* for **** ** ***** ** * ****.

* **** **** ******* *** *****. *** ******** *** *** more **** ***** ******, *** **** *********** ******** ** *** USA, ****** *** ****** ****. **** ****** *** * **** service ********** **** *****, ******* *** ***********. ****** ** *** not ********* ** * ***, ** ******** **** ******** ***** systems ** *** ** **********, **** *** ***** ******* **** safety *********.

*****,

* ******** **** *******'* *** ********** ******:

* ****** *** ********** ** ***** ** ** ********* *** either ***, *** ******* ***** ******** ** ******** *************. *** might ** *********** ******** ** **** ***** ******* *** ******* the **** ****** ** ** *****.

*** ** ** ***** *** **** ****, ** ********!

** ****,

******, * **** ****** ** *** *** ****** ********* *** size. *** ****** *** ******* ******* ** *** **, ***** is *** ********** *** **** ********* **********.

** ***** *** **** ****, ***** **** **** **? ****** again!

*****

***, ** **** ****, **'** ****** ********** ** ***** ***/********** companies ********** ** ******* ****'** ** *** ** ******. ****** feel **** ** ******* **** ** ***** ** ** ***@****.***.

**** **** ****** *** ********** ** *** *** ********* ***** mentioned ****

*** ********* *******/*********** *** ******** ** *** ***** *****:

Where **** *** ****

********* ** *** **** *******, *** ****** ** ********* **** ********* ********** *** ***** ******, ********* *****, *** ******* and ***** *******. ** ********* ******* ***, *** ******** *** * *** of ************ *** ****** ******. ******* ** *** **** ********** market, ********** **% ** *** *******'* ****** ******. *** ************ channel ** ******* ******** ** "******** ** ***** *** ******** companies **** ** ** **** ********** *** **** *** *******," according ** *** *********. *****, *******, *** *********** ****** ** terms ** ********. ****** ******* **** **** ***** ********* ** 13 ********* *******, ********* * ***** ********.******* * *********** **** **** ******* *********, *****, ****, *** Electronics, *** *******. ** **** *******, **** ** ********* ** one ** *** *******. ***** *** * ********* ** *******, and * **** ** ******* *** *** ***********. **** ** available ********* ** ******. *** **** ***** ** *** *** ****** ** ******* is ******-**** ****** ********** * ******* ****** *** ******* *** *** ******.********* **** **** ****** **** ****-***** ******** ************ ********,*****,****, *** ******* ********* ** ******* ******* ** *****-******** ************ ********* **********, ************.

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