European Startup Ajax Profile - They "Stand Against Evil"

By: Dan Gelinas, Published on Jan 03, 2019

European intrusion detection startup Ajax Systems proclaims:

How are they standing against evil? And what are the differentiators and potential roadblocks for this self-described "disruptive" company?

Based on our interview with the company, we look at:

  • Proprietary wireless protocol 'Jeweller' and its claimed nearly 10x farther range 
  • Monitoring options
  • Product aesthetics
  • Multi-channel distribution
  • Where they are sold
  • Pricing 
  • Large commercial offering coming
  • Competitive advantages and challenges

******** ********* ********* *********** ******* *********:

*** *** **** ******** against ****? *** **** are *** *************** *** potential ********** *** **** self-described "**********" *******?

***** ** *** ********* with *** *******, ** look **:

  • *********** ******** ******** '********' and *** ******* ****** 10x ******* ***** 
  • ********** *******
  • ******* **********
  • *****-******* ************
  • ***** **** *** ****
  • ******* 
  • ***** ********** ******** ******
  • *********** ********** *** **********

[***************]

****'* ********* ******* ********* on *********. 

* ******* *****, ***** below,  ********* *** ******* as "********** *** ***** while ****** ** ************ to *** ********":

*** ***** ****** **** the ******* "****: **** security ******* ***." **** also ***** *** ******** range, ****** *** *** proprietary ******** ******** ********.

Executive *******

**** *** ******* * proprietary ******** ******** ****** Jeweller, ***** ************ ** the ***-***.* *** *****. This ***** ** ******** allows **** ** ********** reach ******** ************** ****** of ** ** *,*** meters ** *,***+ ****. They *** **** *** integrated **** *** ***** automation ********* *** ******* the *** *** *** formats ** ********** ******* are *********.

**** ** ****** ********* throughout *** *****+***** ******. However, ** ** ************ is ******* ** **** time.

***** ***** ******** ***** now ** *********** *** small **********, *** ******* says * *****-***** ********** offering ** ******.

******** ******* ******* ** US ************ *** ***** from ********** ******* ***** RTSP ****.

Company ********

****, ******* ** **** and ***** ** ****, Ukraine, *** ~*** *********, over **** ** ***** is ********* ** ************* with *** ******* ****** between ***** *** *********, logistics, **********, ***********, ***** support, **, ********, *** finance.

**** ** * ********* held ******* **** *** a $* ******* ********** in **** **** ****, * ********* ******* fund ******* *********** ******* **** ** ******* ***** than * ***** ********** startups **** ****** *** ******, ******* ******* ******** manufacturer*******, *** *******-********-*****-******* *********. ******* ** *** owner ** ******, *** ******* **** makes *** *** ******** tool **********.

**** *** ********* ************* **** **** **** manufacturers *** *** *** hardware *** **** *** its *** ******** ***********. 

Ajax ******** ******** ********* ** ***********

**** **** ******** *********** that ******* ** **** entering *** ** ****** but **** *** *** basis *** ***** *********** claims.

*** ******* ****** **'* proprietary'********' ******** *************** *,***+ **** (*,*** meters), ********** **** ~*** feet ********* **** *** MHz ***** *******:

*******, *** ***.* - 868.6 *** ******** ********* specs *** ********** ** the ** *** *** not **** *** ******* purpose *** ** ** Europe. ** * ******,********* **** **** **** ***** were ** ***** *** entering *** ** ******. The ** ******* **** system ***** ******* *** MHz, *******:

** *** *********** ****, but ** ***** ***** yet. ** ***’* **** the **** **** ** would **** ** ***** the ** ******. *** main ***** ** **** the ** ****** *** different ********* **** *** Europeean ****** ***** ** 868 ***** ********* *** US ** ***.

********* **** **** **** frequency *************** ******* **** a **** *********** *** difficult ********* ** *** US ***** **** ** sales *** ********* *** difficult ** **** ****.

**’* **** ** **** 2 ********* ******* *****. The ** ****** ** overcrowded *** *** **** of ******** *** ****** is **** ****** **** the ******** ******. ** see **** ********* ** going ****** **** *** European ****** ******* **’* not ** *******. **’* easier ** ******* **** because **’* ************. ***** aren’t ** **** ********** products.

Other ******** '********'

***** **** *** **** range, ******** ****** ******* other ******** *** ********* with **** ***** ******** intrusion ******* ** *** US.

******, ******** ****** **-*********** supervised *** '*** *********' communication. ***** ****** *** system ************* ** **** complex **** *******, ** mitigates ********* *********** ******* risks ***** ** *** ** **** ** ADT ***** ******.

** ***** ** ***********, Jeweller ******* **** *** main *** ***** ** seconds, *** ****** ******* life ****** *** '** to * *****' ** normal **** *****.

Monitoring *******

**** **** *** ****** can ** ********* ** basically *** ********** ******, once *** ********** ******* has ********* * ****** process **** ****. *** company **** *** *** involved ** *** ********** relationship ** ***, ****** all ** *** ***** on *** ******** ****. They *** **** ********* report ** *** ******* ** and *** *******:

*** ******** ** ****** can ** ******** **** want *** **********. ** the *******, *** *** choose **** *** ********** stations. ** *****, **’* 50, ** *** *********** and *******, **’* **. But *** ****** ** integrated **** *** *** needed *** ********. ** support ***, *** **’** SIA, ** ****.

***** *** ******** **** are ************** ******* ** monitoring ******* ********* ** with ****** **** *** the ******.

Product *********

**** ******* *** * clean *********, ******** ** anyone *** *** **** Apple's ****** ********.

** ****, **** **** it ** *** "****** of *** ******** ********." Evidence ** *****-********* ********* is ***** ** *** marketing ********** *** ******* sends ** *******. ***** guidelines *******, *** *******, that **** ******* **** ever ** ******** ** plain, ***** *********** ** white, ***** ** ****:

***, *** *******, *****'* marketing ** ***** ****** phone **** **** ********* of ***** *******:

Multi-channel ************

********* **** **** *** a ****** ******** ** coming ** ******:

******* *** ****** *******. Though ** ******* ** the ******. *** ******* is ********* ** *** professional ******, ******, ****** it ******* ** *** market. ** ** **** available ** **** ******. In ******, **’* **** mostly ******* *** ************ dealer *******, *** ***** are **** ******** ****** shops **** **** *** product.

Where **** *** ****

********* ** *** **** website, *** ****** ** available ** ** ********* ********** *** EMEAA ******, ********* *****, and ******* *** ***** America. ** ********* ******* out, *** ******** *** a *** ** ************ and ****** ******. ******* is *** **** ********** market, ********** **% ** the *******'* ****** ******. The ************ ******* ** Ukraine ******** ** "******** of ***** *** ******** companies **** ** ** 1000 ********** *** **** the *******," ********* ** *********. Spain, *******, *** *********** ****** in ***** ** ********. ****** follows **** **** ***** available ** ** ********* outlets, ********* * ***** branches. ***** ** * *********** **** also ******* *********, *****, Atis, *** ***********, *** HiWatch. ** **** *******, Ajax ** ********* ** one ** *** *******. There *** * ********* in *******, *** * each ** ******* *** the ***********. **** ** available ** ******* ** ******. *** **** ***** to *** *** ****** in ******* ** ** ****-**** ****** ***** ***** * ******* ****** kit ******* *** *** Rubles. ********* **** **** ****** with well-known ******** ************ **** ****, *****, ****, *** *** **** ********* in ******* ******* ** multi-national ************ **** ***** **********, *** *********.

******* 

********* **** *** **** depended ** * ****** on *** ****** ** was ***** **** **, but **** *** ******* was ***** ****** $***:

*** ***** ******* ** the ******, *** ******* priced ** **** ** up ** $*** *** the ******* ***, ***** has * ****** ********, door ******* ******** *** key ***.

*** ***** **** ** atypical ** **** **** gives *** ******** **** for **** *** ***** their ***** *** ** selling *** ******** ** front:

*** ******** ** *** free. ** **** *** money ** *** ******** sale.

Large ********** ******** ******

*********, **** ** ********* the *********** *** ***** business *******, *** ********* said ***** *** * large ********** ******** ******:

*** ***** ********** ** would **** ** *** several **** ******** *** that **** ** **** in *** **** ****.

*******

* *** ******** ****** is **** ***** **** integrated ******* ** **** only. ******* ****** *** the **, ** *****, is *** ******* *********. If *** ******* ***** to *** **, ** will ** ** * more ******** ********* ***** will ******** *** ****-***** communication **************. 

Competitive **********

*** *********** ********* **** has **** ******* ********* ** an *********** ********* *** EU ***** ****-****** ** startups *** ****. ******* advantage ** *** **** battery **** **** ****** and **** *** **** range ** ***** *********** communications **********. **** **** it ********* *** ******* competitors ** ** *********, ********, *******, *** *****.

Comments (26)

Undisclosed Integrator #1

01/03/19 02:35pm

 ** ***** ** **** for ******** *** ** market

* *** ********* **** will *** ***** *** US ****** ** ****.

Avatar

Brian Rhodes

IPVMU Certified | In reply to Undisclosed Integrator #1 | 01/03/19 04:10pm

******, * ***** ****.  Ajax **** ** ***** to ** **** ******** the ** ****** ** not ********.

Louis van Daalen

01/03/19 03:58pm

**** *******: **** ** suffering **** * ****** problem **** *** **** beginning: **** ****** **** enough ******** ** ******* market ******. ** *** same **** **** ******** are ******* *********** ******** in ****** ** * way **** ******* ** of *********'* "****-**-***-******". **** is * ***** ******* to ********* ************ *********, who **** *** ******* because ** **'* ***** 2 *************. **** **** tell ****** ********** **** using **** *******, ******** you *** **** ** build * **** ***** certified ************ (** ** 100 ** *** ******* depending ** **** *** is ****) ********** ******* cannot ******* **** *** shops.

**** **** **** * strict ***** ****** ** their ******** ************, *** partners *** ******* ******** (far) ***** ****. ** best **** *** * warning **** *** ******** distri ** **** ********** "to ****** ***********". 

**'* * ********* ****** with * ***** *****-******* app ** * *********** price. *** ****** ** indeed ***** ***** *** so ** *** ******* material *** *** **** of ***.

*** ****** ** ********** stations ***** *********** ** the ********* ** ********** to **** ** ******* in *** *** ******. Monitoring ******** *** ** in *** ***, **** they **** ********** ** Ajax. * ****** ** connection ** ********, ****** up ** **** ** Ajax *****. **** ****** an ******* * ****** choice **** ****** *** app ******. ** **** moment ******** ** ***, SIA ** * *********** attraction. *** **** ********** and ********* ******** *** promised *** **-****.

Avatar

Brian Rhodes

IPVMU Certified | In reply to Louis van Daalen | 01/03/19 04:17pm

**** ** ***** ********, thanks.

*** ****** ** ********** stations ***** *********** ** the ********* ** ********** to **** ** ******* in *** *** ******. Monitoring ******** *** ** in *** ***, **** they **** ********** ** Ajax.

**** **** ** ***** that ******* ******* ******* varies ***** ** ********** region, ** **** ********* makes *****, *** **'** clarify **** ** *** post.

******* ******* ******* *** number **** * *** in **** *********.  **** told ** *** ******* to ** ****** ** an ****** **** *** require *** ********* ** be ********* *** ******* to ** ********* ***********.

Louis van Daalen

In reply to Brian Rhodes | 01/03/19 08:20pm

** *** ********* ******. It ** **** * free *********** **** ********** the ****** **** *** through ******* **/*** *** ports. 

Undisclosed Integrator #1

01/03/19 05:24pm

*'* **** ** *******. It ***** **** ********* is ****** ** ** Apple ***** ****. **** does **.******** **** **.

** ******* ****** ****** one ** *** **** features **** ****** ****?

** ** **** ****** ************* ***** ********* ***** be ****** *** ******** on ****** ************* *******?

Avatar

Sean Nelson

Nelly Security | 01/03/19 05:46pm

**** * ***** **** it **** ***** **** the ***. *** **** tree ****** ******* *** allowing **** ******** ***********, but ** ***** ************ marijuana. **** **** *** frequency ******.

Avatar

Brian Rhodes

IPVMU Certified | In reply to Sean Nelson | 01/03/19 06:06pm

**'* * ********* *****, not ***********.

*** *** ** ********* for *** ** *** US, ** **** ***'* available *** ******/*********** *** like ** ** ** Europe *** *********.

Avatar

Michael Gonzalez

In reply to Sean Nelson | 01/04/19 04:02am

Image result for reefer madness meme

Avatar

Brian Rhodes

IPVMU Certified | 01/03/19 06:55pm

* *** * ****** on *** *** *** bands *** **** ** the **, **** ** better ********** **** ***** be ********** **** ****** an **** ****** ** used *****.

* ***** ****:

*** ***** ******** ******** used ** ****** ************ protocol (****** *********-******** ******** access –****), ** ***** ****** frequency ********* * ********** wave *******. ** *** USA ***** ******** ******* operate ** *** *** – *** *** ********* range (***-*** *** *** the ******/****-***** *** ***-*** MHz *** *** **** stations), ***** *** ******** allocated ** *** ********** channels **-**.

***** **** **** ** obsolete, * ****** ** it ** * ********* to ** *********** (** ** apparently was ***** *** ******** 69 - ** **** issued ** ******* ************)?

*** ********* ***** ** Jeweller ** ***** *** (Ajax **** ** **), so ******* ***'* *** high ******* *******, *** might ****** ******** **** FDMA ********* ******** ** the ***** ***** **** are ****.

Undisclosed #2

01/03/19 07:16pm

*** *** *** ******** agency **** ****** **** into **** *****?

*  ********* *** ** the ******* **** ********* weapons ******* **** *** Pittsburgh ******* ** ******** evil?  

**** *** **** **** the **** **** **** like?

***** *** * ****.

Avatar

Brian Rhodes

IPVMU Certified | In reply to Undisclosed #2 | 01/03/19 07:38pm

* ***'* ** **** and ***** **'* * good *****.

*******, * ***** ***** are **** ******** *********** at ****.  * ********* alarm ******* *****'* **** to ****** ** ******** that ****** ***** ****** to ** ********. 

*** '*****' ***** ** consistent, ***. *** ******* ******** * boxer***** ******* ******* ** ********, *** *******:

*** **** ***** ******. 

**** ******** ********* **** poll ** ***** ***** ******** they ****** ***. **** is *** ******* **** won **** **% ** the *****, **** ***** door ******** ********* ** such * *** ** appear ** ** ******** people ***:

Undisclosed #2

In reply to Brian Rhodes | 01/03/19 08:28pm

**** ** *** ******* that *** **** **% of *** *****, **** their **** ******** ********* in **** * *** to ****** ** ** flipping ****** ***

 * ******* ***** **** on **** ;)

Undisclosed #2

In reply to Brian Rhodes | 01/04/19 12:48am

Avatar

Abdelhamid Metwally

IPVMU Certified | 01/03/19 07:27pm

***** ** *** **** covering ************* **** ** not *********** ***** *** US

John Honovich

IPVM | In reply to Abdelhamid Metwally | 01/03/19 07:33pm

** *** ***** ** do **, *** ******** or *************** ** ******, please *****.

Avatar

Abdelhamid Metwally

IPVMU Certified | In reply to John Honovich | 01/05/19 05:31am

****, *** *********** ******* to ***** *** **** is ****** ******* ***** with ***** ********* ******** (www.prysm.eu). **** **** * good ******** ** *** Middle **** ******, *** have * *** *********** differentiators **. ****** ***** such ** ***.

John Honovich

IPVM | In reply to Abdelhamid Metwally | 01/05/19 06:38am

******, **********, ** **** do * **** ** them.

*** *** ** * 'bigger ****' (******* **** *** **** *******) *** *** ** not **** *** ****** (********* ** ***** **** filing, **** **** ** employees **** ******** **** 36 *** **** *****). PSIM, ** *******, ****...

** ***** *******, ** rarely **** ***** *** and ***'* ****** **** about *****. ******, ****** based ****, ***** ***** infrequently ** ****.

Avatar

Abdelhamid Metwally

IPVMU Certified | In reply to John Honovich | 01/05/19 06:50am

**** ** ***** *** a *** ********, *** it ***** ** ** increasing ** *** ****** East ** **** **** vendors (****** *** *****) seem ** ** *********** themselves ** "***********" ********* between ********* ******* *** not **** *** ********.

* ***** *****'* ********* is ************ *********** ******* it ****** ********** *********** sharing ******* ********* ****** control ******* ** **** (I ***** ****** *** this ******* ** **** but * ** *** sure). 

John Honovich

IPVM | In reply to Abdelhamid Metwally | 01/27/19 08:48am

**********, **** * ***** update. *** *** ******* out ** ***** * few ***** **** *** past *** ***** ****** to ********** * **** to ** ** *********. Still ******* *** **** to ***** ** * time.

 

Adlan Hussain

In reply to John Honovich | 03/13/19 03:12pm

* **** **** ******* the *****. *** ******** are *** **** **** sixty ******, *** **** significant ******** ** *** USA, ****** *** ****** East. **** ****** *** a **** ******* ********** with *****, ******* *** maintenance. ****** ** *** not ********* ** * lot, ** ******** **** multiple ***** ******* ** the ** **********, **** are ***** ******* **** safety *********.

John Honovich

IPVM | In reply to Adlan Hussain | 03/13/19 03:20pm

*****,

* ******** **** *******'* *** government ******:

* ****** *** ********** is ***** ** ** employees *** ****** ***, CNL ******* ***** ******** to ******** *************. *** might ** *********** ******** to **** ***** ******* but ******* *** **** market ** ** *****.

*** ** ** ***** old **** ****, ** congrats!

Adlan Hussain

In reply to John Honovich | 03/14/19 12:24pm

** ****, 

******, * **** ****** to *** *** ****** regarding *** ****. *** growth *** ******* ******* of *** **, ***** is *** ********** *** have ********* **********.

** ***** *** **** year, ***** **** **** go? ****** *****! 

***** 

Avatar

Dan Gelinas

IPVM | In reply to Abdelhamid Metwally | 01/03/19 07:50pm

***, ** **** ****, we're ****** ********** ** cover ***/********** ********* ********** of ******* ****'** ** the ** ******. ****** feel **** ** ******* here ** ***** ** at ***@****.***.

Israel Gogol

01/04/19 03:45am

**** **** ****** *** refreshing ** *** *** companies ***** ********* ****

Avatar

Dan Gelinas

IPVM | 01/04/19 08:54pm

*** ********* *******/*********** *** included ** *** ***** above:

Where **** *** ****

********* ** *** **** website, *** ****** ** available ** ** ********* ********** *** EMEAA ******, ********* *****, and ******* *** ***** America. ** ********* ******* out, *** ******** *** a *** ** ************ and ****** ******. ******* is *** **** ********** market, ********** **% ** the *******'* ****** ******. The ************ ******* ** Ukraine ******** ** "******** of ***** *** ******** companies **** ** ** 1000 ********** *** **** the *******," ********* ** *** Hrytsenko. *****, *******, *** Scandinavia follow ** ***** ** revenues. Russia ******* **** **** being ********* ** ** different *******, ********* * Torus ********. ***** ** * *********** **** also ******* *********, *****, Atis, *** ***********, *** HiWatch. ** **** *******, Ajax ** ********* ** one ** *** *******. There *** * ********* in *******, *** * each ** ******* *** the ***********. **** ** available ** ******* ** ******. *** **** ***** to *** *** ****** in ******* ** ** ****-**** ****** ***** ***** * ******* ****** kit ******* *** *** Rubles. ********* **** **** ****** with well-known ******** ************ **** ****, *****, ****, *** *** **** ********* ** ******* markets ** *****-******** ************ like ***** **********, *** *********.

 

 

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