Panasonic's Video Insight Take Over VMS Plan - $29 Per Channel

Author: John Honovich, Published on Aug 25, 2015

Video Insight has always been aggressive.

And after being acquired by Panasonic this year, they are even more aggressive.

In this note, we examine how they have literally doubled down on their 'competitive upgrade program' and how this will impact rivals like Exacq, Genetec and Milestone.

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Comments (9)

This raises a more fundamental question: With the market maturing and with declining number of 'greenfield' VMS accounts, does it make sense for more VMS suppliers to offer these discounted prices? Discuss.

I'm expecting that VMS licenses would become a 'free' add-on to the cameras in the near future. Manufactures could charge 'upgrade' license fee if "higher tier" software features are needed.

Just like we buy computers that come with either windows or Mac OS.

Meh...Panasonic is something that belongs in the graveyard with the time lapse vcrs aND old bulky cameras of 20 years ago...no one uses panasonic anymore....not even for household appliances. They are beating a dead horse.

They bring in $64b a year, and you're playing Taps? I don't think you understand how much of the stuff you use is made by Panasonic. 80% of the refrigeration compressors in the US, every in-flight entertainment system, the electronics in VW/Audi/Porsche, 65% of the professional video cameras in the world, 75% of the solar power generation panels in the world, etc. etc....

As someone who is relatively new to IP video (3 years, 10 in intrusion and fire). Video Insights platform is appealing to me, we haven’t used it other than at our own office during a demo period, but it was easy to use and work with. They seem to offer good support and seem to be building a user interface that is attractive and easy to use. I agree that their search and playback functions are limited, I’m not ready to start installing their product yet. But they’re someone I am keeping an eye on for the future. From my limited experience with VMS platforms, so few are building end-user oriented products. Most of the sales guys that come in to our office bring something that looks like it belongs on Windows 98.

For me, this is an attractive price point and something I would deeply consider. As shown by IPVM there’s a huge % of projects in the 16 camera range. Many of those probably don’t need Milestone or Genetec, Video Insight just might be the solution for many of these systems.

I've used Video Insight's product for many years, on projects ranging from 3 cameras to over 3,000. Can honestly say that I've not yet lost a deal to another VMS based on a feature comparison, on price, or on end user usabilty. Don't even get me started on server efficiency. My biggest win was, in fact, a CUP competitive upgrade of a proprietary system. Have a similar 550-camera takeover in the works now. Being able to offer a client lifetime support and licensing for what they've been getting annually gouged, er billed, for on an annual renewal is a great conversation starter.

Thinking short term it seems like it would be a huge bonus for the integrators selling this. Thinking long term, at $30/channel I would think VI would have difficulty offering free lifetime support. I can imagine short term gains for the integrator in selling large quantities of channels for commodity prices is evaporated in support queue hold times. I have never used VideoInsight, but unless the VMS is rock-solid stability and incredibly easy to setup/upgrade I have to imagine the support queues would be growing ever longer in duration. Even VMS providers that charge ongoing support fees seem to have lengthy support queues.

Some might see this value pricing as a higher risk, short term opportunity, but couldn't VI's pricing provide integrators with a strategic path as well? The integrator might propose two options: one with VI, citing any foreseealbe issues or risks; and another with the integrator's premium VMS of choice. Either way it's the customer's informed choice, and the integrator wins the business. If it should turn out that free lifetime support (or any other capability, at that attractive price) was too much to hope for, then might the competent, fair and honest integrator be invited back for option 2? ...or alternatively, annual support agreements?

Note: Video Insight is no longer displaying the $29.95 price on their website. However, the price remains valid for the period through the remainder of the year.

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