Panasonic Buys VMS Manufacturer VideoInsight

Author: John Honovich, Published on Feb 03, 2015

Another VMS is acquired.

Another mega company buys a VMS.

Following the 2013 Tyco acquisition of Exacq and the 2014 Canon acquisition of Milestone, now Panasonic has acquired VideoInsight.

In this note, we provide feedback from VideoInsight's founder and Panasonic management, analyze the deal's potential for Panasonic and what this further signals for the future of the surveillance market.

******* *** ** ********.

******* **** ******* **** * ***.

********* ******* **** *********** ** ******** ******* ***** *********** ** *********, ************ *** ******** ************.

** **** ****, ** ******* ******** **** ************'* ******* *** Panasonic **********, ******* *** ****'* ********* *** ********* *** **** this ******* ******* *** *** ****** ** *** ************ ******.

[***************]

VideoInsight **********

***** *** **** ** ************'* ******** ***** ********, *** ******* **** **** *******, *** *** * ********** brands, *******************.

************ ** ***** ** ******* ** *** ** ************* ********* in *** ***** ******* *** ***** **** ** *** **. They ** *** **** * *********** ******** ******* ** ***** America.

********* ** *** ******** ** ***** ******* ********, ********* ** the *******.

************ ******* ~*** *********.

******* ** *** *********, *** ***** **** **** ******** *** hardware, *** ***** *********, ** ******** ************'* ******* ** ** in *** *** **** ** ********. ************ *** *** ***** CAGR ***** **** *** **%, ***** ******* **** ******* *** nearly ********** ** **** ****.

Why ****?

************ **** **** ***** ********** ******* ******** *** ******** (**** as*******'* ***** *******) *** * '***** *****' ** ***** ******** *** **** they *** ***** ***** ** **** *********** / ********.

****** ************ **** **** **** '********** ****** ********* ** ****', what ********* **** *** *********'* '**** ******* ******* **** ***** continue ** **** *******.' ********, ************ ***** **** ********* ** strong ** *** *********** ****** *******, **** ** ************ ******* and ******* *********** **** ** **********, ***** *******, ***.

Panasonic ********

********* ******* ************ ** *** ************ / *************. ********* **** *** 'goal ** *** ** **** *******' *** ** **** ***** they *** ************ *** **** ********.

********* **** *** ***** **** **** ******* *** ***** ********** software. *** ************* ***** **** *** **** *** **** ** the *** ** ********, ** '***** **** *** ******* ** manage **** ** * ********.'

********, ********* **** **** ** * *** ** ************* ******* low **** ********* ****** *************.

** ***** ** ********* *** *********, *********'* ***** **** ************ ** on ********* ** ***** *******. *** **** ****** *** ********* ***** Insight *** ***** ** **-******* *********. ** *** ******, **** would **** ** ********* ** ***** *********.

** *** **** ****, ********* ********** ******* *** ***** ***** VMSes *** ***** ***** ******* ** ************.

The ***********of ********* *** ************

** ******* **** **** **** ** * '******** ****', ********* Panasonic ******* *** ************ ********, ******* ** *** ********* ******. We ***** ****** ** *** ******** / ********* *** ****** both.

VideoInsight *** ******* ******

*** ** *** **** ****** ******** ***** ************ ** **** they **** ****** ** ********* *** *****. ************ **** **** they ** ****** ** ****, **** **** **** *** **** it *** *****, ************* **** **** *** ** ** * 'few ***** ** *** ****' *** **** ************ **** ********. We **** **** ******* ** **** ********* ** ***** ** * **** / ***** *** *********.

What **** ***** *** *** *** / ************ ******

** ************ ************ **********, ******* ******* / ******** *** ******** ******** was * ******* ***********. *** ********* ******* *** *** **** to ** **** ** ******** *********** *********** ******* *** **** incumbents. **** ****** *** ******** ******** ********, ***** ********'* ******* selling *** ** *** *********, *** **** / ***** ****, the ***** / ********* ****, *********'* **** *** ****' ********** struggles.

***** *** *** **** *** *********** *** ********* ****. ** expect **** ** ** ********.

Comments (24)

So what happens to Bridge VMS and Advidia?

According to VideoInsight, it is all one and the same. VideoInsight says they are 'brands' and not separate companies.

I find this somewhat confusing since their websites try to obscure the VideoInsight relationship.

But the net/net is that the VideoInsight, Advidia and BridgeVMS all are now part of Panasonic.

Will it affect the OEM relationship as Advidia line is from H***?

I am sure Panasonic will try to find some of its own cameras to fit in with Advidia.

Congrats to Video Insight and to Panasonic. This one actually sounds like a good complimentary move as both have good products but lack a good complete solution. Perhaps this will gain them the traction they need to get real sales momentum.

It sounds like a good move to me on Panasonic's part, also. Their VMS and recording solution (Panasonic) was horrendous when I saw it a couple years again and it felt like there was a trust issue with VideoInsight- maybe integrators will feel better about that now.

it felt like there was a trust issue with VideoInsight

There definitely has been. Every time you turned around, there was another promotion of FREE this or FREE! that, and it just felt like a naked grab at market share that would end with VI being purchased by some other company just to grab the embedded base and then change the way it works or the way it's priced.

I always thought it might be a solid product, but I couldn't intentionally steer a client into unpredictable waters like that. It will be interesting to see what the Panasonic team has in mind for VideoInsight and their "deep integration" to 2,861 camera models.

I agree that this is a good move for Panasonic.

I never saw VideoInsight in action but what Panasonic had to offer until now was very poor.

While I do not sell Panasonic, they are a considered here as a mid range cameras. Meaning they have a Made In Japan marking on them they are very cheap and give mid range quality of cameras.

My guess they see Hardware competition becoming hard and are looking for an added value for the cameras.

Again I think its a good move for them.

This is a good fit. Panasonic (at least in my area) has been strong in education, and I would credit it largely to their BICSI involvement. They were one of the first camera manufacturers I remember being involved in BICSI events, getting training certified for CECs, and the RCDDs doing school projects latched onto them hard. To the point where we had trouble getting things other than Panasonic accepted as equal because of one wasted feature or another. To my knowledge, it's still going on.

If they can continue that, and push Video Insight in the same way (which already has some brand recognition in education, especially in the South), it could be more successful than their NVR line was.

'it could be more successful than their NVR line was.'

Not exactly a high bar... But good insights

Well, considering most of those Panasonic-spec'd projects had multiple ND400s on them, typically...

They could probably be replaced by a single VI server, because I recall the ND400 being fairly limited in throughput.

Panasonic uses rep firms and VideoInsight has a direct sales team. Will this be another loss or gain for rep firms?

"VideoInsight says that they no longer do this, that they have not done it for years, acknowledging that they did do it a 'few times in the past' but have discontinued this practice."

Well they did this to me in mid-late 2013 with an education customer. Hopefully they are telling the truth about stopping that practice. I find it hard to believe they only did it a few times in the past as everyone I asked about them, told me they do it.

Both accounts could be accurate- VI is probably only counting the times that they successfully completed a transaction to an end user, while the people you're asking are counting all of the times that they saw VI pitching to an end user, regardless of whether they were successful.

This might also limit even more the presence of other vendors in the Olympics 2016.

Ricardo, how does Panasonic buying a US company specializing in education impact the Olympics in Brazil?

Well, i think surely they will merge the vms and features into theirs. Strengthening their VMS solution.

Being a big sponsor of the olympics, i imagine vendors trying to sell their camera for the event will be very hard, even if it's free.

One point of entry would be software, vms, integration.

Panasonic is the official Olympics AV supplier, which includes Video Security. Now they can ensure their VMS is included in the package...

Panasonic Delivers AV Equipment to Sochi 2014 Olympic Winter Games

"One of the most common concerns about VideoInsight is that they sell direct to education end users. VideoInsight says that they no longer do this, that they have not done it for years, acknowledging that they did do it a 'few times in the past' but have discontinued this practice"

They continue this practice and have been selling an end user of mine

Thanks for the feedback. If anyone has any evidence or documents, I'd be happy to post / share.

We've definitely heard of this from numerous industry people but have not seen any hard proof. That's not to say I believe one side or the other but we need to have some details to support the claim.

Again, anyone has it, please post or forward to me at john@ipvm.com

As the Vice President of Sales for Video Insight, one of my focus areas is to transition any direct legacy account(s) into a scalable Integrator channel. As part of this process, Video Insight will no longer sell directly into new opportunities.

However, there are existing legacy accounts to which we are contractually obligated to sell direct. Over the past months Video Insight has been transitioning direct legacy accounts into a scalable integrator channel. During this same time, Video Insight has not acquired any new direct accounts. Our new directive is clear. Video Insight will not sell directly into new opportunities. We believe in respecting the channel and developing a mutual trust, which will grow into a long-term, profitable relationship with our Systems Integrators. Selling direct is not conducive to long-term, scalable, profitable growth and will not be done.

Andrew D. Chapman

Vice President of Sales

Video Insight

Well since no one else will do it I will. I do appreciate your frankness. You do not come into this arena and insult our intelligence with denial. For that I give you credit. As for the rest of it, time will tell. You won't mind if we keep a skeptical eye. Many of us have heard these words before.

Andrew, I have never see a contract with an oblgation to sell direct. I call BS. You can always tell SAISD, PISD and NEISD to buy direct from your 200+ Texas vendors. VI decided to sell direct to increase profit. I can understand your busniess model but just like mark said, dont insult our intelligence. Cheers!

As an end user in the education market, I was cold-called by VideoInsight representatives last summer. They explained all of thier product features to me and "sold" me the reasons to use them. I ended up buying some licenses and a few Advidia cameras, but when it came to the actual transaction, they steered me toward using a channel partner of my choice and did not even try to sell direct....for what it's worth.

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Axis Perimeter Defender Video Analytics Tested on Jul 12, 2018
Axis 'high security' video analytics offering is Perimeter Defender, OEMed / developed with Digital Barriers. But how good is Perimeter Defender?...
Arecont Acquisition By Costar on Jul 11, 2018
Arecont Vision acquisition by Costar Technologies has been approved by the court, concluding the bankruptcy process triggered by Arecont's...
Eastern and SavvyTech Merge, Form ENS, Targets ADI on Jul 09, 2018
ADI, ENS is coming for you. Or, at least, they hope. Two US distributors, NY based EasternCCTV and California based SavvyTech have merged, to...
Drops Dahua, Fenner Becomes ISS CMO on Jul 09, 2018
Hired to improve Dahua's miserable marketing just last year, Janet Fenner has quit Dahua, joining VMS manufacturer ISS as Chief Marketing...
New Top Bidder, Arecont Goes To Auction on Jul 05, 2018
$10 million cash will not be enough to buy Arecont. Though Arecont signed a purchase agreement with a turnaround specialist, a rival video...
UK VSaaS Startup Ocucon on Jul 03, 2018
Decreasing exposure to fraudulent slip-and-fall insurance claims and lawsuits is one of the oldest selling points of video surveillance for retail....
Digital Watchdog Low Cost 4MP Camera Tested on Jul 02, 2018
Based on member 4MP testing requests, we bought and tested Digital Watchdog's low-cost 4MP DWC-MTT4Wi to see how it performs in real world scenes,...
Simplisafe Acquired At $1 Billion Valuation on Jun 29, 2018
Simplisafe, the competitor alarm monitoring companies historically most love to hate, has been acquired by a mega private equity firm for a $1...
Allegion Acquires Isonas on Jun 29, 2018
Isonas failed to 'revolutionize' access control as they regularly claimed. Now, nearly 20 years after their founding, they are being acquired by...
Panoramic Fisheye Camera Shootout - Avigilon, Axis, Dahua, Hanwha, Hikvision, Oncam And Vivotek on Jun 27, 2018
IPVM tested Avigilon, Axis, Dahua, Hanwha, Hikvision, Oncam And Vivotek 12MP panoramic fisheye cameras head to head, as shown in the test setup...

Most Recent Industry Reports

Security Sales Course Summer 2018 on Jul 13, 2018
Based on member's interest, IPVM is offering a security sales course this summer. Register Now - IPVM Security Sales Course Summer 2018 This...
US Tariffs Hit China Video Surveillance on Jul 13, 2018
Chinese video surveillance products avoided tariffs for the first two rounds. Now, in the third round, many video surveillance products will be...
Last Chance - July 2018 IP Networking Course on Jul 12, 2018
Registration ends today, Thursday. Register now. This is the only networking course designed specifically for video surveillance...
4 Most Difficult Camera Installs (Statistics) on Jul 12, 2018
Heavy housings, cumbersome brackets, heavy ladders required, and tricky field of view requirements will cause difficulties no matter the camera...
Axis Perimeter Defender Video Analytics Tested on Jul 12, 2018
Axis 'high security' video analytics offering is Perimeter Defender, OEMed / developed with Digital Barriers. But how good is Perimeter Defender?...
Hikvision Fights Ban - Claims 'Red Scare', Hires 14 Term Ex-Congressman on Jul 11, 2018
Hikvision is fighting back against the House Bill Ban of their products. Hikvision has hired one of the biggest lobbying firms, led by a 14 term...
Arecont Acquisition By Costar on Jul 11, 2018
Arecont Vision acquisition by Costar Technologies has been approved by the court, concluding the bankruptcy process triggered by Arecont's...
Amazon Ring Partners With Rapid Response For $10 Monitoring on Jul 10, 2018
Amazon's Ring alarm system is using Rapid Response for monitoring, IPVM has confirmed in our testing. Amazon is arguably the most feared new...
SIA Lobbyists Working On House Bill Ban of Dahua and Hikvision on Jul 10, 2018
While SIA is most known for ISC West, SIA maintains the industry's most significant lobbying organization to influence US government action. Last...
Eastern and SavvyTech Merge, Form ENS, Targets ADI on Jul 09, 2018
ADI, ENS is coming for you. Or, at least, they hope. Two US distributors, NY based EasternCCTV and California based SavvyTech have merged, to...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact