ObjectVideo / Mirasys Patent Agreement Examined

Author: John Honovich, Published on May 15, 2011

European manufacturer Mirasys is the first surveillance company to publicly disclose a patent agreement with ObjectVideo since ObjectVideo filed suit against 3 global surveillance manufacturers. In this note, we examine the significance of this agreement and the potential benefits for ObjectVideo.

The first interesting element of the deal is Mirasys's overall positioning. Mirasys does not develop video analytics. They are a VMS software / NVR appliance provider most similar in size and product offerings to Exacq. Mirasys does offer an analytics integration framework (called Carbon) that facilitates the use of 3rd party analytic offerings (most similar to Milestone's analytic integration). Mirasys's revenue and deployments are overwhelmingly VMS only, not video analytics.

We project that the real benefit to ObjectVideo is for positioning rather than revenue generation. Mirasys is not a large company and they likely sell systems using a minimal amount of video analytics (a few thousand channels per year at best). Presuming that ObjectVideo is charging a few dollars per channel to license the patent (the most we would reasonably expect they could obtain), the net revenue of this deal is trivial. It probably costs more to negotiate and publicize the deal than it will generate in revenue for the foreseeable future.

The benefit of ObjectVideo is to use this deal to motivate other (bigger) manufacturers to agree to license their patents. The motivation is intimidation. As ObjectVideo's CEO boldly stated in the announcement, "This takes any uncertainty from Mirasys’s end customers. They are reassured that they’ll be using VCA that is fully covered and patented, giving them a competitive advantage." It is a powerful though controversial sales tactic - pay up and your customers no longer need to fear us.

As we mentioned in an earlier review, we confirmed that Axis also has a license for OV's patents. However, from numerous ObjectVideo public comments, it appears that the agreement does not allow them to publicly cite this (they regularly refer to an agreement with an undisclosed global publicly traded surveillance manufacturer).

If ObjectVideo can demonstrate momentum in manufacturers agreeing to deals, they increase the likelihood of other manufacturers to follow. While Mirasys is the first announcement, since they lack name recognition, we will have to look for what manufacturers ObjectVideo can secure patent agreements with next. 

Comments : PRO Members only. Login. or Join.

Related Reports on Video Analytics

VMS Export Shootout - Avigilon, Dahua, Exacq, Genetec, Hikvision, Milestone on Sep 13, 2018
When crimes, accidents or problems occur, exporting video from one's video surveillance system is critical to proving incidents. But who does it...
US DARPA Investing $2 Billion In AI on Sep 11, 2018
The US Defense Advanced Research Projects Agency (DARPA) is granting more than $2 Billion to companies developing new AI technologies. The money...
Luxriot VMS Profile on Aug 23, 2018
Luxriot is more popular than Hikvision and Milestone products according to ASMAG which was probably even surprising to Luxriot. The company has...
Video Analytics Integration Guide on Aug 16, 2018
Video analytics is hot again (at least conceptually) but integrating video analytics with VMSes can be challenging. This is especially significant...
ISS VMS / Video Analytics Company Profile on Aug 16, 2018
Who is ISS? In the past few months, they had one of the craziest ISC West promo items in years. Then, they hired industry veteran and ex-Dahua...
IP Camera Analytics Shootout - Avigilon, Axis, Bosch, Dahua, Hanwha, Hikvision, Uniview on Jul 30, 2018
Video analytics are hot again. But whose analytics really work? IPVM bought and tested Avigilon, Axis, Bosch, Dahua, Hanwha and Hikvision cameras,...
Eagle Eye Networks Cloud VMS Tested on Jul 26, 2018
Eagle Eye has become one of the most significant players in the industry in the past few years: Eagle Eye's Owner Acquired Brivo Eagle Eye...
Avigilon "Self-Learning" Analytics And VMD Tested on Jul 23, 2018
Avigilon is a popular choice for video analytics, offering "self-learning" analytics built into their cameras as well as appliances. We tested...
Directory of Video Surveillance Startups on Jul 18, 2018
This directory provides a list of video surveillance startups to help you see and research what companies are new or not yet broadly known entity...
Axis Perimeter Defender Video Analytics Tested on Jul 12, 2018
Axis 'high security' video analytics offering is Perimeter Defender, OEMed / developed with Digital Barriers. But how good is Perimeter Defender?...

Most Recent Industry Reports

25% China Tariffs Finalized For 2019, 10% Start Now, Includes Select Video Surveillance on Sep 18, 2018
A surprise move: In July, when the most recent tariff round was first announced, the tariffs were only scheduled for 10%. However, now, the US...
Central Stations Face Off Against NFPA On Fire Monitoring on Sep 18, 2018
Central stations are facing off against the NFPA over what they call anti-competitive language in NFPA 72, the standard that covers fire alarms....
Hikvision USA Starts Layoffs on Sep 18, 2018
Hikvision USA has started layoffs, just weeks after the US government ban was passed into law. Inside this note, we examine: The important...
Chinese Government Praises Hikvision Following Xi Jinping on Sep 17, 2018
The Chinese government council responsible for managing China's state-owned companies praised Hikvision’s obedience to China’s authoritarian leader...
Amazon Ring Spotlight Cam Tested on Sep 17, 2018
Amazon's Ring has released their latest camera entry, the Spotlight Cam, which we bought and tested in our Consumer IP Camera Analytics...
European Mega Security Firm Verisure Pushing Security Fog on Sep 17, 2018
The European mega security firm Verisure (Securitas Direct), with a reported 2 million customers, is pushing security fog, as shown in this BBC...
IP Camera Cable Labeling Guide on Sep 14, 2018
Labeling cables can save a lot of money and headaches. While it is easy to overlook, taking time to label runs during installation significantly...
Favorite Intercom Manufacturers 2018 on Sep 14, 2018
Intercoms are certainly increasing in popularity, driven by the integration of video and IP networking. But who is the favorite? On the one side,...
Vivotek 4MP Camera Tested (FD8379-HV) on Sep 13, 2018
Next in our series of updated 4MP testing, we bought and tested Vivotek's FD8379-HV, and entry level 4MP model claiming "top-notch quality video in...
Ascent / MONI Faces Lender Lawsuit and Debt Crisis on Sep 13, 2018
ASCMA, aka Ascent, aka Brinks Home Security, aka MONI, aka Monitronics is being sued by a group of their lenders who allege: As of June 30,...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact