Alarm.com Noonlight Vs Central Stations

Published Mar 27, 2023 15:05 PM

Alarm.com acquired Noonlight at the end of last year. Now, Noonlight's sales to security dealers are raising concerns about Alarm.com becoming a threat to central stations.

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Alarm.com responded to IPVM, claiming that such sales were "not a focus of the business" as part of a longer statement, elaborating on their approach.

In this note, we examine the expansion of Noonlight, the strength of Alarm.com, Alarm.com's response, and competitive positioning.

* *** ***** ***, ********** *********, **** $* ******* ************* ***** ************, *** ** ****** but *** ***** ** *****.***, **** $800+ ******* ****** *******, ********* ** an ********** ****** ** ******* ********.

Noonlight *** ******** *******

**************** *** ******** ** "******** *******", ** *** ********** ***** *****:

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*** *********** ** ********* *** ******** dealers ** *********, ***** *** *******'* quite *** *****, ********* ***** ************, compared ** **********.

** ***** **** ****, *******, ********* was ***** ********-***********, **** ****** * $1.5 ******* **** ****** ****** *** acquisition (********.*** ********* ********** ********). *******, ***, **** *** ******* of *****.***, ***** *** **** $*** million **** ** *** ****, ********* has *** ********* ** ******.

Not *** *****, **** *****.***

*******, *****.*** **** **** **** ******* to ******* *** ******* * ***** nor ********** **** ** *********'* ********:

********* ** *** * ******* *******. It ******** ** ***** ********** ******** platform *** **** **** **** **** third-party ******* ******** *** *** ******** use. ******* ******** *** ******** ******** for ********* *** ******* ******* ** the ** *** **** ** **. Alarm.com *** *** *** **** ********** model *** *******.

********* ** *** **** * ****** of *** ********** *********** (***) *** supports ***’* ******* “** ******* *** advance ************ ********** ** ********* *** first **********.”

*********receives **** ******* ******** **** ******* in using their platform, which includes using services from Noonlight’s central station partners. This is not * ***** ** *** ******** *** * ********** **** ** *** ********.

***primary ***** ** *********’* ******** ** ** ******** *** ******** *** *****-***** ******* ******** to extend professional monitoring services to a broad range of IoT devices that have traditionally not been monitored. Alarm.com acquired Noonlight because we believe its technology will help the security industry to expand into new markets and growth opportunities for professional monitoring. [Emphasis added]

********** ******* ************** ***** ** **** *** **********. Acadian ** * ********* ******* ***, in *** **, ** **** ***, Acadian ******** *** ***** ********* ** deliver *** ******** *******.

*******, **** *******, *****.*** ** ********* against ******* ******* ********, ******* **** Affiliated ** **** ** ***** ********, etc.

** ** *** ***** **** ********* supports ***'* ******* ** ********* ************ monitoring. *** ******** ** *** ********* operates ** ********** ****.

*****.***'* ******** ** ********* "**** ******* interest **** *******" ** *********** ***** it ********* *** **** *** ********* against ******* ********, **** ** *** implication **** *********'* **** ** *** pursuing ***** *******.

*** *****.***, *********, ********** **** **** security ******* (** **** ** ******* or ****** ****), ***** ********* * meaningful **** ** *****.***'* ******, ********** Alarm.com's **** ******** ******* *** *** company ******** *** ************* *** ******.

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