Alarm.com Acquires Noonlight
One of the biggest physical security companies, publicly traded Alarm.com has acquired Noonlight, a newer entrant that has been trying to disrupt conventional central monitoring providers, with mixed results.
However, does the combination of mega Alarm.com with its vast resources with the upstart Noonlight mean that this disruption will actually come to fruition?
We spoke with Alarm.com's Chief Strategy and Innovation Officer Jeffrey Bedell for their perspective plus analyzing the potential of this deal for the company and the broader market.
Contrast to other Alarm.com acquisitions including Alarm.com Acquires OpenEye and Alarm.com Acquires Shooter Detection Systems.
Revenue *** ***** **** *** *********
*****.*** *** ********* ** ********* ******* and *** **** ****** **** *** disclose (*****) ** ******* *********. [******: *****.*** ********* ********** ********]
***** *****.***'* **** ($*+ ******* ******* market **************, ~$*** ******* **** ****** revenue), ** ** *** ****** *** price **** *** *** ******* ** be **** *********** ** *****.***'* *****.
*** *** ********* ** ****** **** can *****.*** ** ** *** **** to ********* ********* **** * *********** experiment ** ********* ******* ********** ** a ****-******* ********** ** ********** (** not).
Noonlight * *********** **********
********* ************* ** ** * ********** - *** ** * ******** ******** offering *** *** ***** ** ** API *** *******.
*** ******** ******** ******** ** ** app **** * "**** ****** ****** feature *** ********* ******** *******". *****, mostly *******,********* ** **** **** *******, **** *** *** *** ******* it ** ***** ****** ** ******** police ** **** *** ** ******. It*** * ***** *****, **** *** *** **** ********, or *** $* *** *** "******* your ***** ***** ** **** **** from **** ***** ** ****/**** *******" or $** ** "***** *** ****** to *****-**** **** ** *** ****. For *******, ******* ***** ********".
********* ******* *** ******** ******* ** April ****, **********, *** ***** ***** was **** *** ********** ******* *** $2.99 *** *****, *****.*** ********* ** IPVM.
*****.*** ***** *** ******** *** ********* of *** **** **** ******* *** tiers ****** ********** ** ** "*******" though ******** **** "*******" ******** ******** only **** * ***** ********** ** users ******.
*** *** *** ******* ** *** one *********** ********** ** ************ ******* stations *** *******. ***** *** ********** norm *** **** ******** ******* ** the ***** ** $*.** ** $* per **** *** ***** *** ***** human-based ***** **********/********,********* **** *******$*.** *** ***** ***** ******** ***** alarm ********** *** **** $* * month, ** *** ********** ***** *****:
User ******* ********* *** *******
*** ****** ****** ** ***** ** likely **** **** * ******* *** those ****** ** ****** ***** ***,***, our ********** ***** ** ********* *** company's ******.
***** *** ***** ******* ********* *********'* app **** **** ** "*********** ********* over *.* ******* ********* *** *****," Noonlight **** ** ******** **** **** had "**** *.** ****** ******* ***** the ********* *** ****** ** ******* 2013." ******** **** *** ******* ********* in ***** ** ******** ***** ********* inflates *** **** ***** **** ****.
*******, **** ** ********** **** *********'* misleading ********* *** *****, *.*.,*********'* **** ******* *******"* ******* ***** ********* ***** **** and*** ******* ******* *********** "**** * ******* *********."
** ********, **** ** ****,**** **** ***** **** **** ************ * ******* ** ****. *** company ******* *** *** ********** ******* the ********.
** *** *** ****,**** ** *********'***** ****** ********. ** ******** **** Noonlight **** ** ***** **** *********'* ***** ********** ****** (*** **** results). ** ***** *********** ** *** B2B ******** **** *** ******** *** could ** **** ** ******.
Alarm.com *****
*****.*** *** **** ** ******* ** input *********:
- ********* **** ** *** ** ** independent ******** ******* ********* **** *****.*** ******** ** ****.
- **** *** ***** ** **** *** consumer *** *** *** *** / API *******.
- ************ **** ******** ********* **** ********, even **** ********* **** *** ******** competitors ** *****.***'* ******** ********, **** Verkada *** ****.
- **** *** ********** **** ** ** with *********'* ********* ******** ******** *** what ***** ** ******** **** ***** existing **** **** ** ********.
- * *********** ** ******* ********* ******* gunshot ****** (******** ** ****) *** ********* ****** ** ***** considered.
- ********* **** ******* ******** ***** ********** response *** *****.*** ** *** ** and **** ***** ********* *** / have **** ***** *** ***** ***********.
- ********* **** *** ***** *** **** of **********, ****, *** ***** ******** monitoring ******** **** ******* ******** *****, providing *************** **** *** **** ********* functions ** *********.
Disrupting ******* ********
*** ******* ******** **** ******** **** industry ******* ** *** **** ** Alarm.com-backed ********* ***** ******* ********* ***** dealers *** ******* ******* *********.
** *****.*** ******* ** ******* *** "dispatch ***' *** ** ***** *** user *** *****, ** ***** ** highly **********. *******, ** *** ********* of *** **** **** **** ***.
*****.*** *** ****** ** *** *** a *********** ********** ******** ***** *********, over ****** * ******, *** ***. Noonlight *** *** * ******* ** experiments ** **** ******** *** ******** markets, ****** *** ********** ****** ** the ******** ** ******* ** **. The ******** **** ******** ******** ** likely ***** ****** ** ** ** not ****** ********* ****** ****** *** a ******** **** ***** *********. ********, at ** ***** *** *****, *** home ******** **********, ****** ***** ***** rates *** ********* ***** **** ************ systems, **** **** ***** ************.
****** **** ********* **** ******* ************* of *****.***.
**** *** ******* ********** *** **** still **** **** ***** ******* *******. So **** ********* ** ** ************* of *** *****. ******* ***** ***** with *** *** *** ** * competitor ** *****.***.
********* **** ** *** ***** **** alarm.com *** **** ******* ** **** directly ** *** *** ****.
**** ** **** **** ****—** ****** a *** **** *** *** ******* the ****** *****… ** ***** **** directly ** *** ***** ******* *** founder’s ******* ******** ***** *******?
****** ** ********… **** ***** *** Alarm.com’s ***** ************ ************ ******* * Chekt *** ** * ****** ** their ******** *****?
***** * ****'* **** **** ******** earlier. * ** *** **** ** I *** *** ********** **********, *** I ** *** **** *** * touched * *****, *** * ** happy ** ****** ** *** ************.
- **** ***** **** ******* *** services ** ******** ***** *******? ***.
- **** ******** ***** ******* *** for *** ******** *** ******** **** CHeKT, **** *** ***** *******? ***.
- **** ******** ***** ******* ************ sell ****** ********** ***** ********** ******** to ***** *********? ***.
- ** **** ***** ** ***** selling ******** ** *** *** *****? No. ******** ** * ******** ******** company ** **********, **; *** ****** a ******* ******. :)
***** ** * ****** ******* ********* security ********* **** ***** ********** ******** in **** ** ********. *** ** a ***** *******? **, *** ** have **** ***** ****** ******** *** see *** ********* ** *** *******. CHeKT ** ******* ** ******* **** to **** * ********** ** *** industry. ** ** ******* **'** ******** services *** ********* **** **** **** security ********* **** *** ***** ** serve ***** ********* *** ******* **** the ******* ******** ** ****** "****", Amazon "****" *** **********, ** **** as *** ******* *** ********* ** our ********? **********. (*** ** ******* what ***, ******** *** ****** *** trying ** *****)
*** ** ***** ** *** **********? For ****.
***, ***** *** ******* ** * team **** ******** ***** *******, *** president ** ***** ** *** ***** of ********, *** ** *** ***** of *** ********* *** *** ****'* hard ****.
**** *** *** ****** * ********** in ********* * ****-******* ******** ******* (sales, ************, ********** *** *******) **** CHeKT? ******* ********. ** ***** ** feel ** *** **** ** ***** the ********* *** ******* ** **** security ********* ****** *** ***** ****. And ** *** ****** ** ** extremely ******** ** ********** *** ******* with ********* **** *******, ***** *******, and *********** *****.
---
**** ***** *** *****.***’* ***** ************ capabilities ******* * ***** *** ** a ****** ** ***** ******** *****?
**** ********. ** ******* ****** *** alarm.com ***** ** ********** *****.*** ******* and ***** **** ** *** ***** verification ********? ** ******. **** **** continue? ***.
*** **** *** *****.*** ***** ***** CHeKT? *** ******.
***:
*. *** ***** ***** ********** ********** and ******* ** *** ********** ****** and ********** ****** ** ******** ** every ***.
*. *****.*** ******* *** *******. ***** allows ******* ** *** *** ****** brands *** ********* ******* **** **** are **** *** ***** *********. **** high-end ******* **** ** ** *** edge ** ******* ******* ** ***** systems **** **** *** ******** ** between. ***** ****** *** ***** ******* into * ****** ********** *** *** dealer *** *** ********** ******. ***** will ****** **** **** *********, ** have * ******-***** ******** *** *** camera ** ********.
*. ************, ***** *** **** ****** AI ******-***** *******, ****** ******* *******, IP ***** *******, ****, ** *******, and ***** ********** **** * *****-******* eco-system *** ****** ******** ***, ***** a ******** ****** ******** ****** ** the ***** ********** *******.
*. ***** *******; ** ** *****, alarm.com ** ****** **** ********* ***** verification ******** *** ** ***** *****. CHeKT *** *** ***** ************ ** existing ***** ******, *** **** *** convert ****/** *******/****/**** **** * ***** security ******. ** ***** ****** ** needed. ***** *** **** ******** ********** into ***** ***** *******, ****** ********* into ***** *******, *** ***** ** Hub ******* **** ***** *******.
* ***** *** ******* ********** ** that ***** **** *** ***** ** integration **** *** ***** ** *******. Allowing **** ** *** *** ********* and ******* **** ***** *** *********** them **** * ****-*** ***** ******** experience.
* **** **** ******** *** **** some ******* ** ****** **** ********. Obviously, **** ** ** **** ** a **** ** *** ***** ****, and * ****'* **** ** **** this ****** **** * **********. :)
** *** *****.*** *********** ** *********. do *** ***** ** ******* ***** them ***** ****** ** *** ***-**** was *** ** ******?
*** *** *** ******, ** * think *****.*** ** * ***** ******* with ********* *********? **********! ** ****** for **** ** ***.
******,
*****
** *** ******* ******** **** ******* selling ****** ******* **** ******* **** and ***** *** ***** ********? ****. No.
*****.*** ***** ** ** *********** ****** for *** “**-********” **** ***** *********. We ******* ** ** ******** ** several *******, *** ***************** *** ***********, thus **** ** ** **-********. **** stakeholders *** ******* **** **** *** document ********** ** ******** **** ***** every **** ** *** *********** “***** industry”, ********* *** ************** ** *** guys **** ***, ******, ***********, *************, etc, ***. **** ** ** ********* by **** ** *** ************** *** local ****** ********** ***** *******. **** this ******** ******** ** **-******** ** abandoned, **** ***** ***** *********** **** be **********. *****.*** ***** ** ***-****** rather **** **-******. ***** ******* ****** for *** ****** *** ********?
*********** **: *** ***** ******* ******** Group
* *** **** ********* * *** times *** *** **** ********** ** working **** ****. *******, ***** ******** by *** ***** ** *** **********. This **** ** ***** *** ********* that ***** **** ** ******* *** but *** *** ********* **** **** with * **** ***** ********* *************.