NLSS (Next Level Security) Product Examination

Author: John Honovich, Published on Oct 30, 2009

NLSS is developing an all-in-one NVR, access control and intrusion server with built-in analytics in an appliance smaller than your cable box at a price point less than today's mid-level DVRs with a managed services option.

[NOTE: This report is out of date and has been replaced with a March 2011 report covering the current competitive position of NLSS.]

NLSS Background

An ambitious offering, NLSS is led by Pete Jankowski and senior engineers who previously started and sold video surveillance companies to Verint and Cisco (respectively, Loronix and Sypixx).

Open Unified Platform

Leveraging two of the most powerful trends in today's market, openness and convergence, the NLSS product line plans to converge the 3 most commonly used security systems. Simultaneously, they plan to launch with support for both PSIA and ONVIF interoperability specifications.

Target Market and Timing

The product is scheduled for commercial release in Q2 2010 and will be sold through traditional security channels - integrators and alarm dealers.

The product is targeted at smaller facilities including multi-site chains and small/medium businesses.

Questions and Challenges

Given the ambition of this goal, it certainly faces some serious questions and challenges. First, will consumers want or be able to use an all-in-one solution? Two, will the NLSS product's performance and features be sufficient compared to the offerings of independent solutions?

Competitors

Given the breadth of the offering, it will face challenges from established competitors providing integrated solutions for distributed smaller sites including S2's integrated security management system, Exacq's embedded series3VR's smart recorder, Envysion's managed retail offering and Axis hosted video solution (AVHS).

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NLSS **********

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Open ******* ********

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Target ****** *** ******

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Questions *** **********

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  • Use ** ** ******* ** ***** *****: Since the appliance does not support direct encoding of analog cameras, the cost and complexity of an NLSS based solution for sites with analog cameras with be significantly higher. By contrast, many mid-range hybrid DVRs are available on the market that will likely be easier to deploy and cost the same or less.
  • Adoption ** *********: Almost all potential users of NLSS will already have existed video recorders. ********* **************** ************* ** ********* *** * ********* *** *****: (*) ******** users ** ******* **** **** *** *** ********* ******** ** the **** ********* (*.*., **** *** ****** ****** **) *** (2) ******** **** ** ** **** ** *** ****** ****** compliment ** * *** ****** ******** *** ********* ******* (*.*., NLSS ** *** ******** *** ******* ** *** ********* *******). The ********* *** ***** ********* ** **** *** **** ** implement **** (****** **** **** **** ******** ** ******* ****) and *** ********** ** ********** ** ***** **** (*** *** delay ** ******* *** ** *********** ******).
  • Use ** ** **** *******: To the extent that users have existing access control panels, the economic benefit of adding the NLSS appliance is minimal. These panels tend to be expensive ($1,500 - $4,000) and have sufficient intelligence to manage all the local access control activities of a small site. NLSS will be most attractive to sites that do not have panels and are migrating to IP card readers, using the NLSS appliance as the 'local manager'.
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Challenges *** * ******* ********
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  • Consumers *** ****** ** *** *** ********** ** *** ***** *******: Many customers only need 1 or 2 of the many security functionalities that NLSS plans to offer. Alternatively, these customers may already have an investment in 3rd party products for some of these functionalities. In either of these cases, the value proposition will be severely constrained and customers may find buying just the piece that is missing or that they need to be inclemently less expensive.
  • Customers *** ****** **** ******** *************** ** **** ******** ****** **** **** *** *******: The colloquial way to express this concern is "**** ** *** ******, ****** ** ****." ************, *********** *** ********** ** **** *** ****** *** **** deeper ** ****** ********* *************** ** ***** ****** *****. ** video, ******** ******* **** ** ****** *********, ********* ***** *********, mapping, ****** **********, ***., ***. ***** **** *** ** **** to ** **** ** *****, *** **** **** *** ** and *** ******* **** *** ******* ** **** ** ********* questions ** ********.
Competitive **********
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**********

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