NLSS Competitive Positioning Examined

Author: Antony Look, Published on Mar 01, 2011

NLSS is likely the most interesting recent startup in the video surveillance market. The founder's last startup was sold to Cisco. Plus, NLSS has an extremely ambitious and broad product plan covering IP video, analytics, access control, VSaaS, etc.

The big concern many, including myself, have raised since their 2009 launch was whether the company was spread too thin - trying to do too much. In our original report, a skeptical reader's quip summed up this concern, "I would like to see a lens on this box."

Now, in early 2011, NLSS has launched its two initial product lines: a Gateway (an appliance that records video, does analytics, etc.) and an HD decoder (for video display). Additionally, it's VSaaS offering, called Remote Management Services is now available.

The key challenge in considering NLSS is that it does not fit into any existing category so it is hard to simply judge it better or worse. NLSS's value depends on what alternative category you contrast it to (VMS software, Hybrid DVR, NVR appliance, Hosted VSaaS, etc.). Inside our Pro report, we are going to contrast it to a number of common alternatives including Milestone Essential, GVI Razberi, 3VR SmartRecorder, Axis AVHS and QNAP/Synology NAS NVRs. This will help show specific strengths and weaknesses.

**** ** ****** *** **** *********** ****** ******* ** *** video ************ ******. *** *******'* **** ******* *** **** ** Cisco. ****, **** *** ** ********* ********* *** ***** ******* plan ******** ** *****, *********, ****** *******, *****, ***.

*** *** ******* ****, ********* ******, **** ****** ***** ***** 2009 ****** *** ******* *** ******* *** ****** *** **** - ****** ** ** *** ****. ** *** ******** ******, a ********* ******'* **** ****** ** **** *******, "* ***** like ** *** * **** ** **** ***."

***, ** ***** ****,******* ******** *** *** ******* ******* *****: ********(** ********* **** ******* *****, **** *********, ***.) *** **** *******(*** ***** *******). ************, **'* ***** ********, ************ ********** ********** *** *********.

*** *** ********* ** *********** **** ** **** ** **** not *** **** *** ******** ******** ** ** ** **** to ****** ***** ** ****** ** *****. ****'* ***** ******* on **** *********** ******** *** ******** ** ** (*** ********, Hybrid ***, *** *********, ****** *****, ***.). ****** *** *** report, ** *** ***** ** ******** ** ** * ****** of ****** ************ ****************** *********,*** *******, *** *************,**** ***********/*********** ****. **** **** **** **** ******** ********* *** **********.

[***************]

******* ********

***** **** ****** * ***** ***** ** ******** *********, **** are *** *** ********* / *************** ** ***:

  • '**** * ****' ******* ****** ****** - *** ***** ** almost *** ********** *** ** ***
  • ********** ********** - ***** ** *** ***** ****** ********** ******* for *** **** ********** ****** ****** *** *** ******* **** require ***** '**********' ** ******* *******
  • ********** ****** ******* ********** - ********** **** ** ******* ** panels, ******** ******
  • ****** *******, ******* ******* ******* - **** * ***** ******, 'buffet ********' - ** ********* ****** *** ******* ** *** features

** ********, *** ********* *** *** *** ********** / ****** we *** *** *** ****** ****** ** ******* ****** ***** deployments (** ******* *** *****):

  • ****** ******* ******* *** ***** ******** - **** ** ** issue *** **** ***** ****** ***** *********** **** ******** ****** infrastructure
  • **** **** * ***** ******, ******* ****** ***** ************ *** those ******* ******* *************** **** **** ***** *****

*** *** ******* ******* ** ********** **** *** ****** ** NLSS ***:

  • * ******* ********* ******* ***** ********: ** ***** ***, ******* ***** ********* *** ****** **** with *** ******* ****** ***** ********. *******, ******** ******* **** tightly ** * ******** ****** ******* (***) *** ******* ******* of *** *********** ******** *******. ** ****** **** ** ***** awareness *** ******** ** ******** ******* ***** ************. ** ***** many **** **** **** **********, ********** ***** ****** '*******' **** as *********, *****, *******, ***, **** **** *************.
  • * **** ******* *** **** ** ***** *********: **** *** ********** ** *** ***** ********** *** ***** that ** (** ******* ********) *** ********* ****** *********. **** leaves *** ****** **** ****** ***** *** ********** (*** *******) that **** ****** **** ******** ******* *** **** ****** ******** in *** ****. ** ****** **** ** ** ****** *********** for ***** ******* *** * ******* '****-**********' ********.

******* *******

**** ****** ********** (******* ******** *** ********) **** **** ***** in ** *****, ***** ********* *** ****** ******* *************). *** appliance **** ** * *****:

  • *** '*****' **-*** ********** ** ** ** ** ***** ***** and ** **/* ********** ***** *** $*,***
  • *** '****' **-**** ********** ** ** ** ***** ***** *** 70 **/* ********** ***** $*,***

***** *** ** ******** ** ***. *** **** ********** *** is *** ** *** ******* ****** ** $***/**** **** *** the ***** *** $***/**** *** **** *******. **** ******** ****** access *** ********** ************ ** **** ** ******** ***********, ********* software *******, ***-**** *************/******** ******, ****** ****** ****** ***.

*** ***** *********, *** ********* ****** * ******* ** ****** 'flavors' ********* ******** *** ****** ********. **** ** *********** ***** analytics *** ********, ***-***** ***. **** ******** * ********* **** for ******** ************ ********.

*** ****** *******, **** ********** **** *** **** *******, ******* panels *** ******* ** ********. *********** ********** ** ***** *** credentials **** ** ************ ** *** **** '*****' / ******* service.

*** ********** / *******, * *** *** ****** ** ****:

  • *** ** ** *** *** ***** - ** ***** ******
  • *** ** **** ***** ***********, ******* ***** ******* ************* (** ActiveX); ***** ***** ** *** ********* ** ***** ***, **** reports **** **** ******* ** *** *********** ***** ** ****
  • *** **** ******* ********** ***** ** ******** *** ****** ******* experience
  • ** ******** ** ****** *** ** ********, *** ********* ********* mapping *** *****-**** *****/***** **********

*** ******* **** ** **** ******* *** *********** ******** ******* with * *********** ******** ******** *****. ************, *** ** *** be ******* *** ******'* ********.

*********** ********

*** ****

*** **** **** ******** *** **** **** **** * ****** choice *** ***** ******* * **** *** ******** *** ***** IP *******. **** *** ******** ***** * ******* ** ***** (e.g. *, *, **, ** ******* ** **** ** *, 2, *, ***** **** ***.). ***** **** **** **** *** two ******, **** ******* ****** *** ***** ** *** *** (16 ** **), *** **** *************** **** ** *****). *******, when ** **** **** *, * ** ** *******, *** NAS **** *** ****** ** ***** * *********** **** ********* ($1,000 ** ***** *** * ******* *** **** *** ******).

*** ***'* ***** ********* ** ***** ** ******* **********. ***** NLSS **** ******** * ****** ***** ** **** ***** (**** external *******), *** **** ***** **** *** ********** ****** ********* drives.

*******, **** **** ****** **** ************* ****** ******* ******** ******** and *** ********** ****** ********** ***********. *** ***** ** *** NVRs ** **** *** ******** ***** ** ** ** *****-******* and ********** **********. ************, **** ** *** ***** ***** * managed ***** ******.

********* ********* / ***** ***** ***

***** ***** *** ******* *** * ****** ****** ***** *** small ****** ***** ** ***** *******. ** * ********** ** choose********* **************** ********* ** ********** **** *** ** ** ********** *****.

**** *** *** **** ******* *** ********* *********:

  • $** **** *** ******* ******* (** ** ** *******)
  • ***********/****** ******** (***. $*** *** * ** *** ** ******** or $**** *** ** ********)
  • ***** ****** ****** (*.*. * ********) *********** **-******* ******** ********
  • ******** ************/************* *****, *** ********** *********** *********

*********** * ** ******* ******, *** ********* ******** ** ******* in ***** ** ******** *******. ****** ******* $*** *** * PC *** ******* $*** ($*****) *** ** ******* ******** - a ****** ***** ** $*,***. ************, *** ** *** **** of ***** / *************. ** ********, *** **** ******, ***** dealer ********, ***** ** *** *** $*,****.

***** *** *** ********** *** ********* *** **** ***** ** roughly $***/******* ([$******.* + $*****]/**) **** * * **** **** compared ** *** $** *** ******* ** ********* *********. *** RMS ** *** **** '*******' ******* **** ******** ********** *****-**** remote ******/********** ******** ***.

** ***** ****** ***** *********, ********* ********* *** * ***** price *********. ******** * $*** ** *** ********* ******** **** $200, *** ***** **** ** $***. ***** *** ******** **** offering ** *** *****, *** ***** ******* ** $**** ****.

********** ** ** **** ******* **. ********* *********:

  • ********* ****** *** ****** ****** ******, ***** ********* ******* ******* set
  • ****** ********** *** ***** *********** *****
  • ********** ********** ********
  • ****** ***** ****** *** ****** **********
  • *****-** ***** *********
  • *****-** ****** *******

********** ** * ********* ********* **. **** *******:

  • ************* ****** ******* *** ***** ****** ******
  • *****-****/***-**** (**** $**/**.) *********
  • *** *** ******** ********, **************, ***. *** ******* *****

**** ******/*******

** *** ****** ****** **** **** *** **** *** ********* uneconomical (>$*,*** *** *******) *********. ** ****** ****** ****** *** NLSS ****** ** ************* **** **** ********* **** **** ******* of ***** ********** ******* ****.

**** *** *** **** ******* *** ****:

  • ********/**** ** ******(*) - **** **** (****** ****** **. ******* market)
  • ********* '******' *** ** ******* $**/*******
  • ******** ** *** *** '*******' ***** ******** (**** $***, *****)
  • *** '*******' ******* *** ** $*/*****/***
  • '**' **** ******** *********

***'* **** ** * **** ********** ******* **** *** * 'hosted' **** *** * *** ****** ***** ********** (*.*. * cameras). **** ******* **** ******* **-***** ***** *** ******* *** we **** ****** ***** **** ****** *** ******* ****' ********* higher *******. *** **** **** * * **** **** (****** $30/month/camera '******' ***) **** **** $*,*** (**$*****) ** $*,*** *** channel. ** *** **** ****, **** * * **** **** with '*******' ********, **** **** ** ($*,*****.* + $*****) $*,*** or $*,*** *** *******. **-***** ***** *** **** ** ****** camera ***** ***** ***** *** *** **** ** ****** **** + $*,*** *** *** *********.

***'* *** ******** **** **** * ********** ******* **** *** a '*******' **** (*/ ***) *** * ****** ****** ***** (e.g. ** ********) **********. **'** ****** ***** ***** *** ******* (e.g. ***$*** ** $*,***). **** * * **** **** *** AVHS ****** ***** $**,*** ([$***** + $***]*** + $*****.*) ** roughly $*,*** *** *******. ** ********, *** **** * **** cost ***** *** ** $*,*** ($*,*****.* + $*****) ** $***/*******. Up-front **** ************ ** ******* $*,*** **** *** **** (********* cameras, ~$**,*** *** **** **. ~$*,*** *** ****)

********** ** ** **** ******* ****** ****:

  • ***** *** ***** ****** *******; ****** *****/*********** *******
  • ** *** ********* ***********; ********* ** *****
  • ********* ********** ****** ** *******, **********, *****-****, ******* ***., *** WAN *********
  • *****-** *********
  • *****-** ****** *******
  • **** ****** ** ** ********/************* ******** (*.*., *** ****/********, *******, advanced ********, *****/***** **********, ** ******* ****** ***.)

********** ** ** **** ****** **** *******:

  • ******* **-**** *********/************
  • ** ***** ***** *** ** *********

*** *******

*** *** ******* ** ****** *** ******* ********** ** ****. Like ****, *** ******* ** ********** ** ** * **** key ** ***** ********. ************ ** *** ********* **** ** ********** * **** *** switch, *** ** ******* *** ** **** ** $*,*** ***. GVI *** **** ************ ********* **** ** *********** ******** ****** as * ********** *** ** ****** **.

***** *******'* ******* ********** **** *******, ** ****** **** ** compete ******** ****. * *** ************** ** ****** ** ** the **** * **** ****** ****** ***** ***** **** ** installers/users ******* ** ***** ********* ***********.

*** *************

*** *** ***** **********, ** **** ** ***. * *********** portion ** ****'* ********* ******* *** **** ****** ****** *** banking **** ****'* ********* **** ** ** **** ********** *** these ******, ************* ******* *** *****. **** ******** ***** ** interesting ******** ** ***.

*** *** **** ********* ******* **** *** (*** ***** *********** appliance ************* ****) ** (*) ********** ****** ******** (*.*., ****** DVRs) *** (*) ***** ** *** *** *** ***********. ***** so **** ** ****** ** ********* ** ******** ****** ****** deployments, ****** **** ******* * ******* *** ******* *** ** migrate **** **** (**** ****) **** ***** ***** ******* **********. Secondly, **** ********* *** ***** ******* *** ***/** *** ***********.

** *** **** **** *** ****, *** ************* ** ******* VSaaS, ** ****** ** ** * ***** **********, ********** *** smaller ** ****** **** ********* *** **** *** *********** ** easier ****** (** ******** ** ******* ** *** *** ******). Additionally, *** ********* ** ********* *** ****** ******* (*********** *** free) ***** **** ** ***** *********.

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