Micropower Fails

Author: Brian Karas, Published on May 02, 2016

Wireless video surveillance is a tough business. Micropower sought to deliver a wireless, turn-key, professional video solution.

The most famous wireless failure is certainly Firetide, who after spending $50 million in VC funding, took a small buyout, and fell off the face of the Earth.

Micropower quietly raised and burned a lot of money itself, ~$20 million, including $6.5 million for Motorola in 2012, $7.5 million in 2013, $2 million in 2014, and nearly $5 million in 2015.

We look at what caused Micropower's downfall in this report.

******** ***** ************ ** * ***** ********.**************** ** ******* * ********, ****-***, ************ ***** ********.

*** **** ****** ******** ******* ** ********* ********, *** ***** spending $** ******* ** ** *******, **** * ***** ******, and**** *** *** **** ** *** *****.

********** ******* ****** *** ****** * *** ** ***** ******, ~$20 *******, *********$*.* ******* *** ******** ** ****,$*.* ******* ** ****,$* ******* ** ****, ********* $* ******* ** ****.

** **** ** **** ****** **********'* ******** ** **** ******.

[***************]

Micropower's ********

********** *** ** ********* ******-***** ******, ******** ***** * **** of *****, ****** ** **** ****** *** ********/***** ***********. **** was ****** ** ********* **** ********** *** ** *** ******, and ******* **** ** * *********** ******* **** **** *** at *** ********* *** ** *** ******** ****.

***** * ********** ****** ***** ** ***** ******* *** ******** wirelessly, *** ******* ******* ******** ****** ***** *** *** ********** connected ** ** *** *** ******* *** *********.

** ****************** *.* ***** ******** ************.

Problems *** **********

**********'* ************ ******** **** * **** ***********:

  1. ******* ********** - **** ****'* **** ***** ****, **** *****+ was ******* ******
  2. ******* ********* - *-*.**** ** **** *****
  3. *********** ****** - ** ****, ** ********* ***-***** ** *** cameras
  4. ********** ***** ******** ***** ** */* **** - ***** ******** options ** *+ *****
  5. ******* **** ******** ****** ***** - ******* **** ****** ***********

** ******** ** ***** ***********, *** ******* ******* * ***** price ***. * ****** ****** ******** ***** ******** $*,***, *** even * * ****** ******** (***** ***** **** ******* *********** of *** * ****** ***) **** *** ** **** $*,*** per ******.

**** *** **** ******* *****, ****** *** ***** ****** ******* and ***** ****-********* ******** ******** **** ******** ********, ****** ** easier *** *********** ** ***** *****/******** ******* **** **** ******** options.

********* ****** ** **** * **** ********** *** ** ************ to ******* *** $*,***+ ***** *** ***-*** ***** ** **********'* cameras.

**** ************ *********** ********* **** ***** ********** **** ***** ** cost-prohibitive ** ****** **** ***** ********* **********, ************ *****, ***** parking **** ****** ******.

Challenges **** ********* *****

******* ********* ** *** ****** *** * ****** *********** ******* is ********* *********** *** **** ******. * ******* *** ** invest ******* ** ***** *** ********* ** *****, ***** ********** is ********* ** *** ******* *****. ********* *** ***** ***** sensitive *** ******** ** *** ********* ******** *********.

** *** **** ***** ***, * ****** ************ *** ***** duplicate *** ******* *** ***** * *********** ******* ** ****** at * ***** ***** **** ***'** ***** **** ********** *** creating *** ******.

**********'* ******* *** *** **** **** *********** ***** **** ************, if ** ***, ****** ** **** **** ** **** ******** and ******** ****** ******* ** **** * ***** ****.

Consumer ************

*************, * ******** ******* ******** **** *** ***** ******** ******* and **** ******** ** ****** **** ******* ** *** ******** market. *** *******, *******'*****, ******** **** ************, *** **** ******** **** *********. *** ************, *** ** ****** ****. ** ******, ***** ******** *** ****** *** ***** *** deliver *** **** ******, *** ********* ***************, **** **********.

Comments (23)

*** ***** *** **** ******* ***** **** **** ********?

* **** *** **** *** **** ******** ****** ** *** team *** *** ***** ******* / ******** *** ****** ****** to ****. ** ************ ***** **** **** ***** ***** *** and, **** *********** ********** *********, ** **** **** **** ***** now.

* *** **** *** **** *** **** ** *****, *** very **** ******, ******** *********, *** * ** ******** *** they ***** ** ** ** ***** ***** *******.

* **** **** *** **** *** ** * ********* *******, and ***** ** **, *** **** * ******* **** *** years **, ****** **** ***** ****'* ****** ******* ** **** capable **** *** ******* ******.

* ***'* **** ** ****** *** **** ***** *** ******* entrepreneurs *** ***** ** ********** ** ***** *** ***** *** there. *** **** **** ***** *** **** ****** *** *** rich ******* **** **** *** *******, ***** *** **** ****** who *** **** ** ***** **** ** ***** ******* ********** and **** ******** ******. (*** ********* **** *** *** **** ******.)

**** *** ** ***** *** *** **** ************ *** ********** failed, *** *** ***** *** **** ********* *** **** **** kind ** *******, ** * ******* ** **** * ******* comment.

***, ** ***** ** *********** ** **** ***** ***** ***** out *** ******* **** ** *** ********* ************, *** *** what *** ******** *** ****** ***** **********. * **** **** IPVM ******* *** *********, ** **** **** ********* ** **** before, ** **** ***** ** ********** **** ** ********** **********. I **** ** ******'* ** ****- ** *** ***** ******* about *** **** **** ***** ** ** ********** ** **** as **** **** ******* ***** *** **** ***** **** **** in ***.

******* ***** *** * ***** *** ****** "* **** *** his ***** *** **** ******* *******".

*'* *** ******** **'*, *** * ***** **** **** **** that **** ***** ********* ***'* ***** ********** ******* **** ****'** investing **.

"*** **** *** ******** *** ****** ***** **********."

* ******** *** ******** **** *******, ******* ** ******************.

**** ****** ******** *** * ***** ***** ** ***** ************ industry '**********' *** **** **** **** ***** ******* ** ********* I ******* **. *********, **** *** ******* *** ****...

*** ***** ** **** **'* ***** **** ** **** ********** with **** ****** *********** ** ******** ******* *** *** **** investors ** ****, ***** **** ****** ** * ******* ** markets.

*** ***** ** **** ** **** **** *** ****** ******* if **** *** '*****' * ** ** ***** *** **** 'right' **** ** * *******, **** *** *** ******** *** paid ***.

** ******, *** ******* **** ******** ***** ***** ************ ** that ** *** **** ******* *********. **** ****, * ** not *** ********** ******* ***** ***. ******, **** *** **** bigger **** / ****** / **** ** ********, ****** ** not.

*'** **** * ******* **** ** ****.

*'* *** *** **** ********* **** **** ******* ** ***** $20M. **** **** ********* * ******** ****** **** ******** ***** and ********. ***** *** ******** (********** *****) **** "***" *** a *****, *** * ***** **'* **** **** **** ** interested ** ******** ** *****, *** ****** ** ****** ** out.

********** *** ******* *****, *** *** ******* ******** ******** ****'* fully ********** **** *** ******* **** ****. *** *** * pitch, ***'** *** * ****** **** *** ** *** ** in * ****** ** *****, *** *****'* ******* ********* ****** to *** ***** **** ** * ******* *** ** *****. The **** ** "**********" ** *********, *** *****'* **** *** disruption ** **** *** ******* ** ****** ******* *** ******* lines ** ** ****** ***.

** ***** **** ********** ******** *** **** ** * *********** investment **** * ******* ***********.

**'* *** ***** **** **** **** ******** ** ** ******* implied, ** ********** *** ** ********?

***, ** **** ******** ******** ************* **** **** **** ****** operations.

* **** * ******/****** **** **** **** **** ******** **** a ***** ** *** *** ******* **** *** * ******* fad *** * **** ** ***. ** **** ******** * little **** $*** **** **** ****** ******* ** **** **** span.

** *** "*** *****", ** *** *** ******** **** *** term. ** ******* ** *** **** **** ****** *****, ***** he ******** ** *** *** **** ** *** **** ****. Sure, ** **** **** *** *** ****. ***, ***** ** really **** *** *** *** ** **. ** ****** ** LEAST $*** ******* ****** ** ** ***** ** *** ****** working ********* **.

** ***** *** * *** ********* ******** **** **** **** and ******* *** *** ***, *** * ***** ******** ** his *********** **** ****** **** ***.

***** *'* **** **** *****'* ***** *** ***** ** ** investors, ** ** *** *** ***** **** ********* **** *'* aware **.

*** **** ***** ******* ** *** ******* *****.

**** *** *** ****** ******** ** ***** **** *****(*** ***** reality, ********* - *****) ** ******* *** "**********" ********* **** STREET *** **** *********** ******* ***** ** ******* ******* ** a "***" "**** ******** ****".

********** *** ** ** **********... *.*.

**** ** ******* *** **** ** ******** *********, (*.*. **% of ***) *** **** ****** ** **** **** ** ******** that *****'* ********* ** **** ** *****.

* ***** **** **** *** ********* **** ***** **********, ***** execution, ***., ***.

* **** * **** **** ** **** *******. * **** the *******. * ***** ** *** * **** ***** *****. Price *** ** ***** *** ** *** ******** ********. ********* wanted ** *** ** **** ********, ********** ** ****** ********.

* **** * **** ******* ** ****, *** **** ** these ********* ** *** **** *** ** ****** ***** ********. Their **** ** ********* *** *** * ***** ****** ** just ***** ***** ******* ** **** *******. **** ** * remarkably *********** *** ** ******-*****. *** *** ****** *** ******** product ** *** *****, *** ** ****** ***'* **** ***, it **** ***** **** ***.

* *** ***** **** *** ** ***** ****** ***** **'* a *** ***** **** **** ** *** ****** ** **** me ** *** *******. * **** ** * ****** * simple ****** ** * ********, ***** ******* ****** ****** *** priced ** ** ****** ** ***** ** ***. ** ***** was **** *** **** ********** ********** ***** ***** *** ******** in-house ** * ******** ** *** **** *** **** ** resolution **. *** ****** **** ******* **** ****.

* ***** * ***** ** **** * * ********, ***** Powered, ******* ******-** ****'* *** *** ***** ** *** ** MicroPower's *******.

** ***** *** **** *** **** ********** ********** ***** ***** the ******** **-***** ** * ******** ** *** **** *** with ** ********** **. *** ****** **** ******* **** ****.

* ***** * ***** ** **** * * ********, ***** Powered, ******* ******-** ****'* *** *** ***** ** *** ** MicroPower's *******.

*** ****'* *** ******* *** ***** ***. ****** **** ** figure **** *** ******* ***** ** **** ** *************** ****** to ** **** ********.

** ** ******** ***** ********, * ***** ***** ********** *** fundamental ****** *** ****** ********* **** *********** **** *** **** without *** *** ***** *** ******** *****.

* ******** ****. * **** ***** ** ****** **** **** capable **** *** ********** *****. *** ** *******, ** ** easily *********** ** *** **** **** *** **** ** ****** out *** ***** *** *** ******; ********* ******, ******** ******, beam *******, ***.

*** ****, **** ***** ***** ****** **** ***** *** **** true, *** **** ******* **** *** ***** ******* ********** ***** gets *** *** ****. * ***** **** ****** ***** * little **** **** ** ******* * ***** *** **** * can **** **, *** **** **** ********* *** **** ****** designing * "***-****-****-***" ********.

*** * ***** **** *** ******* ***** *** * **** install ***** ******** *** ********* **** ***** ******* *** ***** IP *** *** *** ********** ***.

** *** ** *** ** ****, **** ******** ** *** selections, *** ****** **** *** ****** *** *****, **** ******, feature, *** ******* ** ******** *** *** ***** ********* **** MP *******.

** *** ***, **** ********* *** ** ****** **** **** argument. *********** *** *** **** ******* ********* ** ******* ****** on ***** ***.

*** **** ********* *** ******** *******, *** *** ***** ****. Most ***********, ** ** **********, ***'* ****** **** ***** ******** wireless *******, *** ** ******* *** ********* *** ********** ****** of ****** ****** ***** ****** ******** ***.

**** ** *** ***** ***-**********, ****** ** *************** **** * guy ******* *** * ***** ******** ***** ************ ******** ** Amazon ****** *** * *** ** ****** *** ****** ****** in ********** * ************ ******** **** ****.

**** *** **** **** * **** ********* **** ***** ***** product *******, **** *** ** ***** *** ********** **** *** camera *******. ************, ********** ******** ***** *** *** **** ** wasn't ********** ***** *** ***** ****** ******** *** ********* * bunch ** ***'* ******** ****** ** * ***: ****://**********.***/**-*******/*******/****/**/***************-******************.***

** * ***'* *** *** **** ********** ******* ****** ***** product **. ********* ***** *** ***** ** ******.

********** *** **** ***** ***** ***********, ****** ** ******, ******* and **** ***** ****** (******* *** ******) ** ****** *** system. ** ******, ***** *** ********* (***** ****, **********, *****, etc.). *** **** **** *** ****** **** ******* ** ******. Including *** **** **** **** ***** ******* *** ****** **, reducing *** **** *** *************** *** *************** ** *** **********'* side.

* ***'* *** *** **** ********** ******* ****** ***** ******* Vs. ********* ***** *** ***** ** ******.

** *** *** ***** ******** ******** ******, ***** *** *** be. *** **** *********** ** ***, *** **** *** ***** that ****-********** **, ** ** ********* *** *********** ** ***** are ***** ** ** **** ******* ** **.

***** * *****, **'** ***** ****** * ***** ********, * know ****** ***** ***** ************. *******, * *** **** *** a ******* ******* *** * ***** ***** *** ********** **** part ****** ****. *** ***** ***** **** ********* *** *******. I'm **** ** ******'* **** ** **** ** ****** *** a ******, ******* ********.

**'** ***** ****** * ***** ********...*'* **** ** ******'* **** ** **** ** ****** *** a ******, ******* ********.

**** ** *** ** *** ********...

****, ** * ************ ************, **** * ***** ***** ** wireless ** ********* ******* ********** *** ***** ***** ***** ***********. It *** ** ********** *********, ********* ******* ** ***** ** distance *** ****** *******. ** *** ******, ********* * ******** solution **** *** ****** *** ****** *** **** *** ** most ********* **** ****** ********** **** *** ** ****** *******. We ***** *** ***** *** ***** *** ********* * ***** ago ****** * ********* *********** ***** ** *** ******* * full, ******* ******** *** ******** *** *****, ***** **** *** ability ** *** ******** ****** *** ******** *****. *** **** learning ***** *** *** ******** ** **** *** **** ** the ****** **** **, **** *** *** **** ***** **** set ** *****, **** ****** ***** *********** ** **** ****** solar *****. *** ********* ******* ****** ****** *** ***** ******* the ******** **** *** ******* ** ****** *** ********* **** want. **'** ******** ********* *** ******** **** * ***** ****** requiring * ***** ** ** * **** ******* ****** ********* 70 *****. ** *** *** *** *******, ** **** **** out ** *** ******** ** ** ******* **** *** ********* and ******* * **** ******** **** ******** ****** ** ***** kit ************* *** *****. *** *** ********** ***** ** ** is ******* *** *********, ******* ********* *** ******* ***** *******. This *** ****** **** ********** *** ****, **** *** ***** time ***** ** *****.

**** *********** **** *** ***** ********* **** *** ******* ******* paid ** **** ** *** ****** ******** *** ** ** a **** ** ***** ********.

** **** *** ***** * ******** **-***** ** * ***** cost **** ****. *** ***** **** ****** *** **** ****** and **** * *** ****, *** ********** **** **** * marketable ******** **** ** * ****** ****** ** *****.

**** *********** **** *** ***** ********* **** *** ******* ******* paid ** **** ** *** ****** ******** *** ** ** a **** ** ***** ********.

****'* *** * **** **** ********** ** **** ********* **** people ******* **** **** ******* ** **, ********** ***** **** knowledgeable ****** *** ***** **** ** **** ** **** ** something **** ****.

*** ***** **** ****** *** **** ****** *** **** * bit ****, *** ********** **** **** * ********** ******** **** is * ****** ****** ** *****.

*** ****'* * *******. *** **** ***********, * ******** ***** video ******** ** *** ********* ******, ** **'* **** ** justify *** ********** **** ******** ***'* ***.

* **** *** ** ***** **** * ****** ******* ******* acting ** ****** ** **********, ******* *** ***** ***** ********* and ****** *********, ** *'** **** **** ** **** **** they *** ****..

**** ****** **** ** *** **-********** ******* ** ****? *'* be ********** ** ******* ** **** ***** ***** ***********.

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