LTS Hikvision Sales Challenge ADI

Author: John Honovich, Published on Sep 06, 2017

ADI is clearly #1 at running sales.

But long-time Hikvision OEM and new Hikvision distributor LTS is coming on strong here.

In this note, we examine LTS's move here and how their distribution of Hikvision could impact the competitive balance of video surveillance distribution.

*** ** ******* #* ** ******* *****.

*** ****-**** ********* *** ****** ********* *********** ***** ****** ** ****** ****.

** **** ****, ** ******* ***'* **** **** *** *** their ************ ** ********* ***** ****** *** *********** ******* ** video ************ ************.

[***************]

Ramping ** ********* **********

***** **** ******* **** ********* ******** *** ***** **** *** how **** ***** ****** ** ***** ***** *** ******* ********, it *** ****** ***** **** *** ** ******* ** ********* sales ****** ***** ******* *********, *.*., * ********* ** *** Hikvision ********** ** *** **** *****:

Now ********* ****** '*****' *****

*** ** *** *** ********** *** **** ** ***** ** Hikvision ***** ** **** **** ********* ***** ******* '***-********'*****, **** ** ********** *** ** *****:

**** *** **** ***** ****.

***** *** ******** ** ** '*** **** *** ****', *** requirement ** **** ***** $*,*** ** *** **** '*****', ********** considering **** *** ******** ******** ** **** ****** ($*,*** *******) to *** **% ***.

Good *** *********

** *** * ****** ** ******** *** ********* **** ****:

  • ********* ********* *** ******* *****, ***** ** ***** ********, **** OEMed ***-******* *** *****.
  • *** ** *** ******* ** ******* *********'* ***** ****** **** compete ******* **, ***** **** **** ************ **** (*.*., *** messaging ** '*** *** ********* **** ** **** *** **** thing ** ~*% ***** *****')
  • *** ******** **** *** **, *** **** ********* **** ********* is ** ***, ** *** *********'* ******* ******** ***********.

Challenges *** ***

*** *** ******** ** *** **** ******* ***** *** ******* manufacturers ******** ** *** **** ** *** ****** ** ***** such ***** *** **** ****** ******* (*.*.,********* ***** *****-************ ***** *****). *** ********** ******** **** ***** *** ***** **** *** getting *****, ****** ****, ********** ****** ***********, **** ***** **** appealing (************* ** ***** ** *********** - **********).

********* ** ************ *** ***** ******* *** ***** ***** **** a ************ ******** ***** ***** ****** *** *******. **** *** is *** ****** ********* ** **** ******** **** * **** to **** *** *** *********. ** **** ******* ********* ***** people ** ********* ** ***** **** ** ***** ******* ** LTS, ****** **** ***.

**** ***'* ***********, *** ** ***** **** *****. *** *** 100+ *********, ******** ** ******* *** ******** *****, ******** *** * ***** *********, *** ******* ******* *** **** ******* *****. ** *** extent **** *** ***** **** *** ******** ** *** ** no **** **** * ******** *** ***.

*******, *** *** ***** ******* ** *** **** *** ***** and***** ******* ***** ****** *******, **** ********** **** ******* **** *********** college *****, *** ******** **** *********'* ******** ***** (******** ** LTS), ******** **** * ********** *** ******* ********* *** *********** against ***.

Comments (17)

*********'* **** ** ******* ** *** ******* ******** *** **** over-analyzed *** ** ** ***'* *******, ****** *********. **** ***, theirs ** * ******** ***** ****** **** ** ****** ******** to **** *********** ** **** ***** *** ********'* *******. ** is ******* *** ****** ** **** *** **** *** ******* that ************ ***'* **** ** *** ****** **.

***** ******, ********** *** *** *** * ****** ******* *******. Hikvision ****** *********** ******* **** *******, **** ***** **** *** scorching ** ********* **** ***** ***** ******** **** *** ********** and *****-*** ** ********** ** ******* ******* ** ******* ** actual ******* **** **** ******* ******* ** ******* ****** ********* 1/2 ****** ******/**** ****.

#*, ** *** ***** ** ** **** ** * ***** partner **** ******** **** ****** **** ****** $*,*** ** ********* products *** **% ***? *****'* *** ****** **** ** **** the ******* ******** ******** **** ** ********** *** **** **** $1,000 ** ********?

** * **** * ***** ********* ****** (***** * ** not) - * ***** ********** **** ** **** **** "*** Bob's ** * *****" *** **** ** *****.

****, *'* ****** ***** **** ** ************ ***** * **** I've ****** *** ****** *****.

***** *** *** ****** *** **** *********,**** ******* **** *** reasonable ******* *** ******* **** **** ****** **** ******* **** all *** ***.**** ** *** *** **** ***** ******* **** technicians **** ** *** **** *** * ****** **** ******** are ***** ******* **** *** ************* *** ********** ********** *** the ************* **** *** *****.

* ***** ** **** ****** ****, *** **** ** **** one ***** ** *** ********. ** ******* *********, ********* ******** us. ** ***** ** ****, ** ***** **** **** **** anyone **** ****, * **** **** * ** ******* * square **** ***** ******** * ****. *** **** ********** **** no ***** **** *** ******* **** *** ******* ******** ***** dealer ****.** **** *** ******* *** ** *** ** *** comparison **** *** ***. ** **** *** ****** ** *** bit **** '********** *' ********* (**) ******* * **** *** he **** **% ***. ** ****, ***'* **** * ****!

*** ****

*** ***** **** *** ****** *** **** ***** **** ** forces *********** ***** ** ********** *********** ** ******* ** *** can *** *** **** **** ** *******. * ***** ***** that **** ***** ** **** *** *** *** **** **** term. * ** *** ** ********* *** * ***** ****** a ***** **** **** ***** *** **** ****** ** ******** towards * ********* ******** .... *** *** **** ** ********. We *** ***** **** *** **** **** **** *** ******* are ******* ****** *** ******* ***** ***. *** ******* **** the ****-** **** **** **** **** ***********.

*********** **** **** ***** ***** ** ******** ************* **** ******* that ***** **** ******** ******* ********** ** *** ******** ***** through ** * *********** ******* *** ******** **** ********. ***** value **** ** ** ***** ****** *** *** *** **** they *** **** ** ******** ****'* ********.

***** ******* **** **** *** ***** **** ********* ** *** most ********** ***** ****** (*** ******* **** *** ******) ********* into ****** ****** ******, *******, *********** *** **** *****. **** also **** *** ****** ** ****** ********* ...

**** * ***** ***

***

** ***** *** *** ************ ** **** ********* ****** ***** to ********* **********, ** *** *********** *** ********* ** ***********. Otherwise, ****'** ** ** * ************ ** *** ***** ***** on *** ***** ****. **** ** *** *** *** ***** can ******* ** **** *** ******* ********* **** ***. **'* on **** ********* ***** *****, ******* ** **+% *** ******* dealer *****.

**** **** * ****, ********* *** **** ***** ******** * certain ****** ** ******** *** ********* ** ***** *** ******** if **** *** ********* ***** ******* **********. **** ** *** OEM ******** **** **** ** ********* ** **** *** ****** an ********** *********** ** *********. ** ** * *****-*** ******** and ***** *** ******* *** ** ** *** **** *** optimize ***** ******.

* ******* ****** ** ******** *** ********* ** ***** *** partners ** **** *** ********* ***** ******* **********.

*****, *** *** ****** **** ********* ****** **** *** ***** branded ******** **** ***** ***** ******** / **-******* ****? * want ** **** **** * ********** *********.

**** * **** ***** ** **** *****, *** * ** not *******, *** **** **** *** **** *** ******* ******** had ** *** * ******* *** *** ******* *******, ***** would **** ***** ** ** ***** ********* ****** **** ***** brand ** * *******, *** * ********.

...**** *** **** *** ******* ******** *** ** *** * premium *** *** ******* *******, ***** ***** **** ***** ** me ***** ********* ****** **** ***** ***** ** * *******, not * ********.

** *** ***** ****, ****'* **** ****** **** ** ***** their *** ***** *********?

***'* *** *** ******** **** *** *** *** ** ******** preference *** * ***** ***** ****** *** ****** *****. ******'* Hik **** ***** ***** ** ** ****?

***'* *** *** ******** **** *** *** *** ** ******** preference *** * ***** ***** ****** *** ****** *****. ******'* Hik **** ***** ***** ** ** ****?

* ** *** **** ***** ***** ***** ****** ** **** their ***** *** *** ***** ***** ** ******** * ***** is ** *** ****** ** *** * ******* *** **** brand. *** ** ****** **** '*** *** ** ***** ************' ******** ** *** **** **** ***** ******* ** **** your ***** **** ******* **?

******* ****, ******* *** ***** **% *** ********* *****:

*** *** **** ********* ~**% *** ******** ******* **** **** as ***:

******* *******, ******* *** ******** **% ****:

***, *** ** ********* '**** ******* *****' ** ** ******, Tuesday *** *********

** ******, ***** *** **** ** ***** ***...

*** ** ********* '**** ******* *****' ** ** ******, ******* and *********

********* *** ******* **** **** ** ******* ** ***** ** avoid *********.

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