LTS Hikvision Sales Challenge ADI

By: John Honovich, Published on Sep 06, 2017

ADI is clearly #1 at running sales.

But long-time Hikvision OEM and new Hikvision distributor LTS is coming on strong here.

In this note, we examine LTS's move here and how their distribution of Hikvision could impact the competitive balance of video surveillance distribution.

*** ** ******* #* at ******* *****.

*** ****-**** ********* *** and*** ********* *********** ***** ****** ** ****** here.

** **** ****, ** examine ***'* **** **** and *** ***** ************ of ********* ***** ****** the *********** ******* ** video ************ ************.

[***************]

Ramping ** ********* **********

***** **** ******* **** Hikvision ******** *** ***** sell *** *** **** would ****** ** ***** OEMed *** ******* ********, it *** ****** ***** that *** ** ******* up ********* ***** ****** their ******* *********, *.*., a ********* ** *** Hikvision ********** ** *** past *****:

Now ********* ****** '*****' *****

*** ** *** *** innovating *** **** ** comes ** ********* ***** as **** **** ********* every ******* '***-********'*****, **** ** ********** one ** *****:

**** *** **** ***** here.

***** *** ******** ** as '*** **** *** Save', *** *********** ** only ***** $*,*** ** not **** '*****', ********** considering **** *** ******** requires ** **** ****** ($5,000 *******) ** *** 15% ***.

Good *** *********

** *** * ****** of ******** *** ********* from ****:

  • ********* ********* *** ******* sales, ***** ** ***** priority, **** ***** ***-******* LTS *****.
  • *** ** *** ******* to ******* *********'* ***** rather **** ******* ******* it, ***** **** **** historically **** (*.*., *** messaging ** '*** *** Hikvision **** ** **** the **** ***** ** ~X% ***** *****')
  • *** ******** **** *** is, *** **** ********* that ********* ** ** ADI, ** *** *********'* largest ******** ***********.

Challenges *** ***

*** *** ******** ** not **** ******* ***** but ******* ************* ******** by *** **** ** the ****** ** ***** such ***** *** **** losing ******* (*.*.,********* ***** *****-************ ***** Promo). *** ********** ******** from ***** *** ***** spot *** ******* *****, though ****, ********** ****** integrators, **** ***** **** appealing (************* ** ***** ** Integrators - **********).

********* ** ************ *** those ******* *** ***** sales **** * ************ offering ***** ***** ****** and *******. **** *** is *** ****** ********* of **** ******** **** a **** ** **** off *** *********. ** also ******* ********* ***** people ** ********* ** steer **** ** ***** dealers ** ***, ****** than ***.

**** ***'* ***********, *** is ***** **** *****. ADI *** ***+ *********, billions ** ******* *** numerous *****, ******** *** * ***** locations, *** ******* ******* and **** ******* *****. To *** ****** **** LTS ***** **** *** customer ** *** ** no **** **** * nuisance *** ***.

*******, *** *** ***** rapidly ** *** **** few ***** ******** ******* ***** ****** *******, with ********** **** ******* from *********** ******* *****, now ******** **** *********'* stronger ***** (******** ** LTS), ******** **** * foundation *** ******* ********* and *********** ******* ***.

Comments (17)

Undisclosed #1

09/07/17 05:11am

*********'* **** ** ******* to *** ******* ******** has **** ****-******** *** to ** ***'* *******, except *********. **** ***, theirs ** * ******** earth ****** **** ** solely ******** ** **** marketshare ** **** ***** own ********'* *******. ** is ******* *** ****** of **** *** **** are ******* **** ************ can't **** ** *** enough **.

Undisclosed Integrator #2

In reply to Undisclosed #1 | 09/07/17 09:24am

***** ******, ********** *** are *** * ****** trusted *******. ********* ****** respectable ******* **** *******, only ***** **** *** scorching ** ********* **** whine ***** ******** **** are ********** *** *****-*** of ********** ** ******* instead ** ******* ** actual ******* **** **** systems ******* ** ******* around ********* */* ****** Survey/Poll ****.

John Honovich

IPVM | In reply to Undisclosed Integrator #2 | 09/07/17 07:31pm

#*, ** *** ***** it ** **** ** a ***** ******* **** yourself **** ****** **** buying $*,*** ** ********* products *** **% ***? Haven't *** ****** **** to **** *** ******* possible ******** **** ** integrator *** **** **** $1,000 ** ********?

Undisclosed Integrator #3

In reply to John Honovich | 09/07/17 08:13pm

** * **** * loyal ********* ****** (***** I ** ***) - I ***** ********** **** no **** **** "*** Bob's ** * *****" can **** ** *****.

****, *'* ****** ***** with ** ************ ***** I **** *'** ****** the ****** *****.

Undisclosed Integrator #2

In reply to Undisclosed Integrator #3 | 09/07/17 09:00pm

***** *** *** ****** buy **** *********,**** ******* EVER *** ********** ******* for ******* **** **** proven **** ******* **** all *** ***.**** ** how *** **** ***** support **** *********** **** do *** **** *** a ****** **** ******** are ***** ******* **** are ************* *** ********** networking *** *** ************* that *** *****.

Undisclosed Integrator #2

In reply to John Honovich | 09/07/17 08:55pm

* ***** ** **** worked ****, *** **** is **** *** ***** of *** ********. ** support *********, ********* ******** us. ** ***** ** cost, ** ***** **** less **** ****** **** does, * **** **** I ** ******* * square **** ***** ******** I ****. *** **** Integrator **** ** ***** near *** ******* **** any ******* ******** ***** dealer ****.** **** *** cameras *** ** *** so *** ********** **** not ***. ** **** not ****** ** *** bit **** '********** *' purchases (**) ******* * year *** ** **** 15% ***. ** ****, don't **** * ****!

Randy Lines

In reply to John Honovich | 09/07/17 11:55pm

*** ****

*** ***** **** *** having *** **** ***** does ** ****** *********** based ** ********** *********** as ******* ** *** can *** *** **** deal ** *******. * would ***** **** **** could ** **** *** the *** **** **** term. * ** *** an ********* *** * would ****** * ***** that **** ***** *** this ****** ** ******** towards * ********* ******** .... *** *** **** is ********. ** *** argue **** *** **** come **** *** ******* are ******* ****** *** cheaper ***** ***. *** revenue **** *** ****-** will **** **** **** accordingly.

*********** **** **** ***** bones ** ******** ************* with ******* **** ***** with ******** ******* ********** at *** ******** ***** through ** * *********** program *** ******** **** greening. ***** ***** **** be ** ***** ****** and *** *** **** they *** **** ** somebody ****'* ********.

***** ******* **** **** the ***** **** ********* of *** **** ********** which ****** (*** ******* does *** ******) ********* into ****** ****** ******, install, *********** *** **** green. **** **** **** the ****** ** ****** overheads ...

**** * ***** ***

***

Undisclosed #1

09/08/17 01:52am

** ***** *** *** distributors ** **** ********* offers ***** ** ********* constantly, ** *** *********** are ********* ** ***********. Otherwise, ****'** ** ** a ************ ** *** given ***** ** *** given ****. **** ** why *** *** ***** can ******* ** **** the ******* ********* **** bid. **'* ** **** somewhere ***** *****, ******* at **+% *** ******* dealer *****.

Robin Pan

09/09/17 07:11pm

**** **** * ****, Hikvision *** **** ***** provides * ******* ****** of ******** *** ********* or ***** *** ******** if **** *** ********* brand ******* **********. **** of *** *** ******** will **** ** ********* to **** *** ****** an ********** *********** ** Hikvision. ** ** * trade-off ******** *** ***** OEM ******* *** ** do *** **** *** optimize ***** ******.

John Honovich

IPVM | In reply to Robin Pan | 09/09/17 08:49pm

* ******* ****** ** discount *** ********* ** their *** ******** ** they *** ********* ***** against **********.

*****, *** *** ****** that ********* ****** **** for ***** ******* ******** than ***** ***** ******** / **-******* ****? * want ** **** **** I ********** *********.

**** * **** ***** on **** *****, *** I ** *** *******, was **** **** *** sold *** ******* ******** had ** *** * premium *** *** ******* version, ***** ***** **** sense ** ** ***** typically ****** **** ***** brand ** * *******, not * ********.

Undisclosed #4

In reply to John Honovich | 09/10/17 03:58pm

...**** *** **** *** branded ******** *** ** pay * ******* *** the ******* *******, ***** would **** ***** ** me ***** ********* ****** view ***** ***** ** a *******, *** * negative.

** *** ***** ****, aren't **** ****** **** to ***** ***** *** brand *********?

***'* *** *** ******** that *** *** *** no ******** ********** *** a ***** ***** ****** for ****** *****. ******'* Hik **** ***** ***** on ** ****?

John Honovich

IPVM | In reply to Undisclosed #4 | 09/10/17 07:04pm

***'* *** *** ******** that *** *** *** no ******** ********** *** a ***** ***** ****** for ****** *****. ******'* Hik **** ***** ***** on ** ****?

* ** *** **** logic ***** ***** ****** to **** ***** ***** but *** ***** ***** of ******** * ***** is ** *** ****** to *** * ******* for **** *****. *** do ****** **** '*** *** ** ***** surveillance' ******** ** *** make **** ***** ******* it **** **** ***** than ******* **?

John Honovich

IPVM | 09/12/17 09:09am

******* ****, ******* *** sales **% *** ********* again:

John Honovich

IPVM | In reply to John Honovich | 09/12/17 08:36pm

*** *** **** ********* ~40% *** ******** ******* same **** ** ***:

John Honovich

IPVM | 09/19/17 06:05am

******* *******, ******* *** Hikvison **% ****:

John Honovich

IPVM | 01/16/18 05:57am

***, *** ** ********* 'Love ******* *****' ** be ******, ******* *** Wednesday

** ******, ***** *** will ** ***** ***...

Undisclosed #4

01/15/18 10:51pm

*** ** ********* '**** Tuesday *****' ** ** Monday, ******* *** *********

********* *** ******* **** will ** ******* ** LMTWS ** ***** *********.

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