Lenel vs Software House Markups Analyzed

Author: Brian Rhodes, Published on Oct 14, 2016

This note breaks down and contrasts the markups between two big access brands: Lenel (OnGuard) versus Software House (C-Cure). Our analysis of dealer markup survey data reveals interesting trends and differences in profitability and competitive performance.

Markup Comparisons

The average markups are:

  • Lenel OnGuard: ~25 - 35%
  • Software House CCure: ~30% - 50%

While markup percentages may overlap, Software House markups generally trended higher. These differences in markups do not mean enduser/resell pricing is dramatically different, but the profits respective dealers take may be.

Inside this note, we examine product differences, cost comparisons, and detailed integrator feedback on Lenel and Software House.

**** **** ****** **** *** ********* *** ******* ******* *** big ****** ******: ***** (*******) ****** ******** ***** (*-****). *** analysis ** ****** ****** ****** **** ******* *********** ****** *** differences ** ************* *** *********** ***********.

Markup ***********

*** ******* ******* ***:

  • ***** *******: ~** - **%
  • ******** ***** *****: ~**% - **%

***** ****** *********** *** *******, ******** ***** ******* ********* ******* higher. ***** *********** ** ******* ** *** **** *******/****** ******* is ************ *********, *** *** ******* ********** ******* **** *** be.

****** **** ****, ** ******* ******* ***********, **** ***********, *** detailed ********** ******** ** ***** *** ******** *****.

[***************]

Markup *******

** ***** ** ********** / ******* ********, **** ********** ** **********/******* **:

****** ********** = ***** **** - ***** **** / ***** Paid

** *** ****** ** **%, **** * **** **** ***** $500 ** ****** **** ****** ***** *** ***** ** ****** at $***.

Component ***** *******

** ***** ** *** **** ***** ****** ** ********* *** system, **** ********* **** ******** (**:**** ***********, ******, *** */* *******) ************* ****************. ***** ** ***** **** ******** ** **** * *********** system, * '*******' ******** *******, *** ******* **, **** ** these ***** *** ********.

*** ******* ******* ********* **** ***** ** ******** ***** *** in **** *** **** $*** - $*** *** ******* *****, with ********* *** **** **** ** ********, *****, *******, *******, and ***** ****** ******** *** ******.

Product ***********

*******, * *** ********** ******* ********* ** ** *** ******** resell *****.

***** ******** ***** ***** **** *********** ******** (***** ***********) *** ******** ******** *** ******** *********** ** *** *******,***** ** * ******* ******** *********** **** *** ******* ******** ******* ******** *** ******* ******* on ******** *********** *** *******.

** *******, *** ******** ** *** ***** ******** ******* ** increased ***** *********** **** ***** ******* ***** ****** ******** ****** and ********* *** **** *****, *** **** ************** ** ********** control ** *************, ***********, *** ******* ***** ** **** ********.

*******, ***** ****** **** *******-********* ************ **** ******** *****, *** an ******* ****** *** ********** ***** *** ****** **** * similarly ***** ***** ****** **** *** ********** *********** ******* *** licenses *** *********.

Cost ************

****** *** *********** ********** ** ******** ******** *** ***********, **** Lenel *** ******** ***** ***** ****** ****** ********* *******:

  • **** *** ****** ******* ***** **** **** ******* ***** *****, but *** **** ****** ******** ******* *** ***** *******.
  • **** *** ***** ******* ** *** ****** ********** *********** *** ********** ********* *** **** ******* *** ****** ***** products.
  • **** ******* *** *********, **** ********* ****** ** ******* *** decades. ******* ****** ******** ** ***, **** ********* ******* ******* revenues ** **** ** *********** **********.

Head ** **** ***********

**** ********* ***** ******* ****** ********** *** ******* ** *** high-end ** *** ****** ******, **** **** ***** *****-**** *** even ************* *******. ** ******* **** ********* ** ****** ** our****** ******* ******. *** ********** ****** *** ********* *****:

*****

** ***** ** ******** ****** ******* ******* *******:

******** *****

** ***** ** *********** ***** ****** ******* ******* *******:

** *******, *** ******* ********** ******* ********* ** ********, ***** Software ***** ** *********** *** ***** **** *** ***** ********. In *******, ***** ******** ******* *** **** *** ** ********* from ******** ***** **** ********* "**** *******" *** **** ****** Lenel's ******** ** *******, *** ******* *** ********, **** ***********/******, and ******* ** ***** ** ****.

Lenel ******* ********** ********

************, *********** ******* **** ***** ******** ******* ** *** **% - **% *****, **** *** ***** **%. ******** ********:

  • "[*** *****] ** ******* ***** **%".
  • "** ***** **** ** *** * **% ******. ********* ** the **** ** *** ******* *** *** ********, ** ***** a ********* **** **** ************, ** ***** **** **** **** 20%-22% ******."
  • "** *** *** *******, ** *** **%"
  • "**% *** **** ****. *** *********** ********* *** ******** ******* driving **** ****."
  • "******* *** ****** ** ****** **%."
  • "*** *****, *** ******* **% ****** **** **** ********* **** number ** *******, ****** ** ******* ********* ********* **********."

Software ***** ******* ********** ********

** ********, ******** ***** ****** ******* ****** ** ** ****** than ***** ****, **** **** ********* **% - **%, *** some ******** **** ******. ******** ********:

  • "** **** ********** ********* **** *** ********* ***** ***** ******** 30% ******* ** *********."
  • "***** ******* **** **** **-**% ** ******"
  • "**%, ********* ***** ** ** ***********"
  • "*** ******* **** ** ** **%. **** *** ******** ****** constant, ******** **** *** *** ****** (**+ ****) ****."
  • "*** **-**% ****** *** ******** ****** ********."

Maintenance ********* **********

** *******, ******* ** ********* *** ********* ******** ********** ** another **** ** ********** * ******, *** ** *** ********* for ** ****** *******.*** ******'* ****** *** ****** ** ***** *** ******* **** small, ****** ***** *********** ** * ******** ****-******* **** ** the *** ****, **** *** **** ** ******** ****** **** subsequent ***** ** ******* ******* ** *** ******.

*****'* ********* ****** ******** ******* ********* (***) ****** **** ~$*** *** small ******* **** *** *********** ******* ** ~$**,***+ *** ********** versions. *** *********** ***-******* ******** *** ******* ***** *** ******* by *** ***, *** ** ** *** ********** ******'* ********** to ******* ******* ******* ** ***.

******** *****'* ********* ******* ******** *********** ******* ********* **** ***** ******* **% - 25% ** *** ***** ***** ** * ******'* ******** ********, as ****** ** $** *** ***** ******* **** ~ * doors, ******* ** $**,*** *** *****, *********, ** ******* ********** systems. ** **** *****, **** ********* **** ** ***** ** order ** ******* ********* ******** ******** *** ******* **** ******* technicians.

Market *******

** ******* **** ******* *****, **** ********* **** ******** ******* pressure **** ********** ***********. ******* **** *** ********* ***** *******, ********** ******** *********** *****, **** ***** *** ******** ***** ********* **** ********** ******* with ******* *** ******* ** ***** *********.

*******, *** *** ******** **************** ********** ***** ** ******** ***** dealers' *****. ******* *** **** '****-**' ***** ** ********* ****** in ******** **** ****** ********, *** **** ** ******** **** a ***** ****** ** **** *********, *** ** ** ****** population ** ********** ********* **** *** ****-**** ******** ** *********.

**** ******** ***** ***** ******** ***********, *** ***** ** * change *********** ***** *** ******** ** ******** *** ********, ***** can *** ******** *** ******* **** ** * ******** ******* (e.g., *** ********** ***** *******) *** ****.

Comments (6)

********* *** ********** ***** ***** * ******** **** **** ***, yet **** *** ********** ** *** ****** ** *****, ** seems **** **********.

  1. ******* *********** ** *****
  2. ****** *******
  3. **** ****-**

***** ***** ** ****** ** **** ***** ** ** **** open, *** *'* *** **** *** ********* **** ** ** these ***** ** *******.

** ** ****** ** ****** * ***** ******, *******?

** ******, * ****, * ********** ******, * ****, * ******

**** ** ****** ***********. *'* ****** **** ** **** *** they ******* ** ***** ** ******** ************ *** **** ** use ******, ********** ******* ***** ********** *******. * **** **'* hard ** *** ** **** **** ** ******* **** *** users, *** ******* ****** *** ******** **** ********** **** *************, it's **** ** ********* *****.

*** ****** ******* ******* **** ****** ***** ** *** ******* is ******* (*********** ***** *** ********). **** *** ***** *** operated *** ********* *********** ****** ******* ********* ******* *** ******** House. * ****** ** *** ******* ******** ****** **** ****** this *** **** *** **** ** *********** ** **** *** platform.

******* ***'* *******. *** *******, ***:**** ******* ****** ******* ******* *******.

*** *** ********** ********** ** **** ******** ***** ** * dealer-only ********, *** ******* ** ****** ********* ******* ************. ***** CCure ** ***** **** ** *****, ****-*** ***********, ******* ** suited *** *******, **** ***** ****** *******.

*** **** *******/******** ***** ***** ** ******* ** *** ********* WinPak/Pro-Watch **** **, ****. *** ************ ****, *** ****** ****. Ingersoll **** **** ** ** *** **** *** **** **** they *** ***** ********** **** ***** *** ******, *** **** Bright **** ******* ******.

** ***** ** ** ******* **** ******, ******.

* **** *** * ******* **** ** * ****** *** both ***** *** ******** *****.

**** ** * **** **********. *** ***** ** **** ******** being *** ** *** ****** *********** ** ****.

*** **** **** ** **** ******** ** **** *** *** user *** ****** ** ******* ******** ******** ** **** *** frustrated **** *****. *** **** **** ** *********** ********, ** Software ***** *** *****, ** **** **** ******* *** ******** development *** *** **** ** ***** ******** *********** ** ****** more *******.

* ******* *****, ******, *** ***** ******* ** **** *********. Each ******* *** **** ************ *** **** ****** *** ******. One ** *** ***** *********** ******* ****** ** *** ************* that *** ********, *** *** ****, ***** *** *** ********** of *** ****** ** ******* *** ******* * ****** **** functions ** *** ****** **** *** ******** *******.

***** - *** ******** ******* ********* *** * ***** ***** system ** ** **** **** *** ******** ***** ******* *****. Throwing ** *** **** ** ******** ************ ***'* * ********** comparison ****** *** *** ***** ***** **** *** ******** ***** side.

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