This note breaks down and contrasts the markups between two big access brands: Lenel (OnGuard) versus Software House (C-Cure). Our analysis of dealer markup survey data reveals interesting trends and differences in profitability and competitive performance.
The average markups are:
- Lenel OnGuard: ~25 - 35%
- Software House CCure: ~30% - 50%
While markup percentages may overlap, Software House markups generally trended higher. These differences in markups do not mean enduser/resell pricing is dramatically different, but the profits respective dealers take may be.
Inside this note, we examine product differences, cost comparisons, and detailed integrator feedback on Lenel and Software House.