Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam)

By: John Honovich, Published on Apr 23, 2018

In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video surveillance product.

By contrast, mega-manufacturer Honeywell's recent crowdfunding campaign made 80% less than that in 2 months.

In this note, we examine EverCam, the company's fascinating corporate background and how well their marketing campaign has been.

** * ****, * Chinese ************'* ******** **** Kickstarter ******** *** ******** $*.* million ** *******, ** incredible ****** *** * video ************ *******.

** ********,****-************ *********'* ****** ************ campaign**** **% **** **** that ** * ******.

** **** ****, ** examine *******, *** *******'* fascinating ********* ********** *** how **** ***** ********* campaign *** ****.

[***************]

EverCam ******** ** ****

********* ********* *** **** hot ******* ****-**** ***** market (****** **** ******* leader******* **** ***** ** IPO ** * ********* valuation ******* **** ****).

******* ****** * ****** ** advances / ************ **** Arlo:

  • * **** ** ******* life, **+ ****** **** Arlo ******
  • **** ******** ********* ***** detection *** ****** ***********
  • **** ** ****

***** **** **** ******** 3-minute ********* ***** ***** makes *** *****:

****,****** ***** *********** ***** page***** ** **** **** done, **** ******** ****-******* images, ****, ******, ***.

Not ******* 

*** ********* ****** ** the '*******' **** ** that *** ******** ** unrelated ** *** *****-***** ******* ***** ******** *********** (which ** ******* ** 2014).

$47 ******* ** ****** ******* *******

***** ******* ***** ******* ** their ******** ********* *** *******, **** campaign ** **** ***** ***** Wing *-******** **. ***, known ** *** ***** name******* *** **** (**** is ** ***** ********* ** ** *********).***** **** / ***** received $47 ******* ** ** funding**** **** * ***** ago.

~$400 ******* ******* **** **** ******

***** ********.* ******* *** (~$*** million) ** ******* *** 2016, ****** ****** ****'* revenue. *** *******'* ******* is ********* **** ******** devices *** **** ***, as *** ******* ******** shows, ********* **** ******** markets **** **** ********.

Crowdfunding *** ****** *** **** *********

***** *** *******'* ** backing *** *******, **** have ** **** **** to ********* ******* ** get ** ** ******. However, ************ ********* *** good **** ** *** lots ** ******** ***** and ***-*****.

Strong ****

*** *** ** *****,****** ****, ******* ******** ******* at *** ** *** top ************ ** *****, followed ** * ******* degree ** ******* ******** in *** ** *** * stint ** ******. ** such, *** ****** ** deep ******** *** ****** recognition **** ******* ** their ***'* **********. ***** is * ***** **** Amazon ************ ***** ***:

** ********, *****'* ******** page ***** * *** dozen ** ********* **** fairly ****** *********** ********* in *********.

******* 

***** *********** ********* ***** record ** ********, ** is ********* ** **** a ****** ********** ** how **** **** **** out. *******, *** ******* clearly *** * ****** marketing ******* *** **** technological ********** ** *******. As ****, ******* *** a **** ** ** a **** ********** ** the ****-**** ****** *******.

Comments (12)

Avatar

Brian Rhodes

IPVMU Certified | 04/23/18 03:39pm

*****/**** *** **** ****** aggressive ********* **** ** Facebook ** ****. *** me, *** ******* **** up ** * ********* ad **********:

John Honovich

IPVM | In reply to Brian Rhodes | 04/23/18 03:59pm

*** **** *** *********** visitors *.*., ** *** WSJ:

Undisclosed #1

04/23/18 11:22pm

* *** ***** *********** as ****....

...*** **** **** * see **** ** * wonder ***** ***** **** got *** ******** **** from 

Undisclosed #1

In reply to Undisclosed #1 | 04/23/18 11:25pm

* ******** ****** **** watched *** ***** ***** before * **** **** lame ****....

* *** *** **** has ***** ******.  ***.

Undisclosed End User #2

04/24/18 02:07am

** *** *** ******** *** *** ***********, it **** **** *** the **** ****** ** once. ***** * *** not ******* ****** * see.

Avatar

Ross Vander Klok

IPVMU Certified | In reply to Undisclosed End User #2 | 04/24/18 02:07pm

* ****** ****** ** on *** ***********, *** I **** ***'* ******* it ***** * *** it.  **** * ****** i *** **** *** months *** ** **** be **% *******!

Undisclosed Manufacturer #3

04/24/18 07:14am

***** *** **** ********* and **** * **** successful ******** ** ******, one ** *** *** selling ********* *** ******** and ***********.

**'* * **** **** don't **** **** ** the ******** **********. *** rely ** ****** ** produce.

*********** *****. **** ***** encryption ** *** ****** it's ******, ****** ****** search ***** ****.

***** **** ***** **** charging, ** **** ****** works *** * **** you ****** ***** * fast ****** ***** *** benefit! * ***** ** thought ******* * **** charge ***** ** ****** for *** ***** ** last ******. **** *** only ****** **** * year (*****!)

Undisclosed Manufacturer #3

04/25/18 07:35am

*** ********* **** ** available ************ ** * low ***** ******* ******.

***** * * ****** batteries, * **/****** ***** from * ***** ** in *** ****** *** small **** *** ********* ***** allow *** ****** ** handle *,*** **** ****** on *** ******.

** ** *** **** just ** **** ******/***, then **** ***** **** one ****.

***** ****** * ******, it ***** **** **** long! ********* ** *** are * ****** ***.

Avatar

Jon Dillabaugh

Pro Focus LLC | 04/25/18 02:58pm

** **** ***** *** magnetic **** *** ****** in ********? **'* ***** it *** ****** ** easy ** *******, *** that ***** ** ******* easy ** ****** ** steal *** * ******.

Pavel Grozdov

In reply to Jon Dillabaugh | 05/07/18 06:36am

*******, **** ***** **** easily ***** *** ****** itself. **** ***** *** base, ** ****’** ***** they **** *** ** before *** ******* ** uploaded ** *** *****.

Pavel Grozdov

05/07/18 06:39am

**** ****** ********* ** is *** ***, *** the *** **** ***/*** Smartphone **** **** ****** to ******* ** ** far. *** *** ***** and ******** *** *********** to *** *** ***** the *** **** *** factor *** ***** *************.

John Honovich

IPVM | 05/15/18 01:19pm

******* *** ** $* million **** * ***** to **:

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