Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam)

Author: John Honovich, Published on Apr 23, 2018

In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video surveillance product.

By contrast, mega-manufacturer Honeywell's recent crowdfunding campaign made 80% less than that in 2 months.

In this note, we examine EverCam, the company's fascinating corporate background and how well their marketing campaign has been.

** * ****, * ******* ************'* ******** **** *********** ******** has ******** $*.* ******* ** *******, ** ********** ****** *** a ***** ************ *******.

** ********,****-************ *********'* ****** ************ ************ **% **** **** **** ** * ******.

** **** ****, ** ******* *******, *** *******'* *********** ********* background *** *** **** ***** ********* ******** *** ****.

[***************]

EverCam ******** ** ****

********* ********* *** **** *** ******* ****-**** ***** ****** (****** that ******* ************* **** ***** ** *** ** * ********* ********* ******* than ****).

******* ****** * ****** ** ******** / ************ **** ****:

  • * **** ** ******* ****, **+ ****** **** **** ******
  • **** ******** ********* ***** ********* *** ****** ***********
  • **** ** ****

***** **** **** ******** *-****** ********* ***** ***** ***** *** pitch:

****,****** ***** *********** ***** ********* ** **** **** ****, **** ******** ****-******* ******, ****, tables, ***.

Not *******

*** ********* ****** ** *** '*******' **** ** **** *** offering ** ********* ** *** *****-************ ***** ******** *********** (***** ** ******* ** ****).

$47 ******* ** ****** ******* *******

***** ******* ***** ******* ** ***** ******** ********* *** *******, **** ******** ** **** ***** ***** **** E-Commerce **. ***, ***** ** *** ***** *********** *** **** (**** ** ** ***** ********* ** ** *********).***** **** / ***** ******** $** ******* ** ** *********** **** * ***** ***.

~$400 ******* ******* **** **** ******

***** ********.* ******* *** (~$*** *******) ** ******* *** ****, ****** double ****'* *******. *** *******'* ******* ** ********* **** ******** devices *** **** ***, ** *** ******* ******** *****, ********* into ******** ******* **** **** ********.

Crowdfunding *** ****** *** **** *********

***** *** *******'* ** ******* *** *******, **** **** ** real **** ** ********* ******* ** *** ** ** ******. However, ************ ********* *** **** **** ** *** **** ** positive ***** *** ***-*****.

Strong ****

*** *** ** *****,****** ****, ******* ******** ******* ** *** ** *** *** ************ in *****, ******** ** * ******* ****** ** ******* ******** in *** ** *** * ***** ** ******. ** ****, the ****** ** **** ******** *** ****** *********** **** ******* in ***** ***'* **********. ***** ** * ***** **** ****** interviewing ***** ***:

** ********, *****'* ******** **** ***** * *** ***** ** employees **** ****** ****** *********** ********* ** *********.

Outlook

***** *********** ********* ***** ****** ** ********, ** ** ********* to **** * ****** ********** ** *** **** **** **** out. *******, *** ******* ******* *** * ****** ********* ******* and **** ************* ********** ** *******. ** ****, ******* *** a **** ** ** * **** ********** ** *** ****-**** camera *******.

Comments (12)

*****/**** *** **** ****** ********** ********* **** ** ******** ** well. *** **, *** ******* **** ** ** * ********* ad **********:

*** **** *** *********** ******** *.*., ** *** ***:

* *** ***** *********** ** ****....

...*** **** **** * *** **** ** * ****** ***** where **** *** *** ******** **** ****

* ******** ****** **** ******* *** ***** ***** ****** * made **** **** ****....

* *** *** **** *** ***** ******. ***.

** *** *** ******** *** *** ***********, ** **** **** all *** **** ****** ** ****. ***** * *** *** believe ****** * ***.

* ****** ****** ** ** *** ***********, *** * **** won't ******* ** ***** * *** **. **** * ****** i *** **** *** ****** *** ** **** ** **% cheaper!

***** *** **** ********* *** **** * **** ********** ******** on ******, *** ** *** *** ******* ********* *** ******** and ***********.

**'* * **** **** ***'* **** **** ** *** ******** themselves. *** **** ** ****** ** *******.

*********** *****. **** ***** ********** ** *** ****** **'* ******, simple ****** ****** ***** ****.

***** **** ***** **** ********, ** **** ****** ***** *** a **** *** ****** ***** * **** ****** ***** *** benefit! * ***** ** ******* ******* * **** ****** ***** be ****** *** *** ***** ** **** ******. **** *** only ****** **** * **** (*****!)

*** ********* **** ** ********* ************ ** * *** ***** battery ******.

***** * * ****** *********, * **/****** ***** **** * sleep ** ** *** ****** *** ***** **** *** ********* would ***** *** ****** ** ****** *,*** **** ****** ** one ******.

** ** *** **** **** ** **** ******/***, **** **** would **** *** ****.

***** ****** * ******, ** ***** **** **** ****! ********* if *** *** * ****** ***.

** **** ***** *** ******** **** *** ****** ** ********? It's ***** ** *** ****** ** **** ** *******, *** that ***** ** ******* **** ** ****** ** ***** *** a ******.

*******, **** ***** **** ****** ***** *** ****** ******. **** steal *** ****, ** ****’** ***** **** **** *** ** before *** ******* ** ******** ** *** *****.

**** ****** ********* ** ** *** ***, *** *** *** name ***/*** ********** **** **** ****** ** ******* ** ** far. *** *** ***** *** ******** *** *********** ** *** and ***** *** *** **** *** ****** *** ***** *************.

******* *** ** $* ******* **** * ***** ** **:

Login to read this IPVM report.
Why do I need to log in?
IPVM conducts unique testing and research funded by member's payments enabling us to offer the most independent, accurate and in-depth information.

Related Reports

Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...
Milestone Drops Hikvision From Elite Partners on Feb 11, 2019
Milestone has quietly dropped Hikvision from their 'Elite Partners', less than 3 years after adding the Chinese government-owned...
ADT And SimpliSafe Super Bowl LIII Ads Criticized on Feb 04, 2019
Super Bowl ads are incredibly expensive, running $5+ million this year, but two of the security industry's most controversial companies ran ads...
Surging Wyze Raises $20 Million, Threat To Chinese Brands on Feb 01, 2019
The Seattle Startup that is disrupting consumer IP cameras with $20 pricing has just raised $20 million dollars (SEC Filing and company press...
PlateSmart LPR Profile on Jan 31, 2019
PlateSmart Technologies claims to "turn any conventional surveillance camera into a license plate recognition camera" We spoke with PlateSmart to...
Vivotek Favorability Report 2019 on Jan 29, 2019
Taiwanese video surveillance manufacturers, even relatively large ones like Vivotek, have lost ground in the PRC-China-driven race to the bottom....
Verkada Cloud VMS/Cameras Tested on Jan 28, 2019
Verkada is arguably the most ambitious video surveillance startup in many years. The company is developing their own cameras, their own VMS, their...
Dahua China Significant Job Cuts on Jan 28, 2019
Dahua China has cut a significant number of jobs in the past few months, according to numerous sources. This is a significant shift from Dahua's...
Avigilon Hires Hikvision NA Head of Marketing As VP of Global Marketing on Jan 25, 2019
Avigilon has hired Alex Asnovich, who left Hikvision as Head of Marketing North America, to becomes Avigilon's Vice President of Global Marketing...

Most Recent Industry Reports

Casino Surveillance Pro Interview: James Lathrop on Feb 15, 2019
James Lathrop has been working in casinos for almost 25 years. During that time, he says he has held "just about every job you can do in the...
Hikvision 2018 Revenue Tops $7 Billion USD But Growth Slows To Low on Feb 15, 2019
Hikvision's annual revenue topped $7 billion for the first time in 2018, although growth slowed sharply. In this post, we analyze the latest...
Hanwha Smaller Multi Imager Tested (PNM-9000VQ) on Feb 14, 2019
Hanwha's first repositionable multi imager PNM-9081VQ tested well, but was huge, over 12" wide and weighing in at over 10 pounds. Now, they have...
ADT And 'The Defenders' Silent About Massive Complaints on Feb 14, 2019
ADT's largest dealer, "The Defenders" has been the subject of a massive number of complaints over many years and many forums, most recently a CBS...
Hikvision Chairman Praises United Front on Feb 14, 2019
Hikvision’s controlling shareholder held a meeting last month praising the United Front, a Communist Party organization known for its secretive...
Sales Turnover At Anyvision on Feb 13, 2019
Anyvision raised a $43 million Series A and according to their newest investor: what you need to do is push the gas pedal and build an...
Cisco Meraki Cloud VMS/Cameras Tested on Feb 13, 2019
Cisco Meraki says their cameras "bring Meraki magic to the enterprise video security world". According to Meraki, their magic is their management...
Uniview / UNV Favorability Results 2019 on Feb 12, 2019
Uniview / UNV, the self-proclaimed #3 China manufacturer, while starting late, has been working to make inroads internationally. In IPVM's 2019...
Nortek Mobile Access Reader BluePass Examined on Feb 12, 2019
Nortek's Linear access control division claims to make mobile credentials "more secure and easier to use than ever before" with their BluePass...
Solink Raises $12 Million - Company Profile on Feb 12, 2019
Most industry professionals have never heard of Solink, a company whose tagline is: It's time to revolutionize the way business uses...

The world's leading video surveillance information source, IPVM provides the best reporting, testing and training for 10,000+ members globally. Dedicated to independent and objective information, we uniquely refuse any and all advertisements, sponsorship and consulting from manufacturers.

About | FAQ | Contact