Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam)

Author: John Honovich, Published on Apr 23, 2018

In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video surveillance product.

By contrast, mega-manufacturer Honeywell's recent crowdfunding campaign made 80% less than that in 2 months.

In this note, we examine EverCam, the company's fascinating corporate background and how well their marketing campaign has been.

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Comments (12)

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