Chinese Manufacturer Kickstarter Campaign Huge Success (EverCam)

By John Honovich, Published on Apr 23, 2018

In a week, a Chinese manufacturer's expertly done Kickstarter campaign has received $1.4 million in pledges, an incredible amount for a video surveillance product.

By contrast, mega-manufacturer Honeywell's recent crowdfunding campaign made 80% less than that in 2 months.

In this note, we examine EverCam, the company's fascinating corporate background and how well their marketing campaign has been.

EverCam ******** ** ****

********* ********* *** **** hot ******* ****-**** ***** market (****** **** ******* leader******* **** ***** ** IPO ** * ********* valuation ******* **** ****).

******* ****** * ****** ** advances / ************ **** Arlo:

  • * **** ** ******* life, **+ ****** **** Arlo ******
  • **** ******** ********* ***** detection *** ****** ***********
  • **** ** ****

***** **** **** ******** 3-minute ********* ***** ***** makes *** *****:

****,****** ***** *********** ***** page***** ** **** **** done, **** ******** ****-******* images, ****, ******, ***.

Not ******* 

*** ********* ****** ** the '*******' **** ** that *** ******** ** unrelated ** *** *****-***** ******* ***** ******** *********** (which ** ******* ** 2014).

$47 ******* ** ****** ******* *******

***** ******* ***** ******* ** their ******** ********* *** *******, **** campaign ** **** ***** ***** Wing *-******** **. ***, known ** *** ***** name******* *** **** (**** is ** ***** ********* ** ** *********).***** **** / ***** received $47 ******* ** ** funding**** **** * ***** ago.

~$400 ******* ******* **** **** ******

***** ********.* ******* *** (~$*** million) ** ******* *** 2016, ****** ****** ****'* revenue. *** *******'* ******* is ********* **** ******** devices *** **** ***, as *** ******* ******** shows, ********* **** ******** markets **** **** ********.

Crowdfunding *** ****** *** **** *********

***** *** *******'* ** backing *** *******, **** have ** **** **** to ********* ******* ** get ** ** ******. However, ************ ********* *** good **** ** *** lots ** ******** ***** and ***-*****.

Strong ****

*** *** ** *****, Steven **** [**** ** longer *********], ******* ******** Science ** *** ** the *** ************ ** China, ******** ** * Masters ****** ** ******* learning ** *** ** and a ***** ** ******. As ****, *** ****** of **** ******** *** facial *********** **** ******* in ***** ***'* **********. Below ** * ***** from ****** ************ ***** CEO:

** ********, *****'* ******** page ***** * *** dozen ** ********* **** fairly ****** *********** ********* in *********.

******* 

***** *********** ********* ***** record ** ********, ** is ********* ** **** a ****** ********** ** how **** **** **** out. *******, *** ******* clearly *** * ****** marketing ******* *** **** technological ********** ** *******. As ****, ******* *** a **** ** ** a **** ********** ** the ****-**** ****** *******.

Comments (12)

Anker/Eufy has been pretty aggressive marketing this on Facebook as well. For me, the Evercam pops up as a sponsored ad frequently:

And they are retargeting visitors e.g., on the WSJ:

I see their retargeting as well....

...and each time i see that ad I wonder again where they got the magnetic tree from 

I probably should have watched the video first before I made that lame joke....

I see the base has screw mounts.  duh.

if all the features are not exaggerated, it will kill all the home camera at once. still I can not believe before I see.

I almost jumped in on the Kickstarter, but I also won't believe it until I see it.  Plus I figure i can wait six months and it will be 50% cheaper!

Anker are good marketing and have a very successful presence on Amazon, one of the top selling companies for chargers and accessories.

It's a fact they don't make most of the products themselves. And rely on others to produce.

Kickstarter error. Bank grade encryption is not 128bit it's 256bit, simple google search shows this.

Funny they quote fast charging, if this device works for a year you really think a fast charge makes any benefit! I would of thought keeping a slow charge would be better for the cells to last longer. When you only charge once a year (scoff!)

For reference from an available manufacturer of a low power battery device.

Using 3 x 2900mA batteries, a 10/second event from a sleep as in the motion for small time and recording would allow the device to handle 6,000 such events on one charge.

So if you have just 16 such events/day, then this would last one year.

Maybe inside a fridge, it would last that long! Depending if you are a Fridge Hog.

So what keeps the magnetic base and camera in position? It's stick it and forget it easy to install, but that makes it equally easy to adjust or steal for a vandal.

Exactly, they could just easily steal the camera itself. Even steal the base, if they’re quick they will get it before the footage is uploaded to the cloud.

What really impressed me is the app, all the big name VMS/NVR Smartphone apps have failed to impress me so far. Two way audio and infrared are inexpensive to add and gives the app that wow factor and handy functionality.

Evercam now at $2 million with a month to go:

Read this IPVM report for free.

This article is part of IPVM's 6,592 reports, 889 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

CDW Sells School District 36 Low-Res, No Blackbody Hikvision Fever Cameras With Federal Funds on Oct 01, 2020
Mega IT distributor CDW sold low-resolution Hikvision fever cameras with no...
ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
This YouTuber is Now Selling ThermoHealth Temperature Screening on Jul 29, 2020
An enterprising 20-year old is mass marketing medical devices on Facebook and...
Dahua Profits Surge Due To Fever Camera Sales on Aug 25, 2020
While Dahua's overall revenue is down, driven by challenges within China, the...
Verkada Faces Sexism, Discrimination, And Cultural Challenges on Oct 13, 2020
Photos of female employees taken from Verkada's own video surveillance system...
Hikvision Returns To Growth Driven By Overseas Fever Cameras on Jul 29, 2020
While Hikvision's revenue fell in Q1 2020, it rebounded in Q2 attributed to...
No Blackbody Mistake, Half Million Dollar, Hikvision Fever Camera System in Georgia on Sep 16, 2020
A Georgia school district touted buying Hikvision fever screening "about...
RapidSOS Company Profile on Oct 12, 2020
RapidSOS has raised $100+ million providing dispatchers free software and...
Avigilon Announces 10K / 61MP H5 Pro Camera on Oct 05, 2020
Avigilon announced its 10K / 61MP H5 Pro camera at the 2020 IPVM Fall New...
ButterflyMX Raises $35 Million on Sep 30, 2020
Startup ButterflyMX has raised $35 million for its smartphone based intercom...
Clorox Announces, Then Pulls, Fever Camera on Oct 15, 2020
For almost one week, Clorox was marketing fever cameras. The booming...
China Dali Fever Cameras and Booming Sales Examined on Sep 11, 2020
Zhejiang Dali, one of China's original thermal technology developers, has...
Faulty Hikvision Fever Cam Setup at Mexico City Basilica and Cathedral on Oct 14, 2020
Donated Hikvision fever cameras (claiming screening of 1,800 people/min. with...
Longse Promoting Hikvision Partner Fullhan Chip Based Cameras on Oct 14, 2020
With Huawei HiSilicon production being shut down at TSMC, camera...
Avigilon Aggressive Trade-In Program Takes Aim At Competitors on Oct 20, 2020
Avigilon has launched one of the most aggressive trade-in programs the video...

Recent Reports

ISC Brasil Digital Experience 2020 Report on Oct 23, 2020
ISC Brasil 2020 rebranded itself to ISC Digital Experience and, like its...
Top Video Surveillance Service Call Problems 2020 on Oct 23, 2020
3 primary and 4 secondary issues stood out as causing the most problems when...
GDPR Impact On Temperature / Fever Screening Explained on Oct 22, 2020
What impact does GDPR have on temperature screening? Do you risk a GDPR fine...
Security And Safety Things (S&ST) Tested on Oct 22, 2020
S&ST, a Bosch spinout, is spending tens of millions of dollars aiming to...
Nokia Fever Screening Claims To "Advance Fight Against COVID-19" on Oct 22, 2020
First IBM, then briefly Clorox, and now Nokia becomes the latest Fortune 500...
Deceptive Meridian Temperature Tablets Endanger Public Safety on Oct 21, 2020
IPVM's testing of and investigation into Meridian Kiosk's temperature...
Honeywell 30 Series and Vivotek NVRs Tested on Oct 21, 2020
The NDAA ban has driven many users to look for low-cost NVRs not made by...
Ubiquiti Access Control Tested on Oct 21, 2020
Ubiquiti has become one of the most widely used wireless and switch providers...
Avigilon Aggressive Trade-In Program Takes Aim At Competitors on Oct 20, 2020
Avigilon has launched one of the most aggressive trade-in programs the video...
Mexico Video Surveillance Market Overview 2020 on Oct 20, 2020
Despite being neighbors, there are key differences between the U.S. and...
Dahua Revenue Grows But Profits Down, Cause Unclear on Oct 20, 2020
While Dahua's overall revenue was up more than 12% in Q3 2020, a significant...
Illegal Hikvision Fever Screening Touted In Australia, Government Investigating, Temperature References Deleted on Oct 20, 2020
The Australian government told IPVM that they are investigating a Hikvision...
Panasonic Presents i-PRO Cameras and Video Analytics on Oct 19, 2020
Panasonic i-PRO presented its X-Series cameras and AI video analytics at the...
Augmented Reality (AR) Cameras From Hikvision and Dahua Examined on Oct 19, 2020
Hikvision, Dahua, and other China companies are marketing augmented reality...
18 TB Video Surveillance Drives (WD and Seagate) on Oct 19, 2020
Both Seagate and Western Digital recently announced 18TB hard drives...