Honeywell Crowdfunding Bombs

By: John Honovich, Published on Nov 08, 2017

100,000+ employees and $40,000,000,000 in annual revenue. That's Honeywell.

~200 backers and ~$67,000 in funding in a week. That's Honeywell crowdfunding campaign for its 'smart home security system.'

It is a dealer-angering dud.

But we see some upside.

Why Bombing?

Two reasons:

*****, *** ************ ***** really ***** *** ***** ideas - ****** **** probably ** *** ** will *** ****.$***,*** *** * ********** camera **** * ******* with ******** ***********. ****.******* ******* *** * home ******** ***** **** 'personality'. ****.$** ******* *** * 'suicidal' ***** **** **** to *** ***** ******** in ****. **** **** **.

********, ************ ******** / excitement ** ****** ******* startups - *** ****** guy - *********** *************. ******** ****** *********'* campaign '* ****** *****'. *** ***** ****** it '********'. ****** ***** *** Honeywell, ****** *** *** PR ******** *** ***** magazines Honeywell ****.

******* *******

***** ********* *** ************ ignoring **, ******* *** not *******, ** *** the *****.

*** ******** *** **** significant, ********** ********* ***** ****** ***** groups, ******** ********* ** '******** their *******', '******* ***', 'steal[ing] *** ********', '********' 'junk', '****' *** ****. Here *** ******** **** a *** *********** ** Honeywell's *** ******:

 

The ******

*** ****** *****, ** us, ** **** *** offering, ** *****, *** some ********** ********** **** existing ********** ******* (*** ****'* ****** ** ********* Indiegogo-Funded *** ********* ******). **********, *** ******** still *** * ******.

** ** ***** ********* ****** ************. They **** ******* *********. Do *** ** **** again.

Update ***** ***** $**** *******

***** ** **** **** of *******, *** ******** ended **** * ***** of $***,*** *** *********.

Comments (3)

I suspect their motivation was quickly gauging interest and gathering feedback from the "leading edge" end user crowd more so than obtaining funding.  As you pointed out Honeywell has plenty of revenue to self fund the development.  Their target of $50K would presumably only fund a few % of the development costs.

I'll give the big lumbering company some credit for being nimble in this voice-of-customer gathering activity.  Rather than pay for a market research firm's 6 month engagement, they probably spent a month creating Indiegogo content and monitoring funding.  That being said, I sure wouldn't use this as my only voice-of-customer activity.

I’ve been getting a ton of Honeywell/ADT robo-calls. SUPER annoying. 

As I mentioned in a previous post.

Crowdfounding and check people reaction while you earn 67kUSD (peanuts for them) against spending 50kUSD for a marketing research company globally... I think it is smart.

On the other hand, if integrators really think it will hit their market... That's weird.

Read this IPVM report for free.

This article is part of IPVM's 6,535 reports, 880 tests and is only available to members. To get a one-time preview of our work, enter your work email to access the full article.

Already a member? Login here | Join now

Related Reports

ADT Slides Back, Disappointing Results, Poor Commercial Performance on Aug 06, 2020
While ADT had an incredible start to the week, driven by the Google...
Anixter Runs Fake Coronavirus Marketing Using Shutterstock Watermarked Images on Jul 24, 2020
Coronavirus faked marketing is regrettably commonplace right now but Anixter...
Fever Camera Sales From Integrators Surveyed on Jun 01, 2020
Fever cameras are the hottest trend in video surveillance currently but how...
Dangerous Hikvision Fever Camera Showcased by Chilean City on Aug 07, 2020
Deploying a fever camera outdoors, in the rain, with no black body, is...
Facial Recognition: Weak Sales, Anti Regulation, No Favorite, Says Security Integrators on Jul 07, 2020
While facial recognition has gained greater prominence, a new IPVM study of...
Axis Compares Fever Camera Sellers to 9/11 on Sep 18, 2020
Axis Communications, the West's largest surveillance camera manufacturer, has...
Don't Be Fooled By Hot Water Bottle Fever Camera Demos on Aug 24, 2020
Fever camera salesmen like to fool buyers (and themselves) with hot water...
Beware Rigged China Fever Cameras on Sep 08, 2020
Many China fever camera manufacturers have rigged algorithms dynamically...
Dahua Profits Surge Due To Fever Camera Sales on Aug 25, 2020
While Dahua's overall revenue is down, driven by challenges within China, the...
Sunell Panda Cam Body Temperature Measurement Camera Tested on May 14, 2020
Sunell is far less well known than its gargantuan domestic competitors Dahua...
No Blackbody Mistake, Half Million Dollar, Hikvision Fever Camera System in Georgia on Sep 16, 2020
A Georgia school district touted buying Hikvision fever screening "about...
Brazil's Biggest Domestic Surveillance Company Intelbras Profile on Jul 29, 2020
While Intelbras is not widely known outside of Latin America, Intelbras is a...
Fever Cameras Are Medical Devices, Per The FDA, Dahua, Feevr, Hikvision, InVid Contrary Claims Are False on May 28, 2020
Fever cameras are medical devices, despite what euphemisms various sellers...
Hikvision Global Revenue Falls, Hit By Coronavirus on Apr 27, 2020
Hikvision's global revenue fell in the first quarter of 2020 due to the...
Anyvision Presents AI Facial Recognition and Mask Detection on Jun 08, 2020
AnyVision presented its AI facial recognition and mask detection at the May...

Recent Reports

OnTech Smart Services Partners With Google and Amazon To Compete With Integrators on Sep 25, 2020
A pain point for many homeowners to use consumer security and surveillance is...
The Future of Metalens For Video Surveillance Cameras - MIT / UMass / Immervision on Sep 25, 2020
Panoramic cameras using 'fisheye' lens have become commonplace in video...
Hikvision Sues Over Brazilian Airport Loss on Sep 24, 2020
Hikvision was excluded from a Brazilian airport project because it is owned...
China General Chamber of Commerce Calls Out US Politics on Sep 24, 2020
While US-China relations at an all-time low, optimism about relations...
Verkada Disruptive Embedded Live Help on Sep 24, 2020
Call up your integrator? Have someone come by the next day? Verkada is...
IP Networking Course Fall 2020 - Last Chance - Register Now on Sep 23, 2020
Today is the last chance to register for the only IP networking course...
Drain Wire For Access Control Reader Tutorial on Sep 23, 2020
An easy-to-miss cabling specification plays a key role in access control, yet...
Norway Council of Ethics Finds Hikvision Human Rights Abuses "Ongoing" on Sep 23, 2020
Hikvision's involvement in "serious human rights abuse" in Xinjiang is...
IPVM Camera Calculator User Manual / Guide on Sep 23, 2020
Learn how to use the IPVM Camera Calculator (updated for Version 3.1). The...
Installation Course Fall 2020 - Save $50 - Last Chance on Sep 22, 2020
This is a unique installation course in a market where little practical...
SimpliSafe Business Security Launched Examined on Sep 22, 2020
SimpliSafe has launched "SimpliSafe Business Security" that the company...
FLIR CEO: Many New Fever Entrants "Making Claims That The Science Just Won't Support" on Sep 22, 2020
FLIR's CEO joins a growing number calling out risks with fever / screening...
China Bems Temperature Measurement Terminal Tested on Sep 22, 2020
Guangzhou Bems (brand Benshi) is the manufacturer behind temperature...
Axis Exports To China Police Criticized By Amnesty International on Sep 21, 2020
Axis Communications and other EU surveillance providers are under fire from...
Milestone XProtect on AWS Tested on Sep 21, 2020
Milestone finally launched multiple cloud solutions in 2020, taking a...