Honeywell Crowdfunding Bombs

Author: John Honovich, Published on Nov 08, 2017

100,000+ employees and $40,000,000,000 in annual revenue. That's Honeywell.

~200 backers and ~$67,000 in funding in a week. That's Honeywell crowdfunding campaign for its 'smart home security system.'

It is a dealer-angering dud.

But we see some upside.

Why Bombing?

Two reasons:

***,***+ ********* *** $**,***,***,*** ** ****** *******. ****'* *********.

~*** ******* *** ~$**,*** ** ******* ** * ****. ****'********** ************ ******** *** *** '***** **** ******** ******.'

** ** * ******-******** ***.

*** ** *** **** ******.

Why *******?

*** *******:

[***************]

*****, *** ************ ***** ****** ***** *** ***** ***** - things **** ******** ** *** ** **** *** ****.$***,*** *** * ********** ****** **** * ******* **** ******** ***********. ****.******* ******* *** * **** ******** ***** **** '***********'. ****.$** ******* *** * '********' ***** **** **** ** *** crime ******** ** ****. **** **** **.

********, ************ ******** / ********** ** ****** ******* ******** - the ****** *** - *********** *************. ******** ****** *********'* ******** '* ****** *****'. *** ***** ****** ** '********'. ****** ***** *** *********, ****** *** *** ** ******** and ***** ********* ********* ****.

Dealers *******

***** ********* *** ************ ******** **, ******* *** *** *******, to *** *** *****.

*** ******** *** **** ***********, ********** ********* ***** ****** ***** ******, ******** ********* ** '******** ***** *******', '******* ***', '*****[***] our ********', '********' '****', '****' *** ****. **** *** ******** from * *** *********** ** *********'* *** ******:

The ******

*** ****** *****, ** **, ** **** *** ********, ** paper, *** **** ********** ********** **** ******** ********** ******* (*******'* ****** ** ********* *********-****** *** ********* ******). **********, *** ******** ***** *** * ******.

** ** *** ***** ********* ****** ************. **** **** ******* something. ** *** ** **** *****.

Comments (3)

* ******* ***** ********** *** ******* ******* ******** *** ********* feedback **** *** "******* ****" *** **** ***** **** ** than ********* *******. ** *** ******* *** ********* *** ****** of ******* ** **** **** *** ***********. ***** ****** ** $50K ***** ********** **** **** * *** % ** *** development *****.

*'** **** *** *** ********* ******* **** ****** *** ***** nimble ** **** *****-**-******** ********* ********. ****** **** *** *** a ****** ******** ****'* * ***** **********, **** ******** ***** a ***** ******** ********* ******* *** ********** *******. **** ***** said, * **** ******'* *** **** ** ** **** *****-**-******** activity.

*’** **** ******* * *** ** *********/*** ****-*****. ***** ********.

** * ********* ** * ******** ****.

************* *** ***** ****** ******** ***** *** **** ****** (******* for ****)*************** ****** *** * ********* ******** ******* ********... * ***** it ** *****.

** *** ***** ****, ** *********** ****** ***** ** **** hit ***** ******... ****'* *****.

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